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CRISTINA	
  GISTAU	
  MARTÍ	
  
Marketing	
  &	
  Communication	
  Specialist	
  
609	
  21	
  50	
  77	
  
cgistau@yahoo.com	
  
es.linkedin.com/in/cgistau	
   	
   	
   	
   	
   	
   	
  
	
  
PROFESSIONAL	
  EXPERIENCE	
  	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  
Century	
  21.	
  Barcelona,	
  	
  Apr.	
  2015-­‐Today	
  
International	
  network	
  of	
  Real	
  State	
  Agents	
  with	
  offices	
  in	
  78	
  countries.	
  
	
   MARKETING	
  COORDINATOR	
  
Coordination	
  of	
  the	
  marketing	
  and	
  Communication	
  activities	
  of	
  the	
  40	
  franchises	
  in	
  Spain:	
  Recording	
  of	
  
promotional	
  videos;	
  events	
  management,	
  CRM,	
  Social	
  networks	
  and	
  corporate	
  material	
  management.	
  
	
  
European	
  Association	
  of	
  Former	
  Football	
  Players.	
  Barcelona,	
  Jan.-­‐2010-­‐Mar.	
  2015	
  
Association	
  formed	
  by	
  18	
  international	
  associations.	
  	
  
COMMUNICATIONS	
  MANAGER	
  
Strategy	
  definition;	
  print	
  and	
  social	
  media	
  communication;	
  organisation	
  of	
  congresses,	
  assemblies	
  and	
  events;	
  
institutional	
  relations	
  with	
  FIFPro´s	
  (football	
  players	
  world´s	
  union).	
  
• Gained	
  funds	
  that	
  allowed	
  the	
  viability	
  of	
  the	
  organization	
  for	
  two	
  years.	
  	
  
• Coordination	
  of	
  the	
  of	
  the	
  project	
  ¨Football	
  Reminiscence¨	
  aimed	
  at	
  Alzheimer´s	
  patients.	
  	
  
	
  
Unusual	
  b.v.	
  Amsterdam,	
  May.	
  2006-­‐Dec.	
  2009	
  	
   	
  
Online/	
  offline	
  advertising	
  and	
  communications	
  agency.	
  
ACCOUNT	
  MANAGER	
  
Project	
  management	
  of	
  the	
  C&A	
  Spain,	
  Portugal,	
  Belgium	
  and	
  The	
  Netherlands´	
  advertising	
  campaigns	
  for	
  
each	
  season;	
  content	
  management;	
  briefing	
  of	
  the	
  CMS	
  migration	
  of	
  client´s	
  web;	
  	
  
• Implementation	
  of	
  a	
  landing	
  page	
  for	
  a	
  Rabobank	
  (Dutch	
  bank)	
  event.	
  	
  
• Management	
  of	
  an	
  advertising	
  item	
  at	
  Times	
  Square	
  as	
  part	
  of	
  the	
  campaign	
  for	
  a	
  product	
  launch.	
  
	
  
PricewaterhouseCoopers	
  N.V.	
  Amsterdam,	
  Dec.	
  2002-­‐Apr.	
  2006	
  
Audit	
  and	
  consulting	
  world	
  leading	
  company.	
  
MARKETING	
  &	
  COMMUNICATIONS	
  EXECUTIVE	
  (Feb.2004-­‐Abr.2006)	
  
Organisation	
  of	
  events	
  and	
  road	
  shows;	
  webpage	
  and	
  CRM	
  optimization;	
  content	
  management;	
  preparation	
  of	
  
tenders	
  for	
  the	
  public	
  and	
  private	
  sector	
  with	
  the	
  use	
  of	
  benchmarking	
  and	
  SWOT	
  analysis.	
  
• Design,	
  editing	
  and	
  content	
  management	
  for	
  the	
  Audit	
  Business	
  Unit	
  magazine.	
  
• Implementation	
  of	
  data	
  protection	
  according	
  to	
  the	
  new	
  law.	
  
