The document summarizes the key outcomes and highlights of IFA 2016, the annual trade show for consumer electronics and home appliances. It notes that IFA 2016 saw record numbers with over 1,823 exhibitors (a 13% increase), 158,000 square meters of exhibition space (a 5% increase), expected orders of €4.5 billion, and 240,000 visitors. It highlights positive feedback from industry leaders and increased international attendance, underscoring IFA's role as the world's leading trade show for the industries.

1. In this review edition we take you on a tour
of the show to discover the most innovative
and interesting stands in terms of concept,
layout, design and – of course – devices on
show! - From page 22.
Again more than €4bn in
orders, a rise of 13% in
exhibitors on 5% more
floor space, and a hike in
international trade visitors
and media all further
underline IFA’s leading
role on the global scene in
revealing the latest trends
in consumer electronics,
home appliances and
telco products.
“IFA was able to once
again build on its
position as the world’s
most leading trade show
for industry and trade,
and as a brilliant order
platform. The number
of innovations and new
products presented in
Berlin is almost endless,”
stated Hans-Joachim
Kamp, Chairman of the
Supervisory Board at
gfu Consumer & Home
Electronics GmbH,
organisers of IFA, adding,
“IFA is a unique platform
for promoting positive
business performance,
unlike anything elsewhere
in the world.”
This is underlined by the
increased attendance of
key buyers from around
the world, like Gome
Holdings Group, China’s
biggest retailer, who is
using IFA to “find the
right products to
introduce to their
consumers back home ».
Gome is also IFA’s Asian
strategic partner in the
framework of the CE
China event.
More Global Than Ever
IFA 2016 keeps its promise of beating records in
international attendance
Winkin Liao
Spokesperson, Gome Holdings Group
Read our exclusive interview page 17
A UNIQUE
PLATFORM FOR
PROMOTING
POSITIVE
BUSINESS
PERFORMANCE
THOUGHT LEADERS
NEWS
Fabien Roth
General Manager - Advanced
Infotainment Marketing, Panasonic
Automotive and Industrial Systems
Europe GmbH
In level four or five of
autonomous driving, the car is able
to drive by itself, and this is going
to open a new paradigm.
Read page 18
Dr Reinhard Zinkann
Joint Managing Partner, Miele
It is very important to put at least
once a year, the focus on domestic
appliances. Read page 19
03 > NEWS
16 > IFA+ SUMMIT
17 > TRADE TALK
20 > EXCLUSIVE INTERVIEWS
22 > STAND OUT STANDS
28 > PRODUCT SPOTLIGHTS
33 > WHERE TO GO IN BERLIN
CONTENTS
...this access to information does
create the potential for connected
devices to become cheaper than
traditional devices. Read page 9.
Dinesh
Kithany
Senior Principal
Analyst, Home
Appliances and CE,
IHS Technology
Friday
16th
September 2016
REVIEW
EDITION
Hall 21 B / 102
Hall 6.2 / 204Hall 3.1 / 109
STAND-OUT STANDS

3. 3www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
Making
Dreams
Come True
The reactivity of IFA when it comes to following the
evolution of our society is absolutely remarkable.
Just a few months ago, at the Davos Summit, we
for the first time heard the concept of the fourth
industrial revolution. But IFA 2016 already reflected
the first consequences and concrete realisations of
this concept, on the one hand through the brilliant
keynotes and IFA+ Summit presentations, as well as
at TecWatch… not to mention the variety of concrete
innovations at numerous stands at the show.
Nowhere else has realism hit such summits. Yet again
IFA has proven to be a fantastic tool for allowing
ideas and innovations to become reality and, most
importantly, concrete business.
See you at IFA 2017 for yet more of such surprises!
EDITORIAL
IFA 2016 has been another great vintage.
Indeed, more exhibitors and more innovations
than ever before are exceptionally good news
for retail and industry. This year for the first
time, IFA included an additional leased space,
where 1,823 exhibitors (+13 %) presented
their latest products on an exhibition area
of 158,000 (+5 %) square meters. With an
expected order volume of 4.5 billion euros and
240,000 visitors, the world’s most important
trade show for consumer and home electronics
wrapped-up on 7 September in Berlin.
With its considerable success, IFA 2016 laid the
foundation for strong end of year business.
