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HOW THE CHATBOT
FOR
FACEBOOK MESSENGER
INCREASED ECOMMERCE SALES?
• FACEBOOK MESSENGER CHATBOTS ARE GAINING
MORE ATTENTION IN THE FIELD OF MARKETING.
BEING AN EARLY ADOPTER OF CHATBOT
TECHNOLOGY WILL GIVE YOU A MAJOR ADVANTAGE
AS A MARKETER OVER OTHER COMPETITORS.
• THE STATS PREDICT THAT BY THE END OF 2020
ABOUT 80% OF BUSINESS WILL ADOPT CHATBOT TO
INCREASE THEIR BUSINESS REVENUE.
WHY FACEBOOK MESSENGER IS THE NEW
MARKETING CHANNEL?
#FB BOT OVER EMAIL
• THE AVERAGE EMAIL OPEN RATE IS AROUND 23%.
AND OF THAT 23%, ONLY 3% ARE TAKING
ACTION.
• WE’RE SEEING AN AVERAGE OPEN RATE OF 84%
AND AN ENGAGEMENT RATE OF OVER 28% WITH
MESSENGER CHATBOTS.
WHY FACEBOOK MESSENGER IS THE NEW
MARKETING CHANNEL?
#FB BOT FOR CLIENT RELATIONS
• WITH CHATBOTS, POTENTIAL CLIENTS DON’T
FEEL LIKE THEY’RE GETTING SPAM. THEY’RE
HAVING FUN, THEY’RE ENGAGED AND
INTERACTING.
• THIS POSITIVE USER EXPERIENCE IS SO EFFECTIVE
THAT I’M SEEING CONVERSION RATES AS HIGH
AS 45%
• IMAGINE IF 45% OF YOUR LEADS BECAME
CLIENTS. EXCITING, RIGHT?
WHY FACEBOOK MESSENGER IS THE NEW
MARKETING CHANNEL?
#FB BOT AS A MARKETING FUNNEL
HOW FB CHATBOT IS USEFUL FOR BUSINESS?
#LEAD NURTURING BOT
• CHATBOTS HELPS BY AUTOMATING THE INITIAL
PROCESS OF CAPTURING MORE LEADS AND
PREDICTS CUSTOMER’S BUYING JOURNEY.
• BOTS CAN COLLECT INFORMATION SUCH AS
LOCATION, PRICE RANGE, GENDER,
CHARACTERISTICS AND LOT MORE.
• THE CHATBOT MARKETING HELPS IN IDENTIFYING
TARGET CUSTOMERS & EFFECTIVELY ENGAGING
THEM.
HOW FB CHATBOT IS USEFUL FOR BUSINESS?
#CUSTOMER RETENTION BOT
• INSTANT CUSTOMER SERVICE WITHOUT ANY
PROBLEMS.
• IT IS A HUGE ADVANTAGE FOR E-COMMERCE
SHOPPING BUSINESSES WHEN MOST CHATBOTS
HAVE A BACK-END THAT COLLECT INFORMATION
ABOUT THEIR CUSTOMERS.
• FLAWLESS PRODUCT KNOWLEDGE
• ENGAGEMENTS BECOMES MORE INTERACTIVE LIKE A
TWO-WAY STREET.
CASE-STUDIES ON POPULAR FACEBOOK CHATBOT
SALES
• SEPHORA HAS ALLEGEDLY SEEN AN 11 PER CENT INCREASE IN BOOKING RATES THROUGH THE
SEPHORA RESERVATION ASSISTANT. THE BOT ALSO HELPED INCREASE IN-STORE SALES, AS WELL.
THOSE CONSUMERS THAT BOOKED AN IN-STORE SERVICE VIA MESSENGER USUALLY SPEND MORE
THAN $50.
• SNAP TRAVEL HAS SEEN $1 MILLION IN HOTEL BOOKINGS IN LESS THAN A YEAR, SINCE STARTING
TO USE MESSENGER BOTS.
