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The missing link by Branislav Vujovic at ICEEFEST 2013


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The missing link by Branislav Vujovic at ICEEFEST 2013

  1. 1. Branislav Vujović The Missing Link
  2. 2. Branislav Vujović President New Frontier Group
  3. 3. 2006 Vienna 7 years 1600+People 16 Countries new frontier group
  4. 4. Change
  5. 5. Digital is Opportunity or ? • Corporate growth strategies must plan for customer acquisition in emerging markets • Global Players (Amazon, Apple, Paypal, MS-Skype, • Telenor acquired KBC bank in Serbia • Cross Industry
  6. 6. “razor and blade” business model Freebee model King Gillette - innovative entrepreneur
  7. 7. Startup
  8. 8. Michael Dubin is trying to disrupt Gillette with – blades by subscription for 1$ a month + PP Video went viral and until today it was seen over 10 million times.
  9. 9. Our Customers
  10. 10. New Frontier Innovation Story
  11. 11. New Frontier Innovation Story
  12. 12. Example: User Experience Increasing Revenue and Profit Engaging Customers Keep Existing Customers Upsell and Cross sell DIGITAL TRANSFORMATION IN PRACTICE
  13. 13. “Introducing the improved e-banking application resulted in a growth in increase of online transactions of 62 per cent for a half-year period, while the number of loan requests submitted electronically grew by 16 per cent.” News 17. 04. 2013. Raiffeisen Banka Realized Excellent Business Results in 2012
  14. 14. Digital Transformation in Practice Example: business model innovation Increasing ARPU Introducing New Products Acquiring New Customers CHURN Reduction Increase Customer Loyalty Business Model Innovation
  15. 15. Market Place
  16. 16. Business Benefit 1. ARPU (Average Revenue Per User) More Cloud Services – Higher ARPU – Direct correlation 2. Customer base – new customers 10% of customers having mobile + cloud service 2% of only cloud customers that otherwise do not have our mobile service and we would never get them in our customer base
  17. 17. Business Benefit 3. Churn and Customer Loyalty first projections show that churn reductions at customers that have cloud and mobile service will be significant: • having 2 services (1 mobile + 1 cloud) churn reduction is estimated to bigger than 50% in 2 years • having 3 services (1 mobile + 2 cloud) churn reduction is estimated to bigger than 75% in 2 years • having 4 or more services (1 mobile + 3 or more cloud) churn reduction is estimated to more than 90% in 2 years
  18. 18. Thank you We can not predict the future but we can shape it
  19. 19. Shaping Future Delivering Results