The document discusses ITC Limited, an Indian conglomerate. It outlines ITC's vision to be one of India's most valuable corporations through world-class performance and creating value for stakeholders. Key points include ITC's history beginning in 1910 as a tobacco company, its diversification into businesses like hotels, paper, and FMCG, and its impact on the Indian economy as the second largest exporter in India and through rural development programs. ITC has a large product portfolio across cigarettes, lifestyle, hotels, and other sectors, and faces competition from companies in related industries.

1. SCHOOL OF HOSPITALITY ANDSCHOOL OF HOSPITALITY AND
MANAGEMENTMANAGEMENT
PRESENTATIONPRESENTATION
RADHIKA GUPTA
12- BBA - HM

2. Let’s Put India FirstLet’s Put India First
 ITC’S VISION :ITC’S VISION :
Sustain ITC’S position as one of India’s MOST VALUABLE CORPORATIONS,Sustain ITC’S position as one of India’s MOST VALUABLE CORPORATIONS,
through World class performance, creating growing value for the Indianthrough World class performance, creating growing value for the Indian
Economy & the company’s stakeholders.Economy & the company’s stakeholders.
 ITC’S MISSION:ITC’S MISSION:
To enhance the Wealth generating Capability of the Enterprise in aTo enhance the Wealth generating Capability of the Enterprise in a
Globalising environment ,delivering superior & sustainable stakeholderGlobalising environment ,delivering superior & sustainable stakeholder
value.value.
 ITC’S CORE VALUES:ITC’S CORE VALUES:
ITC’S core values are aimed at developing a customer focused, high –ITC’S core values are aimed at developing a customer focused, high –
performance organisation which creates values for all its stakeholders.performance organisation which creates values for all its stakeholders.

3. Master Strokes Of ITCMaster Strokes Of ITC
 ChairpersonChairperson -- YC DeveshwarYC Deveshwar
 DirectorsDirectors -- SSH Rehman , A Singh ,SSH Rehman , A Singh ,
K.Vaidyanath, A Bajaj , JP Daly, RK Kaul ,K.Vaidyanath, A Bajaj , JP Daly, RK Kaul ,
SH Khan , SB Mathur , DK Mehrotra , HGSH Khan , SB Mathur , DK Mehrotra , HG
Powell , PB Ramanujam , B Sen , RSPowell , PB Ramanujam , B Sen , RS
Taneja , B Vijayaraghvan.Taneja , B Vijayaraghvan.

4. PAST AND PRESENTPAST AND PRESENT
 24 Aug’ 1910 :24 Aug’ 1910 :
ITC incorporatedITC incorporated under the name of ‘IMPERIAL TOBACCO COMPANY OF INDIA LIMITEDunder the name of ‘IMPERIAL TOBACCO COMPANY OF INDIA LIMITED ..
 1925 :1925 :
ITC’S Packaging & Printing business Division was set up as a strategic backwardITC’S Packaging & Printing business Division was set up as a strategic backward
integration for ITC’S Cigarettes Business.integration for ITC’S Cigarettes Business.
 1974:1974:
The company’s owner progressively Indianised, and the name of theThe company’s owner progressively Indianised, and the name of the
company was changed to ITC LIMITED ( Indian tobacco company)company was changed to ITC LIMITED ( Indian tobacco company)
 1975 :1975 :
The Company launched its HOTEL BUSINESS which was named ITC –’The Company launched its HOTEL BUSINESS which was named ITC –’
Welcome group HOTEL CHOLA’.Welcome group HOTEL CHOLA’.
 1979 :1979 :
ITC Entered the paperboards business by promotingITC Entered the paperboards business by promoting
Bhadrachalam paperboards limited , which today has becomeBhadrachalam paperboards limited , which today has become
the market leader in India.the market leader in India.
 1985 :1985 :
Surya Nepal Pvt Ltd .Surya Nepal Pvt Ltd .

5. PRODUCT PORTFOLIOPRODUCT PORTFOLIO

6. WILLS LIFESTYLEWILLS LIFESTYLE

7. WELCOME GROUP OFWELCOME GROUP OF
HOTELSHOTELS

8.  The starting point of the company was IMPERIAL TOBACCO CO. ofThe starting point of the company was IMPERIAL TOBACCO CO. of
India ltd. The company manufacture & distribute cigarettes and smokingIndia ltd. The company manufacture & distribute cigarettes and smoking
tobaccos & speciality papers including cigarette tissue papers (soletobaccos & speciality papers including cigarette tissue papers (sole
manufacturers in the country)manufacturers in the country)
 InsigniaInsignia
 India kingsIndia kings
 ClassicClassic
 Gold flakeGold flake
 Silk cutSilk cut
 Navy cutNavy cut
 ScissorsScissors
 CapstanCapstan
 BerkeleyBerkeley
 BristolBristol
 FlakeFlake

9. SWOT ANALYSISSWOT ANALYSIS
 STRENTHS :STRENTHS :
 BrandBrand
 ManagementManagement
 WEAKNESS :WEAKNESS :
 Unrelated diversificationUnrelated diversification
 OPPORTUNITY :OPPORTUNITY :
 Rural ManagementRural Management
 E-ChoupalE-Choupal
 THREATS :THREATS :
 Increasing Tax in CigarettesIncreasing Tax in Cigarettes
 Health hazards.Health hazards.

10. MARKETING STRATEGYMARKETING STRATEGY
 They have DIFFERENTIAL MARKETINGThey have DIFFERENTIAL MARKETING
Strategy type.Strategy type.
 Always use their existing channels.Always use their existing channels.
 Utilizing nominal resources related with theUtilizing nominal resources related with the
BRAND eg: e-choupal, MangaldeepBRAND eg: e-choupal, Mangaldeep
 Brand Ambassador are selected according to theBrand Ambassador are selected according to the
BRANDS and mostly are YOUTH ICONS.BRANDS and mostly are YOUTH ICONS.
 They emphasise on going with the flow andThey emphasise on going with the flow and
making their followers....making their followers....

11. EFFECT ON ECONOMYEFFECT ON ECONOMY
 ITC is theITC is the Second LargestSecond Largest Exporter inExporter in
India.India.
 They have made a mark in the business world forThey have made a mark in the business world for
their Hotels , Management , FMCG (kitchens oftheir Hotels , Management , FMCG (kitchens of
india), cigarettes.india), cigarettes.
 Rural Development ProgrammsRural Development Programms HaveHave
gained National and International Acceptancegained National and International Acceptance
 Total turnover of ITC isTotal turnover of ITC is 21355-94 crores21355-94 crores inin
financial year 2007-2008.financial year 2007-2008.

12. COMPETITORS OF ITCCOMPETITORS OF ITC
Ltd.Ltd.
 Golden t obacco Lt d.Golden t obacco Lt d.
 Godf rey philips I ndia Lt d.Godf rey philips I ndia Lt d.
 VST I ndust ries Lt d.VST I ndust ries Lt d.
 RTCL Lt d.RTCL Lt d.
 Hindust an Unilever Lt d.Hindust an Unilever Lt d.
 Marico.Marico.