The document discusses design thinking and social innovation. It provides an overview of topics like empathy, ideation, prototyping, and the design process. Empathy is emphasized as central to design thinking, and tools for empathy like observations, interviews, and personas are presented. The document also covers social innovation, noting it can address social issues through ventures, corporate social responsibility initiatives, or new business forms. Overall it introduces concepts relevant to using design thinking for interdisciplinary problem solving and social good.
Attached is the proposal for branding on Kochin Metro.
Place your advertisement on kochi Metro via Metro Wraps or Inside metro branding via stickers and digital screens...
For best quotes ping us at +91-9953847639
Implementing service design in the organisationLivework Studio
In the last decade, service design has witnessed a rapid diffusion, mainly due to an increasing focus of organisations on services and customer experience, building also on the need for businesses to digitalise their commercial offers and core operations. Despite this rapid diffusion, organisations are still struggling to make service design work, to embed it as way of working while proving its impact. You will find some key principles to ensure an effective adoption of service design by large organisations, uncovering common pitfalls and best practices. This presentation was presented by Livework's head of Insight Marzia Arico at the DOERS conference in Budapest.
SDNC13 -Day2- Methods of Design Synthesis: Learn to Synthesise Research into ...Service Design Network
Methods of Design Synthesis: Learn to Synthesise Research into Meaningful Insights (workshop) by Jon Kolko - Austin Centre For Design
User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously synthesised in order to extract meaning and derive insight. Design synthesis methods help designers identify new service innovations. These methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. This workshop will introduce various methods of synthesis as ways to translate service research into meaningful insights and provocative new design ideas. Workshop participants will learn how to manage the complexity of gathered data, and through hands-on exercises, participants will apply various synthesis methods to extract hidden meaning from research data.
Cleaning reflects one’s hygiene standards. Especially when it is about the workplace, organizations must take care of their office by practicing periodic cleaning. A clean and composed workplace evokes a spell of freshness and positivity that motivates employees to perform better every day. According to some studies, commercial cleaning has improved business productivity. Cleaning services ensure the cleanliness of the whole building including, its interiors and exteriors. Corporations hire service providers for cleaning purposes. So if you are into maintenance and cleaning services, use our Residential Cleaning Maintenance Proposal PowerPoint Presentation Slides to put forth your proposal to your prospective clients. A striking cover letter is included to provide the overall structure of your proposal. An orderly structured table of contents provides the gist of your proposition. Explain project context and goals briefly and discuss the equipment used to clean the buildings with the help of our reliable house cleaning PowerPoint template. Describe what type of cleaning services your company provides and include pointers like residential, commercial, and institutional by taking the advantage of our professionally-designed home maintenance PowerPoint template. Elucidate the complete cleaning process like a consultation, deep clean, and maintenance by employing our home cleaning PPT graphics. Highlight the products used for cleaning homes such as graffiti and mark remover, dish soap, stainless steel cleaner, floor polish, drain cleaner, disinfectant, and degreasing agent using our remarkable proposal presentation. The comprehensive presentation contains the customized plan for residential cleaning that entails pricing and discount. The PowerPoint design also depicts the cost details according to each cleaning service. Give a short description of your company and illustrate the company's mission, vision, and core values in a crisp and concise manner. To leave a good impression of yours, you can conclude the presentation by mentioning your past achievements and clients’ testimonials. Download our ultimate corporate cleaning PPT layout and create a winning proposal. https://bit.ly/3z3BYdl
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attached is the proposal for branding on Kochin Metro.
Place your advertisement on kochi Metro via Metro Wraps or Inside metro branding via stickers and digital screens...
For best quotes ping us at +91-9953847639
Implementing service design in the organisationLivework Studio
In the last decade, service design has witnessed a rapid diffusion, mainly due to an increasing focus of organisations on services and customer experience, building also on the need for businesses to digitalise their commercial offers and core operations. Despite this rapid diffusion, organisations are still struggling to make service design work, to embed it as way of working while proving its impact. You will find some key principles to ensure an effective adoption of service design by large organisations, uncovering common pitfalls and best practices. This presentation was presented by Livework's head of Insight Marzia Arico at the DOERS conference in Budapest.
SDNC13 -Day2- Methods of Design Synthesis: Learn to Synthesise Research into ...Service Design Network
Methods of Design Synthesis: Learn to Synthesise Research into Meaningful Insights (workshop) by Jon Kolko - Austin Centre For Design
User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously synthesised in order to extract meaning and derive insight. Design synthesis methods help designers identify new service innovations. These methods can be taught, and when selectively applied, visual, diagrammatic synthesis techniques can be completed relatively quickly. This workshop will introduce various methods of synthesis as ways to translate service research into meaningful insights and provocative new design ideas. Workshop participants will learn how to manage the complexity of gathered data, and through hands-on exercises, participants will apply various synthesis methods to extract hidden meaning from research data.
