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“DGO Program”
Sales stint Review under LYLP
-Akshay Singh (1202300)
(Thankful to Mr. Ishant Taylor for the support)
01 Objective Understand the dynamics of Livguard business in Jaipur and the objective of this
DGO Program.
02 Qualitative
Learning
To understand the consumer behavior, preferences and
selling techniques for better .
03 Performance
Output parameter
Performance indicators of the sales stint as Jaipur DGO.
04 Way forward in
Jaipur
A guide for the future DGOs in Jaipur.
05 DGO Program 2.0 Scope of improvements in our current program.
06 Scope of
Improvement
Areas of Improvement in other verticals/departments I interacted with.
Table of Content
3
Objective:
Among many other, the primary objective of the DGO program is to
increase the width of distribution of livguard in Jaipur.
• Geographic: Jaipur Urban & Rural
• Distributor: GS Enterprises (Gurdeep Ji)
• ASM: Mr. Ramswaroop Choudhary
• Product Category: IB, Inverter and Automotive Battery
• LCPs: 11 out of 24 in Jaipur stretching over 8 tehsils.
• Potential Findings:
I. To find the scope of LCP to RO2 wholeselling in Jaipur for various
LCPs.
II. Get a fair idea of existing RO2 density of our LCPs.
III. Calculate the challenges, feasibility & optimum conditions for this
DGO program.
DGO Program
4
Sales Ritual:
I. P: Plan your PJP & Prepare your bag.
II. O: Open the call on Field Assist
III. S: Store check for Livguard
IV. I: Initiate the order booking
V. T: thoroughly Merchandize
VI. I: Inform the TSI & LCP
VII. V: Verify order delivery
VIII. E: End the day
Qualitative Learnings
Sales Learnings:
I. The Art of Consistency: New Business
(RO2) development requires consistent
efforts, build relationship, visit frequently to
get a RO2 on board.
II. Value Proposition: Every RO2 seeks
different value, some seeks better credit,
better price, better service, better branding.
III. Conversation Backlog: “Listen more, talk
less”. Always keep a note of key points of
your last non-business conversation and
their names. It will help you build better
relationship.
IV. Consultancy Selling vs Hard Selling: New
RO2s need business consulting as they are
thinking about entering this industry.
V. Business Ethics: Do not promise something
you or your company can’t deliver. Always
seek for long-term business. Do not
inculcate non-ethical practices.
VI. Upselling- Cross Selling: More customer
lifetime value, more loyalty & more referrals.
Livguard
Factory
Ncubate
Jaipur
G.S
Enterprises
LCP
RO/RO2
Customer
Primary
Secondary
Tertiary
Distribution Flow
5
Primary Research:
• Active LCPs: 11 (1 in Jaipur City & 10 in Outskirts/ Rural Jaipur)
• RO2s created: 175
• Active RO2s: 26
• Total Units Sold: 104
• Total Purchase Orders: 49
• Working Days: 55
Performance Indicators
39%
15%
38%
8%
SALES
IB Inv 4W Other
2.05
1.75
1.6
4
2
IB
INV
4W
2W
E-…
0 2 4 6
Order Density
30.40%
12%
40%
IB
Inv
4W
0.00% 10.00%20.00%30.00%40.00%50.00%
Target Achievement
** Tractor, E-Riksha & 2W batteries are not included.
6
Key Points to Note:
• Potential Findings:
I. 7/11 LCPs are situated on National
Highways. So, we have a huge potential
for automotive.
II. Mostly, IB & Inverter whole selling are
happening in distant geographies and in
cross-regions. So, little inefficient to
track this.
III. Few LCPs are into retailing only and are
not open for the prospects of whole
selling like Mahaveer Enterprises.
