This document is an internship report presented by Aarut Bhargav about their summer internship with FMCG company Aasnaa(PUGMARK). The report discusses Aasnaa's products, the intern's responsibilities which included market research and promotional activities. It describes conducting a market study of newly launched murabba products which received positive feedback on taste and quality but consumers disliked the sweet syrup. The intern also organized a promotional event that created awareness of Aasnaa products among 700-800 people. Recommendations include lowering prices, improving advertising, ensuring on-time product supplies to retailers, and providing higher profit margins for retailers.

1. SUMMER INTERNSHIP REPORT 2022
Presented BY :- Aarut Bhargav
Batch:- PGDM2021-2023
PMLSD BUSINESS SCHOOL

2. PROJECT TITLE:- STUDY ABOUT THE MARKETING
STRATEGIES OF A FMCG COMPANY
•COMPANY NAME:- Aasnaa(PUGMARK)

3. ABOUT THE COMPANY
AASNAA(PUGMARK)
• Aasnaa is a FMCG company which deals in herbal food and beverages. The company
operates on both the B2b and B2C basis as it deals with Distributors and retailers
directly. The company currently operates in Chandigarh, Haryana, Punjab, Himachal
Pradesh, Jammu and Delhi. Consumers can also order from their website or from
Amazon, Flipkart and Snapdeal.
• COMPANY MOTTO:-
“ Our motto is to provide a tasty, healthful and nutritious new-age brand that can be a part of
everyone’s routine. As it is not about achieving better health it is about maintaining the best
one that we already have.”

4. ROLES AND RESPONSIBILITIES
• Creating awareness about the company and its organic and chemical free
products.
• Market research.
• Increasing sales of the company.
• Creating Brand Image.
• Handling Promotional Event.
• To check the viability of the new product .

5. TASK 1
TO CHECK THE VIABILITY OF THE NEW PRODUCT
• I got the opportunity to collect the feedbacks of the newly launched product which are apple murabba,
carrot murabba, amla murabba. These are single serving products which cost 20Rs to the consumers and
15Rs to the retailers. Overall we got the positive feedbacks for the Murrabbas, Retailers tasted and liked
the taste but they didn’t like the syrup as it was very sweet. They liked the idea of small packing
murrabba as it was easy to carry and very handy.

6. • The murabba was tasted by Chandgarh and Panchkula retailers and by some
random people in the market.
• The sample size was about 50-80 people.
• Everyone gave their opinion on Taste, packaging, quantity, prices.
• After the market research I could say that we got enough positive responses to
launch this product in the market.

7. DATA ANALYSIS AND INTERPRETATION
• Q.1 How you liked the quality and the taste of murrabbas ?
• Most of the people liked the taste and Quality of murrabba. Most of the people liked the
Amla murrabba other than apple and carrot murrabba. People also didn’t liked the sweet
syrup of murrabba
Good
Not
Good
QUALITY & TASTE
OF MURABBA

8. Q2. WAS THE QUANTITY OF MURABBA SATISFACTORY OR
NOT?
THE ABOVE GRAPH REPRESENTS THAT AFTER PROPER SURVEY
AND FEEDBACK MOST OF THE CONSUMERS FOUND THE
QUANTITY OF OUR PRODUCT SATISFYING.
less satisfying very less
QUANTITY

9. Q3. DID YOU FIND THE PRICES TO BE POCKET FRIENDLY?
• The above graph represents that the consumer finds our single serving murrabba
pocket friendly and they can afford our product.
0 5 10 15 20
high
satisfying
very high
PRICE

10. Q4. DID YOU FIND THE PACKAGING QUALITY TO BE
ADEQUATE?
• From the above graph we can say that majority of the people were satisfied with
the packaging of our new product.
2
21
NOT SATISFIED SATISFYING
PACKAGING

11. Q5. WILL YOU LIKE TO BUY THIS PRODUCT FOR 20 RS.?
(POTENTIAL CUSTOMERS)
• The above graph represents that majority of the people are ready to buy our
product for 20Rs from the market.
0
2
4
6
8
10
12
14
16
no yes
Count of Will they buy this for 20rs?

12. TASK 2
PROMOTIONAL ACTIVITIES AND PROMOTIONAL EVENT
• I went to the retailers in Chandigarh and Panchkula and I introduced and promoted the
products made by Aasnaa and created awareness among the consumers and
shopkeepers. Due to this promotion I was able to connect some more retailers and
consumers with the company. Because of this promotion activity I was able to increase
the reach of aasnaa products.

13. PROMOTIONAL EVENT AT TAGORE THEATRE SECTOR18, CHANDIGARH
• There was a gathering of around 700-800 people at the Tagore Theatre between the ages of 6years to
75-80 years. Above 75% people were from Tricity. We gave samples of Amla sweet candies, Amla
Chatpata candies, single serving Murrabba(all 3 flavours) and the juices(guava,litchi, lemon & mango).
Many people already knew and were aware about Aasnaa because of the amla candies and some
people get to know about our company that day only. The marketing team also created awareness for
the other products like kerela jamun juice, amla juice, apple vinegar cider, jaggery powder etc.

14. Some observations we have observed from the people:
• 1. People liked our amla candies, amla murabba very much.
• 2. Most liked juices were Litchi, Mango and guava.
• 3. The reason behind people didn’t liked the lemon flavour because it tasted like pharmaceutical
drink or more like a medicine.
• 4. Teenagers and children liked mango & litchi flavour very much.
5. The people complained that plump and Aloe vera contents are very less.

15. RECOMMENDATIONS
• Products at aasnaa should be priced less compared to another products in the market.
• Also they need to work on good advertisement and marketing strategies for the product, so that
there is more demand for the product.
• They need to provide the products to retailers or wholesalers on time so as to increase sales. This is
also a very big factor which is important for the company to grow, and should keep their distributors,
informed regularly about the supply.
• Also the murabbas, might be a good deal if it's being served in restaurants which are family friendly
for example SINDHI SWEETS, Haldirams , Gopal's . As they provide thalis (a plate served with different
type of dishes) and it can be included in it as well.
• Also they need to work on providing good profit margin to it's retailers, where other brands are
providing huge profits to the same one.