Cleaning reflects one’s hygiene standards. Especially when it is about the workplace, organizations must take care of their office by practicing periodic cleaning. A clean and composed workplace evokes a spell of freshness and positivity that motivates employees to perform better every day. According to some studies, commercial cleaning has improved business productivity. Cleaning services ensure the cleanliness of the whole building including, its interiors and exteriors. Corporations hire service providers for cleaning purposes. So if you are into maintenance and cleaning services, use our Residential Cleaning Maintenance Proposal PowerPoint Presentation Slides to put forth your proposal to your prospective clients. A striking cover letter is included to provide the overall structure of your proposal. An orderly structured table of contents provides the gist of your proposition. Explain project context and goals briefly and discuss the equipment used to clean the buildings with the help of our reliable house cleaning PowerPoint template. Describe what type of cleaning services your company provides and include pointers like residential, commercial, and institutional by taking the advantage of our professionally-designed home maintenance PowerPoint template. Elucidate the complete cleaning process like a consultation, deep clean, and maintenance by employing our home cleaning PPT graphics. Highlight the products used for cleaning homes such as graffiti and mark remover, dish soap, stainless steel cleaner, floor polish, drain cleaner, disinfectant, and degreasing agent using our remarkable proposal presentation. The comprehensive presentation contains the customized plan for residential cleaning that entails pricing and discount. The PowerPoint design also depicts the cost details according to each cleaning service. Give a short description of your company and illustrate the company's mission, vision, and core values in a crisp and concise manner. To leave a good impression of yours, you can conclude the presentation by mentioning your past achievements and clients’ testimonials. Download our ultimate corporate cleaning PPT layout and create a winning proposal. https://bit.ly/3z3BYdl
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This deck highlights the extraordinary, ever-evolving success story of Tesla Motors and distills it as a story of innovation and integration, as a way for us all to look at our professions and ask what we can learn from Tesla’s approach.
I think Tesla’s story is an ideal one to examine for anyone who is in business today. Their highly integrated and innovative approach is essentially unique among auto manufacturers, who are shackled by a tradition-bound industry.
So I’d like each of you to think of your business or practice’s approach to projects and look with us at a model from outside your industry so we can start to challenge ourselves and start to change our approach.
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
This is a Public Relations Project that Micah Melling led during his junior year of high school. This paper can serve as a model for how to format and develop written papers for DECA competition.
This workshop supported learners in dealing with problems and give them participatory tools in which they can use in the field.
Cynorthwyodd y gweithdy yma cyfranogwyr i ddelio â phroblemau ac awgrymu dulliau cyfranogol y gallant eu defnyddio yn y maes.
[NOTE: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Warm-ups can stimulate creativity, boost group dynamics, bring about relaxation, or be used as an icebreaker to get to know one another.
Warm-ups promote collaboration and strengthen a curious attitude. Warm-ups thus support the design thinking process, serves as an energizer, and improve problem-solving.
In design thinking, we use warm-ups not only at the beginning of the workshop, but also after a break or when we realize that the group is no longer working efficiently. This can take place in any phase of the collaboration and have different goals.
Benefits of doing warm-up:
1. Create a positive group atmosphere
2. Give workshop participants the chance to get to know one another
3. Remove social barriers
4. Reduce pressure to succeed
5. Activate and release positive energy
6. Distract the group a little bit so concentration is improved afterwards
7. Prepare the team for a certain mindset or way of working
8. Have fun and share a laugh
This presentation includes four warm-up games:
1. Clapping Game
2. Walk / Stop Game
3. Numbers Game
4. Communication Game
5. Appendix – Suggestions for Facilitators
To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations
From Products to Services: A Service Design Crash CourseJamin Hegeman
This is a combination presentation and guide for a workshop I gave with Jared Cole at UX Week in August 2010. The content is largely the same as Service Design: An Interaction Design Perspective, except for the addition of the workshop slides.
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
CMS - Classic Maintenance Services Pvt. Ltd. is a one-stop solution for all your cleaning requirements.
We offer our services for all type of industries, commercial spaces, apartments and residential complexes.
