1. 20 - 22 July 2016 | Goodwood Park Hotel, Singapore
Asia Taxi ForumIntegrating public and private transportation networks
th nd

2. “Growth in the taxi market is expected to be driven by government intervention, particularly with respect
to regulations and subsidies to shift to greener technologies.”
- Frost & Sullivan, 2015
PG. 1
WHO SHOULD ATTEND?
• Taxi Operators
• Land Public Transport
Commission
• Operations Managers
• Taxi App Developers
• Driver management and
billing
• Taxi Companies
• Transportation
• Government Municipalities
and Public Transportation
• Safety and Security
• Road Transport Department
• Vehicle Inspection and
Services
• Road Transport Department
• Rideshare Taxi Apps
• Taxi Licensing Department
• Vehicle Inspection and
Services Associations
From:
WHY YOU CANNOT MISS THIS EVENT
conjunction with other sustainable travel options. Taxi services is an
individual, mostly door-to-door micro transit service, offered to the public
predominantly at a local level. By the very nature of their services, taxis are
an essential part of the urban mobility puzzle. Taxis are an important
element of the transport system not only because of the connectivity
function they can have in the mobility chain but also for their ability to
provide an effective proxy of the private car but with some extra comfort
characteristics. Most taxi companies have their market and customer
segments, value propositions, key problems, solutions, cost structure and
revenue model.
Trueventus is pleased to organize our premier Asia Taxi Forum. With the
taxi industry continuing to face aggressive competition, this year’s
conference is a must for any taxi operators and government agencies who
where it’s heading so they can prepare their business for the future.
THIS UNIQUE CONFERENCE WILL BRING DELEGATES THE
BENEFITS OF:
• Assessing the management of taxi transportation and market competition
• Gaining insight into the many challenges facing the taxi authorities and
operators now and into the future
• Discussing the latest trends and developments with taxi transport experts
and operators
• Exchanging experiences with both peers and experts from diversebackgrounds
from all around the region
• Improving
as operators
• Ensuring complete business continuity with zero downtime
Asia Taxi ForumIntegrating public and private transportation networks
SUPPORTING MEDIA
www.taxitalk.com.au
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd
ASSOCIATE SPONSOR SILVER SPONSOR
https://www.smrt.com.sg/ https://e2i.com.sg/

3. PG. 2
FEATURING PRESENTATIONS AND CASE STUDIES BY DISTINGUISHED EXPERTS:
David Samuel
Victorian Taxi Association (VTA), Australia
Speaking on: Revolutionising the transportation industry: Regulating ridesharing services
Together we serve: Examining multi-purpose taxi program(MPTP) in providing transport for
people with limited mobility - Victorian Government Case Study
David started in the position of CEO of the Victorian Taxi Association (VTA) in March 2013. He joined
State Government as an advisor to a federal member of parliament.
Roy Wakelin-King
NSW Taxi Council, Australia
Speaking on: Dynamic Taxi-Sharing: Using Intelligent Transportation System Technologies
to the NSW taxi industry was in 2003 as the Director of the Transport Operations Division in what is
now called Transport for NSW.
Carl Kirk Vice President
American Trucking Associations
Carl Kirk is Vice President, Maintenance, Information Technology & Logistics for the American Truck-
ing Associations. Carl has been with ATA for 29 years and has responsibility for The Technology &
Maintenance Council (TMC) and the Information Technology & Logistics Council. Before his current
position, Carl served as Technical Director and Information Manager of TMC.
Tim Reddish Executive Director
NZ Taxi Federation, New Zealand
Speaking on: Fighting for survival: Adapting from conventional method to advancement in
taxis
Tim Reddish is the executive director of New Zealand Taxi Federation. The Taxi Federation represents
the best operators in the country and professionally chauffeurs 20 million passengers per year. He has
Gordana Blazevic
Gold Coast Cabs, Australia
Speaking on: Taxis at the forefront of innovation - Gold Coast Cabs Case Study
Gordana currently holds the position of CEO Gold Coast Cabs; she is also a board member of the Taxi
Council Queensland. She has served on a number of Commonwealth and State Government Advisory
Boards, and Committees of National and State Advocacy agencies.
