Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that demonstrates superior flavor and offer a long-overdue-alternative to all the other watered-down big beer brands.
Whether you find yourself relaxing at the beach or just spend time with friends after work, Palmia wants your time and your beer of the highest quality.
Palmia is not just a summer brew. It’s a light beer made by people who understand that having a good time isn’t seasonal and, most importantly should never be bland.
This document provides an overview of Palmia, a new beer and lemon drink concept. It describes the origin and branding of Palmia which is inspired by a Spanish drink called Clara. It outlines Palmia's target market as millennial men and women, and opportunities to capture share from categories like flavored beers, cocktails, and craft beers. The document discusses Palmia's initial test launch in San Francisco and plans for product refinement, team building, and regional rollouts beginning in 2017.
MKTG371 Subcultures of Consumption Written ReportMarissa Garcia
This document provides information about Ballast Point Brewery, a craft brewery located in San Diego, California. It discusses Ballast Point's history starting as a home brewing operation and its growth into a successful brewery. It also outlines Ballast Point's marketing strategy, target market of individuals aged 21-31, and competitors in the San Diego craft beer market. SWOT analysis identifies Ballast Point's strengths in variety of beers, and weaknesses in smaller market size compared to macro breweries. Opportunities include expansion and recognition outside of San Diego, while threats include increasing competition in the crowded San Diego craft beer scene.
Pisco Portón is a new premium Pisco brand from Peru that is seeking to introduce Pisco to the mainstream American market. Pisco is a grape brandy that was popular in the US in the late 1800s but then disappeared. Pisco Portón is produced under the guidance of master distiller Johnny Schuler, a renowned Pisco expert. The brand has invested in a new state-of-the-art distillery in Peru to produce their mosto verde Pisco from a blend of Quebranta, Torontel, and Albilla grapes using traditional methods. Pisco Portón aims to establish Pisco as a versatile spirit for cocktails and grow interest in the category in the US.
- The document presents a creative brief for an advertising campaign for Black Apple Crossing, a cidery located in Springdale, Arkansas.
- The campaign aims to increase awareness of Black Apple Crossing's variety of ciders and unique atmosphere among health-conscious generations Y and Z in Northwest Arkansas.
- The proposed campaign would utilize social media, blogs, and positive imagery to portray Black Apple Crossing's nostalgic brand and appeal to outdoorsy customers interested in trying new things.
Snapple aims to grow its brand beyond its New York roots by starting a movement called "Beat Boredom". Research found that Snapple lacks differentiation and has a dated perception. To address this, the proposed campaign positions Snapple's purpose as helping rid the world of boredom by adding unexpected flavors to everyday moments. The campaign launch features a commercial introducing leader Mundae Blande and a promotion where consumers can win quirky prizes meant to beat boredom. The goal is to make Snapple's purpose engaging and appeal to a broader audience beyond just the Heartland.
This document provides an overview of Palmia, a new beer and lemon drink concept. It describes the origin and branding of Palmia which is inspired by a Spanish drink called Clara. It outlines Palmia's target market as millennial men and women, and opportunities to capture share from categories like flavored beers, cocktails, and craft beers. The document discusses Palmia's initial test launch in San Francisco and plans for product refinement, team building, and regional rollouts beginning in 2017.
MKTG371 Subcultures of Consumption Written ReportMarissa Garcia
This document provides information about Ballast Point Brewery, a craft brewery located in San Diego, California. It discusses Ballast Point's history starting as a home brewing operation and its growth into a successful brewery. It also outlines Ballast Point's marketing strategy, target market of individuals aged 21-31, and competitors in the San Diego craft beer market. SWOT analysis identifies Ballast Point's strengths in variety of beers, and weaknesses in smaller market size compared to macro breweries. Opportunities include expansion and recognition outside of San Diego, while threats include increasing competition in the crowded San Diego craft beer scene.