This presentation shows how the tesla motors completely changed the automotive industry forever. This ppt is done for a college project for Life skill class
Tesla Motors: At the Intersection of Innovation and IntegrationGreg Papay
This deck highlights the extraordinary, ever-evolving success story of Tesla Motors and distills it as a story of innovation and integration, as a way for us all to look at our professions and ask what we can learn from Tesla’s approach.
I think Tesla’s story is an ideal one to examine for anyone who is in business today. Their highly integrated and innovative approach is essentially unique among auto manufacturers, who are shackled by a tradition-bound industry.
So I’d like each of you to think of your business or practice’s approach to projects and look with us at a model from outside your industry so we can start to challenge ourselves and start to change our approach.
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
This is a Public Relations Project that Micah Melling led during his junior year of high school. This paper can serve as a model for how to format and develop written papers for DECA competition.
This workshop supported learners in dealing with problems and give them participatory tools in which they can use in the field.
Cynorthwyodd y gweithdy yma cyfranogwyr i ddelio â phroblemau ac awgrymu dulliau cyfranogol y gallant eu defnyddio yn y maes.
[NOTE: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Warm-ups can stimulate creativity, boost group dynamics, bring about relaxation, or be used as an icebreaker to get to know one another.
Warm-ups promote collaboration and strengthen a curious attitude. Warm-ups thus support the design thinking process, serves as an energizer, and improve problem-solving.
In design thinking, we use warm-ups not only at the beginning of the workshop, but also after a break or when we realize that the group is no longer working efficiently. This can take place in any phase of the collaboration and have different goals.
Benefits of doing warm-up:
1. Create a positive group atmosphere
2. Give workshop participants the chance to get to know one another
3. Remove social barriers
4. Reduce pressure to succeed
5. Activate and release positive energy
6. Distract the group a little bit so concentration is improved afterwards
7. Prepare the team for a certain mindset or way of working
8. Have fun and share a laugh
This presentation includes four warm-up games:
1. Clapping Game
2. Walk / Stop Game
3. Numbers Game
4. Communication Game
5. Appendix – Suggestions for Facilitators
To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations
From Products to Services: A Service Design Crash CourseJamin Hegeman
This is a combination presentation and guide for a workshop I gave with Jared Cole at UX Week in August 2010. The content is largely the same as Service Design: An Interaction Design Perspective, except for the addition of the workshop slides.
Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.
CMS - Classic Maintenance Services Pvt. Ltd. is a one-stop solution for all your cleaning requirements.
We offer our services for all type of industries, commercial spaces, apartments and residential complexes.
This presentation shows how the tesla motors completely changed the automotive industry forever. This ppt is done for a college project for Life skill class
EDGY captures the intersection of three critical facets: identity, experience, and architecture. When two of these facets intersect we have brand, organization, and product. When all three facets intersect that’s when it gets interesting. This keynote works through each facet and intersection combinations within EDGY and examines it from an enterprise agility point of view. How does EDGY enable enterprise agility? What issues to we face in making each facet successful? Each intersection successful? What happens if we focus on a single facet at a time? What insights can you take from EDGY to help improve your team, your organization?
Recorded on August 19, 2013
SPEAKERS:
• June Holley, Principal, Network Weaver Consultants Network and author of The Network Weaver Handbook
• Nadia Owusu, Senior Associate for Knowledge and Organizational Development, Living Cities
• Tamir Novotny,Senior Policy Associate, Living Cities and EPIP-NY Steering Committee Member (Moderator)
Open-Sourcing Social Change: Engaging networks for social justice and leadership development
Our nation's social and economic challenges often appear intractable because so many policies, practices, and institutions interact in complex ways that yield inequitable results. As a result, social justice organizations are increasingly realizing that no one institution or sector is capable of addressing these problems on its own. With this challenge in mind, nonprofits, social enterprises and even governments are experimenting with strategies to "open-source social change" by mobilizing networks, co-creating innovative solutions to seemingly intractable problems, sharing learnings from their work in real time, and engaging with non-traditional partners. During this webinar, we will examine what it means to open-source social change, explore examples of this work in practice, discuss ways to enact this approach in members' own work, and identify the opportunities this approach creates for leadership development for emerging practitioners of social justice work.
Content and IA Strategy with Impact Using Topics and TaxonomyPrimacy
Presentation from Ingeniux User Conference (#igxuc13) by Jeff Johnson of Primacy.
Session Title: Content and IA Strategy with Impact: Maximizing the Content Experience Using Topics, Themes, and Taxonomy
Session Abstract:
Lost in the conversation of online and offline communications, Web governance, content management, and authorship is how to effectively create the “connective tissue” that brings it all together in the form of an effective content and information architecture (IA) strategy.
