1. Any device Anywhere Any time
AuraIPTV & OTT PLATFORM
HIBOX SYSTEMS | FEBRUARY 2015

2. We are Hibox
The competition for living room and mobile TV is fierce. To be successful in this
competitive and complex space, it is important to choose a platform that
stands out from the crowd.
With the Hibox Aura IPTV & OTT platform you will be able to reach new
customers and monetize Live and VoD content on new devices, through
attractive user interfaces, customized according to your needs. With low setup
costs and one time subscriber licenses, you will be able to achieve return on
your investment in less than a year.
You know your customers - we provide you with the tools, support and
knowledge of IPTV & OTT technology. Together we can create a user
experience that makes your service stand out from the others.
STAFFAN GRANHOLM
CEO & CO-FOUNDER

3. Hibox Systems is a global provider of advanced interactive
information and entertainment solutions for consumers
and commercial applications. The Hibox middleware
platform has been successfully deployed for IPTV and OTT
use by hotels, ISP's and broadband providers, along with
healthcare facilities, ships and offshore oil platforms.
Hibox Systems is headquartered in Finland with an
international business development office in Vienna,
Austria. The company is part of Anvia Group, a growing
ICT-group with 716 employees and a turnover of 108 MM
€ in 2013.
TURKU & VAASA, FINLAND
VIENNA, AUSTRIA
Winner of the 2014
Red Herring Top 100
Global Award
Winner of the 2014
Red Herring Top 100
Europe Award
Triple AAA
rating award
2013
10th fastest growing
technology company in
Finland 2011
4th fastest growing 3-5
year old technology
company in Finland 2010
Awards &
Recognition
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Introduction
HIBOX SYSTEMS
INTRODUCTION

4. Anywhere
Content delivery to customers
anywhere they have access to an
internet connection.
Any time
Your customers can pause live playback
and catch up with it from where they
left.
Any device
The platform can be used on any
device: Smart TV’s, set-top boxes, PC’s
as well as mobile devices.
Hibox Aura is a customizable IPTV and OTT software
platform for delivering TV, Video-On-Demand, and
interactive services to end users in any IP-based network.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Product
overview
IPTV & OTT
PRODUCT OVERVIEW

5. FEATURE STB &
SMART TV WEB
iOS &
ANDROID
Core Services
(User registration, authentication & authorization, device provisioning)
Live-TV
(IPTV, OTT, multi-profile, pay-TV, pay-TV packages, channel lists by subscriber/group/global, picture-in-graphics)
Hybrid Live-TV
(DVB-T & DVB-C)
EPG
(Newspaper, grid, list, OSD)
Recordings, PVR
(Timeshift, Start-Over, trick play)
Recordings, Network-PVR
(Catchup-TV, search, ratings, timeshift, start-over, trick play, seek)
Video-On-Demand
(Categorization, search, ratings, trick play, seek, reports, multiple content providers)
UI Customization
(Themes, localization, widgets, services)
Social Media
(Instant messaging, Twitter)
Billing System Integration
(API)
Widgets
(Weather forecasts, RSS feeds, games)
Information services and advertisements
(Playlists, scheduling, image & video, messages)
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Product
overview
KEY FEATURES
PRODUCT OVERVIEW

6. PRESENTATION OF CONTENT
Suggest movies to watch based
on previously watched content.
Make it easy for your customers to make purchases
One of the most important things when monetising a TV
service is to make purchasing of content a simple click.
Regardless of the user’s device, buying content such as
movies, premium channels or product bundles should
happen in a few seconds. When planning the buying
experience, here are three basic things to consider:
1. Presentation of paid content
2. Placement of call-to-action buttons
3. Quick payment methods
1Taking all three factors into account will make your
customers buy more and thus increase incoming
revenues from paid content.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Functionality
PURCHASING
FUNCTIONALITY

7. CALL-TO-ACTION
The likelihood of a customer making
a purchase increases when the call-
to-action button is visible and gives
immediate access to paid content.
2
QUICK PAYMENT METHODS
A user-specific PIN code speeds up
the buying process. No credit card
details needed when making a
purchase.
3
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Functionality
PURCHASING
FUNCTIONALITY

8. Networks and subscribers
Content
Hardware
Users and groups
Reports
Hibox Administrator
Hibox Administrator is a web-based administration interface,
facilitating the administration and implementation of new
features and services.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Functionality
ADMINISTRATION
FUNCTIONALITY

9. Designing the user interface
We use modern front end technologies such as HTML, CSS and JavaScript to create the
user interface visible to the end user. Every TV services is unique and that is how we
perceive every new project.
Hibox front end development experts can help you create the UI you need. But if you
want to use a design partner, we are happy to assist you with common design principles,
things to think about etc.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
User interface
GET STARTED
USER INTERFACE

10. Examples of user interfaces
The main menu items can be layed
out horizontally or vertically.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
User interface
LAYOUT EXAMPLES
USER INTERFACE

11. • work on any browser-based set-top box,
• work in any PC browser,
• work on both iOS and Android,
• support both IPTV multicast and HLS unicast
streams
• support software encryption for Pay-TV
channels and Video-On-Demand content.
• support premium Video-On-Demand
content from Finland’s largest video rental
company: Makuuni.
Watson Nordic – Expanding from IPTV to multiscreen OTT
Anvia Plc is the fourth largest operator in the Finnish telecom industry. Since 2008 the
company has been using IPTV middleware developed by Hibox Systems. In 2012
Anvia had a total of 60.000 broadband and 70.000 cable TV customers. The operator
planned to expand its TV offering outside of its own network and provide a true
nationwide OTT service.
The goal was to build the best multiscreen service in Finland. The service was
branded as Watson – the operator-free entertainment service, because consumers
would be able to use Watson regardless of their network provider. The target was to
aquire 100.000 new subscribers by the end of 2014.
Hibox was responsible for both the middleware and the system integration. Anvia’s
requirements of the final product was that it should:
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Case study
CASE: WATSON
CASE STUDY

