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Business strategy presentation

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drewbal

Southwest Airlines has achieved success through a culture and organizational structure well-suited to its low-cost/differentiation strategy. It focuses on customer service and employee satisfaction through a fun, egalitarian culture. Its structure empowers employees to innovate and make decisions. This allows Southwest to offer low fares while maintaining high customer satisfaction, fueling its continued growth and profitability.

EducationBusiness
1 of 18
Southwest Airlines ,[object Object],[object Object],[object Object]
Our Question ,[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mission ,[object Object]
Culture, Philosophy, and Spirit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture, Philosophy, and Spirit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture, Philosophy, and Spirit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Focused ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Focused ,[object Object],[object Object],[object Object],[object Object]
Organisational Structure ,[object Object]
Integrated Low Cost/Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparative Operating Cost ( Cents per Passenger Seat Mile)  
Number of Domestic Passengers
Other Strategy Elements ,[object Object],[object Object],[object Object],[object Object]
Strategy
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question

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Business strategy presentation

Editor's Notes

  1. Southwest Cares: Doing the Right Thing To illustrate our steadfast focus on a triple bottom line–our Performance, our People, and our Planet