This session looks at the power of developing unique topics, themes and taxonomy to unify the overall content experience across online (and offline) channels for your key audiences, regardless of your organizational structure or content governance model.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Design For Good Presentation - Ngee Ann PolyPedro Aguirre
Design For Good presentation for Ngee Ann Poly students.
Design For Good is the first design competition that is focus on youths in Singapore.
We want youth to make a change and make an impact in community and society.
Problem First. Solve a Pain Point. Keen to learn more? Register for Apprenticeship Programme via www.edgex.co | Prepared by Jayren Teo Jian Rong, Co-founder of edgex
IAF Asia 2011 Creating a Facilitative EnvironmentMark Pixley
Presentation at the IAF (International Association of Facilitators) Asia Conference in Bangalore in September 2011.
An interactive thinktank to explore how we create space to guide people in thinking together and explore the emerging concept of "future centers"
Agile Leadership Experiments with Alignment and Autonomy for ResultsErik Schön
In our complex Lean/Agile transformation journey at the Ericsson 3G product development unit, we want autonomous individuals and teams, and, alignment of actions in the right direction – how do we find the right balance? Somewhat unexpectedly, a two century old idea turns out to be extremely relevant here. I’ll share a few Agile leadership experiments that we have performed on combining autonomy and alignment, and, the results that we have seen.
Is there such a thing as having too much influence? This talk argues that yes there is. From an ethical standpoint, we should examine *when* we influence as carefully as how. This talk sets ethical context, analyses some common categories of influence, and presents tools that may help decide whether to change course for ethical reasons.
A Guide to Succeeding in the Internet of Things provides innovators, designers, engineers and strategists with shared tools and a vocabulary to collaborate and create fresh, viable product and service concepts in the Internet of Things (IoT).
Developing Climate Resilient Flood and Flash Flood Management Practices to Protect Vulnerable Communities of Georgia - The Role of Risk Modelling in the Development of Flood Insurance Model in Georgia
15. Process Overview
• BE BOLD: What’s the change you
want to see in the world?
• GET OUT: Talk to people and observe
• REFRAME: Look at the problem in
different ways
• PROTOTYPE: Early and often
• TEST and REPEAT
ITERATE | 17 MAY, 2013 | GOITERATE.COM 15
24. “Innovation … is generally understood as the
successful introduction of a new thing or
method …. Innovation is the embodiment,
combination, or synthesis of knowledge in
original, relevant, valued new products,
processes, or services.” Luecke and Katz (2003)
Innovation
ITERATE | 17 MAY, 2013 | GOITERATE.COM 24
26. Why do we need innovation?
• Growth
• Differentiation
• Competition
• Customer need
• Meaning
• Value creation
• Professional acquisition or retention
• Address complexity, ambiguity, uncertainty
• Social good
ITERATE | 17 MAY, 2013 | GOITERATE.COM 26
27. Social Innovation
Finding ways to identify programs
and processes that can be replicated
and scaled to start to change the
lives of growing masses of people.
Shannon Schuyler, Managing Director, Corporate Responsibility, PwC
ITERATE | 17 MAY, 2013 | GOITERATE.COM 27
28. Social Innovation
•Talk to the people who have the problem.
•Listen to what they have to say.
•Learn all you can about the context of
where they live
Paul Polak
ITERATE | 17 MAY, 2013 | GOITERATE.COM 28
30. Social Innovation
Alternative business forms (U.S.)
•B-Corp: certified by the nonprofit B Lab to meet rigorous
standards of social and environmental performance, accountability,
and transparency
•L3C: low-profit limited liability company, facilitates investments in
socially beneficial, for-profit ventures
ITERATE | 17 MAY, 2013 | GOITERATE.COM 30
32. Social Innovation
Design is a process for seeing unconnected things in
new relationships to each other, for visualizing a
desired end-state that can be shared, for getting from
A to B when you are not quite sure what B is.
At its best, design is the creative expression of ideas
that inspire new thinking and behavior, new ways of
participating. Design can provide the understanding
and insight, processes and models that will help solve
the pressing challenges of our time.
It is what social innovation needs if we are to make
lasting, repeatable progress.
Design for Social Innovation, SVA
ITERATE | 17 MAY, 2013 | GOITERATE.COM 32
34. Empathy
… is the core of design thinking and
the key to a solution that lasts.
ITERATE | 17 MAY, 2013 | GOITERATE.COM 34
35. What does it mean?
• Who is he?
• What is he thinking?
• What does he say?
• What does he feel?
• What does he need?