Pisco Portón is a new premium Pisco brand from Peru that is seeking to introduce Pisco to the mainstream American market. Pisco is a grape brandy that was popular in the US in the late 1800s but then disappeared. Pisco Portón is produced under the guidance of master distiller Johnny Schuler, a renowned Pisco expert. The brand has invested in a new state-of-the-art distillery in Peru to produce their mosto verde Pisco from a blend of Quebranta, Torontel, and Albilla grapes using traditional methods. Pisco Portón aims to establish Pisco as a versatile spirit for cocktails and grow interest in the category in the US.
- The document presents a creative brief for an advertising campaign for Black Apple Crossing, a cidery located in Springdale, Arkansas.
- The campaign aims to increase awareness of Black Apple Crossing's variety of ciders and unique atmosphere among health-conscious generations Y and Z in Northwest Arkansas.
- The proposed campaign would utilize social media, blogs, and positive imagery to portray Black Apple Crossing's nostalgic brand and appeal to outdoorsy customers interested in trying new things.
Snapple aims to grow its brand beyond its New York roots by starting a movement called "Beat Boredom". Research found that Snapple lacks differentiation and has a dated perception. To address this, the proposed campaign positions Snapple's purpose as helping rid the world of boredom by adding unexpected flavors to everyday moments. The campaign launch features a commercial introducing leader Mundae Blande and a promotion where consumers can win quirky prizes meant to beat boredom. The goal is to make Snapple's purpose engaging and appeal to a broader audience beyond just the Heartland.
This document provides an overview of Cocktails The Fluid Experience, a beverage marketing and event management agency. It highlights their 16+ years of experience in on-premise relationships and event execution. They have relationships with over 400 licensees nationally and can provide sales opportunities and brand promotions. Their team of over 500 can also provide experiential marketing, media opportunities, and unique lifestyle events to build consumer awareness and experiences for clients.
As the group leader for a Retail Management course at Columbia College Chicago (CCC), I created and implemented the design of an entire store plan, including floor plans, sales projections, loss prevention tactics, management strategies, etc.
Matthew Algie is a coffee roasting company based in Glasgow, Scotland. It has experienced strong growth in the UK coffee market, particularly in the sale of fair trade coffee. However, its sales in West London have not grown as strongly as other regions. The document discusses opportunities for Matthew Algie to continue expanding its market share through differentiating its products, promoting its high quality and freshness, educating customers, and introducing new marketing strategies inspired by successful American coffee culture models. These include hosting unique coffee tasting events, promoting exclusive artisan reserve coffees, and leveraging third party quality ratings to attract new customers.
2016 World Cheese Awards in San Sebastian, SpainLara Garcia
There are over 250 types of cheese produced in Spain, far more than just Manchego cheese. Spain has 32 cheeses with protected designation of origin status. Spanish cheeses differ from other world cheeses in their artfulness, uniqueness due to Spain's climate and civilizations, and pursuit of excellence. Some of Spain's best known and top cheeses in the world include Idiazabal, Mahon, Manchego, Roncal, and Tetilla.
Understanding mcdonald's usa advertising strategySavannahPatel
McDonald's has been advertising in the USA since the 1940s. Their ads focus on cheap, convenient food and limited time deals. They use simple, straightforward visuals and humor to appeal to American cultural values like individualism, indulgence, and uncertainty avoidance. Recent ads have emphasized diversity and sustainability while also facing some controversies over cultural insensitivity.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
ASD Market Week Post Show Report August 2015Molly Hersh
Learn more about the most comprehensive B2B trade show, ASD Market Week. Held twice annually at the Las Vegas Convention Center, ASD delivers over 45,000 attendees with STRONG retail buying power.
A presentation by Robert Joseph to the S African wine & travel media and to winners of the Great Wine Capitals, S African Best Of Wine Tourism Awards. It offers a range of ways to improve the quality of wine tourism.
