Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
This document discusses the importance and opportunities of social media marketing, particularly on Facebook. It notes that Facebook now has over 1.2 billion active users who spend 700 billion minutes per month on the platform. It then provides statistics on user demographics and engagement like the average number of friends, photos and videos shared daily. The rest of the document outlines best practices for non-profits to effectively utilize social media like Facebook to promote their organization through sharing stories, photos, engaging content and clear calls to action. It emphasizes building engagement by listening and responding to followers as social media acts as a new communication channel.
The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Social media can provide four main benefits to ministry: communication, collaboration, community, and collective intelligence opportunities. It allows ministries to engage with members, students, and the community, share information and photos, fundraise, connect alumni, and build their brand. While social media should not replace other marketing, used strategically it can help spread a ministry's message and connect people in a way that is not possible without online engagement.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
This document discusses the importance and opportunities of social media marketing, particularly on Facebook. It notes that Facebook now has over 1.2 billion active users who spend 700 billion minutes per month on the platform. It then provides statistics on user demographics and engagement like the average number of friends, photos and videos shared daily. The rest of the document outlines best practices for non-profits to effectively utilize social media like Facebook to promote their organization through sharing stories, photos, engaging content and clear calls to action. It emphasizes building engagement by listening and responding to followers as social media acts as a new communication channel.
The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
This document provides 6 tips for using social media to improve search engine optimization (SEO) and take over the world domain. The tips are to get a presence on major social media sites like Facebook and Twitter, use your name as a brand, include keywords, drive inbound traffic to your website from social profiles, increase your online footprint, and grow your social media following. It also promotes an upcoming "Social Radio Live" webinar series and provides contact information for Dana Shaut, the social media expert hosting the webinars.
Social media can provide four main benefits to ministry: communication, collaboration, community, and collective intelligence opportunities. It allows ministries to engage with members, students, and the community, share information and photos, fundraise, connect alumni, and build their brand. While social media should not replace other marketing, used strategically it can help spread a ministry's message and connect people in a way that is not possible without online engagement.
Promoting the Arts with Social Media—Successfully!Michael Powers
The document discusses using social media to promote the arts. It begins with an overview of the organization's social media presence and then outlines the presentation. The presentation will cover developing a social media strategy, specific tactics for using platforms like blogs, YouTube, Facebook and Twitter, and how to measure the success of social media efforts. Key advice includes having a website as the hub, focusing on building quality relationships over sheer numbers of followers, and measuring engagement through things like click rates rather than just total fans or followers.
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
Help ONG! is a collaborative platform that allows users to create profiles for NGOs or independent projects in order to promote causes, raise funds, and track donations in a transparent manner. Users can create NGO or project pages, promote causes as a volunteer or professional promoter suggesting a percentage of donations, and donors can contribute through PayPal with the ability to determine how funds are distributed among causes, promoters, and organizations. All activities and donations are publicly tracked with reputation and statistics available for all user profiles.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
This document discusses how social media can be used for employment purposes. It provides tips on using LinkedIn and Twitter to market yourself to potential employers, such as customizing your profiles, following relevant contacts, and demonstrating your expertise in your industry. Employers are increasingly using social media in the hiring process, so candidates need to be aware of curating a positive digital footprint and using networking strategies to enhance their job search.
The document discusses the hype and hope of social media for non-profit organizations. It provides tips on using social media platforms like Facebook and Twitter to build relationships with supporters and donors. The tips include focusing on your organization's brand and goals, engaging with followers by responding to posts and questions, and using different tones for different types of content like celebrating successes or asking for donations. Privacy of beneficiaries and staff should also be respected when posting photos or content from fundraising events.
Blackbaud Webinar: Turning Fans into Donors and Activists Through Social Media Carie Lewis Carlson
[1] The document discusses tactics for nonprofit organizations to convert social media fans and followers into donors and advocates.
