Cable Marketers Deck

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This deck discuses the impact and opportunities surrounding the use of Social Media and Customer Service as a marketing channel.

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Cable Marketers Deck

  1. 1. “Customer Service as a Marketing Tool – in a Social Media Environment”
  2. 2. ©
  3. 3. It’s not about the platform
  4. 4. ©
  5. 5. It’s not about the platform
  6. 6. Groundswell Rising
  7. 7. Groundswell Rising
  8. 8. Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone I know 22% 22% 30% 46% 60% 30% Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  9. 9. Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone I know 22% 22% 30% 46% 60% 30% Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009
  10. 10. Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  11. 11. Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009
  12. 12. Everyone was all a Twitter
  13. 13. LinkedIn Reaches 38 Million Users March, 2009
  14. 14. 412 years http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon
  15. 15. That’s a lot of angry people PawPaw
  16. 16. Facebook.com/TomMartinTalks The difference between art and advertising is discipline.

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