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Introduction to IoT lab Berlin

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Introductory presentation for the two day IoT lab at hubraum in Berlin, sponsored by Intel, organised by WebVisions and delivered by Claro Partners.

IoT Labs bring together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things. In only two days teams go from exploring the IoT to prototyping and pitching new IoT business ideas using Claro's tools like the IoT landscape, IoT canvas and need frameworks.

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Introduction to IoT lab Berlin

  1. 1. #iotlab @claropartners IoT Lab, Berlin
  2. 2. #iotlab @claropartners Claro Partners WebVisions Hub:raum Aldo de Jong Jiri Vermeulen Brad Smith + team Intel Verena Vellmer + team Sulamita Garcia + team The IoT lab is brought to you by:
  3. 3. #iotlab @claropartners What is the IoT Lab about? • It’s a dynamic, hands-on workshop to inspire creativity when designing new connected products and services. • It’s about solving for people’s needs, not about searching for applications for sensor technology. • It’s about practising Product and Service Design – in the context of the overlap of the physical and digital worlds.
  4. 4. #iotlab @claropartners How do the teams work together? • The teams combine people with different backgrounds: • Designers • Makers • Strategists • Developers • Work together, using our insights, tools and frameworks to design and develop an IoT-enabled concept (product, service, business model) • Collaborate and move forward: You will pitch in less then three hours and have 5 minutes to showcase your final concepts at 4pm on Thursday.
  5. 5. #iotlab @claropartners How will you go about creating the concepts the following two days? EXPLORE Teams to explore potential challenges which will be starting points for your IOT concepts IDEATE + PITCH Choose and pitch an IoT-enabled solution that your team will develop further during the weekend DEVELOP Build out the details of the concept: service diagram, who is it for, tech considerations, physical and digital aspects, business model etc. PROTOTYPE Prototype the product and service in any way you like, to demonstrate how it works and its value to people FINAL PRESENTATION (4pm Thursday) Present your concept to the rest of the Lab participants in the closing session (5 minutes presentation + 5 minutes questions) THURSDAY WEDNESDAY 1 2 3 4 5
  6. 6. #iotlab @claropartners About Claro
  7. 7. #iotlab @claropartners Claro Partners Claro Partners helps corporations and startups to navigate disruptive shifts in society and business.We take a people-centred approach to deliver business innovation and service design in a rapidly-changing world. We’re based in Barcelona, Spain, but are a multi-disciplinary, multicultural team with diverse backgrounds.
  8. 8. #iotlab @claropartners We take a people-centric point of view when looking for opportunities and solutions in the context of disruptive shifts Disruptive Shifts New Opportunity Spaces Personal Data Economy Internet of Things Top-down innovation Ownership Company delivered services Internet connects everyone Consumers as data widget Bottom-up innovation Access Network delivered services Internet connects everything Data enabled & conscious consumer
  9. 9. #iotlab @claropartners We developed a perspective on the IoT by mapping out the business landscape..
  10. 10. #iotlab @claropartners ..by interviewing experts and thought leaders..
  11. 11. #iotlab @claropartners ..and by talking to people who are building the IoT
  12. 12. #iotlab @claropartners How do we define the Internet of Things? (adafruit.com)
  13. 13. #iotlab @claropartners The IoT is about the interaction between Internet, Things and Data Internet Data Things
  14. 14. #iotlab @claropartners The IoT is more than connecting things to the internet, it’s about bridging the physical and digital worlds to create value for people New value for people: Capabilities Services Experiences Business models … Internet Data Things
  15. 15. #iotlab @claropartners Some brave pioneers of the web were making their own sites IoT Creators are making their own products and services But connections across the web didn’t exist What’s the potential of the IoT as it grows? ? People were connecting to the world wide web, to access a few sites (slowly) IoT-enabled devices are emerging, but there are still many “Intranets of things” IOT WWW The Internet of Things is nascent. Like the internet in 1995, the IoT is just getting started
  16. 16. #iotlab @claropartners We created an Internet of Things business landscape claropartners.com > login username: iotlab Password: landscapeiot
  17. 17. #iotlab @claropartners Five ways to be more people centred
  18. 18. #iotlab @claropartners Five key principles to promote a people centric approach to personal Internet of Things 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow others to collaborate with you 5. Design and enable the whole user experience
  19. 19. #iotlab @claropartners Start with the people, not the technology Need for people centred vision instead of the technology centred approach of today 01 Tech-centric view People-centric view
  20. 20. #iotlab @claropartners Enable people to do new things The value of the IoT comes from the services and the new interactions it creates 02 Peers and other devices Retailers Other service providers Brands Brand provides services Retailer provides services (camera rented) Other appropriate services Connects with other users Prints photos remotely Sends photos to friends
  21. 21. #iotlab @claropartners 02 Phillips HUE Goldee APP Ambify APP
  22. 22. #iotlab @claropartners Identify unmet functional and emotional needs What can we deliver beyond control? 03 Findery Jawbone UP Lively Lockitron
  23. 23. #iotlab @claropartners 03
  24. 24. #iotlab @claropartners Allow others to collaborate with you Unlike in the PC industry, services and devices are becoming more open to others Services Devices Operating System Hardware & Infrastructure COLLABORATIVE CORPS. DEV. Internet of Things 04 PC industry Services Devices Operating System Hardware & Infrastructure CORPORATIONS TOP DOWN Services Devices Operating System Hardware & Infrastructure CORPORATIONS DEV Mobile industry
  25. 25. #iotlab @claropartners 04
  26. 26. #iotlab @claropartners 05 Design and enable the whole user experience Most of the solutions today exist in siloes ? New user experiences Ap p App Ap p Ap p Ap p Ap p Ap p Ap p Today: Intranets of Things Tomorrow: Internet of Things Connected devices Interconnected devices
  27. 27. #iotlab @claropartners 05
  28. 28. #iotlab @claropartners The goal of this Lab is to create people-centered IoT solutions. These principles will be your guide. 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow others to collaborate with you 5. Design and enable the whole user experience
  29. 29. #iotlab @claropartners What did we do in previous Labs?
  30. 30. #iotlab @claropartners IoT lab Chicago: FiddleNet BUILD ROLE PLAY MAP PROTOTYPE
  31. 31. #iotlab @claropartners e.g. FiddleNet: helps a violin player to improve playing • Sensors on the student’s violin pick up the sounds coming from the violin, as well as the motion of the bow. • This data is visualised on a screen, which gives the student real-time feedback.
  32. 32. #iotlab @claropartners • Let’s get started!
  33. 33. #iotlab @claropartners Want to explore more? Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.
  34. 34. #iotlab @claropartners Want to explore more? Claro’s IoT Lab brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things 1 EXPLORE 2 IDEATE + PITCH 3 DEVELOP 4 PROTOTYPE 5 PRESENT Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)
  35. 35. #iotlab @claropartners Want to explore more? If you are further along, than consider applying for the accelerator Startupbootcamp IoT & Data. Applications close November 23rd.
  36. 36. #iotlab @claropartners Thank you! @claropartners iot@claropartners.com

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