Jan Miczaika, COO, Wooga

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This document discusses cross-platform promotion strategies between Facebook and mobile devices. It outlines opportunities for cross-promotion like deep integrations, navigational tabs, banners, open graph stories, mobile cross-linking, and sending users from Facebook directly to the mobile app. Metrics are provided showing the potential reach and impacts of these cross-promotion techniques.

Technology Entertainment & Humor

Now 2 years
Only 34 million consoles sold last year

Cross Platform Connectivity
No Transfer
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Cross Platform Connectivity
IP Transfer
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Cross Platform Connectivity
IP Transfer
No Transfer Partial Transfer
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Cross Platform Connectivity
Fully SynchronizedIP Transfer
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56 gems
smartphones
72 gems
7” tablets
90 gems
8.9 and 10” tablets
Optimized for different screen sizes

On Facebook
Cross Promotion Opportunities
On Mobile Devices From Facebook to Mobile

Top & Bottom Banner
2 bn
impressions per month

Open Graph
25%
of new users in
Pearl’s Peril

Mobile Cross Linking
2.7x
higher conversion

Interactive SMS Banner
35k
Text messages in
5 countries

Facebook: Requests
1.9 mio
visitors come each month
from Facebook

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