Way forward for Jaipur
Rajdhani Motors City Outskirts All
Highest potential
(20% of Livguard DB) High
Tanya Enterprises City Outskirts All Livguard Exclusive High
Mahaveer Enterprises City Automobile Majorly Retail only. Medium
Xtreme Batteries National Highway 4W + Tractor Better FLP & Rotation.Low
Shree Sadar National Highway IB + Inv Livguard Exclusive Medium
Chaudhary Batteries, Jalsu Rural All Livguard Exclusive Low
Balaji Bagru National Highway 4W + Tractor High RO2 Scope Medium
Tanwer Batteries National Highway 4W + Tractor Low RO2 Scope Low
Chauhan Tractor National Highway 4W + Tractor Low RO2 Scope Low
Vikash Batteries, Dudu National Highway All High RO2 Scope Medium
Etawa Battery House Rural All High RO2 Scope Medium
LCPs Territory
Major
Business LCP Comments Scope of RO2
High 30 - 50 Medium 15 - 30 Low 10 - 15
The DGO Program 2.0
Customer Journey Map
Territorial knowledge
& Market knowledge.
POP Material. Confirm the order
delivery before
ending your day.
Punch your
visits/orders on Field
Assist & Intimate the
TSI about the order
simultaneously.
Price list designed by TSI &
approved by ASM along with
dedicated LCP, KRO & RO list.
Value chain distribution is most
important.
Visit RO2s as per
PJP with detailers &
POP material.
LCP Visit with TSI
and price list signed
by LCP.
DGO Training:
• Application &
Product training.
• BTL Branding
process (Softcopy)
DGO Model 2.0
Monitoring: FTD reports
should be rolled out at any
time of the day. Let’s not stick
to 2PM.Also, DGOs should be
encouraged to submit bills for
some non-monetary benefits.
Customer Journey Map
DGO Model 2.0
SKU
RO2 LCP FLP
Comments
Amaron Livguard WRS
34B20L 3600
38B20L 3800 3290 100
40B20L 3900 3170 100
DIN 65 6700 6008 100
DIN 66 6650
95D26R 6400 5601 100 75D26R
4LB 920 730
Key Points to Note:
• Potential Findings:
I. To maintain the Livguard exclusivity
LCPs are reluctant to do near whole
selling. They have the mindset that this
will deteriorate the market for them.
II. It will also eliminate their Livguard
monopoly, as Livguard has a good
name in Rural Jaipur.
Challenges
10
Dealer Exclusivity
• In order to maintain the
Livguard exclusivity, LCPs
are reluctant to do business
nearby.
Ex: Shree Sadar Batteries
Geographies of
whole selling
• In Jaipur, LCPs are mostly
whole selling as far as 50-
100 km away.
Ex: Rajdhani, Xtreme, etc.
Sales vs Marketing
• Lack of clear
communication with regards
to eligibility for BTL branding
under the DGO Program.
POP Merch
• NO merchandize was
provided to DGOs to leave
at RO2s especially needed
for LivExpert Program
Value Distribution
• Recommend a cross-sell
strategy or campaign and
measure the effectiveness
of the campaign
WOD Measure
• Recommend a cross-sell
strategy or campaign and
measure the effectiveness
of the campaign
11
Google My Business
Scope of Improvements (other departments)
• Difference in the business name.
• Not keeping the LCPs in the loop.
Result: Google business getting
blacklisted,
resulting in loss of business.
12
Digital Presence
Scope of Improvements (other departments)
• Server is not able to retrieve the
requested page.
• Broken pages and redirects.
13
Inter-Departmental Miscommunication
Scope of Improvements (other departments)
Thank You
Methodology for Consumer Behavior
15
Primary Research:
We have taken the data of IL Health Insurance customers who are also the potential target of IL
motor insurance.
Contacting 200 IL health insurance customers over phone with a set of questionaire to find out
their response on specific parameters.
