what makes Ü so Über?        discover the people you know           make better connections           Investor Presentatio...
What is MyUberSelf?                 The things that I want! have! and love!Products, services, places, people, music group...
Where does MyUberSelf fit in the current social          and sharing ecosystem?          Sharing occurs today using various...
Customer AppealMyUberSelf reflects the person I am and the person Iam striving to become. MyUberSelf reflects my tastes,inte...
Customer AppealBuying: MyUberSelf is a gallery of products. The customer willbe able to buy the things in their gallery as...
Is MyUberSelf unique enough to create a market     and hold onto it after it is established? • What is so über? MyUberSelf...
Is MyUberSelf unique enough to create a market     and hold onto it after it is established?      E-Commerce    • MyUberSe...
Who could potentially compete, partner with or            acquire MyUberSelf?
MyUberSelf Business Model     Advertising platform with data analyticsThe information captured on the MyUberSelf platform ...
MyUberSelf Business ModelE-Commerce platformMany of the products posted to MyUberSelf will bepurchasable, whether it is on...
What is the investor opportunity?                                had 10K users 9 months after launch.                     ...
What is the investor opportunity?                                            April 2012 valuation: $250M        had 1 mill...
MyUberSelf capital needs for the next 12 months                           $600KTalent acquisition (Web, FB, Android, iOS, ...
Marketing Plan     “Share the things you love and want with your friends”6 month goal of 25K registered with 7.5K active w...
The TeamFelix Tarnarider - Founder16 years building data, data processing and BusinessIntelligence systems for startups an...
Comments? Questions?If you want to find out what makes meso über you can find me on MyüberSelf.        felix@myuberself.com
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MyUberSelf investor preso

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MyUberSelf investor presentation

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  • were not “sharing” products, we are telling each other about them. sharing with context\n
  • every person already shares information with friends and acquaintances. corporations have offsites so their teams work better together. \nthe biggest problem with sharing on the internet is context. pinterest and even facebook have this issue. cool things through pictures offer a small glimpse of what that picture really means to someone. \nclimbing mount kilimanjaro through two people’s eyes: one is thinking to do it next week (based on his history) the other sees it as an aspiration that may never get done.\ncontext also shows intent, a bathing suit may be liked by many people but how many can fit into or buy the bathing suit?\n
  • what it is\n
  • other sharing platforms are for self expression but they don’t have the context to know the difference between the various posts. \nyelp: you like many restaurants on yelp but which one would you recommend if i was visiting for one night?\npinterest: you have so many great interests and posts on pinterest but which one is the most important to you? did you do it or do you want to do it? did you buy or want to buy it? oh you just thought it was cool and that was it....\nfacebook: shares the moments of your life but how important was that moment in relation to the others. oh it was important? i didn’t see it when you posted it and now it is history and i never got a chance to even know.\nproduct discovery and opinion websites are useful but the context of getting that same information from your friends through their own creation is more powerful\n
  • A person’s tastes, likes, wants are scattered all through many different platforms. This is the one place where simple likes and grand aspirations meet to create the unique persona.\nAll of that great insight building your own persona only makes looking at your friends persona’s that much more interesting and exciting.\nAll of the things that really matter to me in one place.\n\n
  • the opportunity\n\n
  • i’ve purchased things in the past that turned out to be great but i could never find them again. even if you knew what it was it is sometimes hard to find, you have to search, see if it is in stock. it’s a process that offers no value to the customer. once a product is in mus, if it is a purchasable item, you will be able to purchase it right from the app.\never try to figure out what to get someone else? everyone has and now you can get things for people that they truly want. a favorite wine, something that is part of a collection, something that someone else will really be happy to receive.\npeople will often use linkedin for introductions but linkedin offers a very dry one dimensional view. facebook offers a view too personal and is usually something that is not shared until people become friendly enough. mus sits in the middle here. the information in mus describes your personality without giving away personal information about oneself. companies can use this as “get to know each other” tool for new employees or existing employees. companies spend thousands on off-sites for this very reason but people still will not share the information that they are “passively” sharing on mus. the pictures are of things: products, destinations, aspirations. the person need not be in them. their family need not be in them. it’s an external view of your perosnality.\n\n\n
  • the underlying magic - secret sauce\n\ncontext about what a person wants is not shared via platform apps today. it’s done through conversation both online and offline. online conversations are lost with time and forgotten. mus is a lasting persona.\n\nubershould-i is something that does not exist today. people are asking for help on places like facebook but they are timed out after just a short while. ubershould-i is a real call to action, a call for help of the person’s friends whom they are ready for advice from. this is not anonymous and it is not from resources the person does not know of.\n\n
