This document summarizes a Nielsen report analyzing the effectiveness of Facebook ads. The study found that earned media through social sharing significantly increased the impact of paid ads. Exposure to both paid ads and subsequent organic shares from friends led to higher brand awareness, ad recall, and purchase intent compared to paid ads alone. The report recommends that advertisers use paid media to drive more earned sharing, in order to leverage the combined power of both paid and organic impressions.
Facebook & Yahoo! are both launching ad formats designed to turn word of mouth into paid marketing. What are the opportunities for brands, and what are the dangers?
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
Facebook & Yahoo! are both launching ad formats designed to turn word of mouth into paid marketing. What are the opportunities for brands, and what are the dangers?
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
From Fear To Victory! - Tim Wade at the Smart Investment & Property Investor ...Tim Wade
Fear stops many intelligent people from taking action. They've learned what to do, they know they should do it, but they still don't do it.
I'm speaking at the SMART Investment & International Property Expo in Singapore on 9th October 2010.
In this talk I'll be sharing the definition of fear, the psychological reason for it, and how we will respond to external stimuli depending on which of the 4 default mindsets we have chosen.
I'll be taking audience members through the science of awareness, experiential examples so they personally experience the lessons, and then explain how they can "change their mind" to take advantage of the opportunities that they will be presented with throughout the expo.
If you're in town and would like to check it out, you can get free tickets at www.timwade.com
Temporal features, such as date and time or time of an event, employ concise semantics for any kind of information retrieval, and therefore for linked data information retrieval. However, we have found that
most linked data information retrieval techniques pay little attention on the power of temporal feature inclusion. We propose a keyword-based linked data information retrieval framework, called TLDRet, that can incorporate temporal features and give more concise results. Preliminary
evaluation of our system shows promising performance.
"Be a Productivity Powerhouse in 2011" - Tim Wade (ST701 2 Dec 2010) www.timw...Tim Wade
Singapore motivational business speaker, Tim Wade, shares productivity tips and strategies with participants at Singapore Press Holdings on 2 Dec 2011.
In particular, Tim Wade identifies 5 key areas for business effectiveness and simplifies them down to: Do More, Sell More, Earn More, Give More and Laugh More!
He then links goal-setting to neuro-psychology and how the brain works, and explains how we can train ourselves to think with a Victor mindset. This builds a mindset of positive possibility thinking and the motivation to take action to achieve positive results. Enjoy.
More about Tim Wade at: www.timwade.com
Information access over linked data requires to determine
subgraph(s), in linked data's underlying graph, that correspond to the required information need. Usually, an information access framework is able to retrieve richer information by checking of a large number of possible subgraphs. However, on the ecking of a large number of possible subgraphs increases information access complexity. This makes information access frameworks less eective. A large number of contemporary linked data information access frameworks reduce the complexity by introducing dierent heuristics but they suer on retrieving richer information. Or, some frameworks do not care about the complexity. However, a practically usable framework should retrieve richer information with lower complexity. In linked data information access, we hypothesize that pre-processed data statistics of linked data can be used to eciently check a large number of possible subgraphs. This will help to retrieve comparatively richer information with lower data access complexity. Preliminary evaluation of our proposed hypothesis shows promising performance.
Keyword-based linked data information retrieval is an easy choice for general purpose users, but implementation of such approach is a challenge because mere keyword does not hold semantics. Some studies have incorporated templates in an eort to bridge this gap, but most such pproaches have proven ineective because of inecient template management. Because linked data can be resented in a structured format, we can assume that the data's internal statistics can be used to eectively in
uence template management. In this work, we explore
the use of this in uence for template creation, ranking, and scaling. Then, we demonstrate how our proposal for automatic linked data information retrieval can be used alongside familiar keyword-based information retrieval methods, and can also be incorporated alongside other techniques, such as ontology inclusion and sophisticated matching, to achieve increased levels of performance.
Template-based information access, in which templates are constructed for keywords, is a recent development of linked data information retrieval. However, most such approaches suffer from ineffective template management. Because linked data has a structured data representation, we assume the data’s inside statistics can effectively influence template management. In this work, we use this influence for template
creation, template ranking, and scaling. Our proposal can effectively be used for automatic linked data information retrieval and can be incorporated with other techniques such as ontology inclusion and sophisticated matching to further improve performance.
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
From Fear To Victory! - Tim Wade at the Smart Investment & Property Investor ...Tim Wade
Fear stops many intelligent people from taking action. They've learned what to do, they know they should do it, but they still don't do it.