PROFILE	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  
Marketing	
  and	
  communications	
  specialist	
  with	
  more	
  than	
  10	
  years	
  experience	
  in	
  campaign	
  and	
  client	
  management.	
  
Proven	
   client	
   and	
   international	
   experience.	
   Proactive,	
   achievement	
   oriented	
   with	
   helicopter	
   view	
   and	
   excellent	
  
communication	
  and	
  time	
  management	
  skills.	
  	
  
	
  
LANGUAGES	
  
Spanish:	
  Native	
   	
   English:	
  Proficiency	
  Certificate	
   Dutch:	
  NT2	
  Staatsexam	
  (Proficiency)	
  	
  
Catalan:	
  Native	
   	
   Italian:	
  High	
  (C2)	
   	
   French:	
  Intermediate	
  (B1)	
  
	
  
SKILLS	
  
Business:	
  Project	
  management;	
  organisation;	
  coordination;	
  leadership;	
  campaign	
  implementation;	
  hands-­‐on	
  
mentality;	
  proactivity,	
  adaptability;	
  helicopter	
  view;	
  time	
  &	
  process	
  management.	
  
	
  
Computer:	
  Office;	
  Mailchimp;	
  Google	
  Analytics;	
  Social	
  Media;	
  InDesign;	
  Photoshop;	
  CRM;	
  CMS.	
  
	
  
  	
   	
  
	
   	
   	
   EXECUTIVE	
  ASSISTANT	
  (Dec.	
  2002-­‐Jan.	
  2004)	
  
	
   Minutes	
  of	
  the	
  monthly	
  partners´	
  meetings;	
  Follow	
  up	
  of	
  the	
  agreed	
  actions;	
  agenda	
  and	
  trip	
  planning;	
  
documentation	
  management	
  and	
  event	
  organization.	
  	
  
	
  
SportReport	
  b.v.	
  Hilversum,	
  Jul.	
  2001-­‐	
  Nov.	
  2002	
  
Independent	
  Production	
  Company.	
  
	
   PRODUCER/	
  COORDINADORA	
  DE	
  PROYECTOS	
  
Production	
  of	
  interviews	
  for	
  the	
  television	
  stations	
  ESPN,	
   Sat	
   1	
   and	
  Asia	
   Sport:	
   coordination	
  of	
  the	
  filming	
  
crew;	
  journalists	
  and	
  football	
  players	
  	
  
• Coordination	
  of	
  the	
  recording	
  of	
  the	
  charity	
  CD-­‐single	
  with	
  first	
  division	
  Dutch	
  football	
  players	
  for	
  the	
  
Ronald	
  McDonald	
  House	
  foundation.	
  
	
  
ABN	
  Amro	
  Bank	
  N.V.	
  Amsterdam,	
  Jan.	
  1998-­‐Jun.	
  2001	
   	
  
Dutch	
  bank	
  with	
  6.8	
  million	
  clients	
  and	
  offices	
  in	
  15	
  countries.	
  
EXECUTIVE	
  ASISTANT/PROJECT	
  OFFICE	
  
Project	
  and	
  hour	
  report	
  implementation;	
  budget	
  supervision;	
  organization	
  of	
  events;	
  minutes	
  of	
  meetings	
  and	
  
follow	
  up	
  actions;	
  general	
  executive	
  assistant	
  duties	
  
• Design	
  and	
  implementation	
  of	
  the	
  project	
  report	
  document	
  for	
  the	
  20	
  project	
  managers	
  and	
  consultants	
  
of	
  the	
  bank´s	
  department.	
  	
  
	
  
PROJECTS	
  AT	
  GISTAU	
  MANAGEMENT	
  (freelance	
  2006-­‐2016)	
   	
   	
   	
   	
   	
  
Konami	
  (Digital	
  entertainment	
  company)	
  
Negotiation	
  with	
  Feyenoord	
  N.V.	
  commercial	
  department	
  gaining	
  Feyenoord´s	
  image	
  rights	
  for	
  
Pro	
  Evolution	
  Soccer.	
  