• TOMMY HILFIGER HAS SEEN AN 87 PERCENT RETURN RATE FOR PEOPLE COMING BACK AGAIN TO
USE THE MESSENGER. THEY SAID THEY SPENT 3.5 TIMES MORE THROUGH MESSENGER THAN ANY
OTHER DIGITAL PLATFORM.
HOW WIMBLEDON LEVERAGES FOR THEIR MOBILE
AUDIENCE?
• THIS YEAR 2018, WIMBLEDON HAS LAUNCHED A NEW FACEBOOK MESSENGER CHATBOT IN ORDER TO ALIGN TO AN
INCREASINGLY MOBILE AUDIENCE - AS WELL AS IN AN ATTEMPT TO BETTER PERSONALIZE THE SOCIAL CONTENT IT
PRODUCES.
• THE IDEA IS THAT FANS CAN ACCESS NEWS AND UPDATES ON WHAT THEY’RE MOST INTERESTED IN, SUCH AS
SPECIFIC PLAYERS OR MATCH SCORES.
• INTERESTINGLY, THE BOT ALSO USES WATSON TO INTEGRATE NLP (NATURAL LANGUAGE PROCESSING), ALLOWING IT
TO ANSWER QUESTIONS (FROM NATURAL LANGUAGE) RATHER THAN MERELY ASK USERS TO SELECT FROM A BASIC
DECISION-TREE FORMAT.
• THE BOT HAS VALUE AS AN UPDATE TOOL - I.E. ALERTING USERS ON IMPORTANT SCORES, MUCH LIKE PUSH
NOTIFICATIONS MIGHT.
• THIS CERTAINLY ADDS CONVENIENCE. SO, INSTEAD OF ACTIVELY SEEKING OUT CONTENT, FANS CAN ENGAGE WITH A
STREAM OF TAILORED NEWS AND UPDATES DELIVERED DIRECTLY TO THEM - WITHOUT HAVING TO THINK ABOUT IT
OR FOLLOW THE ORDER OF PLAY.
WIMBLEDON’S FACEBOOK CHATBOT
contact@shopygen.com
+1-650-319-8844

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1911 Gold Corporate Presentation Apr 2024.pdf
 

How the chatbot for facebook messenger increases ecommerce sales

  • 1. HOW THE CHATBOT FOR FACEBOOK MESSENGER INCREASED ECOMMERCE SALES?
  • 2. • FACEBOOK MESSENGER CHATBOTS ARE GAINING MORE ATTENTION IN THE FIELD OF MARKETING. BEING AN EARLY ADOPTER OF CHATBOT TECHNOLOGY WILL GIVE YOU A MAJOR ADVANTAGE AS A MARKETER OVER OTHER COMPETITORS. • THE STATS PREDICT THAT BY THE END OF 2020 ABOUT 80% OF BUSINESS WILL ADOPT CHATBOT TO INCREASE THEIR BUSINESS REVENUE.
  • 3. WHY FACEBOOK MESSENGER IS THE NEW MARKETING CHANNEL? #FB BOT OVER EMAIL • THE AVERAGE EMAIL OPEN RATE IS AROUND 23%. AND OF THAT 23%, ONLY 3% ARE TAKING ACTION. • WE’RE SEEING AN AVERAGE OPEN RATE OF 84% AND AN ENGAGEMENT RATE OF OVER 28% WITH MESSENGER CHATBOTS.
  • 4. WHY FACEBOOK MESSENGER IS THE NEW MARKETING CHANNEL? #FB BOT FOR CLIENT RELATIONS • WITH CHATBOTS, POTENTIAL CLIENTS DON’T FEEL LIKE THEY’RE GETTING SPAM. THEY’RE HAVING FUN, THEY’RE ENGAGED AND INTERACTING. • THIS POSITIVE USER EXPERIENCE IS SO EFFECTIVE THAT I’M SEEING CONVERSION RATES AS HIGH AS 45% • IMAGINE IF 45% OF YOUR LEADS BECAME CLIENTS. EXCITING, RIGHT?