I'm speaking at the SMART Investment & International Property Expo in Singapore on 9th October 2010.
In this talk I'll be sharing the definition of fear, the psychological reason for it, and how we will respond to external stimuli depending on which of the 4 default mindsets we have chosen.
I'll be taking audience members through the science of awareness, experiential examples so they personally experience the lessons, and then explain how they can "change their mind" to take advantage of the opportunities that they will be presented with throughout the expo.
If you're in town and would like to check it out, you can get free tickets at www.timwade.com
Temporal features, such as date and time or time of an event, employ concise semantics for any kind of information retrieval, and therefore for linked data information retrieval. However, we have found that
most linked data information retrieval techniques pay little attention on the power of temporal feature inclusion. We propose a keyword-based linked data information retrieval framework, called TLDRet, that can incorporate temporal features and give more concise results. Preliminary
evaluation of our system shows promising performance.
"Be a Productivity Powerhouse in 2011" - Tim Wade (ST701 2 Dec 2010) www.timw...Tim Wade
Singapore motivational business speaker, Tim Wade, shares productivity tips and strategies with participants at Singapore Press Holdings on 2 Dec 2011.
In particular, Tim Wade identifies 5 key areas for business effectiveness and simplifies them down to: Do More, Sell More, Earn More, Give More and Laugh More!
He then links goal-setting to neuro-psychology and how the brain works, and explains how we can train ourselves to think with a Victor mindset. This builds a mindset of positive possibility thinking and the motivation to take action to achieve positive results. Enjoy.
More about Tim Wade at: www.timwade.com
Information access over linked data requires to determine
subgraph(s), in linked data's underlying graph, that correspond to the required information need. Usually, an information access framework is able to retrieve richer information by checking of a large number of possible subgraphs. However, on the ecking of a large number of possible subgraphs increases information access complexity. This makes information access frameworks less eective. A large number of contemporary linked data information access frameworks reduce the complexity by introducing dierent heuristics but they suer on retrieving richer information. Or, some frameworks do not care about the complexity. However, a practically usable framework should retrieve richer information with lower complexity. In linked data information access, we hypothesize that pre-processed data statistics of linked data can be used to eciently check a large number of possible subgraphs. This will help to retrieve comparatively richer information with lower data access complexity. Preliminary evaluation of our proposed hypothesis shows promising performance.
Keyword-based linked data information retrieval is an easy choice for general purpose users, but implementation of such approach is a challenge because mere keyword does not hold semantics. Some studies have incorporated templates in an eort to bridge this gap, but most such pproaches have proven ineective because of inecient template management. Because linked data can be resented in a structured format, we can assume that the data's internal statistics can be used to eectively in
uence template management. In this work, we explore
the use of this in uence for template creation, ranking, and scaling. Then, we demonstrate how our proposal for automatic linked data information retrieval can be used alongside familiar keyword-based information retrieval methods, and can also be incorporated alongside other techniques, such as ontology inclusion and sophisticated matching, to achieve increased levels of performance.
Template-based information access, in which templates are constructed for keywords, is a recent development of linked data information retrieval. However, most such approaches suffer from ineffective template management. Because linked data has a structured data representation, we assume the data’s inside statistics can effectively influence template management. In this work, we use this influence for template
creation, template ranking, and scaling. Our proposal can effectively be used for automatic linked data information retrieval and can be incorporated with other techniques such as ontology inclusion and sophisticated matching to further improve performance.
Temporal features, such as date and time or time of an event, always expose some concise semantics over any
kind of information retrieval, and so over linked data information retrieval. On one hand, we see, contemporary
research tries to adapt linked data information retrieval with easy and familiar keyword-based retrieval to hide
the complexity of data’s underlying technologies. On the other hand, we find, linked data information retrieval
perspective, most of them overlook the power of temporal feature inclusion. Considering the both, this study,
investigates the importance of temporal feature inclusion over linked data information retrieval. We propose a
keyword-based linked data information retrieval framework which can incorporate temporal features and can give
more concise results. Our investigation justify the significance of temporal feature inclusion over linked data
retrieval.