This document provides information on three individuals:
Baptiste Duguit, the marketing and commercial director of Dutyfly Solutions, who previously held roles managing product strategy and as a senior project manager. Andy Butcher has over 35 years of experience in travel retail, including positions with ferry operators. Siim Emajõe is the category manager for alcohol and tobacco at Tallink Duty Free and has been in his role since 2014, with responsibilities including product selection and sales analysis.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The Guess store in Oakville Place shopping mall had a typical customer profile for the location. There were 6 customers in the store, mostly women aged 35-45. One customer made a purchase. The store environment reflected the target customer of style-conscious individuals aged 20-35, however the actual customers observed were older, ranging from 35-45, reflecting the demographics of the local area.
Eye Candy is a full-service graphic design and branding agency that uses storytelling to create magnetic personalities for brands. They design with purpose and intention, focusing on strong exteriors and complex interiors worth discovering. Eye Candy has worked with various clients across industries to develop brand identities, marketing collateral, websites, and more. Their studio is located in Cincinnati's Over the Rhine district.
This document provides an annual report for Starbucks for the 2002 fiscal year. It summarizes the company's continued global expansion, with key points being that Starbucks opened its doors in new international markets like Spain, Germany, and Mexico. It highlights the opening of a new store in Madrid, Spain, describing the local customs and coffee drinks. It also discusses Starbucks' continued focus on coffee quality, its partners (employees), and becoming an active member within the communities it operates in worldwide.
Scoop NYC is a high-end fashion retailer that offers a curated selection of styles from iconic, emerging, and exclusive brands for men and women. It provides a personalized shopping experience through its stores and online shopping platform. Scoop NYC aims to be a one-stop shop for time-pressed customers seeking trendy and timeless fashion pieces. It has 17 stores across the U.S. and sells clothing, accessories, and its own exclusive Scoop and SCP brands online and in-store.
Great Spirit Circle Trail: Canadian Signature Experiences Collection(R) Case ...Tourism Cafe Canada
Discover how the courage to shift your product development model to a programmatic, building block approach can radically change the opportunities for your business, community and the quality of the visitor experience. Join Kevin Eshkawkogan, Chief Executive Officer for Great Spirit Circle Trail as he shares insights on their company, experiential travel and their Canadian Signature Experience.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
Ex Nihilo is launching a luxury perfume brand that offers customized fragrances. It will initially sell online in France, targeting customers aged 25 and older interested in niche fragrances. The company will offer limited edition perfume collections developed by new talents, as well as a fully customized perfume option where customers select ingredients. It seeks €200,000 in financing to launch and expects to break even within a year.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
You & Yours Distilling Co. was founded in San Diego, California by Laura Johnson and Luke Mahoney to bring people together through elevated drinking experiences. Their vision is to lead the craft liquor industry through high quality products and exceptional customer service. They have developed two flagship products - Session Vodka and Soirée Gin - and plan to expand their brand through additional products, a tasting room, and distribution to accounts in San Diego, Los Angeles, and Dallas.
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
This document provides an overview of Cocktails The Fluid Experience, a beverage marketing and event management agency. It highlights their 16+ years of experience in on-premise relationships and event execution. They have relationships with over 400 licensees nationally and can provide sales opportunities and brand promotions. Their team of over 500 can also provide experiential marketing, media opportunities, and unique lifestyle events to build consumer awareness and experiences for clients.
As the group leader for a Retail Management course at Columbia College Chicago (CCC), I created and implemented the design of an entire store plan, including floor plans, sales projections, loss prevention tactics, management strategies, etc.
Matthew Algie is a coffee roasting company based in Glasgow, Scotland. It has experienced strong growth in the UK coffee market, particularly in the sale of fair trade coffee. However, its sales in West London have not grown as strongly as other regions. The document discusses opportunities for Matthew Algie to continue expanding its market share through differentiating its products, promoting its high quality and freshness, educating customers, and introducing new marketing strategies inspired by successful American coffee culture models. These include hosting unique coffee tasting events, promoting exclusive artisan reserve coffees, and leveraging third party quality ratings to attract new customers.
2016 World Cheese Awards in San Sebastian, SpainLara Garcia
There are over 250 types of cheese produced in Spain, far more than just Manchego cheese. Spain has 32 cheeses with protected designation of origin status. Spanish cheeses differ from other world cheeses in their artfulness, uniqueness due to Spain's climate and civilizations, and pursuit of excellence. Some of Spain's best known and top cheeses in the world include Idiazabal, Mahon, Manchego, Roncal, and Tetilla.
Understanding mcdonald's usa advertising strategySavannahPatel
McDonald's has been advertising in the USA since the 1940s. Their ads focus on cheap, convenient food and limited time deals. They use simple, straightforward visuals and humor to appeal to American cultural values like individualism, indulgence, and uncertainty avoidance. Recent ads have emphasized diversity and sustainability while also facing some controversies over cultural insensitivity.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
ASD Market Week Post Show Report August 2015Molly Hersh
Learn more about the most comprehensive B2B trade show, ASD Market Week. Held twice annually at the Las Vegas Convention Center, ASD delivers over 45,000 attendees with STRONG retail buying power.
A presentation by Robert Joseph to the S African wine & travel media and to winners of the Great Wine Capitals, S African Best Of Wine Tourism Awards. It offers a range of ways to improve the quality of wine tourism.
This document provides information on three individuals:
Baptiste Duguit, the marketing and commercial director of Dutyfly Solutions, who previously held roles managing product strategy and as a senior project manager. Andy Butcher has over 35 years of experience in travel retail, including positions with ferry operators. Siim Emajõe is the category manager for alcohol and tobacco at Tallink Duty Free and has been in his role since 2014, with responsibilities including product selection and sales analysis.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The Guess store in Oakville Place shopping mall had a typical customer profile for the location. There were 6 customers in the store, mostly women aged 35-45. One customer made a purchase. The store environment reflected the target customer of style-conscious individuals aged 20-35, however the actual customers observed were older, ranging from 35-45, reflecting the demographics of the local area.
Eye Candy is a full-service graphic design and branding agency that uses storytelling to create magnetic personalities for brands. They design with purpose and intention, focusing on strong exteriors and complex interiors worth discovering. Eye Candy has worked with various clients across industries to develop brand identities, marketing collateral, websites, and more. Their studio is located in Cincinnati's Over the Rhine district.
This document provides an annual report for Starbucks for the 2002 fiscal year. It summarizes the company's continued global expansion, with key points being that Starbucks opened its doors in new international markets like Spain, Germany, and Mexico. It highlights the opening of a new store in Madrid, Spain, describing the local customs and coffee drinks. It also discusses Starbucks' continued focus on coffee quality, its partners (employees), and becoming an active member within the communities it operates in worldwide.
Scoop NYC is a high-end fashion retailer that offers a curated selection of styles from iconic, emerging, and exclusive brands for men and women. It provides a personalized shopping experience through its stores and online shopping platform. Scoop NYC aims to be a one-stop shop for time-pressed customers seeking trendy and timeless fashion pieces. It has 17 stores across the U.S. and sells clothing, accessories, and its own exclusive Scoop and SCP brands online and in-store.
Great Spirit Circle Trail: Canadian Signature Experiences Collection(R) Case ...Tourism Cafe Canada
Discover how the courage to shift your product development model to a programmatic, building block approach can radically change the opportunities for your business, community and the quality of the visitor experience. Join Kevin Eshkawkogan, Chief Executive Officer for Great Spirit Circle Trail as he shares insights on their company, experiential travel and their Canadian Signature Experience.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
Ex-Nihilo - Niche perfumery Business planVivek Sharma
Ex Nihilo is launching a luxury perfume brand that offers customized fragrances. It will initially sell online in France, targeting customers aged 25 and older interested in niche fragrances. The company will offer limited edition perfume collections developed by new talents, as well as a fully customized perfume option where customers select ingredients. It seeks €200,000 in financing to launch and expects to break even within a year.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
You & Yours Distilling Co. was founded in San Diego, California by Laura Johnson and Luke Mahoney to bring people together through elevated drinking experiences. Their vision is to lead the craft liquor industry through high quality products and exceptional customer service. They have developed two flagship products - Session Vodka and Soirée Gin - and plan to expand their brand through additional products, a tasting room, and distribution to accounts in San Diego, Los Angeles, and Dallas.
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
Johnnie Walker is a globally dominant scotch whiskey brand owned by Diageo. In 2013, Johnnie Walker had case sales of 19.7 million, significantly higher than its top competitors. To maintain and grow its brand equity, Johnnie Walker utilizes integrated marketing campaigns across various channels to build brand awareness and positive associations. Recommendations to further strengthen the brand include secondary brand partnerships through co-branding, celebrity endorsements, and sponsoring music festivals to appeal to younger consumers.
Jeremy Parsons is considered one of the top culinary mixologists in North America. He has consulted for many large clients and has the longest resume of brand ambassadorships and product launches in Canada. CocktailsThe Fluid Experience, led by Parsons, is recognized as the top beverage marketer in Canada with over 16 years of experience planning events and building relationships in the industry. They provide innovative mixology, marketing concepts, and exceptional event execution to bring brands to life through unique experiences.
The Coca-Cola Company produces over 230 beverage brands and is the leading company in the cola industry. Founded in 1886 in Atlanta, Georgia, Coca-Cola was originally sold as a patent medicine before becoming the dominant soft drink worldwide. Through heavy advertising spending, innovative campaigns like "It's Mine" have increased brand loyalty and value. Coca-Cola utilizes various marketing strategies including promotions, public relations, and segmentation to target different geographical, demographic, and psychographic consumer groups.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
The document discusses the shift from "old luxury" brands to modern premium brands. It outlines six rules that define modern premium brands: 1) They are born of conviction, not manufactured for marketing purposes. 2) They have high attention to detail. 3) They sell life enhancement rather than status symbols. 4) They are passionate about social and environmental issues. 5) They are willing to change and evolve. 6) They focus on people. Several examples are given to illustrate each rule, such as Ben and Jerry's, Virgin Atlantic, North Face, and RED. The document argues that modern premium brands align consumerism with ethics and responsibility.
ONEHOPE is a cause brand that donates 50% of profits from wine and other products to different causes like AIDS awareness, breast cancer research, and supporting troops. It aims to make giving back through consumption a lifestyle choice. The document discusses ONEHOPE's brand strategy, target consumers, successful cause branding examples, why it chose wine as its cornerstone product, its founding team's experience in the wine industry, marketing and packaging plans emphasizing the causes, quality control measures, distribution success in major markets, and retail partnerships.
Folgers faces a challenge in appealing to younger consumers who have more sophisticated tastes in coffee. While Folgers maintains its iconic brand image, millennials want coffee that aligns with their values and provides a rich taste experience. To reach these consumers, the document recommends that Folgers leverage its heritage and history by launching a new brand called Pioneer Steam Coffee that connects to ideals of American ruggedness and individualism. A strategy of craft-focused packaging, user-generated social media content around outdoor exploration, and promoting U.S. manufacturing could help position Pioneer Steam Coffee as an authentic yet premium brand that resonates with millennials.
This document discusses Coca-Cola's history, brands, mission, vision, values, financial statements, workforce, and organizational structure. It provides an overview of Coca-Cola's value chain analysis, SWOT analysis, marketing mix, successful and discontinued products, risks of new products, and strategies for success. Key points include Coca-Cola owning 4 of the top 5 beverage brands and having a global workforce of over 90,000 employees. The document also analyzes Coca-Cola's income statement, balance sheet, and proposes a new Middle Eastern inspired drink.
The document discusses strategic brand management for the Sprite brand. It includes an agenda covering topics like brand audit map, history, personality, customer segmentation, positioning, promotional campaigns, competition, metrics and recommendations. The brand aims to own all pillars of South African hip hop culture and provide a platform for youth expression. It targets 16-19 year olds and focuses on leveraging hip hop to showcase self expression and help consumers maintain their cool in intense moments.
The document introduces the Wine RockStars marketing concept, which aims to promote wines in a fun, irreverent way inspired by rock and roll culture. It discusses how wine, like rock music, has become a universal experience that unites people. The Wine RockStars program will select wines from an elite panel of experts and tell the stories behind each label to create excitement and connections between producers and consumers. It seeks winery partners to supply wines and promotional support to provide customers with a superior selection and shopping experience through an innovative online retail approach. The goal is to broaden the wine market and reintroduce wine to consumers in a fresh, exciting way like rock and roll.
Pdf world s_most_admired_wine_brands_pdf_march_2014Jenna Boodram
This document summarizes the results of Drinks International's 2014 survey of the World's Most Admired Wine Brands. It provides details on the methodology used in the survey, the expanded number of respondents (over 200 wine professionals) and regions covered. It announces that Torres is the number one most admired brand, overtaking last year's winner Concha y Toro. Casillero del Diablo, part of the Concha y Toro portfolio, ranks second. The document also notes other changes in the top 50 ranking and includes quotes from some of the winning brands and academy members.
This document provides a summary of Sheila McCaffery's experience and skills as a creative executive with expertise in luxury brands, lifestyle marketing, beauty, food and wine, fashion, and global culture. She has over 25 years of experience in creative direction, strategic planning, branding, and integrated marketing campaigns. Her work has included roles at advertising agencies and as a contributing editor for Connecticut Cottages & Gardens magazine.
The document is an executive summary from the advertising agency Crunch outlining their proposed marketing campaign for AriZona Beverage Co., an American producer of ready-to-drink teas. The campaign aims to promote AriZona's teas as being refreshingly healthy and naturally tasty by highlighting their use of 100% natural ingredients without artificial flavors, colors, or preservatives. Crunch's budget is $12 million and the campaign will run for one year targeting men and women ages 18-34.
This marketing plan proposes launching a line of wines called Boomer Wines targeted at baby boomers and seniors ("zoomers"). The plan outlines 7 wines at different price points with bold packaging and labeling accessible to older consumers. The strategic focus is to partner with an existing winery for production and distribution through their channels. The marketing program will promote the wines through the media properties of a strategic partner, ZoomerMedia, including magazines, radio, social media, and videos. Success will be measured by engagement metrics like video views and surveys to track awareness and sales over the first year.
Marketing project on Gloria jean's coffeeRaja Rockii
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. Wish you were here?
Be here now.
Capturing The Palmia Moment
2!
3. “This is Delicious!
What is it?”
Dr. David William Epstein, Alcudia Beach, Mallorca, Spain
On a trip to Mallorca and Ibiza, California surgeon David William Epstein
was introduced to what the Spanish call CLARA…an exhilarating
and tasty combination of beer and lemon.
As he watched handmade batches of the Clara
fuel the fun on the beach and in the clubs
well into the night, he thought…
“This stuff should be everywhere!
I can taste the opportunity.”
- Dr. David William Epstein
3!
5. Our Brand
5
The Palmia name harks back to the origin of the brand, recalling…
• Palma de Mallorca, the capital of Mallorca, in Spain’s Balearic Islands
• The palm trees bordering the Alcudia Beach
• The idea that it’s “my beer” – “Esta cerveza es (Pal)mia”
6. Our Brand
6
• We are bringing the unique and refreshing taste of a Spanish
“Clara” to the U.S.
• Palmia is the high-end choice for sexy, summertime-anytime fun.
Palmia is where I want to be, right now!
7. Our Product
• Palmia is the the perfectly refreshing drink choice for any occasion.