  • 5. WHY FACEBOOK MESSENGER IS THE NEW MARKETING CHANNEL? #FB BOT AS A MARKETING FUNNEL
  • 6. HOW FB CHATBOT IS USEFUL FOR BUSINESS? #LEAD NURTURING BOT • CHATBOTS HELPS BY AUTOMATING THE INITIAL PROCESS OF CAPTURING MORE LEADS AND PREDICTS CUSTOMER’S BUYING JOURNEY. • BOTS CAN COLLECT INFORMATION SUCH AS LOCATION, PRICE RANGE, GENDER, CHARACTERISTICS AND LOT MORE. • THE CHATBOT MARKETING HELPS IN IDENTIFYING TARGET CUSTOMERS & EFFECTIVELY ENGAGING THEM.
  • 7. HOW FB CHATBOT IS USEFUL FOR BUSINESS? #CUSTOMER RETENTION BOT • INSTANT CUSTOMER SERVICE WITHOUT ANY PROBLEMS. • IT IS A HUGE ADVANTAGE FOR E-COMMERCE SHOPPING BUSINESSES WHEN MOST CHATBOTS HAVE A BACK-END THAT COLLECT INFORMATION ABOUT THEIR CUSTOMERS. • FLAWLESS PRODUCT KNOWLEDGE • ENGAGEMENTS BECOMES MORE INTERACTIVE LIKE A TWO-WAY STREET.
  • 8. CASE-STUDIES ON POPULAR FACEBOOK CHATBOT SALES • SEPHORA HAS ALLEGEDLY SEEN AN 11 PER CENT INCREASE IN BOOKING RATES THROUGH THE SEPHORA RESERVATION ASSISTANT. THE BOT ALSO HELPED INCREASE IN-STORE SALES, AS WELL. THOSE CONSUMERS THAT BOOKED AN IN-STORE SERVICE VIA MESSENGER USUALLY SPEND MORE THAN $50. • SNAP TRAVEL HAS SEEN $1 MILLION IN HOTEL BOOKINGS IN LESS THAN A YEAR, SINCE STARTING TO USE MESSENGER BOTS. • TOMMY HILFIGER HAS SEEN AN 87 PERCENT RETURN RATE FOR PEOPLE COMING BACK AGAIN TO USE THE MESSENGER. THEY SAID THEY SPENT 3.5 TIMES MORE THROUGH MESSENGER THAN ANY OTHER DIGITAL PLATFORM.
  • 9. HOW WIMBLEDON LEVERAGES FOR THEIR MOBILE AUDIENCE? • THIS YEAR 2018, WIMBLEDON HAS LAUNCHED A NEW FACEBOOK MESSENGER CHATBOT IN ORDER TO ALIGN TO AN INCREASINGLY MOBILE AUDIENCE - AS WELL AS IN AN ATTEMPT TO BETTER PERSONALIZE THE SOCIAL CONTENT IT PRODUCES. • THE IDEA IS THAT FANS CAN ACCESS NEWS AND UPDATES ON WHAT THEY’RE MOST INTERESTED IN, SUCH AS SPECIFIC PLAYERS OR MATCH SCORES. • INTERESTINGLY, THE BOT ALSO USES WATSON TO INTEGRATE NLP (NATURAL LANGUAGE PROCESSING), ALLOWING IT TO ANSWER QUESTIONS (FROM NATURAL LANGUAGE) RATHER THAN MERELY ASK USERS TO SELECT FROM A BASIC DECISION-TREE FORMAT. • THE BOT HAS VALUE AS AN UPDATE TOOL - I.E. ALERTING USERS ON IMPORTANT SCORES, MUCH LIKE PUSH NOTIFICATIONS MIGHT. • THIS CERTAINLY ADDS CONVENIENCE. SO, INSTEAD OF ACTIVELY SEEKING OUT CONTENT, FANS CAN ENGAGE WITH A STREAM OF TAILORED NEWS AND UPDATES DELIVERED DIRECTLY TO THEM - WITHOUT HAVING TO THINK ABOUT IT OR FOLLOW THE ORDER OF PLAY.
  • 11.