This PPT is about how a emerging brand become a tough competitor for global players in Aviation industry with case synopsis,strategies,problems,inferences,SWOT analysis,Porters model, Recommendations

2. HOW IT STARTED
 Founder: David Neeleman
 Founded in early 1999.
 Initial capitalization of $130
million.
 Main base as JFK Airport.
 Paperless airlines
 Motive: Bring humanity back to
air travel.
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3. CASE SYNOPSIS
 Low Cost Leader
 Top management of JetBlue
 Aircraft 320
 Strategies
- Paperless airline
- Selling Tickets online or through Salt lake city reservation
 HR Practices
- Core Vales
- Non Union environment
- Customised employment packages
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4. Not having enough capital and equity to start jet blue from the
roots
Targeting airports which were not obvious choice for start up
airline
Attrition rate was high even after investing heavily on pilot
training
ISSUES / CHALLENGES3

5. JetBlue Strategies
 Cost leadership Strategy
 Paperless Airlines
 Building of top management
 Allowing laptops to pilots
 Supervisors as coaches
 No union
 Buying new planes instead of leasing them
 65% less fares than the competition
 Customized employee packages
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7. STRENGTHS
Low OPERATING cost
Paper less “e-tickets”
Strong employees
Employee and customer satisfaction
Differentiated employee packages
In-Flight Entertainment System
Highly experienced Top Management
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8. WEAKNESSES
Low brand awareness
Targeting people who do not prefer
traveling
Less plane and less employees in the
beginning
Less experience
Too much dependency on IT
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9. OPPORTUNITIES
Vast industry
International alliances
Capitalise on domestic route
Technological improvements in
operation maintenance and
design
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10. THREATS
Competition from established brands
Possibility of rise in fuel price
New Regulations by FAA
Competition by other low price
airlines Eg. WestJet
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11. New advertising campaign to raise awareness among
the target group.
 Start a Website which will be user friendly and attract
new people.
Start flying Internationally.
RECOMMENDATIONS8

12. Low fares than others
Attractive packages for their employees
Revising routes from 10 – 16 from 2000-01
2 forces it focused on – stay focused on your strategies and
adaptable to change in taste of customers
Compensation for loss or inconvenience
50 departures/day from 9 departures; 950 employees in 11
months; 10 airbuses
High quality airline service @ affordable prices
INFERENCE3

13. RESULTS

14. 3,60,000+Engagements