“IFA was able to once again build on its
position as the world’s most leading trade
show for industry and trade, and as a brilliant
order platform. The number of innovations
and new products presented in Berlin is
almost endless. Therefore IFA’s contribution
to the positive trends in these industries is
correspondingly large. IFA is a unique platform
for promoting positive business performance,
unlike anything elsewhere in the world. The
fact the order volume increased to €4.5bn
is an impressive proof to its significance,”
said Hans-Joachim Kamp, Chairman of
the Supervisory Board at gfu Consumer
IFA Builds on Success in 2016
More international trade visitors, more international
media – Visitors excited by the variety of innovation –
Positive mood across the board
Richard Barnes
Editor-In-Chief
IFA 2016 - IFA tecWatch
©MesseBerlinGmbH
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Photo Credits and Copyright:All Rights Reserved.

5. 5www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
& Home Electronics GmbH,
the organisers of IFA.
“IFA has once again
underlined its role as the
world’s most important
meeting place for the Home
Appliances industry to come
into contact with retailers and
consumers. A multitude of
exciting innovations to their
very positive response. We
are extremely satisfied with
the outcome anticipating
very strong end of year
business,” said Dr Reinhard
Zinkann, Chairman of the
Home Appliances Division
at ZVEI and President of
the European Committee
of Domestic Equipment
Manufacturers (CECED).
The number of international
trade visitors increased to
64,000 and media from more
than 50 countries reported
extensively on the latest
technology trends. Global
media interest has soared to
newheightswithIFA2016.The
number of international
media representatives rose to
around 1,800.
The huge interest in the
goings on at IFA was also
demonstrated by the high
numbers of international
broadcasters logging into the
IFA Global Broadcast Centre,
including news agencies AP
and Reuters, Deutsche Welle
TV, public broadcasters such as
Swiss EBU, and major private
broadcasters such as ENEX
from Luxembourg.
The international broadcasters
reporting on events at IFA
included Al Jazeera from
Qatar, Al Arabiya from the
United Arab Emirates, CCTV
and Tianjin TV from China,
1net TV, LCI, BFM TV, MCM,
Sport 365 and OUATCH.tv
from France, the BBC from the
UK, RAI and Mediaset from
Italy, NHK from Japan, Polsat
News from Poland, YTN and
KBS from South Korea, IBA
International from Israel, TRT
from Turkey, as well as CNBC/
NBC and CNN from the United
States.
IFA KEYNOTES
SMARTER THAN EVER
From the smart kitchen to
the connected car, virtual
realities and the internet of
things – the speakers at IFA
Keynotes 2016 are the people
driving the digital evolution
and revolution. BSH CEO Dr.
Karsten Ottenberg introduced
Mykie, the kitchen elf. A
cute robot that could soon
be standing on the kitchen
table to share useful tips. Over
the coming years he should
make it out of the current
laboratory environment and
into real-life kitchens, so he
can become better acquainted
with other connected devices
in the home and get to know
his new family. With ‘me
connect Concierge Service’,
‘motion seating’, ‘community-
based parking’, and ‘smart
ready to drop’, Dr. Dieter
Zetsche, CEO of Daimler AG
and Head of Mercedes-Benz
Cars, presented the car as
a ‘quality time machine’ at
this year’s IFA Keynotes. He
said these functions make it
possible to get work done
in the time spent in the
car. To Mark Papermaster,
CTO of AMD, virtual reality
is the logical advancement
of a development that has
already taken us from radio,
to televisions, to computers
and digital connectivity. We
are now standing before “the
path to true virtual presence”.
The internet of things (IoT)
is already revolutionizing
everyday life. This was also
confirmed by IBM Watson IoT
Manager Harriet Green with
numerous examples presented
during her keynote at IFA
2016. Green brought Olli with
her onto the stage at CityCube
Berlin. Olli is a driverless
twelve-seater minibus with an
electric drive.
NEW “SMART HOME”
HALL SUCCESSFULLY
ESTABLISHED
The new Smart Home
exhibition area in Hall 6.2
was very popular with visitors
and the media. On these
3,000 square meters, more
than 40 exhibitors from 15
countries exhibited their
latest products and services
covering various aspects of
intelligent home automation,
including lighting, room
temperature, and heating, to
energy management, security
s y s t e m s , w i r e l e s s
transmission technologies,
access management, and
integrated robots for different
purposes, such as vacuum
cleaners and lawnmowers.