[2] It provides examples of tactics used by The Humane Society of the United States (HSUS), including explicitly asking followers to take actions like sharing posts, thanking all donors and answering questions to build trust, and replicating online advocacy opportunities and events on social media platforms.
[3] The document emphasizes making every social media interaction valuable for followers by providing relevant content and engagement opportunities, and measuring outcomes like numbers of actions taken, new donors, and donations rather than just growth in followers.
This document provides an overview of the first module of a course on building thought leadership through social media. The module focuses on discovering personal brands on social media. It discusses balancing personal and professional identities online and aligning personal brands with organizational strategies. Participants are guided to develop an elevator pitch for their Twitter profile that authentically captures their expertise. Different styles for writing effective tweets are also presented, and homework involves updating Twitter profiles and writing daily tweets using suggested best practices.
The document provides an overview and primer on using social media for advocacy and communications. It discusses the major social media tools including social networks, blogs, microblogging, video/photo sharing, and their benefits. Specific tips are provided on setting up profiles, engaging audiences, and measuring impact. The document argues that social media allows for more two-way conversations and has become critical to reaching people and influencing discussions.
The document provides an overview of a presentation by Amy Heiss on social media. The agenda includes explaining why social media is important, Dell's history with social media, Social Media & Community University, top ideas and questions for executives, and making time for social media. Key points discussed include how over 50% of organizations see social media as important, benefits like higher engagement and brand advocates, and Dell's use of social listening to improve customer experience and gain insights. The presentation provides ideas for social media strategy and engagement, such as tying social media to business goals, identifying influencers, and adopting a relationship approach to build advocates.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
The document provides an overview of using Facebook for business purposes. It discusses the different types of Facebook profiles and pages, how to set up and customize a business page, best practices for posting engaging content on a page, using Facebook ads to promote a page, and analyzing page insights to understand audience engagement. The document also provides examples of businesses that use Facebook effectively and emphasizes promoting social media channels on other marketing materials.
Promoting the Arts with Social Media—Successfully!Michael Powers
The document discusses using social media to promote the arts. It begins with an overview of the organization's social media presence and then outlines the presentation. The presentation will cover developing a social media strategy, specific tactics for using platforms like blogs, YouTube, Facebook and Twitter, and how to measure the success of social media efforts. Key advice includes having a website as the hub, focusing on building quality relationships over sheer numbers of followers, and measuring engagement through things like click rates rather than just total fans or followers.
Here's an overview of Facebook. This training includes:
-What is Facebook
-Setting up your profile & settings
-Search, Groups, Pages/Places, & Friends
-Setting up & managing your page
Help ONG! is a collaborative platform that allows users to create profiles for NGOs or independent projects in order to promote causes, raise funds, and track donations in a transparent manner. Users can create NGO or project pages, promote causes as a volunteer or professional promoter suggesting a percentage of donations, and donors can contribute through PayPal with the ability to determine how funds are distributed among causes, promoters, and organizations. All activities and donations are publicly tracked with reputation and statistics available for all user profiles.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
This document discusses how social media can be used for employment purposes. It provides tips on using LinkedIn and Twitter to market yourself to potential employers, such as customizing your profiles, following relevant contacts, and demonstrating your expertise in your industry. Employers are increasingly using social media in the hiring process, so candidates need to be aware of curating a positive digital footprint and using networking strategies to enhance their job search.
The document discusses the hype and hope of social media for non-profit organizations. It provides tips on using social media platforms like Facebook and Twitter to build relationships with supporters and donors. The tips include focusing on your organization's brand and goals, engaging with followers by responding to posts and questions, and using different tones for different types of content like celebrating successes or asking for donations. Privacy of beneficiaries and staff should also be respected when posting photos or content from fundraising events.
Blackbaud Webinar: Turning Fans into Donors and Activists Through Social Media Carie Lewis Carlson
[1] The document discusses tactics for nonprofit organizations to convert social media fans and followers into donors and advocates.
