1. Summer Internship
Marketing Intern at ITC Limited Cochin April 2015 – June 2015
Project 1: REACH - Rural Expansion by Activating Community Households
 The objective of the project was to cover maximum household groups and make them
buy ITC products directly rather than depending on shops.
 The key responsibilities were to introduce ITC‟s FMCG portfolio to kudumbashree
members, briefing and training to Wholesale Distributor (WD) staff, incentive
planning, group activation, home delivery to single point of NHG groups.
 87 activations through which trials were introduced to 973 families, in which 478
families (47%) were using the products for the first time.
Project 2: ITC „Engage Deo Sprays‟ target selling
 The main objective was to anchor some activity in 5 major retail outlets for Engage
Deo Sprays with a promotion budget of Rs 18000 /- and need 100% quality in
execution as well as target achievement of Rs 92376 /-. (June 2015 to July 2015).
 Introduced “MONSOON FIESTA Deodorant fest” in which posters were designed for
the outlets and executed a lucky draw.
 Achieved 71% of the target with a sales value of Rs 66497/-.
Project 3: Increase the sale of ITC‟s Fiama Gel Bar Soap in specific retail outlet.
 Implemented a new visual merchandising technique for Gel bar soaps, average daily
sale value increased from Rs 678/- to Rs 1312/-.