Brad - Information Dissemination

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San Mateo workshop and training. Brad Alexander's Information Dissemination presentation.

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Brad - Information Dissemination

  1. 1. INFORMATION DISSEMINATION<br />
  2. 2. My 3 Dogs <br />Kelly’s 3 Dogs<br />><br />But first…<br />
  3. 3. Further Proof!<br />OMG<br />
  4. 4. When distant and unfamiliar and complex things are communicated to great masses of people, the truth suffers a considerable and often a radical distortion. The complex is made over into the simple, the hypothetical into the dogmatic, and the relative into an absolute.<br />Walter Lippmann, Public Opinion, 1922<br />
  5. 5. Internal<br />Communications<br />
  6. 6. Information Dissemination<br />Internal Communications<br />WHO<br /><ul><li>Executive, VIPs
  7. 7. Employees
  8. 8. Stakeholders
  9. 9. Operations & Logistics</li></ul>WHAT<br /><ul><li>Non-public consumption
  10. 10. Speaking points
  11. 11. Situational awareness
  12. 12. Speeches
  13. 13. Confidential reports
  14. 14. Unconfirmed information</li></ul>Keeps staff on target<br />Information stays current<br />Media out of loop<br />Internal briefings<br />Purpose<br />
  15. 15. Media & Rapid<br />Response Unit<br />
  16. 16. Information Dissemination<br />Media & Rapid Response Unit<br />WHO<br /><ul><li>Old Media
  17. 17. Print
  18. 18. Radio
  19. 19. Online
  20. 20. New Media
  21. 21. Bloggers
  22. 22. Social media</li></ul>WHAT<br /><ul><li>Information requests
  23. 23. Interviews
  24. 24. Visuals
  25. 25. Photo/video
  26. 26. Live vs. taped
  27. 27. Emails, phone calls
  28. 28. Rumor control</li></ul>Traditional PIO tasks<br />Keeping up with news cycle<br />Buffer between media and JIC<br />Making friends with reporters<br />Purpose<br />
  29. 29. Briefing Unit<br />
  30. 30. Information Dissemination<br />Briefing Unit<br />WHO<br /><ul><li>PIOs
  31. 31. VIPs
  32. 32. Incident Commanders
  33. 33. Decision makers</li></ul>WHAT<br /><ul><li>News conferences
  34. 34. Advance
  35. 35. Media briefings</li></ul>Larger media/press deliverables<br />Verified information distribution<br />Large impact on framing and public image<br />Purpose<br />
  36. 36. Telephone & Web<br />Unit<br />
  37. 37. Information Dissemination<br />Telephone & Web Unit:The Old and the New<br />WHO<br /><ul><li>PIOs
  38. 38. Multimedia specialists
  39. 39. Telecommunications
  40. 40. Subject matter experts</li></ul>WHAT<br /><ul><li>New and old methods of dissemination
  41. 41. Media monitoring
  42. 42. Trend watch
  43. 43. One on one and mass communications</li></ul>News desk staffers<br />Infantry PIOs<br />Creative messaging<br />Messaging penetration<br />Purpose<br />
  44. 44. Community Outreach Unit<br />
  45. 45. Information Dissemination<br />Community Outreach Unit:Working with the Locals<br />WHO<br /><ul><li>Farms
  46. 46. Schools
  47. 47. Shelters
  48. 48. Hospitals
  49. 49. Churches
  50. 50. Residents</li></ul>WHAT<br /><ul><li>Ground level information gathering
  51. 51. Relationship building
  52. 52. Recognizing local issues</li></ul>Keeps incident local<br />Targeting emerging issues<br />Focus is on victims and public stakeholders of incident<br />Purpose<br />

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