• Category: ICICI Lombard Health Insurance Customers
• Sample size: 200 HI policy holders (96/200 already done)
• Age Group: 26 – 45 yrs
• Cities: Tier 1 & Tier 2
• Potential Findings:
I. To know the proposition of cross selling motor insurance.
II. Get a fair idea of current GI policy density of our customers.
III. Degree to which IL had tried cross-selling motor policies to these customers.
Questionnaire
17
S. No. Questions
1 Is it difficult for you to manage policies from different insurance companies?
2 Do you think it will be more convenient if you have policies from same insurer?
3 (a)
3 (b)
Have you been approached by our team for motor insurance policies?
Have you been contacted for additional health cover?
4 Would you prefer a Sales call/WhatsApp/Email for further details?
5 Do you prefer to stick to the same insurer for long term or you re-evaluate frequently?
6 From where do you purchase your other policies? Through Agent/Bank/Website/3rd Party?
7 What all general insurance policies are you currently holding? like Health/Motor/Home/Business?
Observations
18
50%
14.29%
20%
15.71%
GI Purchase Point
Bank
Agent
Website/App
Third Party
0% 20% 40% 60% 80% 100%
Motor Pitch (T1)
Add Cover (T1)
Motor Pitch (T2)
Add Cover (T2)
Cross-sell Communication
Yes No
79%
15.0…
6…
Communication Medium
WhatsApp
Sales Call
Email
Identify Opportunity (using cross-sell grid)
19
• A cross-sell grid is a mapping of products held by
customers and which is segmented by product
group.
• We can conclude that “home among health
insurance” cross-sell program is a successful
one. However, a bigger push is required as the
penetration of the “motor insurance among health
insurance” is relatively low. Clearly this segment
is an untapped opportunity.
Cross-Sell Grid
Customers
Cross-sell
penetration
Cross Bought/Sold Products
Acquisition
Product
Health
Insurance
Motor
Insurance
Home
Insurance
Business
Insurance
Griha
Raksha
Insurance
Health
Insurance
105 - 13
(12%)
14583
(43%)
7914
(23%)
639
(2%)
Motor
Insurance
Home
Insurance
Business
insurance
Griha
Raksha Ins.
Travel
Insurance
Customer Segmentation
20
Customer segmentation can be possible on the basis
of various parameters:
1. Demographics: Age, Gender, Married, Income,
Employment, location, etc.
2. Behavior Data: Spend, Savings, Spend Category,
Card Type, CIBIL, etc.
3. Cross-Product Holdings.
4. Insurance Product Response
5. Information on spend on lifestyle
Compile the already cross-sold customers.
(Motor insurance customers that had
already purchased health insurance)
Identify and analyse the traits of these
customers like Age, Gender, location, etc.
These traits could be the basis of
customer segmentation of health
insurance customers.
Example of cross selling cyber insurance to
business insurance customers.
Idea of Revanth
Propensity Modeling
21
• We want to build a model to predict whether the
HI policyholders from the past year will also be
interested in Motor Insurance policy or not.
• Developing a model to estimate whether a
customer will be interested in a vehicle insurance
policy would enable the organization to plan its
communication strategy so that it can reach out
to these customers and optimize its business
model.
Design the
hypothesis which
suits the prospects
of cross-sell.
Validate the
hypothesis using
30% of segmented
customer data
Predictive Analysis:
Logistic regression
analysis using SPSS
or Python
Use 70% data to
train the model and
make the
predictions.
Model will segregate
your customer base
into 4 categories.
Propensity Model (for Motor Insurance)
22
Hypothesis:
1. Male customers are more inclined to purchase the motor insurance
policy.
2. Customers within the age bracket of 23-50 year are more interested in
motor insurance offer.
3. Those with the new vehicles are more interested for insurance offerings.
4. If the Customer got his/her vehicle damaged in the past, they would be
more interested in buying insurance.
5. Customers having their renewal date coming up, are more interested for
the offering.
6. Customers having vehicle loan from ICICI bank, are more interested in
motor insurance offer.
Tier1 (50%)
High quality leads
Tier2 (10%)
Medium quality leads
Tier3 (30%)
Low propensity
(young, mostly single, no
indication of motor
ownership)
Tier4 (10%)
Duplicates
or
Incorrect
leads
Timing of cross-sell
23
Predict the right time to pitch the products to existing
customers based on inter-purchase time of similar
customers.
