This document contains instructions and questions for a marketing finance term-end examination. It includes: - Instructions for a compulsory Section I with 2 questions, and an optional Section II with 4 questions to choose from. - Section I questions cover components of a firm's credit policy, and using net present value to evaluate two competing investment projects. - Section II questions address topics like pricing new products, inventory management, receivables control, tender procedures, public vs private warehouses, marketing cost analysis, government price control, and short notes on market research costs, life cycle costing, export tax credits, and turnkey projects.