[2] It provides examples of tactics used by The Humane Society of the United States (HSUS), including explicitly asking followers to take actions like sharing posts, thanking all donors and answering questions to build trust, and replicating online advocacy opportunities and events on social media platforms.
[3] The document emphasizes making every social media interaction valuable for followers by providing relevant content and engagement opportunities, and measuring outcomes like numbers of actions taken, new donors, and donations rather than just growth in followers.
This document provides an overview of the first module of a course on building thought leadership through social media. The module focuses on discovering personal brands on social media. It discusses balancing personal and professional identities online and aligning personal brands with organizational strategies. Participants are guided to develop an elevator pitch for their Twitter profile that authentically captures their expertise. Different styles for writing effective tweets are also presented, and homework involves updating Twitter profiles and writing daily tweets using suggested best practices.
The document provides an overview and primer on using social media for advocacy and communications. It discusses the major social media tools including social networks, blogs, microblogging, video/photo sharing, and their benefits. Specific tips are provided on setting up profiles, engaging audiences, and measuring impact. The document argues that social media allows for more two-way conversations and has become critical to reaching people and influencing discussions.
The document provides an overview of a presentation by Amy Heiss on social media. The agenda includes explaining why social media is important, Dell's history with social media, Social Media & Community University, top ideas and questions for executives, and making time for social media. Key points discussed include how over 50% of organizations see social media as important, benefits like higher engagement and brand advocates, and Dell's use of social listening to improve customer experience and gain insights. The presentation provides ideas for social media strategy and engagement, such as tying social media to business goals, identifying influencers, and adopting a relationship approach to build advocates.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
The document provides an overview of using Facebook for business purposes. It discusses the different types of Facebook profiles and pages, how to set up and customize a business page, best practices for posting engaging content on a page, using Facebook ads to promote a page, and analyzing page insights to understand audience engagement. The document also provides examples of businesses that use Facebook effectively and emphasizes promoting social media channels on other marketing materials.
The document discusses feeling depressed, trapped, or at your wit's end. It encourages remembering that there is someone, the tax authority, who cares deeply about you even when others have abandoned you. The tax authority is always watching over you and truly loves you, promising to always be there for you and never abandon you.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a los bancos rusos, la prohibición de exportaciones de alta tecnología a Rusia y la congelación de activos de oligarcas rusos. Los líderes de la UE esperan que estas medidas disuadan a Rusia de continuar su agresión militar contra Ucrania.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y por oleoducto, aunque se concederían exenciones temporales a Hungría y Eslovaquia. Este sexto paquete de sanciones de la UE pretende aumentar la presión económica sobre Rusia para que ponga fin a su invasión de Ucrania.
System approach to training programs developmentSTRADIS
The document discusses various concepts related to leadership, management, and psychology. It covers topics like DISC styles, motivational factors, conflict management styles, time management strategies, sources of power, leadership styles, and learning styles. Diagrams and charts are used to illustrate relationships between different concepts.
The presentation introduces the district's long-range technology plan, focusing on E-Rate funding and how it will be used. It provides an overview of E-Rate, the top ten rules, the four core elements, and encourages signing up for the E-Rate newsletter. The technology plan's vision is to support lifelong learning through evolving technologies. It outlines goals and objectives for teaching and learning, professional development, administration, and infrastructure that will be funded by the $20.5 million budget over three years.
Mergers and acquisitions involve the combination of two or more companies. A merger combines two approximately equal-sized companies, while an acquisition sees one larger company purchase a smaller one. There are several types of mergers, including horizontal (between competitors), vertical (between companies in a supply chain), and conglomerate (between unrelated industries). Reasons for mergers and acquisitions include gaining synergies between companies, removing unprofitable business lines, focusing on core competencies, generating cash, withstanding competition, and facilitating further growth.
