Jil's pp on distribution channels
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The document discusses distribution channels, which are systems that allow producers to deliver goods to consumers. It defines distribution channels and describes the various intermediaries involved, such as wholesalers and retailers. It also outlines the two main types of distribution channels: direct marketing channels that do not involve intermediaries, and indirect marketing channels that do involve intermediaries between producers and consumers. Finally, it briefly discusses the importance of distribution channels and different systems for managing distribution channels.
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This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
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This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
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Thank You!
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3) It discusses developing target market strategies and explains criteria for writing effective marketing objectives like making them realistic, measurable, time-specific, and able to be benchmarked.
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This document discusses distribution channels and their types. It defines distribution channels as the route by which products flow from production to consumption. Distribution channels can be conventional or non-conventional. Conventional channels involve independent intermediaries while non-conventional channels involve vertically or horizontally integrated systems. Common conventional channels include direct channels from manufacturer to consumer, and indirect one-level, two-level, or multi-level channels involving intermediaries like wholesalers or retailers. Non-conventional channels include vertical systems where manufacturers own distributors, and horizontal systems with strategic partnerships. The document also discusses industrial distribution channels.
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This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
Channel of distribution
This document discusses distribution channels and retailers. It defines distribution channels as the route that goods take from producer to consumer, and may include direct channels from producer to consumer or indirect channels using middlemen like wholesalers or retailers. Distribution channels perform important functions like information sharing, contact, financing, matching products to customer needs, negotiation, physical distribution, promotion, and risk taking. The document also discusses types of distribution channels like indirect, direct, cooperative, and vertical marketing systems. It describes different types of retailers like general merchant stores, limited line stores, single line stores, department stores, supermarkets, chain stores, discount houses, and non-store retailers.
Mar. channels(titto sunny)
This document provides an overview of marketing distribution channels and intermediaries. It discusses that distribution channels involve independent organizations that make products available to consumers, and can be viewed as the company's circulatory system. Marketing intermediaries are used to perform functions like information gathering, promotion, contact with buyers, matching products to needs, negotiation, physical distribution, financing, and risk taking. Common intermediaries include wholesalers and retailers. The document also notes that distribution channels in hospitality and travel industries move customers to products like hotels and flights.
DISTRIBUTION
Distribution involves making products available to consumers through direct or indirect means using intermediaries. It has two main components - marketing channels and physical distribution. Marketing channels include merchants, agents, and facilitators who help move products through the supply chain. Physical distribution involves activities like order processing, warehousing, transportation to get products into customers' hands. The objectives of an effective distribution system are to ensure smooth flow of goods, constant availability and accessibility of products to satisfy customers.
Marketing channel design
A marketing channel is the set of activities needed to move goods from production to consumption. There are direct and indirect marketing channels. Channel design involves developing new channels or modifying existing ones based on customer needs, objectives, and alternatives. Members in marketing channels include merchants who buy and resell goods, agents who search for customers but don't own goods, and facilitators who assist distribution. Designing a channel involves analyzing customer service levels, establishing objectives, identifying alternatives like wholesalers or retailers, and evaluating the alternatives based on factors like market preferences, product characteristics, and company resources.
Marketing channel design
A marketing channel is the set of activities needed to move goods from production to consumption. There are direct and indirect marketing channels. Channel design involves developing new channels or modifying existing ones based on customer needs, objectives, and alternatives. Members in marketing channels include merchants who buy and resell goods, agents who search for customers but don't own goods, and facilitators who assist distribution. Designing a channel involves analyzing customer service levels, establishing objectives, identifying alternatives like wholesalers or retailers, and evaluating the alternatives based on factors like market preferences, product characteristics, and company resources.
Distribution analysis.pptx
This document discusses distribution channels and intermediaries. It defines distribution channels as the set of organizations involved in making a product available to consumers. Various intermediaries like wholesalers and retailers are discussed. Their functions include sorting products, accumulating inventory, packaging, promotion, and risk taking. Direct and indirect channels are compared. The document also covers types of retailers like corporate chains and franchises, as well as types of wholesalers like merchant wholesalers and manufacturers' sales branches.
Chapter 4 Creating and Implementing the Promotion(Tourism and Hospitality Ma...
The document discusses distribution channels and how they work. It defines distribution channels as the links between production and consumption. Channels can range from simple with two layers to complex with several levels of intermediaries. Common channel levels include manufacturers, wholesalers, retailers, and consumers. The document then discusses the role of distribution in getting products from factories to customers. It influences pricing and positioning. Effective distribution requires coordination between channel members. Finally, it provides examples of traditional channel types like direct sales, brokers/distributors, and wholesalers/retailers.
Marketing presentation of distribution channel
Distribution channels refer to the network of businesses and intermediaries through which a product or service reaches the final consumer. There are three main types of distribution channels: direct channels which involve no intermediaries, indirect channels which use intermediaries like wholesalers and retailers, and hybrid channels which combine direct and indirect methods. Choosing the appropriate distribution channel depends on factors like the product, target market, costs, and level of control desired. Distribution channels aim to maximize coverage, optimize logistics efficiency, improve customer experience, and increase sales and revenue.
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Jil's pp on distribution channels
- 1. DISTRIBUTION CHANNELS! BY JIL KHAN
- 7. Indirect channels for consumer markets
- 8. Indirect channels for business markets
- 9. LEVELS OF INDIRECT MARKETING CHANNELS
- 16. CONVENTIONAL VS VERTICAL MS