This document advertises and provides an agenda for the ITS Forum UAE conference on Intelligent Transportation Systems. The conference will take place from March 22-25, 2015 in Abu Dhabi, United Arab Emirates. It will bring together government officials, stakeholders, and solution providers from around the world to discuss projects, strategies, and technologies related to ITS and how they can enhance transportation safety, efficiency, and sustainability in the UAE and GCC region. The agenda outlines keynote speeches and panels on topics like traffic management initiatives, connected vehicles, vulnerable road users, and case studies from Singapore, Japan, and the US.

1. Delivering world class ITS master plans to drive smart transport networks and 2030 strategic vision
Top reasons to attend:
Exhibitor: Media Partners:
Learn from outstanding speakers including:
v Gain insights into current and upcoming ITS projects in
the UAE to ensure you stay at the forefront of developments
v Learn from exclusive international and regional presentations
from Singapore, Japan, US and Saudi Arabia outlining next
generation ITS programs
v Benefit from unparalleled networking opportunities with key
government stakeholders, leading consultants and experts
solution providers to
strengthen your
network of contacts
in the ITS sector
For more InFormaTIon or To regISTer:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
InTErnATIonAL ForUM: 23-24 march 2015
InTErAcTIvE WorkShoPS: 22 & 25 march 2015
park roTana hoTeL,abu DhabI, unITeD arab emIraTeS
book
before 18
December 2014
to save up to
uS$600!
Don’t miss our interactive
workshops on:
paving the way to integration:
From ITS to Integrated Intelligent
Transportation Systems (I2TS):
22 march 2015
ITS for a “smarter” emergency and
disaster management response:
25 march 2015
eng. Salah mohammed al marzouqi,
Director of the Intelligent Transportation
Systems (ITS) Division, abu Dhabi
Department of Transport (DoT), uae
Lt. col. Faisal al Shimmari,
Director of the Ministry of Interior’s
child Protection center, head of the ITS
& child Safety in Transportation Project,
abu Dhabi police, uae
Dr. qoutaiba al-qaysi,
Senior Executive at Metro Jeddah
company, Director of the Jeddah
Transportation Master Plan,
Jeddah municipality, kSa
mr. chang mook choong,
Deputy Director Intelligent Transport
System Development, Land Transport
authority, Singapore
mr. paul glover, Managing Director -
Dubai, Transpo group, uae
mr. nabeel alzaka,
Managing Director - Abu Dhabi,
Transpo group, uae
Dr.amro m. Farid,visiting Scientist,
massachusetts Institute of
Technology, Professor of Engineering
Systems & Management, masdar
Institute of Science & Technology, uae
mr. Ian machen,Associate Director -
ITS, atkins, uae
mr. pete Dodds, head of Intelligent
Transportation Systems - Middle East,
aecom middle east, uae
mr.Tim gammons,
Director – Global ITS Leader, arup, uae
mr. neil walmsley,
Director - Middle East Planning Leader,
arup, uae
mr. Dan baxter,vice President, chief
Engineer, ch2m hILL, uSa
Dr. mohsen Jafari,
Program Director, Information
Management Group (IMG), Professor,
Industrial and Systems Engineering,
rutgers - The State university of new
Jersey, uSa
Dr. chinthaka premachandra,
Assistant Professor, Tokyo university
of Science, researcher on Intelligent
Transportation Systems (ITS), Japan
mr. Dario menichetti,
Transport Planning & Studies Manager,
etihad rail, uae
Dr. Dlair abdulkarim rouf,
Transport Planning Advisor,
al ain municipality, uae
mr. Stephen Lambert,
road Safety Audit Team Leader and
Principal Traffic Engineer,
abu Dhabi municipality, uae