The Insurance Act 1938 and The Insurance Regulatory Authority Act 2000Maitrayee Pathak
The document discusses insurance law in India. It provides context on the history and development of insurance regulation in India, including key milestones like the nationalization of life insurance in 1956 and general insurance in 1972. It summarizes the key Indian insurance acts like the Insurance Act of 1938, Life Insurance Corporation Act of 1956, and the Insurance Regulatory and Development Authority Act of 1999 which partially deregulated the insurance sector. The document also contrasts the market scenario before and after the 1999 act, which allowed private companies and foreign investment in the insurance sector.
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
This document provides guidance on using social media to find a job. It discusses how over 15% of people found jobs through social networking in 2011. The main benefits of social media for job searching are communication, collaboration, community, and collective intelligence. The document recommends choosing 5 social media channels to use consistently and provides tips for using each channel effectively for job searching, including creating content, following companies, and engaging with posts. Overall, the document presents social media as an important tool for networking, branding oneself, and ultimately finding new job opportunities.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
This document provides an overview of the 2012 social media landscape and tips for using social media for business. It discusses what social media is, some key stats on major platforms like Facebook, Twitter, YouTube and LinkedIn. It emphasizes that social media has become integrated into many aspects of communication and media. The document outlines a 7 step process for creating an effective social media strategy, including determining goals, researching platforms, creating a content strategy, joining conversations, strengthening relationships, measuring results and adapting over time. It encourages businesses to thoughtfully develop a social media plan aligned with their overall goals and objectives.
Getting in the swim - Effective management of social mediaMiller Social Media
This document provides an overview of using social media effectively for non-profits. It discusses the importance of having a social media policy and focusing efforts by researching your target audience. Specific channels like Facebook, Twitter, LinkedIn and Google+ are examined in terms of appropriate content and engagement strategies. The document also touches on scheduling posts, building audiences, and idea generation for sharing stories and content across different social networks. Measurement of success and an experimental approach are recommended.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
This document discusses strategies for using various social media platforms for Facebook marketing. It outlines how to build communities and engage audiences on Facebook by sharing the right content, being responsive, and using insights. It recommends using Twitter for real-time communication through engaging with followers. LinkedIn is for networking and professional exposure, while Google+ helps with search engine optimization and organic search through community management and regular posting. The key is understanding each platform and engaging audiences in an authentic way.
The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.
Eve Mayer Orsburn presented on social media realities and gave overviews of Facebook, Twitter, and LinkedIn. Facebook has over 400 million users with a median age of 26 and over 700,000 businesses have pages. Twitter has 105 million users with an average age of 31 and allows short messages. LinkedIn has 65 million business professionals with an average income of $109K and is used for hiring and business partnerships. The presentation covered principles like listening, monitoring, and establishing guidelines and discussed using social media in contact centers.
The document provides an overview of two social media professionals, Katidriscoll and Lisaquinn. It lists their experiences, including being lifestyle bloggers, speakers, consultants, and holding leadership roles in social media organizations. The rest of the document discusses social media strategy, focusing on defining objectives, understanding audiences, and creating engaging content. It also covers using specific platforms like LinkedIn and analytics to measure reach and engagement.
This document provides an overview of social media best practices and trends based on presentations and case studies. It discusses how companies can effectively engage audiences through social networking, blogs, videos and more. Key points include listening to customers, being transparent and conversational, focusing on quality content and building networks organically over time. Recent trends mentioned include the rise of mobile social media and users sharing content in new ways beyond just email.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Stealth attraction for mens gets her with your wordsichettrisagar95
My article gives a set of techniques used by men to subtly and effectively attract women without overtly displaying their intentions. It involves using non-verbal cues, body language, and subtle psychological tactics to create intrigue and build attraction. The goal is to appear confident, mysterious, and charismatic while maintaining an air of mystery that piques the interest of the person you are trying to attract. This approach emphasizes subtlety and finesse in communication and interaction to create a powerful and lasting impression.