ITERATE | 17 MAY, 2013 | GOITERATE.COM 35
36. How do we get there?
We start by observing
and asking questions.
ITERATE | 17 MAY, 2013 | GOITERATE.COM 36
42. User Interview: Tips & Tricks
• Always introduce yourself
• Point to things in the environments
• Ask them to list things
• Ask them to show you (How they do something?)
• Compare and contrast
• Repeat their words
• Ask to tell a story (When was the last time …?)
• Keep asking why (Why is it important to you?)
• Keep quiet and don’t interrupt
ITERATE | 17 MAY, 2013 | GOITERATE.COM 42
58. Personas
“Personas are not real people, but
they represent them throughout the
design process. They are hypothetical
archetypes of actual users. Although,
they are imaginary, they are defined
with significant rigor and precision.”
Alan Cooper “The Inmates are Running the Asylum”
ITERATE | 17 MAY, 2013 | GOITERATE.COM 58
59. Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful and
important person. He wants to learn
English and work with international
organizations. He wants to get married
soon and start a family. He wants to
dress in fashionable clothes and look
good because it describes success.
Personas
ITERATE | 17 MAY, 2013 | GOITERATE.COM 59
60. Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
ITERATE | 17 MAY, 2013 | GOITERATE.COM 60
61. Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
Name: Bahtiyor
Age: 24
Occupation: Accountant
Description: He works very hard in a
small accounting company in Yunus
Abad. He lives in Chilanzar and takes
the metro to get to work. He plays
football in the evenings.
Needs: He wants to be successful
and important person. He wants to
learn English and work with
international organizations. He wants
to get married soon and start a
family. He wants to dress in
fashionable clothes and look good
because it describes success.
It May Get Very Confusing
ITERATE | 17 MAY, 2013 | GOITERATE.COM 61
62. Let’s Make It Simpler
3 : 1 Rule
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64. Make It Simpler
Situation
Visiting family
Late for work
Shopping
Needs
Economical
No stress
Convenience
Justice
Behaviors
Catch a taxi
Run
Call someone
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65. Make It Simpler
Situation
Visiting family
Late for work
Shopping
Needs
Economical
No stress
Convenience
Justice
Behaviors
Catch a taxi
Run
Call someone
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67. Journey Maps
Understanding what the user goes through
is key to uncovering opportunities.
Mapping the journey can help us.
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69. HighLow
Touchpoint = TP
Wake Up
Turn off the alarm clock
Have breakfast Get to the officeTake my bag
Missed the bus
Next bus crowded
Run to work
Journey Maps
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71. Your mission: Redesign the gift-giving experience...for your partner.
Start by gaining empathy.
Switch roles & repeat Interview Switch roles & repeat Interview
Notes from your first interview Notes from your second interview
8min (2 sessions x 4 minutes each)
Interview1
d.
Dig deeper2
6min (2 sessions x 3 minutes each)
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72. needs a way to
because (or “but . . .” or “Surprisingly . . .”)
[circle one]
user’s need
insight
Reframe the problem.
Insights: new learnings about your partner’s feelings
and motivations. what’s something you see about your
partner’s experience that maybe s/he doesn’t see?*
partner’s name/description
3min3 4
3min
*use verbs
*make inferences from what you heard
d.
Capture findings Take a stand
with a point-of-view
Goals and Wishes: what is your partner
trying to achieve through gift-giving?
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73. Switch roles & repeat sharing.
Ideate: generate alternatives to test.
5min
10min (2 sessions x 5 minutes each)
Sketch at least 5 radical ways to meet your user’s needs.
Share your solutions & capture feedback.
5
6
Notes
d.
write your problem statement above
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74. Iterate based on feedback.
3minReflect & generate a new solution.7
Sketch your big idea, note details if necessary!
d.
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75. 8 9
d.
Build and test.
Build your solution. Share your solution and get feedback.
[not here]
Make something your partner can interact with!
+
?
-
!
What worked... What could be improved...
Questions... Ideas...
7min 8min (2 sessions x 4 minutes each)
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78. Social Ventures
MBA in Design Strategy, CCA
• multidisciplinary
• project-based
• team-based
• design thinking methods
• an immersive introduction into
social issues and ventures
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79. The challenge
• Partner: Appropriate Rural
Technology Institute (ARTI)
• Country: Tanzania
• Focus: Solar
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81. Key Insights
• Large population without access to
the grid
• use of kerosene is dangerous
• little knowledge or trust of solar
products
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87. Design for Extreme Affordability
Stanford University
• multidisciplinary
• project-based
• team-based
• design thinking methods
• develop products and services that
serve the needs of the world's poor
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