graphics design ppt

1. Master Graphic Design
& Software with
Practical
Shreyansh A Buha
2102020101090
BCA

2. T
opic
What is Graphic Design
Principles of Design
Tools
Main points of design
Color wheel
2

3. Introduction
Graphic design is a dynamic and creative field
that blends visual communication and artistic
expression to convey messages and ideas
effectively. It involves the strategic use of
images, colors, typography, and layout to
create engaging designs that resonate with
audiences.
3

4. T
opic one
What is Graphic Design

5. What is Graphic Design
Graphic design is like creating a visual
message or story using pictures, colors,
and words. It's like making art that
communicates ideas or information in a
way that looks good and grabs your
attention.
5

6. T
opic T
wo
Principles of Design
6

7. Principles of Design
7
These visual and graphic design principles work together to create appealing
and functional designs that make sense to users.
1.Balance: This is about distributing elements evenly in a design. Balance can be symmetrical
(equal weight on both sides), asymmetrical (different but balanced elements), or radial (elements
spread out from a central point).
2.Contrast: This refers to the difference between elements in a design, such as color, size, shape,
and texture. High contrast can make designs more dynamic and help important elements stand
out.
3.Hierarchy: This involves arranging elements in a way that implies importance. Larger, bolder
elements are often seen first, so they are used for the most important information.
4.Alignment: This principle involves lining up elements to create order and coherence. Proper
alignment can help make a design look organized and professional.

8. Name
contrast
Name
balance
Name
hierarchy
Name
pattern
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9. 9
T
opic Third
T
ools

10. T
ools
1
Figma
2
Ai
3
Photoshop
4
Sketch
5
Balsamiq
6
Marvel
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11. 1. Adobe Creative Suite:
1. Photoshop: For photo editing and manipulation.
2. Illustrator: For vector graphics and illustrations.
3. InDesign: For layout design, such as brochures, magazines, and eBooks.
4. After Effects: For motion graphics and visual effects.
2. CorelDRAW: A vector graphic editor, similar to Illustrator.
3. Sketch: Popular for web and mobile UI/UX design.
4. Affinity Designer: A vector graphic design tool, alternative to Illustrator.
5. Canva: A web-based tool for simple graphic design tasks, great for beginners.
6. GIMP (GNU Image Manipulation Program): A free, open-source image
editor, similar to Photoshop.
7. Inkscape: A free, open-source vector graphics editor, similar to Illustrator.
8. Adobe XD: For designing and prototyping user experiences for web and
mobile apps.
9. Figma: A web-based UI/UX design tool known for its collaborative features.
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12. P
oint Four
Main points of design
12
Main points of design
Consistency
Typography
Hierarchy

13. Main points of design
Hierarchy
• Hierarchy in graphic design
utilizes several key
principles, including size,
color, contrast, alignment,
repetition, and brightness,
to emphasize certain
characteristics of the
design. It controls those
factors in order to show
importance within the
design as a whole.
Typography
• Typography is the art of
arranging letters and text in
a way that makes the copy
legible, clear, and visually
appealing to the reader. It
involves font style,
appearance, and structure,
which aims to elicit certain
emotions and convey
specific messages.
Consistency
• Design consistency ensures
that your website looks
coherent and works
harmoniously across all its
different elements. Having
the same functions, styling,
symbols, animations, etc.
throughout your website
will help the usability and
learnability.
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14. 15
T
opic Four
Color wheel

15. Color wheel
16
is a circular
The color wheel
diagram that represents the
relationships between different
colors. It's a fundamental tool in
design,
and
helping to
use color
art and
understand
effectively.

16.  Advantages:
 Visual Appeal: Graphic design enhances the visual appeal of your
slides, making them more engaging and memorable for your
audience.
 Communication Enhancement: Graphics can effectively
communicate complex ideas or data in a simple and
understandable manner, helping your audience grasp the
information more easily.
 Brand Consistency: Consistent use of graphic elements such as
colors, fonts, and logos can reinforce your brand identity and
create a cohesive look across all your presentations.
 Increased Retention: Well-designed graphics can help improve
information retention as visual elements are often easier for
people to remember compared to text alone.

17.  Disadvantages:
 Distraction: Overly complex or flashy graphics can distract
your audience from the main message of your presentation,
leading to confusion or disengagement.
 Time-Consuming: Creating custom graphics or designing
visually appealing slides can be time-consuming, especially if
you're not proficient in graphic design software.
 Potential for Misinterpretation: Poorly designed graphics or
inappropriate use of visual elements may lead to
misinterpretation or misunderstanding of the information
presented.
 Accessibility Issues: Certain graphic elements may not be
accessible to all audience members, particularly those with
visual impairments or using assistive technologies.