This presentation delves into the core principles of personality development as taught by Tim Han. Understand the importance of self-awareness, goal setting, and maintaining a positive attitude. Gain valuable tips on improving communication skills and developing emotional intelligence. Tim Han’s practical advice and holistic approach will help you embark on a transformative journey towards becoming your best self.
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Assignment 1 (Introductions to Microsoft Power point 2019) kiran.pptx
Social media for non profits
1. Social Media for
Non-Profits
RSVP Montgomery County
June 19, 2012
2. What is social media?
Merriam Webster free online dictionary
Forms of electronic communication (as websites for
social networking and microblogging) through which
users create online communities to share information,
ideas, personal messages and other content (as
videos).
J Hoffman June 2012
3. Message and Media
• New ways for people and organizations to connect
to each other
• Communities enabled by technology
• Removes boundaries (distance - geography, age,
culture)
• Relationships are the glue
o Shared interests and reciprocity
o Shared connections
o Social change outcomes
• Social media is simply another way to leverage
relationships
J Hoffman June 2012
4. Who uses social media?
• 62% of adults
worldwide now use
social media
• 66 percent of online
adults are connected
to one or more social
media platforms
• 50 percent of social
media users say they
check in to their
favorite networks first
thing in the morning
J Hoffman June 2012
5. Warning!
Watch our for Information overload!
J Hoffman June 2012
6. In one day on the internet
(2012)
• 294 billion emails are sent
• 2 million blog posts are written (enough posts to fill TIME
magazine for 770 million years)
• 172 million people visit Facebook
• 40 million visit Twitter
• 22 million visit LinkedIn
• 20 million visit Google+
• 17 million visit Pinterest
• 4.7 billion minutes are spent on Facebook
• 532 million statuses are updated
• 250 million photos are uploaded
• 22 million hours of tv and movies are watched on Netflix
• 864,000 hours of video are uploaded to YouTube
• More iPhones are sold than people are born
J Hoffman June 2012
8. Overview
• Six social media concepts/sites
• All available through the internet
• All free with subscription
• You decide:
o What to get involved in
o How much time to spend on it
J Hoffman June 2012
9. Social Media
Blogs & RSS
Facebook
Linked In
J Hoffman June 2012
10. Social Media
Twitter
Pinterest
Wordle & Resources
J Hoffman June 2012
11. Getting Started Tips
• Find out which friends & supporters are already on
social networks
• Don’t do it alone - Get expert help from staff,
volunteers, board
• Start small and don’t scatter your efforts,
• Do one site, well
• Make a good first impression
• Communicate on a regular basis – VERY
IMPORTANT!
J Hoffman June 2012
12. Blogs
• Short for web-log
• Online personal journal, can contain descriptions,
reflections, opinions, comments, hyperlinks
• Updated frequently or periodically
• Often on specific subject or theme
TIP:
• Read blogs before becoming a blogger
J Hoffman June 2012
17. Facebook
• Facebook is a free social networking service
and website launched in February 2004.
• In February 2012 Facebook had 850 million
users, 31% check in more than once a day
• Millions of people use Facebook everyday
to keep up with friends, upload photos,
share links and videos, and learn more
about the people they meet.
J Hoffman June 2012
18. Facebook terminology
• Profile – a summary for individuals, used for two way
interaction with friends
• Page – for nonprofits to promote organization or mission.
One way broadcast – also called a ―fan page‖
• Group – Community of people on Facebook,
membership based on group criteria
• Friends - individuals who have mutually agreed to be
Facebook friends. Friends can view profile information,
follow each other’s postings, post on each other’s wall,
etc.
• Like – is a way to show approval or to connect to a
page. (Used to be ―Become a Fan‖)
J Hoffman June 2012
19. Facebook and Nonprofits
Top uses of Facebook for nonprofits:
• Awareness
o Build awareness for organization or program
• Base Building
o Getting ―Likes‖ for your Facebook page
• Other Calls to Action
o Volunteer, Sign a petition, attend a free event
• Fundraising
o Get donations or recruit peer to peer fundraisers
www.NonprofitSocialNetworkSurvey.com
J Hoffman June 2012
21. Linked In
• In February 2012 LinkedIn had 135 million users
• There are over 124,000 nonprofits on LinkedIn
• Nonprofits use Linked In to :
o spread awareness
o find the right resources and information to help
your cause.
