The Future Of Dm

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Presentatie voor http://www.detoekomstvandm.nl/ waar direct marketeers praten over de toekomst van het vak. DM moet leren luisteren en vervolgens de online conversatie aangaan.

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The Future Of Dm

  1. 1. The future of DM today! Vincent Everts woensdag 20 mei 2009
  2. 2. woensdag 20 mei 2009
  3. 3. Who is Vincent Everts? woensdag 20 mei 2009
  4. 4. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 20 mei 2009
  5. 5. Videoblogger Talk to Me! woensdag 20 mei 2009
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  7. 7. •§ woensdag 20 mei 2009
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  9. 9. find, collect, publish www.yubby.com woensdag 20 mei 2009
  10. 10. • kassa woensdag 20 mei 2009
  11. 11. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends woensdag 20 mei 2009
  12. 12. Web 1.0 woensdag 20 mei 2009
  13. 13. 7 woensdag 20 mei 2009
  14. 14. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 26 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines woensdag 20 mei 2009
  15. 15. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph woensdag 20 mei 2009
  16. 16. • $20 miljard sales • 3 Billion searches/day • Only money from Adwords woensdag 20 mei 2009
  17. 17. IMPACT ON BUSINESS 12 woensdag 20 mei 2009
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  21. 21. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org woensdag 20 mei 2009
  22. 22. Social tools Productinformatie woensdag 20 mei 2009
  23. 23. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers woensdag 20 mei 2009
  24. 24. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface woensdag 20 mei 2009
  25. 25. beta woensdag 20 mei 2009
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  27. 27. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 20 mei 2009
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  29. 29. Who talks woensdag 20 mei 2009
  30. 30. Blogs demografie Bron: Technorati 2008 woensdag 20 mei 2009
  31. 31. Weblogs Everyone blogs! woensdag 20 mei 2009
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  34. 34. Try for free woensdag 20 mei 2009
  35. 35. Also professional woensdag 20 mei 2009
  36. 36. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print woensdag 20 mei 2009
  37. 37. RSS woensdag 20 mei 2009
  38. 38. RSS Readers woensdag 20 mei 2009
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  42. 42. Email is broken woensdag 20 mei 2009
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  44. 44. Communication 2.0 woensdag 20 mei 2009
  45. 45. Why call woensdag 20 mei 2009 via computer?
  46. 46. It’s personal! woensdag 20 mei 2009
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  48. 48. Wordprocessing 1951 woensdag 20 mei 2009
  49. 49. Wordprocessing 1985 woensdag 20 mei 2009
  50. 50. Wordprocessing 2008 woensdag 20 mei 2009
  51. 51. Revisions Onlinecompare collaboration woensdag 20 mei 2009
  52. 52. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister woensdag 20 mei 2009
  53. 53. Social Networking woensdag 20 mei 2009
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  56. 56. Internet goes mobile 88 woensdag 20 mei 2009
  57. 57. Mobile internet is where internet was 5 years ago woensdag 20 mei 2009
  58. 58. Video Everywhere woensdag 20 mei 2009
  59. 59. 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV woensdag 20 mei 2009
  60. 60. HDTV & PVR’s in US # PVR’s % PVR’s 2008 28,6M 25% 2014 52,3M 44% source: MAGNA 25% has HDTV & PVR woensdag 20 mei 2009
  61. 61. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park Associates woensdag 20 mei 2009
  62. 62. Next: Internet TV’s woensdag 20 mei 2009
  63. 63. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 20 mei 2009
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  67. 67. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009 woensdag 20 mei 2009
  68. 68. Internetvideo is not just YouTube! woensdag 20 mei 2009
  69. 69. Tudou.com bigger YouTube woensdag 20 mei 2009
  70. 70. How big is video? 13,072,164,000 312 minutes of video watched videos available on average 3.5 minutes average duration 75.5% of internet audience of the video viewed online video watched source: ComScore Feb 2009 woensdag 20 mei 2009
  71. 71. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers woensdag 20 mei 2009
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  74. 74. 2008 stats 1,6M unique visitors 44% increase from 2007 130M streams started 70% increase from 2007 source: Uitzendinggemist.nl / NPO woensdag 20 mei 2009
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  76. 76. Watch it anywhere Samenvatting Hele uitzending Widgets Clips Updates woensdag 20 mei 2009
  77. 77. With these HD devices anyone can do it! woensdag 20 mei 2009
  78. 78. Easy & everywhere • Create videos with ease • Let customers create videos about you woensdag 20 mei 2009
  79. 79. Web 2.0 Trend: Co-Creation woensdag 20 mei 2009
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  81. 81. 49 woensdag 20 mei 2009
  82. 82. Find 35+ sources (more on the way) Find, Collect, Publish woensdag 20 mei 2009
  83. 83. Friends & profiles woensdag 20 mei 2009
  84. 84. +35 video sources & more to follow! woensdag 20 mei 2009
  85. 85. Collect Drag & drop Edit meta data See previews woensdag 20 mei 2009 Find, Collect, Publish
  86. 86. Player page woensdag 20 mei 2009
  87. 87. Manage video woensdag 20 mei 2009
  88. 88. Publish it with widgets woensdag 20 mei 2009
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  90. 90. Elections 2.0 Obama Girl woensdag 20 mei 2009
  91. 91. Elections 2.0 woensdag 20 mei 2009
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  93. 93. The phenomenon woensdag 20 mei 2009
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  97. 97. “What are you doing in 140 characters” woensdag 20 mei 2009
  98. 98. Customer service woensdag 20 mei 2009
  99. 99. Twittering during TV High peaks = broadcast Low peaks = rerun woensdag 20 mei 2009
  100. 100. Track viewers interest woensdag 20 mei 2009
  101. 101. When & how do I use Twitter? source: Twitstats.com of @vincente woensdag 20 mei 2009
  102. 102. It’s now mainstream! woensdag 20 mei 2009
  103. 103. tweet deck woensdag 20 mei 2009
  104. 104. Marketing 2.0 woensdag 20 mei 2009
  105. 105. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente woensdag 20 mei 2009

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