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"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to use guerrillal marketing together

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An interesting and fun program to teach people about guerrilla marketing techniques, and how to integrate them with online methods to make marketing messages "go viral."

Published in: Business, News & Politics
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  • great presentation thanks
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  • LOVE IT!
    congrats
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  • Guerrila \m/ (-_-)
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"Guerrilla Marketing 101" - Presented by Michelle Villalobos to DFYIT!How to use guerrillal marketing together

  1. 1. so what is guerrilla marketing?
  2. 2. from “Guerrilla” (not gorilla) Warfare
  3. 3. mark eting “guerrilla warfare:” mark eting unconventional warfare in which believers a small group of combatants uses mobile tactics in the form of spre ad a ambushes & raids to fight a ssage, me larger & less mobile formal army. su pport a cause or promote a brand.
  4. 4. search “Arlington Miami” on YouTube
  5. 5. search “Guerrilla Marketing cars” on YouTube
  6. 6. Havaianas campaign
  7. 7. search “frozen Grand Central” on YouTube
  8. 8. search “T-Mobile dance” on YouTube
  9. 9. what do all of these have in common?
  10. 10. key benefits elements • surprise = attention-grabbing • creative = memorable • aggressive = strong impression • small size = inexpensive • mobility = easy to replicate & repeat • purpose = inspiring & persuasive • flexible = adaptable to situation • targeted = resonate with audience • varied weapons = variety of tools • engage others = recruit
  11. 11. 2
  12. 12. influence the INFLUENCERS 1 Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
  13. 13. going viral
  14. 14. viral marketing marketing that uses existing social networks (online or off) to produce awareness that spreads organically like a virus.
  15. 15. what are the benefits of “going viral?”
  16. 16. 14,378,025 views
  17. 17. what makes something “go viral?”
  18. 18. i. worth spreading ii. spreadable
  19. 19. worth spreading • appeals to your target audience • entertains • informs • educates • inspires • short (usually)
  20. 20. spreadable • record it • post where anyone can see it • use existing networks (brown bags?) • easy to forward/share • place it where people already are
  21. 21. “Susan Boyle” over 76,184,000 views (and that’s just ONE video)
  22. 22. these are your ✉ weapons! 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  23. 23. things to consider
  24. 24. be careful: sometimes guerrilla campaigns can go wrong... this guy was arrested after pulling this stunt at the Olympics
  25. 25. this NVIDIA guerrilla marketing campaign went horribly wrong when people thought these LEDs were bombs all over NYC.
  26. 26. real women named “Sarah Marshall” did not appreciate this movie promotion campaign
  27. 27. here are the 10 steps
  28. 28. 1. define your purpose 2. describe your audience 3. brainstorm 4. then rate, edit & choose 5. plan 6. execute & record (engage?) 7. spread 8. track/measure 9. evaluate (take feedback) 10. revise
  29. 29. right now 1. break into groups 2. brainstorm 10 ideas (FAST)* 3. go through each idea, rate it 1-10 want my “Breakthrough Brainstorming Guide?” download here: http://bit.ly/7csee * include: non video-based, in schools
  30. 30. good luck & have fun!
  31. 31. www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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