(like vehicles in India are mostly bought at different
festival times like Diwali, Dhanteras, Eid, and during
year ends)
Enquire about the Vehicle Registration
Number of the health insurance customers
Identify when their motor insurance policy
is up for renewal.
Leverage the established and preferred
mode of communication for policy
proposition.
Table of Content
Cross-sell strategy
Proposals
at the
time of
renewals
Cross-sell
strategy
24
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Converting even 10% of customers to
take all their policies from ICICI
Lombard could be worth up to 15% of
Total BBG revenue which is
approximately XXX million rupees.
Thank you.
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label in 16pt label in 16pt label in 16pt
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communicate the information.
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menu or use the RGB specifications
mentioned in the took kit slide
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brand colours, in case you need to
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AkshaySingh_Livguard 1st.pptx

  • 1. “DGO Program” Sales stint Review under LYLP -Akshay Singh (1202300) (Thankful to Mr. Ishant Taylor for the support)
  • 2. 01 Objective Understand the dynamics of Livguard business in Jaipur and the objective of this DGO Program. 02 Qualitative Learning To understand the consumer behavior, preferences and selling techniques for better . 03 Performance Output parameter Performance indicators of the sales stint as Jaipur DGO. 04 Way forward in Jaipur A guide for the future DGOs in Jaipur. 05 DGO Program 2.0 Scope of improvements in our current program. 06 Scope of Improvement Areas of Improvement in other verticals/departments I interacted with. Table of Content
  • 3. 3 Objective: Among many other, the primary objective of the DGO program is to increase the width of distribution of livguard in Jaipur. • Geographic: Jaipur Urban & Rural • Distributor: GS Enterprises (Gurdeep Ji) • ASM: Mr. Ramswaroop Choudhary • Product Category: IB, Inverter and Automotive Battery • LCPs: 11 out of 24 in Jaipur stretching over 8 tehsils. • Potential Findings: I. To find the scope of LCP to RO2 wholeselling in Jaipur for various LCPs. II. Get a fair idea of existing RO2 density of our LCPs. III. Calculate the challenges, feasibility & optimum conditions for this DGO program. DGO Program
  • 4. 4 Sales Ritual: I. P: Plan your PJP & Prepare your bag. II. O: Open the call on Field Assist III. S: Store check for Livguard IV. I: Initiate the order booking V. T: thoroughly Merchandize VI. I: Inform the TSI & LCP VII. V: Verify order delivery VIII. E: End the day Qualitative Learnings Sales Learnings: I. The Art of Consistency: New Business (RO2) development requires consistent efforts, build relationship, visit frequently to get a RO2 on board. II. Value Proposition: Every RO2 seeks different value, some seeks better credit, better price, better service, better branding. III. Conversation Backlog: “Listen more, talk less”. Always keep a note of key points of your last non-business conversation and their names. It will help you build better relationship. IV. Consultancy Selling vs Hard Selling: New RO2s need business consulting as they are thinking about entering this industry. V. Business Ethics: Do not promise something you or your company can’t deliver. Always seek for long-term business. Do not inculcate non-ethical practices. VI. Upselling- Cross Selling: More customer lifetime value, more loyalty & more referrals. Livguard Factory Ncubate Jaipur G.S Enterprises LCP RO/RO2 Customer Primary Secondary Tertiary Distribution Flow
  • 5. 5 Primary Research: • Active LCPs: 11 (1 in Jaipur City & 10 in Outskirts/ Rural Jaipur) • RO2s created: 175 • Active RO2s: 26 • Total Units Sold: 104 • Total Purchase Orders: 49 • Working Days: 55 Performance Indicators 39% 15% 38% 8% SALES IB Inv 4W Other 2.05 1.75 1.6 4 2 IB INV 4W 2W E-… 0 2 4 6 Order Density 30.40% 12% 40% IB Inv 4W 0.00% 10.00%20.00%30.00%40.00%50.00% Target Achievement ** Tractor, E-Riksha & 2W batteries are not included.
