This document outlines a plan for a humorous planner business targeted at students. It discusses producing printed planners either by buying planners wholesale and adding custom images and content, or designing the layouts and printing themselves. The planners would be sold online and potentially at schools. A cost analysis shows printing costs of $0.05-0.50 per page. The business is identified as having strengths in being interesting and clear without electronics, but weaknesses could be some customers preferring electronic planners. Local competition from other planner producers and potential for self-production are identified as threats.

1. Planne
r

2. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local Competition

3. Description
•Helps students to get organised
•Funny (With pictures and jokes)
•Clear
•With images to collect
•Buying planners and adding images/
pictures/ jokes
•Cheap

4. Description Sellary
•A small shop
•At schools
•Maybe mobile and visiting schools
•Later via internet

5. Production
Two possibilities:
•Buying planners via eBay and add
pictures
•Doing the layout and going to a shop,
there they print the planners

6. Agenda
• Description
• Target audience
• Location and Sales
• Cost analysis
• SWOT-Analysis
• Local Competition

7. Target audience
•Children
•Young people who have a
lot of things to do.
•Students that have
difficults to get organised
•Firms (sell them topupils)

8. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local Competition

9. Location and Sales
•Adding the images: at home
•Sellary: -Via internet
-In Malta
-In Spain
-In Germany
Printing: for example in Munich

10. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local Competition

11. Buying per eBay
•Ca. 10 Euros per planner
•Adding images at home
•Just a few pieces
•Sellary: ca. 11 Euros per planner
•Lot of time

12. Just doing the layout
•Printing:-5ct per page without colours (DIN A5)
-50ct per coloured page (DIN A5)
= ca. 15 Euros per planner
•More expensive
•More planners (around 60 at first?)
•Less time

13. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local Competition

14. SWOT-Analysis
STRENGTHS
-Interesting, funny
-Special
-Clear
-No electricity
-cheap
OPPORTUNITIES
-Special!
WEAKNESSES
-Some peple like elektronic more
THREATS
- There are a lot of planners
- You can do it at home without
spending money

15. Agenda
•Description
•Target audience
•Location and Sales
•Cost analysis
•SWOT-Analysis
•Local Competition