2. Who WILL yoU MEET?
EXPEcTED ATTEnDAncE By JoB TITLE
Stakeholders throughout the transportation and infrastructure value chain from around the world
will be attending, including:
v Government Municipalities, Transport
Authorities, Clients and Advisory Bodies
v Traffic Departments and Police
v Associations and Universities
v Main Consultants
e Design and Engineering Director 15%
e Director - Sales/Business 11%
Development/Marketing
e ITS and Traffic System Director 10%
e cEo/vice President/Managing 8%
Director/General Manager
e road Safety head 7%
e Manager 6%
e Transport Planning and Traffic 6%
Engineer
e Transportation Director 4%
e health and Safety Director 4%
e Advisor 3%
e Director - construction/ 3%
Infrastructure/highways
e Project Director 3%
e Technical Director 2%
e Transport Planning/Engineering/ 1%
Safety Professor
e Pubic relations and 1%
communications Director
e Information and communications 1%
Technology Director
e consultant 1%
e Architect 1%
e Urban Planner 1%
e head of Policy and regulations 1%
For more InFormaTIon
or To regISTer:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
IQPc provides business executives around the world with tailored practical conferences, large scale events, topical seminars and training programmes, keeping them
up-to-date with industry trends, technological developments and the regulatory landscape. IQPc conferences are market leading “must attend” events for their
respective industries. IQPc produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPc now has offices in major
cities across six continents including: Bengaluru, Berlin, Dubai, Johannesburg, London, new york, Singapore, Sydney,Tampa, and Toronto. IQPc leverages a global
research base of best practices to produce an unrivalled portfolio of conferences.
ImpLemenTIng worLD cLaSS ITS STraTegIeS For
hIgh-quaLITy TranSporT SerVIceS, roaD SaFeTy
anD enVIronmenTaL SuSTaInabILITy
Today, the Gulf region and particularly the UAE are on the cusp of a transformation, where ITS
technologies offer realistic solutions to reach their goal to be among the smartest countries in the
world.
The UAE has introduced several ambitious projects and plans in which ITS will play a tremendous
role such as Abu Dhabi vision 2030, Zero Fatality on the roads 2030 and the Abu Dhabi Surface
Transport Master Plan.
In light of this, the ITS Forum uae will be held in Abu Dhabi from the 22 - 25 March 2015.This
event will bring together government officials, national and international stakeholders and solution
providers to share their expertise and discuss the latest state-of-the-art ITS technologies and their
major contribution in:
• Promoting economic competitiveness through efficient, high-quality transport services
• Enhancing productivity through the integration of advanced communications technologies
into transportation infrastructure and in vehicles
• Improving the safety and maximising the capacity of existing infrastructure
• Delivering world-leading performance in environmental sustainability by using resources
responsibly, minimising pollution and preserving the environment
This event also aims to highlight leading international case studies and latest regional initiatives,
with a special focus on the UAE and its successful implementation of sophisticated Intelligent
Transport Systems through a number of initiatives and master plans.
what your peers said about past ITS events:
“The best attended and most
professional meeting I have ever
participated in the Middle East”
ITS advisor,wS atkins & partners overseas
“The conference was well
organised and we were
happy to be sponsors”
marketing manager, Salam Technology

3. For more InFormaTIon
or To regISTer:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
Forum Day one: monday, 23 march 2015
09:00 chairman’s opening remarks
09:10 keynoTeaDDreSS: abu Dhabi ITSaction plan: multi-
modal approach to enhancing the safety and efficiency of
the transportation network
eng. Salah mohammedal marzouqi, Director of the
IntelligentTransportation Systems (ITS) Division, abu Dhabi
Department ofTransport (DoT), uae
09:40 keynoTe preSenTaTIon: Insight into the future of ITS –
transport’s place in the Smart cityVision…
• What does‘Smart’ mean in the transport context?
• Where is the world heading regarding ITS technologies?
• how can ITS help Dubai achieve the Smart city vision?