  • 6. 6 Key Points to Note: • Potential Findings: I. 7/11 LCPs are situated on National Highways. So, we have a huge potential for automotive. II. Mostly, IB & Inverter whole selling are happening in distant geographies and in cross-regions. So, little inefficient to track this. III. Few LCPs are into retailing only and are not open for the prospects of whole selling like Mahaveer Enterprises. Way forward for Jaipur Rajdhani Motors City Outskirts All Highest potential (20% of Livguard DB) High Tanya Enterprises City Outskirts All Livguard Exclusive High Mahaveer Enterprises City Automobile Majorly Retail only. Medium Xtreme Batteries National Highway 4W + Tractor Better FLP & Rotation.Low Shree Sadar National Highway IB + Inv Livguard Exclusive Medium Chaudhary Batteries, Jalsu Rural All Livguard Exclusive Low Balaji Bagru National Highway 4W + Tractor High RO2 Scope Medium Tanwer Batteries National Highway 4W + Tractor Low RO2 Scope Low Chauhan Tractor National Highway 4W + Tractor Low RO2 Scope Low Vikash Batteries, Dudu National Highway All High RO2 Scope Medium Etawa Battery House Rural All High RO2 Scope Medium LCPs Territory Major Business LCP Comments Scope of RO2 High 30 - 50 Medium 15 - 30 Low 10 - 15
  • 8. Customer Journey Map Territorial knowledge & Market knowledge. POP Material. Confirm the order delivery before ending your day. Punch your visits/orders on Field Assist & Intimate the TSI about the order simultaneously. Price list designed by TSI & approved by ASM along with dedicated LCP, KRO & RO list. Value chain distribution is most important. Visit RO2s as per PJP with detailers & POP material. LCP Visit with TSI and price list signed by LCP. DGO Training: • Application & Product training. • BTL Branding process (Softcopy) DGO Model 2.0 Monitoring: FTD reports should be rolled out at any time of the day. Let’s not stick to 2PM.Also, DGOs should be encouraged to submit bills for some non-monetary benefits.
  • 9. Customer Journey Map DGO Model 2.0 SKU RO2 LCP FLP Comments Amaron Livguard WRS 34B20L 3600 38B20L 3800 3290 100 40B20L 3900 3170 100 DIN 65 6700 6008 100 DIN 66 6650 95D26R 6400 5601 100 75D26R 4LB 920 730 Key Points to Note: • Potential Findings: I. To maintain the Livguard exclusivity LCPs are reluctant to do near whole selling. They have the mindset that this will deteriorate the market for them. II. It will also eliminate their Livguard monopoly, as Livguard has a good name in Rural Jaipur.
  • 10. Challenges 10 Dealer Exclusivity • In order to maintain the Livguard exclusivity, LCPs are reluctant to do business nearby. Ex: Shree Sadar Batteries Geographies of whole selling • In Jaipur, LCPs are mostly whole selling as far as 50- 100 km away. Ex: Rajdhani, Xtreme, etc. Sales vs Marketing • Lack of clear communication with regards to eligibility for BTL branding under the DGO Program. POP Merch • NO merchandize was provided to DGOs to leave at RO2s especially needed for LivExpert Program Value Distribution • Recommend a cross-sell strategy or campaign and measure the effectiveness of the campaign WOD Measure • Recommend a cross-sell strategy or campaign and measure the effectiveness of the campaign
  • 11. 11 Google My Business Scope of Improvements (other departments) • Difference in the business name. • Not keeping the LCPs in the loop. Result: Google business getting blacklisted, resulting in loss of business.
  • 12. 12 Digital Presence Scope of Improvements (other departments) • Server is not able to retrieve the requested page. • Broken pages and redirects.
