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Practical Cafe Marketing Management System97

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Integrated marketing system for Text, Facebook and other social medias designed to drive immediate revenues for small business.

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Practical Cafe Marketing Management System97

  1. 1. The Complete Marketing Service for Local Businesses 1 The Practical Cafe, 2009-2010. All Rights Reserved.
  2. 2.  Make an immediate impact on your business today  Drive repeat business  Grow Facebook fans  Get more Facebook fans to your store  Easily create all promotions from a single place  Launch marketing in minutes not days or weeks 2 The Practical Cafe, 2009-2010. All Rights Reserved.
  3. 3. Social Mobile Online Email Deals Location 2011 Roadmap 3 The Practical Cafe, 2009-2010. All Rights Reserved.
  4. 4. A complete marketing system for your business 22 331 Offer 1Offer 1 Offer 1Offer 1 Offer 1Offer 1 Offer 1Offer 1 Offer 1Offer 1 Event 1 Event 1 Dining Shopping Website Email Create Offers in our System Offers blasted to multiple channels Track clicks, redemptions, and revenues for every promotion Mobile Facebook Fans grab to phone & redeem in-store Promo from Cajun Reply tr23 to staff 4 The Practical Cafe, 2009-2010. All Rights Reserved.
  5. 5. Grow Your Fanbase Create Instant Marketing Reach Fans Anywhere Track It All 5 The Practical Cafe, 2009-2010. All Rights Reserved.
  6. 6. > We help grow your fanbase All your fans, in a single place. Facebook, mobile list, Twitter or online – our service organizes all your fans in one place. Produce in-store signage. We assist with signage creation (posters, counter signs, table tents) and placement. Fans automatically join your Fan Club. Fans use their phones to text-in their phone number or "like" your fan page. Online sign-up forms. We provide online sign-up forms you add to your website to collect fan info. Auto-responder Welcome Message. Have your customized Welcome Offer automatically delivered when a fan joins. Built-in sharing with friends. Fans virally spread your offers to their friends. Segment your fans. Using our create groups feature. Utilize multiple keywords. Select one keyword for fans to opt-in to the mobile fan list (ex. CUSTOMER) 6 The Practical Cafe, 2009-2010. All Rights Reserved.
  7. 7. Drive immediate sales for your business today. Since 97% of text messages are read within 15 minutes, you impact sales now. Create promotions in minutes not days. Easily create gorgeous and exciting mobile and social marketing in sixty seconds. Create flash-mobs with expiration dates. Pick a short expiration date to create a sense of urgency that excites fans to return to your store today. Give social and mobile-obsessed fans what they want. Give fans the convenience of carrying your offers on their phones. Avoid coupon fraud. Stop worrying over fraud because offers are redeemed in-store by fans and limited to a single use and phone. Hold 2-way conversations. Engage fans with our two-way communications platform. Creative Services. The Practical Cafe assists, as needed, in developing a monthly promotional calendar. > Create Instant Promotions 7 The Practical Cafe, 2009-2010. All Rights Reserved.
  8. 8. Publish to Mobile, Social, and Online, from a single place. Our service saves you time by enabling you to market to fans from a single place on the web. Mobile Texting. Build a mobile fanbase utilizing our best-in-class text message platform. Publish to Facebook. Publish to Facebook turns ordinary, static Facebook posts into gorgeous, dynamic offers automatically formatted for Facebook. Fans click to conveniently 'grab' these offers to their phone via text message and share the offers with friends. Online Social Offer Page. Each offer generates a professional- looking, customizable Social Offer Page. Facebook fans 'grab' your offers by clicking through to this page or promote your offers even more broadly by linking to your Page from your website, emails, or anywhere on the web. > Reach fans anywhere 8 The Practical Cafe, 2009-2010. All Rights Reserved.
  9. 9. > Track it all See how you're doing in real-time. Up-to-the-minute, easy to view graphs show growth in your fanbase, revenues for every marketing program, and replies from fans, so you're not left guessing whether Fanminder is bringing in new business or having to ask your staff how it's going. Automatic redemption tracking. In-store redemptions are automatically tracked so you can stop collecting redeemed paper coupons and ditch the paper tick lists. 9 The Practical Cafe, 2009-2010. All Rights Reserved.
  10. 10. 10 The Practical Cafe, 2009-2010. All Rights Reserved.
  11. 11. 11 The Practical Cafe, 2009-2010. All Rights Reserved.
  12. 12. 12 The Practical Cafe, 2009-2010. All Rights Reserved.
  13. 13. 13 The Practical Cafe, 2009-2010. All Rights Reserved.
  14. 14. Offer texted to mobile phone Offer redeemed in- store 14 The Practical Cafe, 2009-2010. All Rights Reserved.
  15. 15. The Practical Cafe, 2009-2010. All Rights Reserved. 15 The customer’s experience isThe customer’s experience is simplesimple New Message To: 244326 Fan texts keyword to shortcode to Opt-In pggviera Send Reply Reply From: 244326 From: 244326 Welcome to Pizza Gallery & Grill Fan Club. Show text for FREE slice. Fan instantly receives customized Welcome Message Fans receive texts from you about once per week. Halloween Trivia – Who played the original Dracula? First to text answer wins free appetizer. Opting-in and receiving messages
  16. 16. Marketing to existing fans makes more money, more efficiently, than acquiring new customers. Does it work?Does it work? OurOur Fans sayFans say YES!YES! Wine Cellar Video Rental “People love it… we achieve 33% redemption rates.” “40X response of email… the most successful advertising we have ever used.” “We tested… in virtually every case, it produced the most effective results by far. “We had a 45 person flashmob in 20 minutes from pressing “send.” Donut Shop Tacqueria 16 The Practical Cafe, 2009-2010. All Rights Reserved.
  17. 17. 1.2% 7.2% 6X Higher Than Email “People look at every text message they get.” Director of Research, Nielsen: …and they do so within 15 minutes Email Texting Email vs. text messageEmail vs. text message marketingmarketing 17 The Practical Cafe, 2009-2010. All Rights Reserved.
  18. 18. Texting is #1 use of mobile phoneTexting is #1 use of mobile phone for the average mobile phonefor the average mobile phone subscribersubscriber Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 18 The Practical Cafe, 2009-2010. All Rights Reserved.
  19. 19. Growth of Mobile CouponsMillions Redeemed Mobile marketing projectionsMobile marketing projections 19 The Practical Cafe, 2009-2010. All Rights Reserved.
  20. 20. Stampede to social and mobileStampede to social and mobile servicesservices The Business Owner’s View The Consumer’s View Monthly Calls vs. Texts U.S. Subscribers1 20 The Practical Cafe, 2009-2010. All Rights Reserved.
  21. 21. With well over 40% of males between 18-44 using the mobile browser, mobile banner advertisements are an ideal way to engage with this audience. Mobile advertising suited to audiences under 55Mobile advertising suited to audiences under 55 21 The Practical Cafe, 2009-2010. All Rights Reserved.
  22. 22. The Practical Cafe, 2009-2010. All Rights Reserved. 22 The Complete Marketing Service for Local Businesses 321-216-7277 Make an impact on your business today!

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