• Where can ITS fit into planning for major events like Expo
2020?
mr. neilwalmsley, Director – Middle East Planning Leader,
arup, uae
mr.Tim gammons, Director – Global ITS Leader,arup, uae
10:10 keynoTe Speech:The future of ITS trends in Saudi and
the gcc region
• Discussing the necessity to invest in smart transport
solutions in order to face the Gcc region urban challenges
• Gcc roadmap of smart ITS transportation initiatives and
plans in order to create a user friendly transportation
infrastructure
• optimising the existing infrastructure through ITS initiatives
in order to achieve an integrated, multi-modal transportation
across entire metropolitan areas or transportation corridors
• highlighting the necessity of a proactive collaboration across
multiple countries, municipalities and operation centers, to
achieve the Gcc’s quest for a smarter, less congested future
• Insight into ITS initiatives in the Jeddah Metro project
Dr. qoutaibaal-qaysi, Senior Executive at Metro Jeddah
company, Director of the JeddahTransportation Master Plan,
Jeddah municipality, kSa
10:40 morning networking break
11:10 key traffic management initiatives to ensure traffic safety
and efficiency
• Monitoring real-time traffic information on roads and
intersections to divert traffic flow and avoid congestion
• Understanding how to coordinate with authorities to
effectively manage road incidents and emergency response
• Advanced PublicTransportation Systems (APTS): Increasing
the efficiency of public transit systems and improve the
safety of public transportation
• Traffic information: Strategies to communicate effectively to
road users
• Developing an integrated and unified Payment System
to cover all modes of transport
mr. Stephen Lambert, road SafetyAuditTeam Leader and
PrincipalTraffic Engineer, abu Dhabi municipality, uae
11:40 InTernaTIonaL caSe STuDy: Japan: Insight into a world
class ITS infrastructure
• “ITS Green Safety” initiative inTokyo: Using cooperative ITS
to communicate to drivers necessary real time information
• Achieving safer transportation
• creating a people-friendly environment as well as
comfortable driving by implementing communication
technologies:
• road Infrastructure tovehicle (I2v)
• vehicle tovehicle (v2v)
• vehicle to Pedestrian (v2P)
• Lessons learned from the Japanese ITS initiatives
• Future trends in the Japanese IntelligentTransport System
Scheme
Dr. chinthaka premachandra,Assistant Professor, Tokyo
university of Science, researcher on IntelligentTransportation
Systems ITS, Japan
12:10 FuTure InSIghT: ITS for enhancing safety and protecting
transport assets
• case studies:Abu DhabiWeigh in Motion Project & over
heightvehicle Detection Master Plan: Using international
best practice and traffic control technology to protect road
users and infrastructure.
• Managing freight traffic and implementing new rules and
regulations to improve the safety and efficiency of road, air,
sea and rail freight
• Defining the most appropriate delivery mechanisms and
traffic flow systems through ITS in order to achieve the
required investment or behavioural change
• Discussing the correlation between insurance fees with
drivers’ behaviour
mr. pete Dodds, head of IntelligentTransportation Systems -
Middle East, aecom middle east, uae
12:40 networking lunch
13: 40 FuTure InSIghT:The role of connected vehicles in the uae
• can connected vehicle technology play a role in improved
road safety?
• reviewingv2X technology plans and potential challenges
• Beyond the region: Discussing the effectiveness ofv2X
initiatives abroad
mr. nabeelalzaka, Managing Director -Abu Dhabi,
Transpo group, uae
14:10 Interactive roundtables:
Topic 1:advancedTraffic management Systems:Discussing
strategies and technologies to improve traffic flow
Topic 2: Integrated control centres: bringing surveillance
and traffic systems together
Topic 3: heavy vehicle detection systems
15:10 closing remarks from the chair

4. For more InFormaTIon
or To regISTer:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
Forum Day Two:Tuesday, 24 march 2015
09:00 chairman’s opening remarks
09:10 keynoTe Speech:The role of ITS in promoting traffic
safety, awareness and engagement
• The Smart Bus Initiative: Insight into enhancing child safety
• An ITS based integrated speed strategy: Discussing
enforcement measures, detection and control technologies
to improve traffic safety in the UAE
• next generation ITS technologies to drive traffic safety
control
Lt. col. Faisalal Shimmari, Director of the Ministry of
Interior’s child Protection center, head of the ITS & child
Safety inTransportation Project, abu Dhabi police, uae
09:40 paneL DIScuSSIon: using ITS strategies to create a
friendly environment for vulnerable road users:
• Insight intoAbu DhabiWalking and cycling Master Plan:
For a safer, healthier and sustainable society
• Insight intoAlAin pedestrian and bicycle framework:
measures to control and reduce car dependency by
integrating transport and land use planning, upgrading public
realm and implementing on street cycle lines
• Discussing Dubai initiatives to introduce footbridges and
cycle track
• Incorporating crash cushions and urban street furniture to
secure pedestrian safety
Dr. Dlairabdulkarim rouf,Transport PlanningAdvisor, alain
municipality, uae
mr. Ian machen,Associate Director - ITS, atkins, uae
10:10 paneL DIScuSSIon:The uae’s ambitious vision to achieve
zero fatalities on the roads by 2030 through ITS initiatives
• Achieving zero fatalities: Is this a realistic goal for the UAE?