• Join groups that share your cause and advocacy
• Post news on your organization and cause
J Hoffman June 2012
25. If you use Linked In
• Encourage staff and board to create 100%
complete profiles with pictures!
• Create a ―company‖ page
• Tell supporters about your work by filling out the
services tab on your Company Page.
• Strengthen your brand by asking supporters to add
your page the Volunteer and Causes section.
J Hoffman June 2012
26. Twitter
• Twitter is a service for friends, family, and coworkers
to communicate and stay connected through the
exchange of quick, frequent answers to one simple
question:
What are you doing?
• In February 2012 Twitter had 500 million registered
users (approx 200m active)
• Used for awareness, inspiration, insight, and
personal
J Hoffman June 2012
27. Twitter terminology
• Tweet - an online posting, or "micro-
blog" created by a Twitter user. A
tweet is limited 140 characters.
• Hashtags - The # symbol, called a
hashtag, is used to mark keywords or
topics in a Tweet.
• Retweeting - To repost another user’s
tweets
J Hoffman June 2012
29. Pinterest
• Online image collages – create and share
• Image based (appealing)
• In February 2012 Pinterest had 10.4 million users
• 1.5 million unique users average of 15 minutes a day
• Use for:
o How tos
o Tutorial
o Photos
o Testimonials
J Hoffman June 2012
32. Wordle.com
• What’s a wordle?
• A Wordle is a visual representation of words.
• A fun way to show your
o Mission
o Vision
o Programs and Services
• Wordle lets you choose your colors and play with
the layout
J Hoffman June 2012
34. Social Media Recap
• New mediums for your message
• Networks – collections or people and organizations
connected to each other
• Social media is a way to leverage relationships
• Relationships are the glue
o Shared interests and reciprocity
o Shared connections
o Social change outcomes
J Hoffman June 2012
35. Keep in Mind
• Find out which friends & supporters are already on
social networks
• Start small
• Don’t scatter your efforts, do one site, well
• Make a good first impression
• Communicate on a regular basis
• Prepare to lose control
• Devote staff support to social networks
• Make the ask specific and easy
J Hoffman June 2012
36. Taking Action
• Focus
• Grab Attention
• Engage
• Make it easy!
o Make the ask small, specific and concrete
o Easy to follow instructions
o Provide a template
• Encourage sharing and re-use
J Hoffman June 2012
37. Resources
2012 Report on Social Media
www.NonprofitSocialNetworkSurvey.com
How to Create a Nonprofit Facebook Page
http://www.youtube.com/watch?v=qDWNXIcRASQ&feature=related
RSS In Plain English
http://www.commoncraft.com/video/rss
CauseWired by Tom Watson demystifies Web 2.0 community tools —
like Facebook — and helps activists and social change agents
mobilize and raise awareness about their mission.
Ultimate Guide to Mastering Pinterest for Marketing
http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-
Guide-to-Mastering-Pinterest-for-Marketing.aspx%5D
Seven Things That Make Twitter Even More Relevant
http://smedio.com/2011/12/08/seven-things-that-make-twitter-
even-more-relevant/
J Hoffman June 2012
62% of adults worldwide now use social media66 percent of online adults are connected to one or more social media platforms50 percent of social media users say they check in to their favorite networks first thing in the morning
See also http://thesocialskinny.com/100-social-media-statistics-for-2012/
To repost another user's message on the social networking website Twitter.On 140 characters:brevity is the soul of witForces us to stop, reflect, and often edit the material we’re trying to shareappreciate all the value and meaning that can be packed into a small space Platform agnostic