In this traning, JCI board members and commission directors learn how to translate the JCI mission and vision into action plans for their local chapter. Participants are asked to design an strategic action plan for themselves, their project or business.

1. Henry Ford:
“a car for every family”
Creating positive change
Albert Einstein:
“a new kind of powerful energy”
Alexander Graham Bell:
“to be able to communicate by
voice with people all over the
country and the world”
Martin Luther King:
“a better life for
black people, recognized as full and
equal citizens of their country”

2. mission – vision – goals- strategy
Collective
ambition
Mission
WHY?
Defines the role of an organization in
the society and what makes the
organization different from other
organizations
There is only one mission
for the entire organization,
it is applicable to every
department of the
organization
Vision
WHERE TO?
Reflects the ambition for the future
There is only one vision for
each department (e.g.
business unit, local
organisation)
Policy
Goals
WHAT?
Defines the results to be achieved
within a certain period of time
Each department can aspire
several goals
Strategy
HOW?
Set of corporate and personal
actionsplans to achieve the
formulated goals
For each goal only one
strategy at a time

3. JCI mission and vision
• Mission:
To provide development opportunities that empower young people to
create positive change
• Vision:
To be the leading global network of young active citizens
Who are we?
We are young people who want develop themselves to be empowered to
create positive change.
What is our objective?
Our goal is to create positive change.
How do we achieve this?
We do so by providing development opportunities that empower young
people.

4. Questions
Is Junior Chamber a training organization?
No, Junior Chamber is not primarily a training organization. Our main
objective is create positive change through better-trained people.
Is Junior Chamber a community service organization?
No, Junior Chamber is not basically a community service organization. Our
objective is to create positive change in our communities through our
projects and services to the community.
By focusing on “creating positive change” as the main objective all over
the world, the entire organization can work together to create a common
image and credibility.
An active citizen becomes actively involved in the prosperity of their
community by tackling challenges, bringing about positive change and
resisting unwanted change.