• highlighting the priority areas in the UAE to reduce accidents
through ITS initiatives
• Discussing the role of ITS in driving improvements
mr. Stephen Lambert, road SafetyAuditTeam Leader and
PrincipalTraffic Engineer, abu Dhabi municipality, uae
11:40 morning networking break
11:10 InTernaTIonaL InSIghT: highlighting the use of ITS in
the uSa to improve incident management
• Understanding how the US incident management system
captured, analysed and utilised incident data
• Discussing how this system allows increased collaboration
for response management
• key lessons learned and next phase of enhancement
Dr. mohsen Jafari, Program Director, Information Management
Group (IMG), Professor, Industrial and Systems Engineering,
rutgers -The State university of new Jersey, uSa
UAE
12:10 InTernaTIonaL InSIghT: Instrumentation of
infrastructure: building ITS into new transportation assets
mr. Dan baxter,vice President, chief Engineer,
ch2m hILL, uSa
12:40 networking lunch
13:40 a roadmap of smart initiatives and ITS projects:
Discussing smart parking, eco-friendly public transport
and multi-modal transport systems that will transform
the uae landscape
• Taking the UAE to the next level: Monitoring real-time
situations through the world’s largest 5D control rooms
• Evaluating new traveler information systems and smart
applications to enable users to complete transactions and
services via smart devices
• Smart Parking: Insight into transport initiatives that will
improve road use convenience
• Becoming world class: Benchmarking strategies to maintain
international standards
14: 10 caSe STuDy: Singapore ITS master plan: Smart mobility
2030
• Using intelligent fleet management systems for a smarter
interactivity and enhanced traveling experience
• Enhancing safety at traffic junctions and creation of
connected vehicles infrastructure for a safe and secure
roadway environment
• Promoting the use of public transport and green vehicles for
a sustainable and environmentally friendly ITS
• Implementing innovative and sustainable smart mobility
solutions through ITS in order to optimise transport systems
across Singapore
• Using new ITS integrated techniques such as new data
collection technologies and intelligent data analytics, to
facilitate the collaboration between various stakeholders
mr. chang mook choong, Deputy Director Intelligent
Transport System Development, LandTransportauthority,
Singapore
14:40 raIL InSIghT: etihad rail project:a milestone in the uae
Vision 2021
• connecting the country’s key centres of trade, industry
and population in order to generate sustainable social and
economic growth
• Innovating and improving ITS technologies and best practices
in order to provide a world class passenger and freight
transport railway system in the UAE
• Using the latest “Intelligent rAIL” systems to improve
transportation safety, security, capacity and operational
effectiveness
mr. Dario menichetti,Transport Planning & Studies Manager,
etihad rail, uae
15:10 closing remarks from the chair
The published programme is correct at time of printing. however, given the seniority of our speakers and
the nature of their roles, speakers may subsequently substitute or remove themselves from the programme.
This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent
insight. For the most up-to-date programme, please visit the event website.

5. For more InFormaTIon
or To regISTer:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
Interactiveworkshops: 22 & 25 march 2015
IQPc’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended to ensure that you get to the heart of the conference’s most critical issues and uncover
practical solutions you can apply in your own company. When designing our workshops, we create a balance between theory and practice in order to provide you with practical takeaways that can be adapted for your
organisation. In addition, there is an opportunity for you to network with peers from similar organisations to build your network for future career opportunities and broaden your industry perspective and exposure.
what are the benefits of attending workshops?