  • 13. 13 Inter-Departmental Miscommunication Scope of Improvements (other departments)
  • 15. Methodology for Consumer Behavior 15 Primary Research: We have taken the data of IL Health Insurance customers who are also the potential target of IL motor insurance. Contacting 200 IL health insurance customers over phone with a set of questionaire to find out their response on specific parameters. • Category: ICICI Lombard Health Insurance Customers • Sample size: 200 HI policy holders (96/200 already done) • Age Group: 26 – 45 yrs • Cities: Tier 1 & Tier 2 • Potential Findings: I. To know the proposition of cross selling motor insurance. II. Get a fair idea of current GI policy density of our customers. III. Degree to which IL had tried cross-selling motor policies to these customers.
  • 16.
  • 17. Questionnaire 17 S. No. Questions 1 Is it difficult for you to manage policies from different insurance companies? 2 Do you think it will be more convenient if you have policies from same insurer? 3 (a) 3 (b) Have you been approached by our team for motor insurance policies? Have you been contacted for additional health cover? 4 Would you prefer a Sales call/WhatsApp/Email for further details? 5 Do you prefer to stick to the same insurer for long term or you re-evaluate frequently? 6 From where do you purchase your other policies? Through Agent/Bank/Website/3rd Party? 7 What all general insurance policies are you currently holding? like Health/Motor/Home/Business?
  • 18. Observations 18 50% 14.29% 20% 15.71% GI Purchase Point Bank Agent Website/App Third Party 0% 20% 40% 60% 80% 100% Motor Pitch (T1) Add Cover (T1) Motor Pitch (T2) Add Cover (T2) Cross-sell Communication Yes No 79% 15.0… 6… Communication Medium WhatsApp Sales Call Email
  • 19. Identify Opportunity (using cross-sell grid) 19 • A cross-sell grid is a mapping of products held by customers and which is segmented by product group. • We can conclude that “home among health insurance” cross-sell program is a successful one. However, a bigger push is required as the penetration of the “motor insurance among health insurance” is relatively low. Clearly this segment is an untapped opportunity. Cross-Sell Grid Customers Cross-sell penetration Cross Bought/Sold Products Acquisition Product Health Insurance Motor Insurance Home Insurance Business Insurance Griha Raksha Insurance Health Insurance 105 - 13 (12%) 14583 (43%) 7914 (23%) 639 (2%) Motor Insurance Home Insurance Business insurance Griha Raksha Ins. Travel Insurance
  • 20. Customer Segmentation 20 Customer segmentation can be possible on the basis of various parameters: 1. Demographics: Age, Gender, Married, Income, Employment, location, etc. 2. Behavior Data: Spend, Savings, Spend Category, Card Type, CIBIL, etc. 3. Cross-Product Holdings. 4. Insurance Product Response 5. Information on spend on lifestyle Compile the already cross-sold customers. (Motor insurance customers that had already purchased health insurance) Identify and analyse the traits of these customers like Age, Gender, location, etc. These traits could be the basis of customer segmentation of health insurance customers. Example of cross selling cyber insurance to business insurance customers. Idea of Revanth
  • 21. Propensity Modeling 21 • We want to build a model to predict whether the HI policyholders from the past year will also be interested in Motor Insurance policy or not. • Developing a model to estimate whether a customer will be interested in a vehicle insurance policy would enable the organization to plan its communication strategy so that it can reach out to these customers and optimize its business model. Design the hypothesis which suits the prospects of cross-sell. Validate the hypothesis using 30% of segmented customer data Predictive Analysis: Logistic regression analysis using SPSS or Python Use 70% data to train the model and make the predictions. Model will segregate your customer base into 4 categories.
