Watch the Webinar here: http://hubs.ly/H01m7DF0 These slides are originally from a webinar produced by VentureBeat and included Boomtrain, Forbes, TheNextWeb, and VentureBeat speaking on the subject of Predictive Intelligence and Personalization. Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten. The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience. How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual? The answer: Machine Learning Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers. Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed. In this webinar, you will learn: * How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon. * How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1. * What types of insights that machine learning will surface for you faster and with greater accuracy than previously available. Featured speakers: Andrew Jones, VB Insight Analyst, VentureBeat Tom Davis, Chief Marketing Officer at Forbes Media Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web Bob Colner, Director of Analytics at Boomtrain Shannon Johlic, Head of Marketing at Boomtrain

1. 1
Bob Colner
Director of
Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web
Tom Davis
CMO
Forbes Media
Predictive intelligence for marketers: The
key to true 1:1 personalization at scale
October 27, 2015 // 10 am PST / 1 pm EST
Andrew Jones
Insight Analyst
VentureBeat

2. #VBWebinars
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Predictive intelligence for marketers: The key to true 1:1 personalization at scale

3. #VBWebinars
Let’s make this social…
Predictive intelligence for marketers: The key to true 1:1 personalization at scale
Be sure to Tweet during our webinar! We’ll be monitoring
for questions and comments!

4. Our Presenters
Bob Colner
Dir. of Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web
Tom Davis
CMO
Forbes Media
Andrew Jones
Insight Analyst
VentureBeat
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

5. PERSONALIZATION: LET’S GET TO
KNOW OUR CUSTOMERS
Setting the Stage
Andrew Jones

6. Chris
Jane
Arthur
Personalization is about scale
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

7. Jane? Chris…?

8. Marketing used to be about the message
#VBWebinars

9. Modern (digital) marketing is different
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

10. Why personalization?
#VBWebinars

11. How effective is personalization?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

12. Gartner Hype Cycle
Where are we today?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

13. The process of personalization
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

14. Business objectives for personalization
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

15. Where in marketing funnel is personalization used?
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

16. Identity funnel: anonymous to known
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

17. Channels where personalization is used
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

18. Identity-related data sources used
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

19. Topic 1 of 3:
Bob ColnerMartijn ScheijbelerTom Davis
Why must personalization be a
priority? How are you personalizing
your user’s experience now and in the
future?

20. Transforming Media Business Model
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

21. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

22. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

23. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Enrich the User Experience through
Personalization

24. Enrich the User Experience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
1. Create an environment where the user
feels more comfortable.
2. Related ads, in-house ads, related stories,
device, traffic source.
3. Regions, across devices.

25. Acknowledge the diversity within your audience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

26. Acknowledge the diversity within your audience
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

27. Martijn ScheijbelerTom Davis
How have you been using machine learning to
better understand, communicate with, & retain
your users? What does Predictive
Intelligence/Predictive Marketing mean to you?
Topic 2 of 3:

28. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Machine Learning = scalable, personal
1:1 experiences

29. #VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
What does Predictive Intelligence mean
for you and your organization?

30. Topic 3 of 3:
Bob Colner Martijn Scheijbeler Tom Davis
What types of insights can machine learning
surface for you faster and with greater
accuracy than previously possible.

31. Better Understanding of Your Content
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Machine Learning is able to understand meaning of
your content.
It’s like a team of editors that instantly read and tag your content in a completely
consistent and actionable way.

32. Better Understanding of Your Content
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
The next step is look at how your individual pieces
performed in the past to predict what content
themes will deliver in the future.

33. Content Revelations – Consistency and Virality
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

34. Content Revelations –The Evergreen Factor
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

35. Deliver Compelling Recommendations from the Beginning
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
Tracking users behavior from the first touch
point is key.
The most valuable data is often from the user's first interaction with your Brand.
Don’t wait until registration to start to deliver
individual content
If you track anonymous users from the top of the funnel you can start delivering
relevant content to them before they convert (or churn!).

36. A Big Thank You to Our Presenters
Bob Colner
Dir. of Analytics
Boomtrain
Martijn Scheijbeler
Lead Growth, SEO
The Next Web
Tom Davis
CMO
Forbes Media
Andrew Jones
Insight Analyst
VentureBeat
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale

37. A Big Thank You to Our Sponsor
#VBWebinarsPredictive intelligence for marketers: The key to true 1:1 personalization at scale
If you’d like to start using the same platform that drives
engagement for Forbes, TheNextWeb, and VentureBeat,
please contact Boomtrain directly:
• Email: hello@boomtrain.com
• Site: www.boomtrain.com
Boomtrain is the intelligence layer that predicts the optimal content for your
emails, website, and mobile app. We help you better communicate with your
customers by delivering 1:1 individualized user experiences that drive deeper
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