This document outlines the marketing plan and membership benefits for Courtyard by Marriott - I295 E Beltway in joining Florida's First Coast of Golf marketing cooperative. The plan includes stay and play packages on FFCG's website and with preferred tour operators, listings on Visit Florida, participation in FFCG's programs and shows, a website link, and inclusion in FFCG's print, digital, and social media campaigns. Metrics are provided on past campaigns results, including a Dad's a Golf Star radio promotion and placements in publications like Sports Illustrated. International efforts and a PUBLIC RELATIONS intern role are also mentioned.

1. Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Courtyard by Marriott - I 295 East
Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf

2. Your Membership Dues of $2,206 are
part
of a $1.84 Million co-op Marketing Plan
Courtyard by Marriott- I 295 E Beltway Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Courtyard by Marriott - I295's stay and play packages listed on the
Visit Florida "Hot Deals" page, (rotating basis).

3. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign

4. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

5. Courtyard by Marriott - I295 E
Beltway
Digital Marketing through FFCG
| |
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
FFCG November 2012, January 2013

6. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259

8. Print Applications
Co-Op
Promotio

9. Visit Florida's Golf Publication

10. Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries

11. International Efforts

12. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

13. Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys meeting new people
Produce footage & pictures to be blogged about on FFCG's
website (lodging, courses, & interviews)
Footage to be placed on selected FFCG social networking
accounts such as Facebook, Myspace, Twitter, etc.
Intern will be responsible for - Scheduling, Interviewing and
shooting video of each FFCG's Golf members and member Golf
Schools along with obtaining on-course interviews with traveling
golf vacationers.

14. In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning