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1. CIGARETTE
DATA OF
JUNAGADH
CREATED BY JAYESH

2. PKSFT (97mm) KSFT (84mm) RSFT (69mm) DSFT (64mm)
Connect Classic Gold Flake Premium
Gold Flake
Super Star
Gold Flake King Blue Navy Cut Flake Liberty
Indie Mint
Bristol

3. Cluster
1
cluster
2
cluster
3
JUNAGADH
kalva chowk,At polish
choki
,Bus stand,bahauddin
college road
motibag road,near bus
stand,madhuram road
sardar chowk,rajiv nagar
No of
Outlet:-
"48"
No of
Outlet:-
"60"
No of
Outlet:-
"18"

4. Sales Service Visibility
CLUSTER:-1
itc sales :-3135
compertiter sales :-1181
ITC Service:-48
compertiter Service:-45
ITC Visibility:-23
Compertitor Visibility:-19
Neutral Visibility:-6
No of
outlate:-
"48"
ITC sales Competitor sales
4,000
3,000
2,000
1,000
0
0 5 10 15 2 2
ITC Visibility
Competitor
Neutral Visibility
ITC service
51.4%
Competitor service
48.6%
Area name
kalva chowk,At polish
choki
,Bus stand,bahauddin
college road

5. Sales Service Visibility
CLUSTER:-1
ITC Ser
compertiter Service:-45
ITC Visibility:-23
Compertitor Visibility:-19
Other Visibility:-6
No of
outlate:-
"48"
ITC sales Competitor sales
4,000
3,000
2,000
1,000
0
0 5 10 15 2
0
2
5
ITC Visibility
Competitor
Neutral Visibility
ITC service
51.4%
Competitor service
48.6%
Area name
kalva chowk,At polish
choki
,Bus stand,bahauddin
college road

6. C L U S T E R : - 1
Area name
kalva chowk,At polish choki
,Bus stand,bahauddin college road
kalva chowk,At polish choki
,Bus stand,bahauddin college road
kalva chowk,At
polish choki
,Bus
stand,bahauddin
college road

7. Sales Service Visibility
CLUSTER:-2
itc sales :-5885
compertiter sales :-3581
ITC Service:-52
compertiter Service:-52
other Service:-10
ITC Visibility:-26
Compertitor Visibility:-23
Neutral Visibility:-11
No of
outlate:-
" 60"
ITC sales Competitor sales
6,000
4,000
2,000
0
0 10 2 3
ITC Visibility
Competitor
Neutral Visibility
ITC service
45.5%
Competitor service
45.5%
other
9.1%
Area name
motibag road,near bus
stand,madhuram road

8. Sales Service Visibility
CLUSTER:-2
ITC
compertiter Service:-52
other Service:-10
ITC Visibility:-26
Compertitor Visibility:-23
Other Visibility:-11
No of
outlate:-
" 60"
ITC sales Competitor sales
6,000
4,000
2,000
0 0 10 20
ITC Visibility
Competitor
Neutral Visibility
ITC service
45.5%
Competitor service
45.5%
other
9.1%
Area name
motibag road,near bus
stand,madhuram road

9. C L U S T E R : - 2
Area name
kalva chowk,At polish choki
,Bus stand,bahauddin college road
kalva chowk,At polish choki
,Bus stand,bahauddin college road
motibag road,near
bus
stand,madhuram
road

10. Sales Service Visibility
CLUSTER:-3
itc sales :-1174
compertiter sales :-691
ITC Service:-18
compertiter Service:-18
ITC Visibility:-5
Compertitor Visibility:-8
Neutral Visibility:-5
No of
outlate:-
" 18"
sardar
chowk
,rajiv nagar
ITC sales Competitor sales
1,250
1,000
750
500
250
0
0 2 4 6 8
ITC Visibility
Competitor
Neutral Visibility
ITC service
50%
Competitor service
50%
Area name

11. Sales Service Visibility
CLUSTER:-3
ITC Visibility:-5
Compertitor Visibility:-8
Other Visibility:-5
No of
outlate:-
" 18"
sardar
chowk
,rajiv nagar
ITC sales Competitor sales
1,250
1,000
750
500
250
0 0 2 4 6 8
ITC Visibility
Competitor
Neutral Visibility
ITC service
50%
Competitor service
50%
Area name

12. C L U S T E R : - 3
Area name
kalva chowk,At polish choki
,Bus stand,bahauddin college road
kalva chowk,At polish choki
,Bus stand,bahauddin college road
sardar chowk
,rajiv nagar

14. 1. S:-Strengths
Sales
There are many outlet is the purchase the high level of the ITC Cigarette
Such as the lal deluxe pan ,lal deluxe ,krishana deluxe pan, rudra deluxe
etc.
Outlet Visits: The clusters in Junagadh have a significant number of outlet
visits, indicating a wide coverage and potential reach for sales.
ITC Sale: In Cluster 1, the ITC sale amounted to 3135, in Cluster 2 it was
5885, and in Cluster 3, it reached 1174. These numbers indicate a
positive sales performance for ITC products.
Most demand item ITC Gold flack etc.

15. 1. S:-Strengths
Service
utlet Visits: In Cluster 1, ITC has a presence in all 48 outlets visited, indicating a comprehensive coverage in that area.ITC
ervice: In Cluster 1, all 48 outlets visited offer ITC services, demonstrating a strong association and availability of ITC products.
ompetitors Service: In Cluster 1, competitors have a presence in 45 outlets, suggesting a relatively competitive market
nvironment.
uster 2: In Cluster 2, competitors have a presence in 52 outlets, which is equal to ITC's presence. Additionally, there are 10
utlets offering other services. This indicates a competitive market with multiple options for customers, but ITC maintains its
rength by maintaining an equal presence to competitors.
uster 3: In Cluster 3, ITC has a presence in all 18 outlets visited, once again showcasing Good service to rather than our compete
Visibility
C Visibility: ITC has visibility in 60 out of the 126 outlets visited and ITC has visibility and Neutral visibility 22 ITC has good
pportunity to cover the visibility
C has good visibility of the Junagadh

16. 2. W:- Weaknesses
Sales
Competitors' Sales: While ITC's sales numbers are higher than the competitors, the
competitors' sales figures cannot be ignored.
In Cluster 1, competitors achieved a sale of 1181,
in Cluster 2 it was 3581, and in Cluster 3, it reached 691. These numbers indicate that
competitors have a significant presence and market share in these clusters, posing a
potential weakness for ITC.Lower ITC Sales in Cluster 3: Compared to Clusters 1 and 2,
ITC's sales in Cluster 3 (1174) are relatively lower. This indicates a potential weakness or
challenge for ITC in capturing market share and driving sales in this particular cluster.

17. 2. W:- Weaknesses
Service
Outlet Visits: In Cluster 1, a total of 48 outlets were visited, while in Cluster 2, 60 outlets were visited, and in Cluster 3, 18
outlets were visited.
In Cluster 2, competitors have a presence in 52 outlets, which is equal to ITC's presence. Additionally, there are 10
outlets offering other services.
Visibility
Competitors' Visibility: Competitors have visibility in 19 outlets in Cluster 1, 23 outlets in Cluster 2, and 8 outlets in Cluster
3.
In the cluster 3: There are 8 out of 18 visibility This indicates that competitors have a comparable or higher visibility than
ITC in certain clusters, posing a challenge to ITC's market Visibility

18. 3. O:-Opportunities
Sales
Cluster 2 Potential: Cluster 2, located on Motibag Road near the bus stand and Madhuram
Road, shows a higher number of outlet visits (60) and relatively higher sales for both ITC
(5885) and competitors (3581). This indicates potential opportunities for further growth and
market penetration in this cluster. ITC can focus on strengthening its presence and capturing a
larger market share in this area.
Service
Consistent Service Coverage: In all three clusters, both ITC and competitors have provided
service to the same number of outlets. This indicates that ITC has been able to maintain a
competitive presence in terms of service coverage.
Potential for Growth:- Cluster 2, located on Motibag Road near the bus stand and Madhuram
Road, has a higher number of outlet visits (60) compared to the other clusters. This presents
an opportunity for ITC to focus on this cluster and further enhance its service offerings to
capitalize on the potential growth in this area.

19. 3. O:-Opportunities
Visibility
Higher ITC Visibility: In Cluster 1, ITC has visibility in 23 outlets, which is higher than the
visibility of competitors (19 outlets) and other brands (6 outlets). This indicates that ITC has a
stronger presence and visibility in this cluster, providing an opportunity to capitalize on its brand
recognition and attract more customers.
Potential for Growth: Cluster 2, located on Motibag Road near the bus stand and Madhuram
Road, has the highest number of outlet visits (60). This presents an opportunity for ITC to
further increase its visibility and brand awareness in this cluster to leverage the potential
growth in customer base and sales.
Differentiation through Visibility: ITC's higher visibility compared to competitors and other
brands in some clusters can serve as a competitive advantage. By leveraging this visibility and
maintaining a strong presence, ITC can differentiate itself from competitors and
attract more customers.

20. 4. T:-Threats
Sales
Competitors' Sales: While ITC has achieved substantial sales, competitors also have a
presence in Junagadh. In Cluster 1, competitors' sales reached 1181, and in Cluster 3, it
amounted to 691. This suggests strong competition and potential threats to ITC's market share.
It is important for ITC to monitor and analyze competitors' strategies to effectively counter their
impact and maintain a competitive edge.
Service
Intense Competition: The fact that both ITC and competitors have provided service to the same
number of outlets in each cluster suggests intense competition. ITC needs to continuously
monitor and improve its service quality to stay competitive.
Visibility
Competitors' Visibility: In Cluster 2, although ITC has higher visibility (26 outlets), competitors
also have a significant presence with visibility in 23 outlets. This suggests that competitors are
actively competing for market share and customer attention in this cluster, posing a threat to
ITC's market position.Limited
Visibility in Cluster 3: In Cluster 3, ITC's visibility is comparatively lower, with visibility in only 5
outlets. This indicates a potential weakness in terms of reaching customers and generating
brand visibility in this cluster.