Asia Taxi ForumIntegrating public and private transportation networks
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd

4. PG. 3
Asia Taxi ForumIntegrating public and private transportation networks
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd
FEATURING PRESENTATIONS AND CASE STUDIES BY DISTINGUISHED EXPERTS:
Siddhartha Pahwa
Meru Cabs Company, India
Speaking on: Striking a balance approach: Reviewing private-car sharing applications
thinking Siddhartha has successfully launched new brands like Genie Cabs & Meru Plus for inter and
intra city travel with advanced GPS/GPRS technology in different cities.
Noni Purnomo Director
Bluebird Taxi, Indonesia
Speaking on: Raising standards of taxi operators in the areas of safety,service delivery to
initiate better and safer taxi drivers
Noni Purnomo ,Director of Blue Bird Group Holding, started her career in the company as Business
Development Senior Manager, a position that she held from 2001 to 2004. She is also active as Chief
of Blue Bird Peduli Program since 2001 and Chief of Standing Committee of Land Transportation and
ASDP Kadin, as well as President Director of Blue Bird Group Holding Tbk.
Daniel Poon Manager New Business Initiatives
Quantum Inventions, Singapore
Speaking on: Smart Solutions for Taxi Booking & Dispatch
Quantum Inventions is in the business of delivering routing and navigation applications, services and
solutions to consumers and enterprise customers in the area of map-based solutions, in-car naviga-
tion and location/context sensitive purposes. The company works towards being an integrated global
solution provider of real-time road/motorist information and applications, and seamless converged
solutions for road user on mobile, web, in-car systems and location based applications/services.
Cheng Shih-Fen Associate Professor SMU School of Information Systems
Deputy Director at the Fujitsu-SMU Urban Computing & Engineering Corp Lab, Singapore
Speaking on: Mobility on Demand for Future Cities - providing superior driver-level and
system-level performances
Shih-Fen Cheng is Associate Professor of Information Systems and Deputy Director of the Fujit-
su-SMU Urban Computing and Engineering Corp Lab at the Singapore Management University. He
received his Ph.D. degree in industrial and operations engineering from the University of Michigan,
Ann Arbor, and B.S.E. degree in mechanical engineering from the National Taiwan University.
Nilesh Sangoi
Meru Cab Company, India
Analytics Icon & Logistics Icon In The 2nd Edition Of Cio Power List By Centre Of Recognition & Excellence
Speaking on: Taxi Technology - Is it Disruptor or Enabler?
of experience in setting up and managing various aspects of information technology in transporta-
tion & logistic domain. It is because of the backend technology – which helps the customers connect
to their cabs—is among the best in the world and ensures a steady business for its chauffeurs. He is
from ISACA, USA.

5. PG. 4
DAY ONE
0800
0845
0900
0945
1100
1145
1230
1300
Registration and coffee
Opening address by Chairperson
Session One
Speaking on: Fighting for survival: Adapting from conven-
tional method to advancement in taxis
Before the introduction of taxi apps, people in Asia and other parts
of the country consume taxi services by hailing a taxi on street or
call a taxi through taxi radio channel. Hailing taxi is the most basic
and command way used for consuming taxi service. Yet, the taxi
market is still in the transition from a traditional one to an app-dom-
taxi app, it is very likely to alter all traditional methods.
Tim Reddish Executive Director
NZ Taxi Federation, New Zealand
Session Two
Mobility on demand for future cities - Providing superior driver level
and system level performances- Extended Session
With rapid growth in urban population around the world, it's
becoming increasingly challenging for city planners to provide
To achieve these policy goals, it is essential to cover most urban
areas with intracity public transport system. However, even with
adequate public transport system, it is still important to provide
on-demand point-to-point connection service to cater for time-con-
scious passengers, or serve areas where public transport is not as
well-connected.