•Address your specific challenges through a series of theoretical and practical exercises, led by a recognised expert in the field
•Learn substantial information on a particular topic within a short period of time – the facilitator will already have sifted and selected the information presented from a wide variety of sources and the small group sise will
enable you to get your questions answered
•Gather with like-minded delegates to discuss your shared challenges, exchange ideas and solutions and benchmark your competitors or project partners
paving the way to smarter ITS: From IntelligentTransportation Systems (ITS) to
Integrated IntelligentTransportation Systems (I2TS): Sunday, 22 march 2015
ITS for a “smarter”emergency and disaster management response:
wednesday, 25 march 2015
09:30 registration
10:00 understanding the need to integrate disparate traffic subsystems into a single platform
• next stage in ITS development:
• A better integration between systems and modes
• Service orientedArchitecture
• Increased customer services
• real-time information sharing and responsiveness
• Perceptible value for money
• Aligning the ITS architectural framework with the business strategy and operational model to
achieve a greater degree of system, data and service integration
• creating an open in-vehicle platform architecture for provision of real-time ITS services and
mechanisms to provide seamless connectivity, interoperability and secure flow of information
across stakeholders
• Improving public safety with consolidated information:Allowing different traffic and road safety
stakeholders to share incident and event information in real-time in order to minimise the
impact to their operations
• Adopting an integrated traffic system for an increased efficiency, situational awareness of traffic
and transit conditions and advanced predictive analytics
• Deploying intelligent and integrated traffic control centers to boost the levels of vehicles safety
and movement
mr. Ian machen,Associate Director - ITS, atkins, uae
12:00 Lunch
13:00 Integrated corridor management Systems:anamerican success story and game changer for
traffic congestion
• Using microscopic and macroscopic simulation models to efficiently and practically manage the
movement of people and goods
• combining new tools to better predict and potentially manage congestion
• Modeling best practices and state of the art technologies to use existing highways, arterials and
transit more efficiently in a highly integrated system that relies on a wide array of new technologies
Interested in presenting this session? contact binu.thankappan@iqpc.com
15:00 End of workshop day
09:30 registration
10:00 understanding the role of ITS in disaster response management in order to minimise
human, economic and environmental loss
• Using near real-time access to quality data in order to reduce emergency response time
• Using existing resources more productively in order to lower direct costs
• Sharing data across organisational and geographic boundaries to increase responder safety
• Using ITS to create a transportation cooperative pre-evacuation plan to mitigate the potential
damage
Dr. mohsen Jafari, Program Director, Information Management Group (IMG), Professor, Industrial
and Systems Engineering, rutgers -The State university of new Jersey, uSa
12:00 Lunch
13:00 cloud computing & ITS:an innovative technology and business model for a more efficient
and smart emergency response
• Exploiting the virtualisation technology to provide interoperability
• Saving more lives and Making effective strategies and decisions by propagating the information
to all emergency stakeholders in real time
• Disseminating spatiotemporal traffic information in order to reduce chaos in evacuation
scenarios
• Using cloud computing and ITS technologies to transfer and save traffic data and software in
other location in a snapshot
mr. Stephen Lambert, road SafetyAuditTeam Leader and PrincipalTraffic Engineer,
abu Dhabi municipality, uae
15:00 End of workshop day

6. Iqpc has been hosting events developed
for senior executives for more than 40
years.we serve businesses representing
over 15 sectors at more than 1,700
conferences around the globe. our client
list includes corporations such as Ibm,
cisco, microsoft, Lockheed martin, boeing,
weatherford International, halliburton,
abn amro, Deutsche bank, ge, Siemens,
baSF and Dow chemicals, just to name a
select few. Senior executives travel from
around the world to our events looking
to garner best practices and concrete
solutions to assist them in improving
their organisations. Iqpc provides many
different platforms for you to increase
your market share, stay ahead of your
competition, increase awareness to your
target audience and position yourself as a
key supplier to the ITS industry.
your platform – getting your message across:
because we know that each sponsor has a different message, business development goal and branding objectives, each sponsorship package is tailored to your
corporate strategies.Though most sponsorship offers multiple levels and types of exposure, there are a few main ways for you to highlight your corporate strengths:
Thought Leadership
As a sponsor at ITS Forum UAE, your company
will gain second-to-none exposure to senior-level
decision makers at the point in time that they
are seeking solutions, information and systems
for improving their firm’s strategies. For a select
few sponsors, you can build your reputation
as a market leader through subject-specific
presentations, workshops and focus days.This
highly selective sponsorship allows your firm to
establish tremendous capability and expertise in
your specialty as well as highlight successful work
completed with your clients.
premium branding
We bring together buyers and suppliers for
collaboration, networking and knowledge sharing.
Branding is often a major initiative for our clients
who are seeking to get the message out about
their offerings. Build your company’s brand and
visibility in front of senior decision-makers in order
to get shortlisted.As a sponsor, your company
branding will appear alongside the global leaders
associated with best practices in this field. our
dedicated marketing team will help you achieve
your promotional aims in the months leading up to
the conference. IQPc leverages multiple marketing
channels including online, direct mail, email, press
releases, media partnerships and social media to
publicise the event and increase awareness about
your participation to our extensive database, as well
as through our network of partners.
Featured networking events / Face Time
networking and information sharing are two major
aspects of our conferences and IQPc builds in many
opportunities for sponsors to benefit from meeting
industry leaders. Focused and high-level, our events
will provide you with the perfect environment
to initiate new business relationships, identify
upcoming opportunities and achieve face-to-face
contact that overcrowded tradeshows can not
deliver.The exhibition area is designed to be the
heart of the event – a place to network and share
strategies with key decision makers. Sponsorship
opportunities range from exhibition stands to
sponsored lunches, cocktail receptions, gala dinners
and a host of other branding opportunities.
additionally Iqpc offers a selection of sponsorship opportunities that enables our clients to increase their opportunity to develop new relationships during our
events, including one-to-one meetings with clients to understand their challenges, requirements and opportunities.
1 2 3
For more InFormaTIon
or To SponSor:
TeL: +91 888 444 0198 emaIL: BINU.THANKAPPAN@IQPC . COM
 @binuthankappan
SponSorShIp anD exhIbITIon opporTunITIeS
Do you have a product or service that our senior decision-makers and influencers need?
ITS Forum UAE offers you the perfect platform to showcase your solution to your target
market and meet and network with senior-level decision makers who are leading the way in
the industry
We specialise in providing business development, marketing and sales solutions that are
tailored to specifically deliver on your business objectives.We pay patient attention to
what our exhibition and sponsorship customers want, expect, need and value. Every sponsor
wants to create customers, develop qualified sales leads, convert leads into sales and retain
customers. our tailored sponsorship packages help you to achieve these objectives.
If you would like more information on sponsorship and exhibition opportunities or to
discuss which package will best help you achieve your objectives, please contact Binu
on +91 888 444 0198.
president of ashghal h.e. eng. nasser bin ali al mawlawi meeting exhibitors and delivering the keynote at ITS & road Safety Forum, qatar

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PROGRAMME CHANGES
• Please note that speakers and topics were confirmed at the
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cancellations of the speakers and/or topics. As such, IQPC
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Contact Bindu Babu at SNTTA Travel & Tours LLC Dubai.
Email iqpc@snttadubai.com
Tel + 971 4 282 9000 Fax + 971 4 282 9988 Online www.sntta.com
Please book at the earliest for your convenience.
prices are stated net of any applicable local taxes.
a uS$100 processing charge will be applied to all registrations not accompanied by credit card
payment at the time of registration.
Group booking discounts are available on re-
quest. Email binu.thankappan@iqpc.com
tO register
TeL: +91 888 444 0198
maIL: BINU.THANKAPPAN@IQPC.COM
 @binuthankappan
packaGeS
payment before
18 december 2014
Standard price
forum +2 Workshops uS$4,399 SaVe uS$600 uS$4,999
forum +1 Workshop uS$3,609 SaVe uS$490 uS$4,099
forum only uS$2,549 uS$350 uS$2,899
InTErnATIonAL ForUM:
23-24 march 2015
InTErAcTIvE WorkShoPS:
22 & 25 march 2015
park roTana hoTeL,abu DhabI,
unITeD arab emIraTeS