  • 22. Propensity Model (for Motor Insurance) 22 Hypothesis: 1. Male customers are more inclined to purchase the motor insurance policy. 2. Customers within the age bracket of 23-50 year are more interested in motor insurance offer. 3. Those with the new vehicles are more interested for insurance offerings. 4. If the Customer got his/her vehicle damaged in the past, they would be more interested in buying insurance. 5. Customers having their renewal date coming up, are more interested for the offering. 6. Customers having vehicle loan from ICICI bank, are more interested in motor insurance offer. Tier1 (50%) High quality leads Tier2 (10%) Medium quality leads Tier3 (30%) Low propensity (young, mostly single, no indication of motor ownership) Tier4 (10%) Duplicates or Incorrect leads
  • 23. Timing of cross-sell 23 Predict the right time to pitch the products to existing customers based on inter-purchase time of similar customers. (like vehicles in India are mostly bought at different festival times like Diwali, Dhanteras, Eid, and during year ends) Enquire about the Vehicle Registration Number of the health insurance customers Identify when their motor insurance policy is up for renewal. Leverage the established and preferred mode of communication for policy proposition. Table of Content
  • 24. Cross-sell strategy Proposals at the time of renewals Cross-sell strategy 24 • Text is set in 24pt Arial • Text is set in 24pt Arial • For emphasis use 24pt Arial Bold
  • 25. Converting even 10% of customers to take all their policies from ICICI Lombard could be worth up to 15% of Total BBG revenue which is approximately XXX million rupees.
  • 27. Slide Title 32pt Arial Bold • 20pt Arial Text is set in 16pt Arial 27 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt Arial Bold 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt Arial Bold 20pt 20pt 20pt
  • 28. Slide Title 32pt Arial Bold Text is set in 16pt Arial 28 Column 1 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial Bold 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt 20pt Arial 20pt 20pt 20pt 20pt 20pt 20pt Arial Bold 20pt 20pt 20pt 20pt 20pt 20pt
  • 29. Slide Title 32pt Arial Bold Sub-Title 24pt Arial Bold Text is set in 16pt Arial 29 0 25 50 75 100 label in 16pt label in 16pt label in 16pt 16pt_Category 16pt_Category2 16pt_Category3 16pt_Category4 16pt_Category5 16pt_Category6 16pt_Category8 16pt_Category82
  • 30. When to use smart art? 22pt Arial 22pt Arial 22pt Arial 22pt Arial 22pt Arial 22pt Arial Text is set in 16pt Arial 30 • Use a smart art to visually communicate the information. • Use smart art to show a complex process, list, cycle, hierarchy, relationship etc.
  • 31. Slide Title 32pt Arial Bold 24pt Arial 24pt Arial 24pt Arial 24pt Arial 24pt Arial 24pt Arial 24pt Arial 24pt Arial Text is set in 16pt Arial 10
  • 32. Slide Title 32pt Arial Bold 24pt Arial • 22pt Arial • 22pt Arial 24pt Arial • 22pt Arial • 22pt Arial 24pt Arial • 22pt Arial • 22pt Arial 24pt Arial • 22pt Arial • 22pt Arial 24pt Arial • 22pt Arial • 22pt Arial 32
  • 33. Slide Title 32pt Arial Bold 22pt Arial 22pt Arial 22pt Arial 22pt Arial 22pt Arial 22pt Arial Text is set in 16pt Arial 33 • Text is set in 24pt Arial • Text is set in 24pt Arial • For emphasis use 24pt Arial Bold
  • 34. How to pick and use Primary & Secondary colours? 1. Select colour from colour drop down menu or use the RGB specifications mentioned in the took kit slide 2. The template will auto-select primary brand colours, in case you need to add more colours, you can do so using the colour drop-down menu 3. Select secondary colours only when primary colours are used 34
  • 35. RGB of Primary and Secondary colours R=231 G=120 B=23 R=151 G=41 B=30 R=5 G=60 B=109 R=209 G=207 B=187 Secondary Colours Primary Colours For formatting purposes, no colours other than primary and secondary colours are allowed. 10 R=145 G=123 B=185 R=253 G=185 B=42 R=244 G=133 B=142 R=0 G=192 B=243