In this session, the focus will be on how mobility-on-demand
system that provides superior driver-level and system-level perfor-
last-mile service that can complement existing mass-transit system.
Cheng Shih-Fen
Associate Professor SMU School of Information Systems Deputy Director
Fujitsu-SMU Urban Computing & Engineering Corp Lab, Singapore
Morning Refreshments
Session Three
Revolutionising the transportation industry: Regulating
ridesharing services
governments would be foolish to deny that its methodology
empowers a level of administration that makes numerous custom-
their ride cost ahead of time, and utilize surveys to evaluate the
nature of these drivers. This is not the end of the customary taxi
industry, which will be playing an imperative, yet smaller part in the
procurement of urban transportation. The business will change,
however, with more cab drivers in the end joining Uber this will thus
enlarge and upgrade the organizations they provide for riders.
David Samuel
Victorian Taxi Association (VTA), Australia
Session Four: Panel Discussion
Establishing and legislating taxi regulations and policies as
part of the public transport chain: How to optimally
subsidize to high quality taxi services?
In spite of the way that the issue of regulation had starting now
been quickly exhibited in the past district, in which the general traits
of taxi systems were audited, its essentialness legitimizes further
back the principal endeavor with and as a not precisely reliable
oversee even surpasses the versatility of the private auto, taxis in like
path add to connecting with other open transport modes, since
they supplement the multimodal open transport chain with a
24-hour/365-day openness, cemented with a phenomenal approach to
Moderator: SMRT, Singapore
Panelists
Noni Purnomo Director
Bluebird Taxi, Indonesia
Gordana Blazevic
Gold Coast Cabs, Australia
Networking Luncheon
1400
1445
1530
1600
1645
1730
Session Five
Raising standards of taxi operators in the areas of safety,
service delivery to initiate better and safer taxi drivers
Regulatory agencies should set standards for drivers and vehicle
competency in areas where lack of such standards may lead to
other frustrations and misunderstandings that are likely to lead to
aggression, physical attacks, or robberies. Getting accreditation will
exhibit that an administrator has an arrangement of procedures and
record-keeping frameworks set up to guarantee their taxi or extrav-
agance procure auto business meets and keeps up satisfactory
safety guidelines.
Noni Purnomo Director
Bluebird Taxi Indonesia
Session Six
Mastering Vehicle Maintenance Reporting Standards (VMRS)
Vehicle Maintenance Reporting Standards (VMRS) serves as a vital
communication link between maintenance personnel, computer
systems and management. Today, Equipment clients overall use
VMRS to catch and report their hardware upkeep exercises.
Equipment manufacturers and support programming suppliers use
VMRS coding for parts, consequently giving extra driving force to
armadas to embrace this widespread coding plan. VMRS provides
the discipline necessary for different industry segments to commu-
nicate with each other. VMRS is the shorthand of maintenance
reporting, eliminating the need for extensive written communica-
tions with all the inherent problems of miscommunication normally
associated with the written word.
Carl Kirk Vice President
American Trucking Associations
Afternoon Refreshments
Session Seven : Think Thank Session
Companies in this industry provide passenger transportation by
automobiles that are not operated over regular routes or on regular
individual companies depends on good marketing. Small compa-
nies can effectively compete with large ones because there are few
economies of scale in operations, Taxi companies typically have a
and pumps, and operate a maintenance and repair shop.
Carl Kirk Vice President
American Trucking Associations
Siddhartha Pahwa
Meru Cabs Company, India
Session Eight
Taxi Technology - Is it a disruptor or an enabler?