– Natural Lemon Flavor
– 4.2% Alcohol
– 90 Calories
– Six packs of 11.2oz bottles
7
8. Our Product
8
• Palmia is in a category of its own.
– A Clara - a beer and lemon drink that is popular on the beaches
of Spain.
– A lemon infused light beer.
– A healthy alternative - a 90 calorie, naturally flavored
choice.
9. Our Product
9
• Palmia is a US-produced beer that delivers unique and refreshing lemon-infused
taste with Import/Craft credentials
– The drink of summer. A refreshing, naturally flavored, low-calorie summer
drink for the beach, pool, BBQs, parties and more.
– A beer that can stand up to Crafts and Imports.
– A fun, social lubricant for young men and women alike.
– The sort of upscale, luxury statement often associated with
high-end wines and spirits.
10. Our Targets
10
• Millennial Men and Women (21-35) ALL 83 MILLION OF THEM!*
– Social, fun-loving and in-the-know.
– They know how to have a good time and where the good times are to be had.
– Health and image conscious.
• Men
– Whether at a party or a bar, they are pushing the party and the fun.
– Keenly aware of what brand choices say about them and the impact
of product choices on the fun (women will not show up for a case of
watered-down beer or pints of heavy craft beer).
• Women
– Not just looking for a party, but the right party.
– Carefully reading the signals and cues to make sure they’re in the right
place, at the right time, with the right people.
*US Census, June 2015
11. Chill-SEEKING
• Millennials are as luxury conscious as any demographic,
but they have a different twist on it.
• Millennial luxury is…
– more experiential
– more social
– more innovative
– way more relaxed
11
12. Our Opportunities
12
• Women! According to Datamonitor, female drinkers now account for approximately
30% of US beer consumption* – that means more than $30Bn.*
• Growing market segments. Palmia can play across multiple categories…all of which are growing.
– Flavored Beers – Bud Light Lime is now a $300M franchise
– Cocktails – Signature cocktails (spirits, wine and cordial based) have exploded in recent years
– Beach Beer – Corona is the #5 selling beer in the world, and double Heineken’s size in the US
– Craft Beer – Lagunitas grew by 70% in 2013, and Craft Beer is now bigger than Budweiser
– Hard Cider – The Cider category is doubling its size every year, driven by big and small brands
– Ready to Drink – Pre-mixed and single serve products (malt, wine and spirits based) continue to hit the market
– Sparkling Wine – Prosecco and Moscato, both imported and domestic, have been on fire
– Health conscious – Michelob Ultra is the fastest growing mainstream domestic beer
*Datamonitor, Market Research April 2005
*Brewers Association, Market Analysis 2015
13. Our Competition
• Who we steal share from…and how…
– Corona, Pacifico – We believe Palmia is not only a more upscale and on-trend choice, its the healthier
and better tasting alternative.
Your vacation in the bottle just got upgraded.
– Bud Light Lime-A-Rita and other ready to drink beverages (Smirnoff Ice, Mike’s Hard Lemonade)
Not for men and women of style, taste and cool.
– Flavored Beers - Bud Light Lime – we’ll bet they’re not drinking that on St. Barts!
– Michelob Ultra (light domestics and other “healthy choice” options).
We’ll take sexy beach vibes over a sweaty bike ride with Lance Armstrong and his 5 extra
calories, thank you.
– Craft/Classy Import - I love my craft beer, but a 20oz amber ale is not always the look I am going for.
– High End Flavored Vodkas/Shots - Better economics for men, fewer consequences for women.
Social drinking is more fun when it can go on for awhile.
Cross-category competition in multiple high volume/high margin sectors
13
15. Palmia Moments
Palmia punctuates an experience, an occasion, a moment, and that
moment will drive the Palmia brand and communication.
Palmia belongs in these perfect moment environments, in fact it was
designed for them. This ties the product to the luxury aspiration and the
drinking occasion.
