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& 2021 | All Rights Reserved
How Leonisa, a global brand, maximized
customer retention & AOV through
a loyalty program!
Dibyo Ghosh
Senior Manager,
Sales
@Zinrelo
Victor Yacaman
Head of Ecommerce
and Digital Marketing
@Leonisa.com
Sebastian Gonzalez
Marketing
Manager
@Leonisa.com
Speakers
& 2021 | All Rights Reserved
The company uses sustainable practices to reduce the carbon
footprint, and uses fair labor practices at every level. Leonisa
currently has distribution centers across
13 different countries.
A multi-channel retailer, Leonisa markets through retail stores,
catalog sales, department stores, and a webstore.
#1 In Design & Technology.
100% of Leonisa’s garments are produced in-house, in the
Americas. They have over 60 years of experience creating
high-tech innerwear that offers comfort, shape, durability, and
built-in confidence.
Once you try us, you won’t
ever go back!
& 2021 | All Rights Reserved
Transactional
Loyalty
Emotional
Loyalty
Social
Loyalty
Behavioral
Loyalty
Advocacy
Loyalty
Engagement
Loyalty
Zinrelo Offers Many Flavors Of Loyalty
Ranked #1
Loyalty Software
by G2 Crowd
Highest User Satisfaction by
Crozdesk
10+ Years old | Headquartered – Silicon Valley, CA
500+ Global Customers | 100M+ Loyalty Members
& 2021 | All Rights Reserved
Why did you
choose Zinrelo?
What were you
looking for in a loyalty
program?
& 2021 | All Rights Reserved
Contextual
Program Design
Why did it work?
Ease of
Integrations
Ease of
Use
Flexibility &
Customizability
White Glove
Service
Dedicated consultative
& operational support
Native plugins, with
comprehensive APIs
Intuitive admin console
& in-depth reporting
To seamlessly blend
with Leonisa’s UX
Tailored to Leonisa’s
business needs & past data
& 2021 | All Rights Reserved
Loyalty members have
37% higher retention
rate
Loyalty members contribute 4X
repeat revenue.
Engaged members have a
180% higher Customer Lifetime Value
15% of engaged
members contribute
33.5% revenue.
What has it led to?
1
2 3
4
& 2021 | All Rights Reserved
And to wrap things up!
+ + =
OOTB
Features
Inherent
Flexibility
Willingness To
Work Together
The “Best-fit”
Loyalty Program
& 2021 | All Rights Reserved
Ask Away!
&

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Webinar: How Leonisa, Maximized Customer Retention & AOV through a Loyalty Program

  • 1. & 2021 | All Rights Reserved How Leonisa, a global brand, maximized customer retention & AOV through a loyalty program! Dibyo Ghosh Senior Manager, Sales @Zinrelo Victor Yacaman Head of Ecommerce and Digital Marketing @Leonisa.com Sebastian Gonzalez Marketing Manager @Leonisa.com Speakers
  • 2. & 2021 | All Rights Reserved The company uses sustainable practices to reduce the carbon footprint, and uses fair labor practices at every level. Leonisa currently has distribution centers across 13 different countries. A multi-channel retailer, Leonisa markets through retail stores, catalog sales, department stores, and a webstore. #1 In Design & Technology. 100% of Leonisa’s garments are produced in-house, in the Americas. They have over 60 years of experience creating high-tech innerwear that offers comfort, shape, durability, and built-in confidence. Once you try us, you won’t ever go back!
  • 3. & 2021 | All Rights Reserved Transactional Loyalty Emotional Loyalty Social Loyalty Behavioral Loyalty Advocacy Loyalty Engagement Loyalty Zinrelo Offers Many Flavors Of Loyalty Ranked #1 Loyalty Software by G2 Crowd Highest User Satisfaction by Crozdesk 10+ Years old | Headquartered – Silicon Valley, CA 500+ Global Customers | 100M+ Loyalty Members
  • 4. & 2021 | All Rights Reserved Why did you choose Zinrelo? What were you looking for in a loyalty program?
  • 5. & 2021 | All Rights Reserved Contextual Program Design Why did it work? Ease of Integrations Ease of Use Flexibility & Customizability White Glove Service Dedicated consultative & operational support Native plugins, with comprehensive APIs Intuitive admin console & in-depth reporting To seamlessly blend with Leonisa’s UX Tailored to Leonisa’s business needs & past data
  • 6. & 2021 | All Rights Reserved Loyalty members have 37% higher retention rate Loyalty members contribute 4X repeat revenue. Engaged members have a 180% higher Customer Lifetime Value 15% of engaged members contribute 33.5% revenue. What has it led to? 1 2 3 4
  • 7. & 2021 | All Rights Reserved And to wrap things up! + + = OOTB Features Inherent Flexibility Willingness To Work Together The “Best-fit” Loyalty Program
  • 8. & 2021 | All Rights Reserved Ask Away! &