• Looking at the key advantages of technology
passengers and operators
• Recognising technology in predictability and utilizing the assets
better
• Providing key safety features in navigating taxi for now and
future
Nilesh Sangoi
Meru Cab Company, India
End of Day One
Asia Taxi ForumIntegrating public and private transportation networks
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd

6. PG. 5
DAY TWO
0800
0845
0900
0945
1030
1100
1145
1230
Registration and coffee
Welcome address by Chairperson
Session One
Taxis at the forefront of innovation Gold Coast Cabs - Case
Study
Smart phones are the obvious connection between employee,
management solution (FMS) apps can take care of all three. Under-
stand how smart phones can improve duty of care through detailed
driver analytics, driver behaviour updates & incident alert with no
need for more data plans or black boxes. In this scenario, the
portability needs of nationals and vehicles compel the city adminis-
time.
Gordana Blazevic
Gold Coast Cabs, Australia
Session Two:
Together we serve: Examining Multi-Purpose Taxi Program
(MPTP) in providing transport for people with limited mobility
- Victorian Government case study
who experience the ill effects of noteworthy incapacity and versatili-
ty issues. It is an imperative support of bolster Victorians and a basic
piece of guaranteeing our vehicle framework is available to all. The
Victorian Government is exploring the system and considering how
to enhance transport for individuals with constrained portability.
The Victorian Government needs to become far more proactive in
the area of transport and mobility and commit resources to develop
a more effective and integrated system that will meet the mobility
needs of all Victorians.
David Samuel
Victorian Taxi Association (VTA), Australia
Morning Refreshments
Session Three
Rule the road with telematics: Keeping track of vehicle
locations with automatic vehicle location (AVL) systems
Telematics is revolutionising the way in which companies run their
vehicles and employees drive them. The telematics market is
moving at a rapid pace making what was considered the future of
Systems using global positioning satellite (GPS) technology have
advantages over systems that require drivers to broadcast their
locations during a robbery incident. In combination with AVLs, you
can achieve a remarkable thing: knowing exactly where every piece
of your equipment is every minute and what it’s doing. A coordinat-
ed bundle of activities are required to enhance the taxi business.
Driver capabilities, consultative regulation and the utilization of
mechanical advances must be joined with the improvement of
another reason manufactured taxi. With GPS systems, all that is
required is the triggering of an alarm and the monitoring of that
alarm signal by someone who can send help. Detailed information
of property's care and supply environmental agencies with reports
detailing exactly where pesticides were applied will be received.
Daniel Poon Manager New Business Initiatives
Quantum Inventions, Singapore
Session Four
Dynamic Taxi-Sharing: Using Intelligent Transportation System
Technologies
A practical and applicable taxi-sharing system based on the use of
intelligent transportation system (ITS) technologies has been
developed in Taipei City. This system is easy for members to use and
inexpensive for the service provider to operate. Considering the
ecological and societal advantages, shared-ride EV taxis ought to
then be taken as a vastly improved option for urban locales where
huge taxi requests exist. All vehicles can enhance their timetable at
the individual vehicle level with given pickup and conveyance plans
In any case, expanding travel time of travellers (vehicle ride time) is
inescapable, and the interest effects should be explored inside of
the given makeshift route imperative.
Roy Wakelin-King
NSW Taxi Council, Australia
Networking Luncheon
1400
1445
1530
1600
1730
Session Five
Striking a balance approach: Reviewing private car-sharing
applications
Controlling the sharing economy viably and effectively will be
troublesome. Given the wide range of commercial enterprises
required and the rate at which the sharing economy inside of the
guest economy is transforming, it would be habit to prescribe
particular approaches to actualize .There should be no avoidance to
new advancements and new plans of action. The intuition must be
to stream with the time, keep a receptive outlook to advancements.
Be that as it may, dependably be reasonable to players, whether
occupant or insurgents, and strike an adjusted methodology.
Siddhartha Pahwa
Meru Cabs Company, India
Session Six
The Age of Uber: How Safe Are Ride-Share Car Services?
It should not come as a surprise, as government restrictions on who
frequently threadbare, and the real effect of such regulations is to
protect incumbent producers rather than consumers. What's more,
it's not hard to see why. Governments have a money related
enthusiasm for keeping up existing conditions since they make
huge dollars when they issue licenses, and in addition from assess-
ments and yearly expenses.
