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Frugal mobility - MovinOn Community


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MovinOn Community working on Frugal Mobility : definition proposition, initiative indexation, discussion

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Frugal mobility - MovinOn Community

  2. 2. Copyright © 2018 Accenture All rights reserved. 2 Applying frugal principles to mobility helps define solutions that offer a better mobility experience (faster, safer,…) using less resources (financial, technical, natural). Frugal mobility lies at the crossroads of means, models and enablers. WHAT IS FRUGAL MOBILITY? Frugal mobility is a cost-effective solution to help policy-makers solve specific problems to each city whilst providing accessible mobility mechanisms. It also poses a great opportunity for cities to assimilate technology and innovation in an easy and sustainable manner. WHY IS IT IMPORTANT? A FEW EXAMPLES OF FRUGAL MOBILITY LEVERS…. Enablers Transports mapping, apps, data & analytics Means: Bicycles, footbikes, electrical powered vehicles Models: Sharing, pooling, renting, on demand buses, shuttles
  3. 3. Copyright © 2018 Accenture All rights reserved. 3 OUR PROJECT LAST YEAR… DEFINE FRUGALITY APPLIED TO MOBILITY 01 Bring a better mobility experience while consuming less resources (financial, natural), and affordable to the vast majority of us UNDERSTAND FRUGAL SOLUTIONS THAT WORK AND THAT SCALE 02 DESIGN FRUGAL MOBILITY SOLUTIONS – APPLIED TO SPECIAL CITY MOBILITY ISSUES 03 Screen and analyze solutions and highlight core success factors and enablers Leverage inspiration book and ideation framework to design frugal mobility solutionsMONITORING of emerging mobility solutions - globally ANALYSIS of high potential solutions and local adaptability requirements PROTOTYPING of real case solutions CARD GAME concept OUR PROJECT THIS YEAR… 2018: PHASE #1 explore the frugal mobility landscape of possibilities. We animated a workshop at the Movin’On 2018 summit, where we worked face to face with cities to resolve their mobility issues. 2019: PHASE #2 to leverage frugal mobility through tangible actions: DESIGN A FRUGAL MOBILITY INDEX FOR CITIES AND PRESENT IT AT THE 2019 MOVIN’ON SUMMIT • Create a tool to benchmark & diagnosis for cities and mobility provider • Offer a support for urban arrangement and transport organization • Help cities transformation and build the city of tomorrow 02 LAUNCH THE FIRST WORLDWILDE FRUGAL MOBILITY OBSERVATORY • Identify frugal mobility solutions all around the world • Analyze emerging solutions • Rank and promote best practices to be shared and scaled 01
  4. 4. Copyright © 2018 Accenture All rights reserved. 4 By studying a sample of around 10 cities, we want to construct the index by assigning scores on four different matrix: We aim to present our index in the Movin’ on Summit 2019 with an interactive workshop fostering an exchange of opinion and ideas. MOVIN’ ON SUMMIT 2019 FRUGAL MOBILITY INDEX CITY PROFILE & DEMOGRAPHICS How city ranks in terms of mobility and transportation maturity INTEGRATE How does city incorporate frugal mobility solutions into City’s strategic plan and vision ADOPT To what extend do residents and local businesses do feel empowered and confident in adopting and using frugal mobility MANAGE ATTRACT How does city control and adapt to new mobility solutions within its urban place How much do mobility suppliers find city appealing to establish their frugal business and solutions City stakeholders view City stakeholders view Residents & local businesses view Mobility suppliers view 360° view OUR INDEX: THE FIRST OF ITS KIND Our index is the first of its kind because it scores a new concept and provides an in depth perspective of one growing mobility trend Sustainability Smart & innovation Our Frugal Mobility Index Affordability & Inclusion
  5. 5. Copyright © 2018 Accenture All rights reserved. 5 TIMELINE May, 2019April, 2019March, 2019 4-6 June, 2019 February, 2019 Concept validation and methodology settlement Cities sample confirmation, and launch research and interviews Analysis & modelling Workshop preparation WHAT WE NEED FROM YOU 1. Are you interested in joining our Frugal Mobility Index city sample? What we need from you is the following: a. Facilitate information regarding frugal means on your city b. Answer some additional questions that will help us assign a score to your city 2. Are you interested in participating on a working session at Movin’On 2019? a. This workshop is the perfect opportunity to exchange frugal solutions with experts and citizens to increase your score index b. Let us know your decision by March 15