This document describes a project that demonstrates how cable operators can rapidly launch and fulfill new cable services. It uses Oracle BSS/OSS solutions along with solutions from Incognito and Cognizant to design and fulfill a TV Everywhere service. The service is activated using the Incognito Broadband Command Centre and a Cognizant-developed application server. It illustrates how multiple vendors can integrate at the design stage to create new services aligned with TM Forum standards and frameworks.

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Frameworx for New Cable Services
TMF Cable Initiative
Cable Catalyst Project (Oracle, Cognizant, Incognito)
Management World Americas 2011 (Orlando)

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Overview
• This Cable Catalyst project uses Oracle BSS/OSS Suite along with
solutions from Incognito and Cognizant.
• Uses Oracle Design-Time tool to integrate multiple vendors providing
digital TV, broadband and unique home applications in support of a TV
Everywhere service.
• Once designed, the TV Everywhere service is fulfilled which activates
the Incognito Broadband Command Centre and a Cognizant developed
Application Server.
• Uses an Oracle TMF Solution Certified BSS for order capture
• Illustrates decoupling of product, service, resource & network based on
Frameworx aligned architecture
Demonstrates how cable operators can rapidly launch and fulfill new
cable services

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Cognizant’s Interactive New Services App
• Cognizant’s business solution based on Cable Labs standards
• Adopts TM Forum (Frameworx) & CableLabs specifications (OCAP, OLCA)
• Tablet Android app, TV app, and network application server
• Fulfillment of new services with Frameworx and Oracle OSS
Service information model for TV Everywhere
Activation for subscriber authentication and authorization
• Multi-screen apps and network services, leveraging authentication
TV Everywhere On Demand (VOD) on tablet
Set Top DVR with tablet remote control

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Enterprise Management
Strategy, Infrastructure & Product Operations
Fulfillment Assurance Billing &
Revenue
Management
Product
Lifecycle
Management
Infrastructure
Lifecycle
Management
Operations
Support &
Readiness
Customer Relationship Management
Service Management & Operations
Resource Management & Operations
Supplier/Partner Relationship Management
Strategy &
Commit
Marketing & Offer Management
Service Development & Management
Resource Development & Management
Supply Chain Development & Management
(Application, Computing and Network)(Application, Computing and Network)
Enterprise Effectiveness
Management
Knowledge & Research
Management
Enterprise Risk
Management
Strategic & Enterprise
Planning
Financial & Asset
Management
Stakeholder & External
Relations Management
Human Resources
Management
Scope of Strategic Cable Catalyst in eTOM 9.0
Catalyst #1
Design & Deliver
New Services

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Product
Lifecycle
Management
Strategy, Infrastructure & Product
Marketing & Offer Management
Service Development & Management
Resource Development & Management
Supply Chain Development & Management
Sales Development
Product Marketing
Communications
& Promotion
Service
Development &
Retirement
Resource
Development &
Retirement
Supply Chain
Development
& Change
Management
Product & Offer
Development
& Retirement
This sub-catalyst illustrates how multiple
vendors integrate at Design-Time to create
a new TV Everywhere service, aligned
with the New Service Quick Start.

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Operations
FulfillmentOperations Support
& Readiness
Service Management &
Operations
Resource Management &
Operations
Supplier/Partner Relationship
Management
Customer Relationship
Management
Retention & Loyalty
Customer Interface Management
Selling
Resource Data Collection & Distribution
Supplier/Partner Interface Management
S/P
Requisition
Management
Resource
Provisioning
Marketing
Fulfillment
Response
S/PRM
Support &
Readiness
SM&O
Support &
Readiness
RM&O
Support &
Readiness
CRM
Support &
Readiness
Service
Configuration
& Activation
Order
Handling
Workforce
Management
•Illustrate a multiplay bundle that includes a TV
Everywhere service
• Show a digital TV service & a broadband service
• Capture the order & details about the subscriber
•Based on the new service design, activate new vendors
alongside a legacy digital video service
•Model a dependency such that TV Everywhere requires
both a Video & a Broadband service
•Note that the broadband technology is not important
•Application Server for OCAP/Tru2Way STB & Tablet
•Broadband Device Provisioning for DOCSIS or other
access technology