Speaker to be advised
Afternoon Refreshments
Session Seven
Assessing liability of the drivers? Liability issues in car-for-
hire and rideshare services
There’s a growing concern over a gap between personal and
commercial insurance where ridesharing services like Grab and Lyft
are concerned – and slowly states and cities across the country are
taking a look at how liability should be handled when a
worst-case-scenario plays out. The subject of who might be
brought into an activity is essentially vital to a harmed party when
under-safeguarded driver and a guardian organization denying any
risk. Until these regulation and obligation inquiries are completely
determined through enactment or prosecution, the huge battles
about who is at issue will be continued.
Speaker to be advised
End of Conference
Asia Taxi ForumIntegrating public and private transportation networks
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd

7. PG. 6
Asia Taxi ForumIntegrating public and private transportation networks
20 - 22 July 2016 | Goodwood Park Hotel, Singaporeth nd
DAY THREE FRIDAY 22ND JULY 2016
LAND TRANSPORT GALLERY, LAND TRANSPORT AUTHORITY
In Singapore, the Land Transport Authority (LTA) regulates the provision of taxi services by issuing Taxi Service Operator Licences (TSOL), Taxi Driver Vocational
of about 28,000 taxis and 8 third-party taxi booking service providers.
LTA monitors the service levels of taxi operators with the Quality of Service (QoS) Standards and Taxi Availability (TA) Standards. The QoS Standard is a way of
TA Standard ensures that there is adequate supply of taxis on the roads during both the peak and non-peak periods so that taxis are better utilised and readily
available to serve the commuters. In September 2015, LTA introduced a regulatory framework for third-party taxi booking service providers to protect the safety
and interest of commuters. All third-party taxi booking service providers with more than 20 participating taxis are required to register with LTA and new service
with the taxi operators and the National Taxi Association (NTA), which represents the taxi drivers. Together with the stakeholders, LTA is always looking into ways
Itinerary
Attendees depart from Goodwood Park Hotel, Singapore
Arrival of attendees at Land Transport Gallery and Guided tour to Land Transport Gallery
Break
Presentation and discussion on LTA's roles for Singapore Taxi Services
Q & A and conclusion of presentation
Departure of attendees
0900
0930
1030
1100
1200
1230
JOURNEYS
Your journeyinlandtransport beginshere as youglanceat land
transport systems across countxries. Then learn about
Singapore’s different modes of transportation as you await
entry to learn about Singapore’s transport past.
MEMORIES
Be brought back to the nostalgic past and learn about the
challenges faced in land transport in Singapore’s yesteryears.
Live-sizedexhibits showcase the modes of transport available
then while accounts of transport operators may be heard to
give you an authentic experience of the past.
LAND TRANSPORT TODAY
Through interactive touch pads and sliding plasma screens,
witness the changes that have and are takingplace todaywith
the formation of the Land Transport Authority.Learn how the
LTA, by meeting diverse needs, managing road usage and
makingpublictransport a choice mode, has successfully made
possible seamless journeys throughout the island.
VISONS & ASPIRATIONS
Enter this futuristic pod and get a glimpse of what the
transportation landscape will be in the future. Experience
first-hand and interact with a virtual character to learn how
modern technology can make our daily commutes more
pleasant and efficient!
FORMATIVE YEARS
Step through revolvingdoors as they reveal changes in land
transport with Singapore’s independence. Through colourful
informative storyboards, learn about the key milestones in
Singapore’s land transport development as the developing
Singapore dealt with its infrastructure issues.
CHALLENGE THEATRE
Take up the challenge here and plan for Singapore’s Land
Transport in an interactive multiplayergame that literally puts
youinthe driver’s seat! Play the transport planneras youdecide
how best to deal with the challenges our very own transport
planners face!
DISCOVER THE DYNAMIC WORLD OF LAND TRANSPORT IN SIX THEMATIC AREAS!
1
2 4
5
6
3