Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Five Misconceptions about Personal Data: Why we need a people-centred approach to Big Data
1. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Five misconceptions about personal data
Itnig Fridays, 20 September 2013
Elisabeth Leegwater, Claro Partners
2. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Five misconceptions about personal data
• From data-centric to people-centric perspective
• From privacy discussion to understanding how to
deliver trust, transparency, control and benefit
• Introduce toolkit
@claropartners
#personaldata
3. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Navigating disruptive change
Claro helps
corporations and
startups to navigate
disruptive shifts in
society and business
4. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Mercè
Spain
Interna1onal,
inter-‐disciplinary
team
We
have
backgrounds
in:
• Social
science,
anthropology,
design
research
• Service,
interac:on,
and
product
design
• Business
strategy
and
marke:ng
Jiri
Belgium
Gunes
Turkey
Megan
UK
Mandy
Lebanon
Elisabeth
Netherlands
Michael
USA
Aldo
Netherlands
Rich
USA
Abby
USA
5. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Delivering
business
innova1on
and
service
design
in
the
context
of
disrup1ve
shiFs
Access
Services
delivered
through
networks
Internet
connects
everything
Small
data
and
personalised
experiences
Ownership
Services
delivered
by
companies
Internet
connects
everyone
Big
data
and
aggregated
resources
Request our point of view papes on each of these topics at
POV@claropartners.com
6. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Every time we interact,
communicate, access,
share, recommend,
download and record,
we cast a digital
shadow of our
activities
Image:
pe:lipois
|
Flickr
7. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Businesses are
collecting and
stockpiling personal
data, convinced that
bigger is better; this is
resulting in a
big data boom
Image:
Gloal
Access
Point
Image:
UC
Bluenoser
|
Flickr
8. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
The Personal Data Economy: an open-innovation project
• 65 interviews and events with individuals, experts and startups
• 7 cities: New York, San Francisco, Boston, London, São Paulo, Berlin, Tokyo
9. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Five misconceptions about personal data
24. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
REALITY:
The personal data
economy is small data
Image:
iStock
25. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
• My personal data is most valuable to me!
• People need control, trust and transparency
• An experience economy
• Personal data empowers people
• Small data
The Personal Data Economy
26. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Data-centric
view
People-centric
view
27. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
1. Start with the person, not the data
2. Enable people to do things they've never been able to before
3. Address both functional and emotional needs
4. Think beyond privacy. Create trust, transparency and control
5. Design the whole user experience
Five key principles to guide a people centric approach to personal data
28. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
How can you identify opportunities to
create people-centric offerings in the
personal data economy?
29. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Personal Data
Experience Model
Personal Data Landscape
People-centric Insights
Data Value Staircase
Personal Data
Opportunity Framework
Toolkit to create people-centric value propositions
| Personal Data Economy | Project Summary34 Intel Confidential
Personal data services play different roles in a connected ecosystem
Companies can provide a place for users
to generate data or collect data from
elsewhere.
They can also simply pass-on this
personal data or add-on something on top
of it.
Facebook plays all roles simultaneously;
something which very few companies
can do.
Generate
Add-on
Pass-on
HOW COMPANIES OPERATE IN THE PERSONAL DATA ECONOMY
Data Ecosystem Map
5 Principles about
personal data
Trust, Transparency and
Control enablers
FIVE KEY PRINCIPLES TO USING PERSONAL DATA
www.claropartners.com
1. Start with the person
2. Create trust, transparency and control
3. Design the whole experience
4. Give people new abilities through their personal data
5. Address both functional and emotional needs
30. |
Personal Data Economy |
Itnig Fridays, 20 September 2013
@ClaroPartners
Social Internet of Things
Data Interfaces
Self-tracking
Predictions
Crowd Data
Identity
Access
Management
Others
Recommendation / Discovery
Local
Discovery
(things)
Identity
Measurement
The Personal Data Economy landscape:
examples of people-centric services
Interface to your bank, helping
to make better financial
decisions
New Interfaces
for Existing Data
(aggregated)
Mobile data based
tool for health predictions
Predictions
(For individuals)
Data locker for users
to control access to
their data
Data Lockers
Bracelet for tracking health
behaviours and indicators
Self-Tracking
(Health)
31. Get involved with us in building the personal data economy!
q Presentation on slideshare.net/claropartners
q Point of view paper
q Business landscape: preview
q Workshop or project
q Accelerator focused on Smart Data & Internet of Things.
Looking for corporate partners, investors and mentors
Thank you!
Elisabeth Leegwater
@claropartners
lis@claropartners.com