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Designing a new TV Everywhere Service
Multiplay Bundle
Data ServiceVideo Service
TV Everywhere
Products
Services
Resources CPE Management
DOCSISACS/TR069
Digital Rights Management
CASVODOCLA
CMGWSTBiPAD
OTT
Application Servers
Enhanced
EPG
Targeted Ads
Basic Digital
HD PVR Receiver
Premium Sports & Movies
PPV
Presence
High Speed Data
CM/Router/Wifi
Connected Home
Value-Added Services
Customer Residential Account • Name, Address
• Location, Region, Franchise, LOB
•Preferences
• Receiver Model / Attributes
•TV Channel(s)
•Bandwidths
• Rate (Price)
• Promotions
•Pricing / Rates
•Effectivity Dates
•Eligibility Rules
•Customer Orders
• Order Capture
• Serving Area
• Headend Location
• Channel Maps
• Receivers (Logical Device)
• Device Class / Templates
• Service configurations
• Subscriber Profile (Party)
• Policy Profiles
• Targeting Rules (Logic)
TV Everywhere is
modelled as Value-Added
Service that depends on
Video & Broadband, as
well as access to multiple
DRM by device. It also
adds a notion of the end-
user (party/subscriber)
These can be
expressed and
modelled in
Frameworx terms
using SID
We can illustrate
how CableLabs
standards apply
We can illustrate
how CableLabs
standards apply
CableLabs
standards that
apply
OCAP/Tru2W

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UIM
TV Everywhere Order to Activate
Service Fulfillment Application Roles
In-Scope for Catalyst
Future phase catalyst
OSS – Converged Service Fulfillment
CRM BRM
ERP
…
Central Order
Mgmt (OSM)
Service Order
Mgmt (OSM)
Activation
OSM-SOM
Service Order
Decomposition &
Execution
Fallout Management
UIM
SID based Service
catalog + Subscriber,
service & Telecom / IT
resource inventory.
ASAP
Automated, high
volume subscriber /
service / resource
activation
OSM-COM
Customer Order
Decomposition &
Orchestration
Order Lifecycle
Management
CRM
Order Capture
DEMO CRM
Order Capture:
Illustrate a new TV
Everywhere service
added to multiplay
order
DEMO OSM
Order Mgmt:
Show “product” &
“offer” translated to
“service” (CFS)
Show “service”
provisioning sent to
respective vendors
via Activation (CFS-
RFS)
OSS – Resources & Service Elements
Incognito Cognizant Vendor
BSS - Rapid Offer Design & Order Delivery
DEMO Incognito &
Cognizant
Service Elements
supporting TV
Everywhere

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Order To Activate
Business Process
TV Everywhere Order Fulfillment Example
CRM
Customer Order Management
Service Order Management
Activation
• Select packages and channels, TV Everywhere
• Select equipment (make/model)
• Schedule appointment for install
• Generate multi-play order: include TV Everywhere
• Setup customer account in billing
• Update order with equipment serial numbers after install
• Initiate provisioning and activation for equipment & subscriber
• Activate billing when in-service
• Map customer to service area(s) / location(s)
• Identify headend resources (CAS, SDP, CPE mgr, etc)
• Map packages to equipment authorization tags (entitlements)
• Equipment & Subscriber provisioning attributes
• Activation of services (e.g. VOD, SDP, CPE Mgr)
• Monitor network responses (success / fail)
• Manage headend connectivity (connect, queue, retry)
CAS CPE SDP • CAS/VOD Traditional DTV Entitlements by equipment
• CPE for DOCSIS, ACS/TR069, WiMAX – “Connectivity”
• SDP for Subscriber Preferences, Settings – “Personalization”

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• Oracle BSS/OSS Suite
• Incognito Broadband Command Centre
• CableLabs OLCA
• TM Forum Business Process Framework (eTOM)
Cable Quick Start Pack
• TM Forum Information Framework (SID)
Customer-Subscriber-User (CSSU)
• TM Forum Integration Program (TIP)
Enterprise Security (eSec, previously EIM)
• TM Forum Cable Initiative Home:
http://www.tmforum.org/community/communities/cable_initiative/default.aspx
• The New Services Quick Start Pack:
https://collab.tmforum.org/sf/go/doc15187?nav=1
References, Prior Work, & Credits