The ITB Berlin is the world's largest tourism trade fair, held annually in Berlin. It brings together over 10,000 exhibitors from over 180 countries, including hotels, tourist boards, tour operators, and airlines. In 2016, ITB Berlin celebrated its 50th anniversary. It is a major global event, attracting over 160,000 visitors and generating over 7 billion euros in business deals. The fair focuses on diverse tourism segments and brings together industry leaders to discuss trends and innovation through its convention program.