Kelly's PIO Role/Function

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San Mateo workshop and training Apr 2011. PIO Role/Function.

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Kelly's PIO Role/Function

  1. 1. Emergency Public Information & Joint Information Centers Presented by the California Emergency Management AgencyWednesday, April 13, 2011
  2. 2. Joint Information System Police Fire Animal Public Schools Services Works On the same page City County State Feds Your name Hospitals Transit Airports here Private Military Industry Health DeptWednesday, April 13, 2011
  3. 3. What’s the purpose? It allows you to... ‣ Get the RIGHT information ‣ to the RIGHT people ‣ at the RIGHT time ‣ so they can make the RIGHT decisions and actWednesday, April 13, 2011
  4. 4. Wednesday, April 13, 2011
  5. 5. Bene ts ‣ Consistent messaging ‣ Central working facility ‣ Single, recognized source for official info ‣ Enhanced information sharing ‣ Pooled resources (staff and equipment) ‣ Coordinated delivery of the messageWednesday, April 13, 2011
  6. 6. Joint Information System Emergency Field PIO Operations Center JOINT INFORMATION CENTER Incident Command News OrganizationsWednesday, April 13, 2011
  7. 7. JIC Structure Incident Commander EOC Director Lead Information Officer Information Gathering & Information Production Group Field Information Group Dissemination Group EOC / ICP Internal Dissemination Field Media Research & Writing Media & Rapid Response V.I.P. Handlers Audio Visual Brie ng Special Interest Groups Info Analysis Media Telephone Media Monitoring Online / Social MediaWednesday, April 13, 2011
  8. 8. Now about you...Wednesday, April 13, 2011
  9. 9. It’s About YOUR skill The way you do your profession is an art, not a science.Wednesday, April 13, 2011
  10. 10. Art Skills arising from the exercise of intuitive faculties (and common sense)Wednesday, April 13, 2011
  11. 11. Science Expertness or exactness regarded as the result of knowledge of laws and principlesWednesday, April 13, 2011
  12. 12. There’s no one-way manualWednesday, April 13, 2011
  13. 13. Is this official building trust?Wednesday, April 13, 2011
  14. 14. Science of Crisis Communication What 17% factors build trust during 17% a crisis? Assessed in rst 9-30 seconds 50% 17% Competence & Expertise Honesty / Openness Listening / Caring / Empathy / Compassion All Other Factors Source: Dr. V Covello, Center for Change/Risk CommunicationWednesday, April 13, 2011
  15. 15. When people are stressed or concerned ‣ Want to know that you care before they care what you know. ‣ Have difficulty hearing, understanding, and remembering information. ‣ Focus most on what they hear rst and last.Wednesday, April 13, 2011
  16. 16. PIO Role & Function ‣ Inform the public ‣ Intermediary between your agency and the public ‣ Clearinghouse for accurate info ‣ Earn public’s trust ‣ Develop working relationshipWednesday, April 13, 2011
  17. 17. Strategy?Wednesday, April 13, 2011
  18. 18. Kelly Huston Asst. Secretary California Emergency Management Agency kelly.huston@calema.ca.gov kbhuston@gmail.com www.ProCommunicator.comWednesday, April 13, 2011

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