Sport	
  (Sport	
  newspaper)	
  
Coverage	
  of	
  the	
  Dutch	
  league	
  and	
  the	
  national	
  Dutch	
  team	
  matches;	
  cooperation	
  in	
  the	
  book	
  ¨El	
  señor	
  de	
  los	
  	
  
banquillos¨	
  by	
  Toni	
  Frieros.	
  
	
  
Jager	
  Events	
  b.v.	
  (Events	
  company)	
  
Location	
  search;	
  definition	
  and	
  proposal	
  of	
  activities;	
  negotiation	
  with	
  the	
  suppliers	
  of	
  the	
  IBM-­‐Nederland	
  
3-­‐days	
  event	
  in	
  Barcelona.	
  
	
  
El	
  Punto	
  Cubano	
  (Dance	
  school/	
  Events)	
  
Set-­‐up	
  and	
  coordination	
  of	
  events;	
  design	
  of	
  promotional	
  material;	
  PR	
  activities;	
  improvement	
  of	
  the	
  	
  
school´s	
  exposure	
  and	
  income	
  
	
  
Jamonify	
  (E-­‐commerce	
  company	
  specialized	
  in	
  selling	
  traditional	
  Spanish	
  ham)	
  
Commercial	
  activities;	
  marketing	
  and	
  communications	
  support	
  activities.	
  
	
  
UNIVERSITY	
  STUDIES	
  	
   	
   	
   	
   	
   	
   	
   	
  
• Master	
  in	
  Sports	
  Sociology	
  at	
  the	
  Leicester	
  University	
  (United	
  Kingdom)	
   	
   	
  
	
  
• BA	
  (Hons)	
  in	
  Communication	
  Studies	
  at	
  the	
  Coventry	
  University	
  (United	
  Kingdom)	
  and	
  the	
  Ghent	
  University	
  
(Belgium).	
  

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C. Gistau (v. English)

