Kelly Huston's "powerpoint" presentation for the Contra Costa County Joint Information Center 2-day class put on by the California Emergency Management Agency.

1. Emergency Public Information
&
Joint Information Centers
Presented by the
California Emergency Management Agency
Wednesday, May 20, 2009

2. Do you have an escape?
(2006 Honda VFR Interceptor)
Wednesday, May 20, 2009

3. Wednesday, May 20, 2009

4. Wednesday, May 20, 2009

5. Denise Tyrrell, Metrolink Spokesperson
Wednesday, May 20, 2009

6. Foundation
The way you do your job
is an art, not a science.
Wednesday, May 20, 2009

7. Art
Skills arising from the exercise of
intuitive faculties
(and common sense)
Wednesday, May 20, 2009

8. Science
Expertness or exactness regarded
as the result of knowledge of
laws and principles
Wednesday, May 20, 2009

9. There’s no
one-way manual
Wednesday, May 20, 2009

10. Is this official building trust?
Wednesday, May 20, 2009

11. Science of Crisis Communication
What 17%
factors build
trust during 17%
a crisis?
Assessed
in rst 9-30
seconds
50%
17%
Competence & Expertise
Honesty / Openness
Listening / Caring / Empathy / Compassion
All Other Factors
Source: Dr. V Covello, Center for Change/Risk Communication
Wednesday, May 20, 2009

12. When people are
stressed or concerned
‣ Want to know that you care
before they care what you know.
‣ Have difficulty hearing,
understanding, and
remembering information.
‣ Focus most on what they hear
rst and last.
Wednesday, May 20, 2009

13. PIO Role & Function
‣ Inform the public
‣ Intermediary between your agency
and the public
‣ Clearinghouse for accurate info
‣ Earn public’s trust
‣ Develop working relationship
Wednesday, May 20, 2009

14. Strategy?
Wednesday, May 20, 2009

15. Traditional Media / Press Role
‣ Inform the public
‣ Intermediary between
you and the public
‣ Serve as an editor of information
‣ Be competitive in marketplace
‣ Entertain
Wednesday, May 20, 2009

16. Who is the media?
Wednesday, May 20, 2009

17. Who is the media?
Wednesday, May 20, 2009

18. Who is the media?
Wednesday, May 20, 2009

19. Who is the media?
Wednesday, May 20, 2009

20. Trends in news consumption
80%
60%
Newspaper
Radio news
Local TV news
Online News 40%
20%
0%
1993 2008
Wednesday, May 20, 2009

21. Snapshot of a typical day
150
57% 125
100
34%
64% 35% 75
48% 50
49%
37%
25
Watch TV News
Read Newspaper
Listen to Radio News 13%
1998 2008
Go Online
Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008
Wednesday, May 20, 2009

22. Type of news followed “very closely”
20% 30% 40% 50%
0% 10%
Entertainment 10%
Local Gov’t 20%
Sports 20%
8 Politics/DC 21%
Community 22%
Crime 28%
Weather
48
Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008
Wednesday, May 20, 2009

23. Where do you turn for that news?
120% 150%
30% 60% 90%
0%
34% 4%3%
Community Events 61%
6% 8%
Crime 36% 68%
Sports 28% 70% 6% 13%
Entertainment 24% 61% 4% 16%
Weather 13%
79%
7% 16%
Breaking News 6%
76%
18% 8%
Newspapers Television Over 100% because
Radio Internet respondents could name
more than one main source.
Pew Center for the People and the Press: Biennial News Consumption Surveyquot;, released August 17, 2008
Wednesday, May 20, 2009

24. www.people-press.org
Wednesday, May 20, 2009

25. A Divided News Audience
Wednesday, May 20, 2009

26. Who is the media?
Wednesday, May 20, 2009

27. DailyKos.com
‣ Political blog
‣ Collaborative
contributors
‣ 14-24 million
visitors a month
Wednesday, May 20, 2009

28. HuffingtonPost.com
‣ Social/Political
blog
‣ Most popular
blog in
category
‣ Vlogging
Wednesday, May 20, 2009

29. CrooksandLiars.com
‣ News
‣ Audio/Video
‣ Commentary
Wednesday, May 20, 2009

30. MichelleMalkin.com
‣ Social &
Political
Conservative
‣ Syndicated
columnist
‣ Top 5
conservative
blogs
Wednesday, May 20, 2009

31. PerezHilton.com
‣ Celebrity gossip
& harsh opinion
‣ 29 year old
founder
‣ Now has his
own reality TV
show
Wednesday, May 20, 2009

32. YouTube.com
‣ User-
contributed
video
‣ Bought by
Google.com
Wednesday, May 20, 2009

33. Wednesday, May 20, 2009

34. 34
Wednesday, May 20, 2009

35. Wednesday, May 20, 2009

36. Get paid to be a ‘producer’
Wednesday, May 20, 2009

37. Social Media Use Surge
March 2009 | Compete.com
Wednesday, May 20, 2009

38. rld
Wople
al am
Re x
E
Chino Hills Earthquake
Tuesday, July 29, 2008
11:42 am
Wednesday, May 20, 2009

39. rld
Wople
al am
Re x
E
Twitter
www.twitter.com
1
Wednesday, May 20, 2009

40. rld
Wople
al am
Re x
E
Flickr
www. ickr.com
1
Wednesday, May 20, 2009

41. rld
Wople
al am
Re x
E Blogs
Wednesday, May 20, 2009

42. rld
Wople
al am
Re x
E
YouTube
www.youtube.com
Wednesday, May 20, 2009

43. rld
Wople
al am
Re x
E
Wikipedia
www.wikipedia.com
Wednesday, May 20, 2009

44. What does it all mean?
‣ Information is being consumed in
nontraditional ways
‣ People are adding to your message and
creating their own
‣ We must look beyond the old ways and
deliver quicker - be creative!
Wednesday, May 20, 2009

45. Tools, Tips & Tutorials
www.ProCommunicator.com
Wednesday, May 20, 2009

46. The Communication Flow
Remember who
you’re really
talking to when
you do an
interview or go
on camera.
Spokesperson
(that’s you!)
news media
Public, families, critics,
supporters, colleagues,
naïve folks, etc.
Wednesday, May 20, 2009

47. Did you prepare?
47
Wednesday, May 20, 2009

48. “It is better to look ahead and prepare
than to look back and regret.”
Wednesday, May 20, 2009

49. Kelly Huston
Asst. Secretary
California Emergency Management Agency
kelly.huston@calema.ca.gov
kbhuston@gmail.com
www.ProCommunicator.com
Wednesday, May 20, 2009