More than 150 companies
showcased the latest smart
home solutions on their
stands.
IFA TECWATCH
A MAJOR SUCCESS
On six days of the trade
show, IFA TecWatch, IFA’s
future lab, revealed what is
currently being developed
inside research labs, think
tankswithinyoungcompanies,
universities, industry
organizations, and innovative
companies. The TecWatch
Forum complemented
the exhibits on five days
of the trade show with
presentations, gatherings, and
panel discussions, as well as
idea competitions for young
entrepreneurs. Top trends
such as smart living, virtual
reality, UHD, and start-ups
were powerful crowd pullers.
IFA 2017 will take place from
1st through 6th
September
IFA 2016 - Smart Home
©MesseBerlinGmbH

6. 6
NEWS
We asked Jens Heithecker, Senior Vice
President Messe Berlin Group & IFA Executive
Director how the 2016 show has progressed
compared to the previous editions…
We are very satisfied with
the numbers, especially
with the quality of the
response. It means we
have more international
trade visitors; and we
will again see a record in
international numbers. We
have more international
media covering IFA, and we
are very satisfied. We didn’t
automatically expect we
would gain another record
this year, and we are very
happy that we could fulfil
the wishes and requests of
our exhibitors.
If we look at just one day:
for example Monday, 73%
- almost three quarters
of our visitors were trade
visitors. 60% of these trade
visitors came from abroad.
In terms of international
attendance, it’s now by far
the world’s largest meeting
point for this industry.
When we talk about
“gaining global relevance”,
it’s not just words… it’s a
fact that we can show with
numbers of trade visitors
from every continent, and
media response from every
continent, and you can feel
it on the show floor.
I have had a lot of feedback
from media and others
outside the show that
they have never seen so
much positive feedback
about new products and
innovations brought by
exhibitors to the show. This
year there is a much more
positive mood.
This year, IFA expanded
with another event by
Messe Berlin - CE China
in Shenzhen. What is the
upshot of this?
CE China has been a
strategic step where we
learned from our Chinese
retail partners, media and
consumers that they want
to have more information
on international brands and
products, and that there
was no established show
like IFA, with our concept,
to bring together brands,
retailers and media, to
inform the consumers about
the newest things, to help
the retailers sell through –
to find the up and coming
products… That’s the
idea of the show that we
launched in April. We were
surprised by the results and
the feedback. People noted
the higher standard that
we brought over with the
IFA approach. CE China has
the same concept as IFA,
adapted for the Chinese
market. The first edition
was very successful, and the
only challenge we have now
is finding the right time
slot for the second edition,
because the exhibition
centre there is so heavily
booked with other shows.
We hope to finalise a date
in the coming weeks
Gaining
(Even More)
Global
Relevance
IFA continues to break
new ground on the
international scene
Jens Heithecker
Senior Vice President Messe Berlin Group
& IFA Executive Director
WE ARE VERY HAPPY
THAT WE COULD FULFIL THE
WISHES AND REQUESTS OF OUR
EXHIBITORS.

9. 9www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
On Monday, 5 September
2016, IHS Technology hosted
a series of informative panel
discussions as part of the
prestigious IFA+ Summit.
Subjects covered included
Autonomous Vehicles, Smart
Home Appliances and VR
Technology.
The discussion format was new for
IHS, but it worked very well, says
Dinesh Kithany, Senior Principal
Analyst, Home Appliances and CE
IHS Technology. “For the first time,
we presented to IFA delegates in
the form of moderated panels. This
was a way for us to combine the
insights we have gathered over the
years through our research with
those of experts from across the
industry.”
Kithany moderated the smart
appliances session, with
participants including Electrolux
head of innovation/connectivity
David Cronstrom, Arrayent CEO
Cyril Brignone, NXP Head of Smart
Cooking Dan Viza and Naonhome
CEO Jan Krog. He says the main
message was that there has been
a surge of activity: “We’ve been
tracking the issue of connectivity in
this segment for a while and until
now there have only been marginal
advances, but this year is different.
Two years ago, smart appliances
was all about prototypes but this
year a lot of companies are active.”
This is down to a combination of
factors though there are two main
ones in Kithany’s opinion: “The
cost of building connectivity into an
appliance has dropped significantly,
so this is now much less of a
consideration for manufacturers.
But I also think there is now a fear
of being left behind. With the
lead times involved, companies
want to ensure they are staying
competitive.”
