Yippi Gaming

Prepared by:
Eric Liboiron
Prepared For:
Steve Tan et al.
Togal Ltd
Delivered 12/01/2018
Gaming

Mobile Middleware
connecting game developers,
content creators, players and
social butterflies
Powered by 041 Incubation | © ZERO404 2018 - 2019

Assumptions
What we know about the mobile
gaming industry and what does
that mean for the future of YIPPI

South East Asia and China are the globes largest
consumer market of mobile entertainment with no
dominant force

Conclusions
There is currently a niche opportunity for a mobile gaming app
in South East Asia and China
It holds the highest numbers of mobile game consumers and
there is no clear market leader as there is in America
YouTube is a hub of mobile game influence and should be the
focal point point of Yippi Gaming’s early efforts at user
acquisition
The majority of Asian consumers utilize Android enabled
smartphones which is a Google centric OS
With the growing mobile gaming and sharing allocation of time
in adult users spend on data, it is obvious that the future of
Yippi’s growth and monetization will come from this niche.

1. LEVERAGE YOUR SOCIAL APIS TO GIVE YOUR MARKETING CAMPAIGN A BOOST
Most major social networks offer APIs that let you track useful stats like followers, hashtags, and likes. Facebook’s Graph API provides a
low-level, HTTP-based interface for querying data, uploading photos, posting content, and other tasks. The Pinterest API lets you track
boards, pins, and followers. Looking to manage your entire social strategy in one place? Tools like Hootsuite and Sprout Social aggregate
data from multiple social media platforms into a single dashboard. Pull all your digital assets together into one cohesive marketing
campaign using social APIs.
2. RETAIN USERS WITH A POLISHED UI/UX
It’s no secret that social logins, the APIs that make it possible for users to conveniently log into a new app or service with their favorite
social networking accounts, are a great way to boost downloads and subscription rates.
But what about the rest of your app? You can get users through the door with a brilliant social media marketing campaign, but it’ll be the
on-site or in-app UI/UX that will ultimately get them hooked. The best way to capitalize on a recent social API integration: boost your
retention rates with a superior UI/UX.
3. RAPIDLY EXPAND YOUR APP’S CAPABILITIES WITH THIRD-PARTY APIS
The digital landscape is constantly shifting — new trends emerge, technologies disrupt, and fads go into decline — for apps, evolution isn’t
just a necessity, it’s a matter of survival. Now that you’ve gotten your feet wet in the API economy through social APIs, consider using third-
party APIs in your next release cycle to add new features and capabilities.
A new feature can breathe new life into an app, but sometimes you don’t have the time and resources to build something outside of
your core competency. Consult with your developer and see if there’s an API that could expedite the rollout of a new feature.

SECOND STEP
We develop the technical and revenue
sharing relationships for the content
creators and game developers
THIRD STEP
We develop and execute an influencer
marketing campaign through trending
and established brands in the mobile
and social niches
FIRST STEP
We design the UX/UI to be mobile
game centric, giving the users a
maximum experience
The
Process

UX/UI

Today

For Users:
● Marketplace for games, add-ons and licensed products
● Creator content and engagement
● Game Clubs and Sharing Groups
For Publishers:
● SDK, API’s for Yippi data access
● Bot creation
● Game tournaments that will captivate a customer base
● Advertising and influencer exchange, engagement and management
For Advertisers:
● Backend for tournament Sponsorship
● Advertising and influencer exchange, engagement and management
For Content Creators:
● Streaming and engagement, rev share opportunities, monetization
● Studio backend for video editing, monitoring and performance reports
Additional Components

Proposed
Inventive Platform
Creator Studio
Marketplace
Multi=Player
Management
Components to be created
API/S
DK

Comparables

Features

Technology

SDK - A software developer's kit (SDK) is a set of programs used by a computer programmer to write
application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a
linker, and sometimes other facilities. The term is used by Microsoft, Sun Microsystems, and a number
of other companies.
API an acronym for “application program interface.” It’s a technical development environment that enables
access to another party’s application or platform.
REST (REpresentational State Transfer) is an architectural style for developing web services. REST is
popular due to its simplicity and the fact that it builds upon existing systems and features of the
internet's HTTP in order to achieve its objectives, as opposed to creating new standards, frameworks
and technologies.

User-flow

Acquisitions

Monetization

Rev Share-flow
Brands
Game
Publishers
ClubsTournaments
API
API
Marketplace
$ REVSHARE
$ REVSHARE
$ REVSHARE
Content Creator
Social Sharing
Streaming
Engagment
Chatting
Video Calls

Market Niche

Points to be added into version 1.2
Growth Hacks
We will explore how to leverage traffic
channels and popular gaming networks.
The top of the acquisition will be in an
aggressive grassroots strategy including:
● Influencer portfolio
● Industry Events
● Local Gamer Events
Roadmap
We will introduce the strategic components
to ensure the highest chance of success
including but not limited to:
● Deployment Timeline
● Geographical locations
● Development teams
● Event Calendar
3rd Party Marketplace
The core revenue model, like all other
mediums since the dawn of time is branded
products.
Our differentiator in regards to this is vertical
is the influencer referral marketing engine

Yippi Gaming

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