Content Words (CWs) are important segments of the text. In text mining, we utilize them for various purposes such as topic identification, document summarization, question answering etc. Usually, the identification of CWs requires various language dependent tools. However, such tools are not available for many languages and developing of them for all languages is costly. On the other hand, because of recent growth of text contents in various languages, language independent text mining carries great potentiality. To mine text automatically, the language tool independent CWs finding is a requirement. In this research, we devise a framework that identifies text segments into CWs in a language independent way. We identify some structural features that relate text segments into CWs. We devise the features over a large text corpus and apply machine learning-based classification that classifies the segments into CWs. The proposed framework only uses large text corpus and some training examples, apart from these, it does not require any language specific tool. We conduct experiments of our framework for three different languages: English, Vietnamese and Indonesian, and found that it works with more than 83% accuracy.
2012 Tim Wade slides - Leading Change? Yes We Can!Tim Wade
Explanatory slides from Tim Wade's leading change sessions. Tim Wade speaks to corporate, government and convention audiences about leadership, change, psychology and productivity for positive performance results. The focus is on the mindset of the leaders and the recipients of the change information. He presents information on how the brain processes, filters and then interprets filtered information from which the person responds. But if the filter is negative or destructive, then the response will be inapproriate. For this he introduces his V9 profile to encourage people to Lead, Develop, Give and Seek in order to transition to and maintain a "mindset of victory". Change leadership requires us to acknowledge that our audiences may be responding poorly to change instructions as a result of their default mindsets, more so than from the quality of the communication or the extent to which recipients have been trained. The poor results then show in performance evaluations, but the problem stems from styles of thinking. Tim Wade says that the starting point is awareness, including awareness of our relationships with self and with others. As we improve both, we begin to transition to a Victor mindset, because to do both, we would be asking better questions, and developing our self-confidence and our desire to help and develop others towards a common beneficial goal. www.timwade.com
INSIDE:
• How social networking and consumer engagement
have changed how brand marketing works
• An approach for understanding the value of earned and paid impressions in a social context
• How creating a Facebook fan base can drive social advocacy within paid media, thus increasing its effectiveness
• Data and insights that directly measure the effectiveness and reach of paid media, paid media with social advocacy, and earned media
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. http://mashable.com/2010/04/20/nielsen-facebook-ad-report/
The Formula for Effective Facebook Ads [REPORT]
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In order to understand the value of a Facebook
ad impression, Nielsen analyzed over six months of responses from 800,000 users to
more than 125 Facebook ad campaigns by 70 different brand advertisers.
The study — after analyzing reach via impressions and effectiveness of impressions —
concluded that earned media and social advocacy made Facebook users more likely to
notice ads, absorb their content and make purchases.
2. Paid vs. Earned Media
To arrive at the aforementioned conclusion, Nielsen looked at three types of impressions
on Facebook and categorized them as either paid media, earned media or both.
• Homepage ads: Above-the-fold ads that contain ad creative as well as an option
for users to engage with the brand (e.g. “Become a Fan”). This is an example of
paid media.
• Social impressions: Homepage ads that include social context, like the names of
users’ friends who are already fans of the brand. This is an example of a hybrid ad
that is both parts paid and earned media.
3. • Organic impression: Social stories that appear on the homepage of friends of
users who have engaged with a brand or become a fan of that brand. This is an
example of earned media.
Earned media is being used to describe brand mentions on Facebook that are broadcasted
(“shared”) by the consumer, whereas hybrid organic impressions offer a more controlled
way to generate earned media from paid advertisements.
The data clearly shows that the social advocacy of earned media played a substantial role
in the performance of homepage ads on Facebook. According to the data, ad recall grew
from 10% to 16%, awareness doubled from 4% to 8% and purchase intent quadrupled
from 2% to 8%. That last metric is perhaps the most telling, and shows that when a
Facebook user advocates for an ad, the ad is 4x more likely to result in a purchase.
In the organic impression department, Nielsen found that “those users exposed to both the
‘paid ad’ and the organic impression remembered the ad at three times the rate of those
just exposed to the paid homepage ad,” and that “homepage ads increased awareness of
the product or brand by 4% on average, but exposure to both homepage ads and organic
ads increased awareness by a delta of 13% versus the control group.”
The bottom line is that the more the user was exposed to paid and earned media — with a
combination of both packing a powerful punch — the greater the ad recall, awareness and
purchase intent.
Tips for Advertisers
Nielsen recommends the following tips for advertisers looking to capitalize on their data:
4. • Start with engaging homepage impressions; these will drive more organic
impressions and the engagement rate goes up as the organic impressions go up.
• Buy paid media on social networks; it’s the catalyst for more earned media.
• Balance reach and frequency across homepage, social, and organic impressions.
You can read the full report below for even more information and tips on how to leverage
earned and paid media on Facebook.