  • 1.         CRISTINA  GISTAU  MARTÍ   Marketing  &  Communication  Specialist   609  21  50  77   cgistau@yahoo.com   es.linkedin.com/in/cgistau                 PROFESSIONAL  EXPERIENCE                       Century  21.  Barcelona,    Apr.  2015-­‐Today   International  network  of  Real  State  Agents  with  offices  in  78  countries.     MARKETING  COORDINATOR   Coordination  of  the  marketing  and  Communication  activities  of  the  40  franchises  in  Spain:  Recording  of   promotional  videos;  events  management,  CRM,  Social  networks  and  corporate  material  management.     European  Association  of  Former  Football  Players.  Barcelona,  Jan.-­‐2010-­‐Mar.  2015   Association  formed  by  18  international  associations.     COMMUNICATIONS  MANAGER   Strategy  definition;  print  and  social  media  communication;  organisation  of  congresses,  assemblies  and  events;   institutional  relations  with  FIFPro´s  (football  players  world´s  union).   • Gained  funds  that  allowed  the  viability  of  the  organization  for  two  years.     • Coordination  of  the  of  the  project  ¨Football  Reminiscence¨  aimed  at  Alzheimer´s  patients.       Unusual  b.v.  Amsterdam,  May.  2006-­‐Dec.  2009       Online/  offline  advertising  and  communications  agency.   ACCOUNT  MANAGER   Project  management  of  the  C&A  Spain,  Portugal,  Belgium  and  The  Netherlands´  advertising  campaigns  for   each  season;  content  management;  briefing  of  the  CMS  migration  of  client´s  web;     • Implementation  of  a  landing  page  for  a  Rabobank  (Dutch  bank)  event.     • Management  of  an  advertising  item  at  Times  Square  as  part  of  the  campaign  for  a  product  launch.     PricewaterhouseCoopers  N.V.  Amsterdam,  Dec.  2002-­‐Apr.  2006   Audit  and  consulting  world  leading  company.   MARKETING  &  COMMUNICATIONS  EXECUTIVE  (Feb.2004-­‐Abr.2006)   Organisation  of  events  and  road  shows;  webpage  and  CRM  optimization;  content  management;  preparation  of   tenders  for  the  public  and  private  sector  with  the  use  of  benchmarking  and  SWOT  analysis.   • Design,  editing  and  content  management  for  the  Audit  Business  Unit  magazine.   • Implementation  of  data  protection  according  to  the  new  law.   PROFILE                     Marketing  and  communications  specialist  with  more  than  10  years  experience  in  campaign  and  client  management.   Proven   client   and   international   experience.   Proactive,   achievement   oriented   with   helicopter   view   and   excellent   communication  and  time  management  skills.       LANGUAGES   Spanish:  Native     English:  Proficiency  Certificate   Dutch:  NT2  Staatsexam  (Proficiency)     Catalan:  Native     Italian:  High  (C2)     French:  Intermediate  (B1)     SKILLS   Business:  Project  management;  organisation;  coordination;  leadership;  campaign  implementation;  hands-­‐on   mentality;  proactivity,  adaptability;  helicopter  view;  time  &  process  management.     Computer:  Office;  Mailchimp;  Google  Analytics;  Social  Media;  InDesign;  Photoshop;  CRM;  CMS.    
  • 2.             EXECUTIVE  ASSISTANT  (Dec.  2002-­‐Jan.  2004)     Minutes  of  the  monthly  partners´  meetings;  Follow  up  of  the  agreed  actions;  agenda  and  trip  planning;   documentation  management  and  event  organization.       SportReport  b.v.  Hilversum,  Jul.  2001-­‐  Nov.  2002   Independent  Production  Company.     PRODUCER/  COORDINADORA  DE  PROYECTOS   Production  of  interviews  for  the  television  stations  ESPN,   Sat   1   and  Asia   Sport:   coordination  of  the  filming   crew;  journalists  and  football  players     • Coordination  of  the  recording  of  the  charity  CD-­‐single  with  first  division  Dutch  football  players  for  the   Ronald  McDonald  House  foundation.     ABN  Amro  Bank  N.V.  Amsterdam,  Jan.  1998-­‐Jun.  2001     Dutch  bank  with  6.8  million  clients  and  offices  in  15  countries.   EXECUTIVE  ASISTANT/PROJECT  OFFICE   Project  and  hour  report  implementation;  budget  supervision;  organization  of  events;  minutes  of  meetings  and   follow  up  actions;  general  executive  assistant  duties   • Design  and  implementation  of  the  project  report  document  for  the  20  project  managers  and  consultants   of  the  bank´s  department.       PROJECTS  AT  GISTAU  MANAGEMENT  (freelance  2006-­‐2016)             Konami  (Digital  entertainment  company)   Negotiation  with  Feyenoord  N.V.  commercial  department  gaining  Feyenoord´s  image  rights  for   Pro  Evolution  Soccer.   Sport  (Sport  newspaper)   Coverage  of  the  Dutch  league  and  the  national  Dutch  team  matches;  cooperation  in  the  book  ¨El  señor  de  los     banquillos¨  by  Toni  Frieros.     Jager  Events  b.v.  (Events  company)   Location  search;  definition  and  proposal  of  activities;  negotiation  with  the  suppliers  of  the  IBM-­‐Nederland   3-­‐days  event  in  Barcelona.     El  Punto  Cubano  (Dance  school/  Events)   Set-­‐up  and  coordination  of  events;  design  of  promotional  material;  PR  activities;  improvement  of  the     school´s  exposure  and  income     Jamonify  (E-­‐commerce  company  specialized  in  selling  traditional  Spanish  ham)   Commercial  activities;  marketing  and  communications  support  activities.     UNIVERSITY  STUDIES                   • Master  in  Sports  Sociology  at  the  Leicester  University  (United  Kingdom)         • BA  (Hons)  in  Communication  Studies  at  the  Coventry  University  (United  Kingdom)  and  the  Ghent  University   (Belgium).