  • the underlying magic - secret sauce\n\nwhat’s better than having all the products you care about purchasable in one place? people love Amazon for this but they don’t carry everything. partnerships are the key here. building a platform for retailers and brands being able to fulfill orders. even using Amazon for this would be great.\n\nyou no longer need to look for opinions from strangers, you can now hook into your uberfriends and look for information on almost any product, place, or thing.\n
  • competition\n\nall of these focus on other markets - it would be a feature for them\nall of these companies are focused on their own business and models. Until MUS has enough users we will not be on the radar.\nsocial commerce is the major push by a majority of these companies, not building the online persona\n
  • the business model\n\nplatform to buy things - buy button - once you have enough products in your persona (wines, clothes, etc)\n
  • the business model\n\nplatform to buy things - buy button - once you have enough products in your persona (wines, clothes, etc)\n
  • the business model\n\nplatform to buy things - buy button - once you have enough products in your persona (wines, clothes, etc)\n
  • financial projections and key metrics\n\n\n\n\n
  • the opportunity\n\n
  • the opportunity\n\n
  • financial projections and key metrics\n\n\n\n\n
  • financial projections and key metrics\n\n\n\n\n
  • financial projections and key metrics\n\n\n\n\n
  • current status, accomplishments to date, timeline, and use of funds\n\n\n\n\n
  • current status, accomplishments to date, timeline, and use of funds\n\noperational expenses - press releases costs, employment payroll fees, linode infrastructure provider, website build and hosting, google apps for internal use, customer rewards, travel, trade shows, hardware, cell phone, insurance, consulting fees (design and technical needs), legal services ($25K), printing ($5K), trademarks, meals, fb app\n\n\n\n\n
  • marketing and sales\n\n
  • management team\n\n\nRanjith Kumaran - Founder of YouSendIt and PunchTab\n
  • financial projections and key metrics\n\n\n\n\n
  • How does curation fit into mus? There are two different aspects of one idea, vanity. Users who are proud of their products will be more likely to enter their products, content creation, to “show” and share with their friends. This will create activity on the mus platform, first part of engagement. On the consumption side of the content other users will be able to see the new content and be notified of its new status on the mus platform. The second aspect of vanity angle is the “keeping up with the joneses” effect. As products are added and comparisons and discussions begin engagement will grow. What’s interesting to note is that because mus is not just about “haves” this engagement will also include the uberwants. So a user doesn’t necessarily even need to purchase items to start the mus engagement process.\n
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  • iphone 3/4/5 had many searches for it. how many were actually added to MUS after they found it? either through “my products” or “uberWants”.\ngauge demand for a product\n\nwhy affiliate sales twice? for the user it is sales that mus gets a percentage of. for third party companies it’s getting them to join MUS with their wares so that when an item sells it goes through them. preferred affiliate vendors. preferred vendors would either pay to join the mus network or give a higher percentage on the affiliate purchase\n
  • MyUberSelf investor preso

    1. 1. what makes Ü so Über? discover the people you know make better connections Investor PresentationFelix Tarnarider - Founder felix@myuberself.com
    2. 2. What is MyUberSelf? The things that I want! have! and love!Products, services, places, people, music groups, brands and aspirations! Share MyUberSelf with all my uberFriends!
    3. 3. Where does MyUberSelf fit in the current social and sharing ecosystem? Sharing occurs today using various platformsMyUberSelf is the place where all of your tastes, preferences and likes come together to showcase your uberPersonality. MyUberSelf is the evolution of the social network. + + =
    4. 4. Customer AppealMyUberSelf reflects the person I am and the person Iam striving to become. MyUberSelf reflects my tastes,interests and aspirations in every realm of my life-style,health, travel, fitness, recreation, culture, etc. •My curated products and things define my personality. •Through MyUberSelf my friends gain new insight into my uberPersonality and I get to discover theirs. •I form and strengthen my uberRelationships.
    5. 5. Customer AppealBuying: MyUberSelf is a gallery of products. The customer willbe able to buy the things in their gallery as wells as in theirfriends’ galleries. *An item will be made purchasable by partnermerchants signing up to sell the item.Gifting: MyUberSelf takes the guess work out of gift giving!Perusing your friends’ or loved ones’ uberWants will ensure youget them not only the gift they’ve been dreaming of, but a giftthat defines their personal uberStyle.Introductions: Reach out to new associates, friends andacquaintances with MyUberSelf to break the ice and get toknow each other.
    6. 6. Is MyUberSelf unique enough to create a market and hold onto it after it is established? • What is so über? MyUberSelf is not just about the products that I love and want. It is a space to share my aspirations and goals, such as climbing Mt. Kilimanjaro, getting a pilot’s license, or getting into a university of my choice. • überShould-I? Each MyUberSelf entry is not simply a “like”- it has much broader and personalized context that is not currently available in any other space. For example, the uberShould-I category notifies my friends that I am considering doing or purchasing something and allows my friends to participate in the decision making process by offering their valuable advice, social curation, and insight.
