Mission,Vision and objectives...

2.  To be a World Class company, creating Shareholder
Value by achieving growth and leadership through:
 JK Brand Equity
 Customer Obsession
 Technological Innovation
 Cost Competitiveness
 Environmental and Social Care

3.  To be a dynamic benchmark and leader in the
Indian paper industry

4.  To provide 'customer delight' - both internal and external -
through our products and services at lowest cost by
continuous improvement in processes, productivity, quality
and management systems

5.  Much more than the technology, it's how well equipped
we are to harness it, that determines the road to
transformation. We are focused on continuous and
consistent up-gradation of processes and people.