Mexico Earthquake Presentation

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Mexico Earthquake Presentation

  1. 1. The California Experience Public & Crisis Communications KELLY HUSTON
  2. 2. Three Regions & Regional Emergency Operations Centers Inland State of California Coastal California Southern Emergency Management Agency 58 counties 38.2 million people 163,695 square miles
  3. 3. ‣ Use Standardized Emergency Management System (SEMS) State of California California ‣ Operational Areas (OA’s) Emergency Management Agency ‣ California State Warning Center ‣ Office of Public & Crisis Communications ‣ Tools We Use
  4. 4. BAJA, CALIFORNIA MEXICO EARTHQUAKE Magnitude 7.2 April 4, 2010 | 3:40 pm 32 miles SSE from Calexico, California
  5. 5. Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, ‣ (30 seconds) NBC Nightly News broadcast for west coast California (4/4/10 at 5:30 pm PST) - earthquake in Mexico. Example shows how it was down-played and didn’t seem like a really big deal. “Shook for a few seconds, no reports of damage or injuries... Everything looks okay from Los Angeles.”
  6. 6. California Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 Mexico 3:40 pm 32 miles SSE from Calexico, California
  7. 7. Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (120 seconds) Imperial County Board of Supervisors Chairman Louis Fuentes describing what he experienced, the scene in downtown Calexico and the rumors that immediately followed the initial shock.
  8. 8. Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (60 seconds) Imperial County Emergency Operations Center Commander Tony Rouhotas of the Imperial County Fire Department - talks about what happened to get the EOC operational and the importance of the Public Information Officer.
  9. 9. ‣ Cal EMA PIO Notification Baja California, Mexico EARTHQUAKE ‣ Initial responsibilities Magnitude 7.2 ‣ Who did we coordinate with? April 4, 2010 3:40 pm ‣ Deploying PIO’s 32 miles SSE from Calexico, California ‣ Strategy
  10. 10. California Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 Mexico 3:40 pm 32 miles SSE from Calexico, California
  11. 11. Damage in Calexico, California
  12. 12. Damage in Calexico, California
  13. 13. Damage in Calexico, California
  14. 14. Damage in Calexico, California
  15. 15. Damage in Calexico, California
  16. 16. Damage in Calexico, California
  17. 17. Damage in Calexico, California
  18. 18. Damage in Calexico, California
  19. 19. Damage in Calexico, California
  20. 20. Damage in Calexico, California
  21. 21. Damage in Calexico, California
  22. 22. Damage in Calexico, California
  23. 23. Damage in Calexico, California
  24. 24. Damage in Calexico, California
  25. 25. Damage in Calexico, California
  26. 26. State Issues & Needs Baja California, ‣ Governor’s Briefing & Numbers Mexico EARTHQUAKE ‣ State Actions - Procs/Declarations Magnitude 7.2 ‣ Emergency Management April 4, 2010 3:40 pm Assistance Compact (EMAC) 32 miles SSE from Calexico, California ‣ Legislator Interest (state/fed) ‣ Governor’s Press Office
  27. 27. Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, ‣ (90 seconds) Imperial County Lead PIO of the Joint California Information Center - Maria Peinado - The importance of a PIO team and her recommendations for PIO’s to train together before a disaster strikes and not to take on everything by yourself.
  28. 28. Lessons Learned So Far... ‣ Get on the same page immediately Baja California, Mexico EARTHQUAKE ‣ JIC becomes the glue Magnitude 7.2 ‣ Ask for help April 4, 2010 3:40 pm ‣ Anticipate issues 32 miles SSE from Calexico, California ‣ Plan for the long term ‣ Keep focus on your agreed-upon goals & objectives
  29. 29. Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm ‣ (30 seconds) Cal EMA Assistant Secretary Steve Sellers, 32 miles SSE from Calexico, Statewide Operations, comments about the importance of California relationships and how he already had an established relationship with the Imperial County Emergency Manager... was able to pick up the phone and get a true/honest briefing and working together was much easier. “Don’t wait for the disaster to exchange business cards.”
  30. 30. The California Experience Public & Crisis Communications Questions? KELLY HUSTON kbhuston@gmail.com More at -> ProCommunicator.com

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