Jacob Zwagemaker presented on HbbTV needs and uses. HbbTV allows for integration of broadcast TV and broadband delivered applications to allow for features like interactivity, content enrichment, video on demand, and advertising. Key success factors for HbbTV include integration with linear TV, being a standard across platforms, combining TV manufacturers and operators, and supporting HTML5, DRM security, and specifications. HbbTV use cases include interaction, content enrichment, video on demand, and advertising.

2. Jacob Zwagemaker
HbbTV: NEEDS & USES

3. / 1-MINUTE INTRODUCTION

4. ⁄⁄⁄
ABOUT US
INTRODUCTION
XL
S
M
L
⁄ TV app developer
⁄ Smart TV, STB, game console, tablet, mobile
⁄ Founded in 2009
⁄ Offices in AMS, BCN, EZE, LAX
⁄ Device fragmentation

5. ⁄⁄⁄
APPCORE
INTRODUCTION
⁄ Production framework for efficient development
⁄ Dual role: development library & normalisation
framework
⁄ Knowledge hub containing all technologies,
integrations, components, etc.
⁄ Deployment to all platforms and maintenance
from one central location

6. ⁄⁄⁄
TECHNOLOGIES
INTRODUCTION
SMART TV’S PERIPHERALS SET-TOP BOXES INTEGRATIONS TECHNOLOGIES

7. ⁄⁄⁄⁄
THESE ARE SOME OF OUR CLIENTS
INTRODUCTION

8. / HbbTV: NEEDS & USES

9. ⁄
SUCCESS FACTORS
HBBTV
⁄ Integration with linear TV
⁄ Standard across platforms
⁄ Combining TV manufacturers and operators
⁄ Deployment & updates
⁄ HTML5, DRM security, specifications

10. ⁄
USE CASES
HBBTV
⁄ Interaction
⁄ Content enrichment
⁄ Video on Demand
⁄ Advertising

20. SHOEBALOO

23. ORDER

24. THANK YOU
jz@24i.com