1. Headlines, sub-heads,
pull quotes, lists
Electronic Technology

2. Headlines
 Bring users into the story.
 Should not over promise.
 Should not be cutesy.
 Should be short; less than 64 characters.

3. Headlines
 Should be in the active voice.
 Capitalize the first word.
 Limit adjectives.
 Use strong verbs.

4. Headlines
 Can start a sentence with a number; only use numerals vs.
spelling the number.
 Fill each line of the headline within two small letter xs:
Aretha, Patti to sing
at new Apolloxx

5. Sub-heads
 Break up the text.
 Should be informative.
 Give the user a reason to continue reading.

6. Pull Quotes
 Memorable
 Unusual
 Larger type size
 Identify speaker in a smaller type size

7. Lists
 Keep short.
 Use for three or more items.
 Use numbers to indicate an order.
 Use bullets to indicate that there is no specific
order or procedure.

8. Kudos
Ania Phillips | Hair’s a Thought
 http://hairofatime.wordpress.com/
Katie DePriest | Happiness
 http://pursuitoftruehappiness.wordpress.com/