15
16. Palmia Communication
16
Capturing these moments, locations and environments allows Palmia to “own”
multiple drinking occasions, speak directly to the in-the-know, hip consumer and
provide inspiration and aspiration to younger drinkers looking for ways to trade up.
18. Q4 2013 -THE TEST
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San Francisco
• We tested the product and packaging in San Francisco in 4Q 2013.
• On and Off premise accounts bought into the concept and Palmia was front and center at various Bay Area hotspots
• The first formulation of Palmia was well-received, however the market told us that to be successful, we would
need to make “drinking sweet a sophisticated experience”
• Early supply and logistical issues were identified during the test launch. These issues are easily fixed and not at
the expense of our future investors.
• Palmia learned that with the right resources, the brand can sell summer with the best of them.
19. 2015
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Product Perfection and Team Palmia
• 2015 milestones include:
– Product Refinement and Improvements
- Finding the “sweet spot”, the perfect taste profile
for millennial men and women.
- Product modifications to allow for key descriptors – all natural flavor, health
friendly.
– Team Palmia
- Virtual C-suite Secured
- Sales, Marketing and Operations expertise
- Extensive Rolodex of Industry Partners
– Launch preparations
- Production in place
- Licensing secured
- Distribution strategy
20. 2016-2017
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Prepare for Roll-out to Select Markets
• For launch, Palmia will focus on high volume, high margin and
status conscious markets.
• We’ll also build scale via trade and consumer pull.
21. FALL 2014 2017
Product Refinement and
Improvements
Finding the “sweet spot”,
the perfect taste profile for
millennial men and women.
Product modifications to allow for
key descriptors – all natural
flavor, health-friendly.
Team Palmia
Virtual C-suite Secured
Sales, Marketing and
Operations expertise
Extensive Rolodex of
Industry Partners
Launch preparations
Production in place
Licensing secured
Distribution strategy
Reformulated Palmia released
to key accounts and influencers in
select locations.
On Premise Rollout
Distribution Secured in select
locations
Palmia hits the red carpet and key
influencer events
21!
22. Use of proceeds
• Production V2.0
• Marketing
• Distribution
• Product Development
• Sales Team Growth
• Additional Management
• Regional Account Managers
23. Palmia team
We have assembled a group of industry professionals who know how
to position, distribute and market premium wine, sprits and beer.
23!
24. 24
David Epstein
Chairman and President
David came up with the initial vision for Palmia and founded the Company in 2011. Working with other company
management, he has been overseeing the implementation of the Palmia brand. He brought the Palmia concept from a
beach in Spain to a viable product and an initial launch in San Francisco. David also helped finance a significant portion
of Palmia’s initial operations and product launch, and his dedication to the brand remains today as he continues to
advise the company. David’s energy, passion and vision continue to propel Palmia and its product.
26. Wayne Derman
CMO
Wayne has spent the last 15 years working around the beverage, bar, music and festival space and owned a small
successful live music venue in San Francisco for 7 years. He is a highly motivated project and marketing manager with
proven experience in marketing, festival management and production, direct sales, start-up operations, business
development and management and organizational growth. Wayne has a proven ability to develop and maintain lasting
business relationships with clients, partners, vendors and suppliers and is recognized for exceptional leadership and
motivational skills in team-oriented projects. Wayne has over 30 years of experience in sales, marketing, branding,
promotions, project event management, market development, business and operational management, sponsorship
development, sales and cash flow forecasting and profit & loss management.
26!
27. Brad Kern
27
Advisor – Strategy & Legal
Brad has been practicing law for over 15 years with expertise in large-scale commercial and financial
transactions, including complex securities offerings, mergers, acquisitions, investments and other
corporate related items. Brad has assisted start-ups as well as Fortune 500 companies with
numerous corporate, transactional, compliance and governance related matters. Brad did his
undergraduate work at UC Berkeley and obtained his law degree at UCLA School of Law.