    7. 7. Is MyUberSelf unique enough to create a market and hold onto it after it is established? E-Commerce • MyUberSelf has great potential to grow into a large e- commerce marketplace. An e-commerce platform will enable users to buy the very products they showcase on their profile as well as purchase their friends’ products. • Celebrities will share the products that define their uberStyle in real time allowing their followers to purchase those items. • There is also potential for introducing new products by brands and retailers. Product Information MyUberSelf will become a vital medium to connect, share and communicate information with friends- just as natural as email, texting, calling, facebooking, or tweeting is now. New products will get introduced on the platform.
    8. 8. Who could potentially compete, partner with or acquire MyUberSelf?
    9. 9. MyUberSelf Business Model Advertising platform with data analyticsThe information captured on the MyUberSelf platform willhave a rich set of cross channel products and purchases foreach individual user. Each user profile will be unique and willtell a unique story about the consumer, capturing profileinformation that can be leveraged in creative ways bymarketing companies. MyUberSelf will be segmenting andbuilding customer profiles based on our needs and we willalso incorporate the needs of client marketing companies.The insights that will be available will go beyond just specificproducts and will provide transparency into thepersonalities of users. Generating revenue with the MyUberSelf online persona:1. Packaging and selling aggregate persona information tomarketers, brands and retailers.2. Opportunity for retailers to offer discounts, specialpromotions, introduce new products and conduct marketresearch from their customers or certain segments of thecustomer base.
    10. 10. MyUberSelf Business ModelE-Commerce platformMany of the products posted to MyUberSelf will bepurchasable, whether it is ones own product orpart of ones uberFriends’ products.This will let the product owner as well as all of theirfriends purchase items directly inside theMyUberSelf platform.Partner merchants can “claim” a purchasable itemand be the exclusive seller of that item. Once amerchant claims a product that product will have abuy button associated with it. A plan for a Googlelike bidding system (AdWords for each purchasableitem) is in the initial stages of development.
    11. 11. What is the investor opportunity? had 10K users 9 months after launch. October 2011 valuation: $200M March 2012 valuation: $1.5B Early 2011 valuation: $40M with 3.5M registered users with 20M registered usersEvery million registered users has translated into a roughly $75M addition to valuation.
    12. 12. What is the investor opportunity? April 2012 valuation: $250M had 1 million users after a year. with 2M registered users Fancy (Pinterest competitor)250K registered users “Fancied” 1 million products in one week.After getting press about the above as a competitor to Pinterestregistered users grew to 500K in one month.Fancy valuation as of Nov ’11: $100MFancy had 250K registered users at the time. You have an opportunity to be a part of and help create a brand new type social network- not only does MyUberSelf connect friends in innovative, customized and personalized ways, but it makes purchasing the things they love and the things that define their personalities effortless.
    13. 13. MyUberSelf capital needs for the next 12 months $600KTalent acquisition (Web, FB, Android, iOS, Infrastructure)To be hired (full year employment): •Founding Engineer ($120K) •iOS Engineer ($110K) •Android Engineer ($110K)Founder ($125K)Marketing ($50K)Operational expenses ($85K) *including consultant work as necessarySecuring funding will help with hiring. The iOS app needs aredesign and other platforms need attention (Android, Weband a FB app). Infrastructure to build features and scale alongwith the monetization systems.Additional NeedsInvestor advisementIntroductions to prospective partners/brands
    14. 14. Marketing Plan “Share the things you love and want with your friends”6 month goal of 25K registered with 7.5K active weekly users.Based on initial MyUberSelf use feedback the target market wewill be going after is both men and women 21-64. A secondarymarket for teenagers is being explored.Every item that is added will be posted to FB as a status update.Every item that is added with the uberWants or uberShould-Icategory will be posted to FB as a status update with specialprominence.WebsiteSEOPress releases with most popular and trending itemsFacebook advertisingMyUberSelf blogRewards for having the most items/friends/comments/invitationsLeverage basic gamification strategies to enhance marketing
    15. 15. The TeamFelix Tarnarider - Founder16 years building data, data processing and BusinessIntelligence systems for startups and large companies(Intel, Genentech, AT&T, Wells Fargo, YouSendIt, Certain, FiberTower, Paradigm Healthcare, BioRad,Elephant Pharmacy, Ask.com )Advisors•Jeremy Verba - CEO E-Harmony•Sean MacNeil - CEO OpenWave Messaging•Gary Chevsky - Founding engineer at Ask.com, VP of Engineering Tango•Stu Birger - VC, Founder, Entrepreneur
    16. 16. Comments? Questions?If you want to find out what makes meso über you can find me on MyüberSelf. felix@myuberself.com

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