12. The Final Product
Watson IPTV & OTT multiscreen service was launced in
December 2013. Available on set-top-boxes, HDMI sticks, PCs
and mobile devices and the service also features VOD content
from the largest video rental chain in Finland.
Web & Mobile interface:
• Works in any web browser
• Native applications for iOS and Android.
• Uses Verimatrix VCAS software encryption for pay-TV channels and
Video-on-Demand.
• Uses HLS adaptive streaming for Live-TV and nPVR.
• All streaming, both Live-TV and On-Demand is unicast based.
• Premium VOD content from Makuuni - the largest video retail
company in Finland
TV interface:
• Runs on Dune HD Connect HDMI sticks and
Motorola set-top-boxes.
• Supports both IPTV multicast stream and HLS
unicast streams.
• Uses HLS adaptive streaming for Live-TV and nPVR.
• Uses Verimatrix VCAS software encryption for pay-
TV channels and Video-on-Demand.
• Premium VOD content from Makuuni - the largest
video retail company in Finland
First in Finland to
launch a HDMI-stick
set-top box
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Case study
CASE: WATSON
CASE STUDY

13. Set-top boxes
Choosing the right set-top box is crucial, because it is the device your
customers will interact with. The choice of STB depends on your
performance requirements, the price you are willing to invest and the
technologies the STB model needs to support.
Fortunately Hibox supports most set-top boxes on the market by
manufacturers such as Airties, Amino, Arris, Dune HD, Entone, Finnsat,
Infomir, Kaon and Zyxel.
Key topics you should focus on when selecting the right STB:
• The industrial design impacting both estetics as well as durability.
• The support of the Digital Rights Management (DRM) and
middleware you have chosen.
• The manufacturer’s capabilities of providing branding and
packaging.
Hibox experts can help you to make the best choice of STB for your
specific requirements.
CHOOSING HARDWARE
TECHNICAL
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Technical

14. Server Operating Environment:
• Debian GNU/Linux (6.0 stable/squeeze)
• Sun/Oracle Java JDK 6
• Apache Tomcat 5.5 or 6 (5.5.26-6.0.28)
• Snmpd >= 5.4.1
• MySQL 5.0 (5.0.510-5.1.49)
• NTP Server
• Exim4 (>=4.69)
Server hardware requirements:
• CPU: Dual Core or Quad Core Processor
• Memory: Minimum 4 GB, recommender 6-10 GB
• System Disk: 100 GB on mirrored hot-swappable RAID array
• NIC: Minimum 1 Gbps
• PSU: Redundant Hot-Swappable PSUs
SERVER REQUIREMENTS
TECHNICAL
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Technical

15. TECHNICAL OVERVIEW
PRODUCT OVERVIEW
END USER DEVICES
MOBILE
SMART TV
SET-TOP-BOX
WEB
HIBOX CENTRE SERVER STORAGE SERVER
VOD SERVER
NETWORK
NPVR HEAD END
EPG DATABILLING SYSTEM
CONTENT PROVIDER 1
ASSET SERVER
CONTENT PROVIDER 1
METADATA SERVER
CA SYSTEM
CONTROLLER
CA SYSTEM
VOD PRE-ENCRYPTOR
ENCODER
The IPTV platform is the central component in the IPTV ecosystem and handles all communication
between client devices, VOD-servers, CA systems, payment systems and all other external systems.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Technical
TRANSCODER

16. Database server (SQL)
HTTP / TCP/IP
HTTP / HTTPS
STB UI Module
Web UI Module
Centre Communication Layer
Database Layer
XML / Web Services
Application Platform / Browser
Hibox UI Client Module
Hibox Centre Server
Centre Server Core
Connected TV / STB / PC / Mobile Device Personal Computer
Hibox Administrator Interface
Web Browser
HTTP / HTTPS
(N)VOD Servers
External Centre server(s)
RTSP
(N)VOD / NPVR Distribution servers
Billing systems
CA systems
Content Metadata
Content Servers
Hibox IPTV / OTT
software components
Existing or 3rd
party components
Legend:
PLATFORM OVERVIEW
TECHNICAL
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
Technical

17. SELECTED REFERENCES
PRODUCT OVERVIEW
Solcon
Solcon NV, one of the leading Dutch ISPs, has partnered
with Hibox in order to upgrade their multiscreen TV service.
Nuetel Communications
Nuetel is a national triple play Challenger (CLEC) in Bahrain
with regional infrastructure and alliances. Nuetel is using the
Hibox Aura IPTV platfrom for their national IPTV service.
Watson Nordic
Watson Nordic, a new OTT multiscreen service in Finland
relies on the Hibox Aura middleware and system integration
offered by Hibox.
Grupa Multiplay
Grupa Multiplay, an ISP based in Poland uses the Hibox
Aura IPTV middleware software platform to deliver
interactive entertainment content to residential and
commercial customers.
References
Technical
Case study
User interface
Functionality
Product
overview
Introduction
References

18. AuraIPTV & OTT PLATFORM
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