In this webinar, Victor Yacaman, Head of Ecommerce and Digital Marketing and Sebastian Gonzalez, Marketing Manager at Leonisa, share insights on how Zinrelo’s loyalty rewards program led to increased revenues and higher average order value (AOV).
Webinar: How Leonisa, Maximized Customer Retention & AOV through a Loyalty Program
1. & 2021 | All Rights Reserved
How Leonisa, a global brand, maximized
customer retention & AOV through
a loyalty program!
Dibyo Ghosh
Senior Manager,
Sales
@Zinrelo
Victor Yacaman
Head of Ecommerce
and Digital Marketing
@Leonisa.com
Sebastian Gonzalez
Marketing
Manager
@Leonisa.com
Speakers
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The company uses sustainable practices to reduce the carbon
footprint, and uses fair labor practices at every level. Leonisa
currently has distribution centers across
13 different countries.
A multi-channel retailer, Leonisa markets through retail stores,
catalog sales, department stores, and a webstore.
#1 In Design & Technology.
100% of Leonisa’s garments are produced in-house, in the
Americas. They have over 60 years of experience creating
high-tech innerwear that offers comfort, shape, durability, and
built-in confidence.
Once you try us, you won’t
ever go back!
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Transactional
Loyalty
Emotional
Loyalty
Social
Loyalty
Behavioral
Loyalty
Advocacy
Loyalty
Engagement
Loyalty
Zinrelo Offers Many Flavors Of Loyalty
Ranked #1
Loyalty Software
by G2 Crowd
Highest User Satisfaction by
Crozdesk
10+ Years old | Headquartered – Silicon Valley, CA
500+ Global Customers | 100M+ Loyalty Members
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Why did you
choose Zinrelo?
What were you
looking for in a loyalty
program?
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Contextual
Program Design
Why did it work?
Ease of
Integrations
Ease of
Use
Flexibility &
Customizability
White Glove
Service
Dedicated consultative
& operational support
Native plugins, with
comprehensive APIs
Intuitive admin console
& in-depth reporting
To seamlessly blend
with Leonisa’s UX
Tailored to Leonisa’s
business needs & past data
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Loyalty members have
37% higher retention
rate
Loyalty members contribute 4X
repeat revenue.
Engaged members have a
180% higher Customer Lifetime Value
15% of engaged
members contribute
33.5% revenue.
What has it led to?
1
2 3
4
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And to wrap things up!
+ + =
OOTB
Features
Inherent
Flexibility
Willingness To
Work Together
The “Best-fit”
Loyalty Program