Jay Wright (SVP, PTC Vuforia) How Vuforia is Changing the Future of Work

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Applications and experiences are extending beyond sales and marketing solutions into meaningful new areas that can improve your business and transform the way products are designed, operated, and serviced. In this Vision Talk, Jay Wright will discuss how Vuforia™, the leading AR platform, is revolutionizing work processes and making businesses more efficient and productive. Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. http://www.Augmentedworldexpo.com

HOW AR IS
CHANGING THE
FUTURE OF WORK
Jay Wright
President & General Manager, Vuforia
June 1, 2016

2
AR/VR is the fourth major platform shift
- Tim Merel, Digi-Capital

3
0
10
20
30
40
50
60
70
2011 2012 2013 2014 2015
Europe North America SEA-P LatAm China India MEA Japan Korea Russia
Developer Registrations
(in thousands)

4
0
10
20
30
40
50
60
70
2011 2012 2013 2014 2015
Developer Registrations
(in thousands)
+38%

55
419
4,079 4,467
8,524 9,079
2011 2012 2013 2014 2015
New Apps (in app stores)
Source: Aeon Mobile Research, 3/2016

66
419
4,079 4,467
8,524 9,079
2011 2012 2013 2014 2015
New Apps (in app stores)
Source: Aeon Mobile Research, 3/2016
+7%

77
161
1,815 2,104
2,773
5,086
2011 2012 2013 2014 2015
New Projects (outside app stores)
* Created by PTC customers

88
161
1,815 2,104
2,773
5,086
2011 2012 2013 2014 2015
New Projects (outside app stores)
* Created by PTC customers
+86%

1010
Virtual Reality Augmented Reality+Virtual Reality Augmented Reality+

El poder computacional actual ha permitido el desarrollo de nuevas aplicaciones que impacten en diferentes sectores sociales, a través de diferentes tecnologías innovadoras como lo es la Realidad Aumentada (AR). La AR ha tenido sus inicios en el mundo cinematrográfico y fotográfico, y se define como la integración de objetos virtuales al mundo real. Para el 2014, se espera un incremento considerable en el uso de AR, es por ello que la ponencia trata sobre el uso y desarrollo de una aplicación de AR usando el SDK de Vuforia, y su comparación con otros Frameworks disponibles en el mercado.

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