This is a welcome development,
says Kithany, who believes that
connectivity is opening up a
new world of opportunities to
enhance consumer engagement
as well as boost profit margins.
At first, he says, consumers will
plug into connected appliances
because of simple to understand
functionality: “There are devices
like air conditioners where people
are already used remote controls,
so switching operational control
to their smartphones won’t be
difficult. Then they will start to see
some cost benefits, for example
operating their appliances during
low cost tariff periods.”
The bigger opportunities come
when connected appliances allow
manufacturers to move from
a one-time relationship with a
consumer (the sale) to a long-
term relationship. In phase one of
this relationship, the opportunity
is to provide after-sales care and
accessories. “But maybe then it
can move towards a model where
the appliance is providing valuable
data about a family’s lifestyle,” says
Kithany. “The times they come
home, the brands they use, the
products they consume, the places
they like to shop, the other devices
they are connected with…”
This kind of information is valuable
to numerous companies in the
supply chain, says Kithany, “so the
discussion moves from product
usage to business partnerships.
Channel partners, e-commerce
giants, local e-retailers, service
providers, utilities companies,
FMCG companies, spares and
servicing contractors all have a
vested interest.
“For example, what if Ali Baba
or Amazon get involved in the
process? Maybe it becomes
possible to offer extended
warranties or product discounts in
return for access to information
about customer behaviour. Or
what about manufacturers? They
spends such a lot on R&D that data
on appliance usage could help then
with the design of next generation
appliances.”
Kithany doesn’t expect this trade
off to happen straight away – but
he sees it as a logical development
in the market: “Connected devices
will come on to the market at a
premium price, but this access
to information does create the
potential for connected devices to
become cheaper than traditional
devices.”
He also believes the market will
start to make clearer differentiation
between different connected
devices: “Manufacturers will
start to emphasise the distinction
between connected refrigerators
and connected ovens – rather than
just selling connectivity. Samsung’s
Family Hub refrigerator is a good
example.”
If there’s a challenge with all of
the above it’s inter-operability: “In
every home there will be question
of brand to brand communication,
Android to IOS and so on.
Companies are now discussing this
issue because it is one of the key
barriers to driving growth in the
connected appliance market”
IHS Presents Connected
Appliances Vision
at IFA+ Summit
Smart appliances represent
profound shift business paradigm
CONNECTIVITY IS
OPENING UP A NEW WORLD OF
OPPORTUNITIES TO ENHANCE
CONSUMER ENGAGEMENT
AS WELL AS BOOST PROFIT
MARGINS.
Dinesh Kithany
Senior Principal Analyst, Home Appliances
and CE IHS Technology

10. 10
NEWS
Market research company
Gfk revealed its most recent
findings on the consumer
electronics and home
appliances industries, released
in the build-up to IFA. And the
news is good
For the global major domestic
appliances (MDA) market GfK
expects to see total revenues of
€166bn in 2016 and a moderate
growth of 1%. Built-in appliances in
particular are enjoying record sales
in Europe.
In Western Europe the MDA market
increased by 5% both in volume
(units sold) and value during the first
six months of 2016. This was mainly
driven by positive sales trends in the
Netherlands (up 8%), France and
Sweden (each up 6%). If this trend
continues throughout the second
half of the year, this market will
achieve record sales of nearly €32bn
in 2016.
Eastern Europe continues to be
strong, with an expected growth
in the MDA market of 7.5%. If
this trend continues, total sales will
reach €4.3 billion in 2016. In China
the MDA market will remain flat this
year, at $32.5bn. This market – the
biggest in the world – is expected to
pick up during 2017.
In Latin America revenue volume will
probably be lower than in the past
eight years. This trend is even more
evident in local currency. In Brazil,
the largest country in the region,
this negative trend is particularly
marked.
RECORD SALES OF BUILT-IN
APPLIANCES
For the first time, the built-in
appliances market has reached 40%
of the total MDA, corresponding to
an annual revenue of nearly €13bn.
With growth of more than 7% in
the past 12 months, this market is
now out-performing free-standing
appliances in Europe – which is up
5%.
Cookers and ovens with integrated
steam function are among the
drivers of growth, with a revenue
increase of 34% during the first half
of 2016 compared with the previous
year’s period. This new segment
now accounts for 12% of total sales
of built-in ovens. For the overall
year GfK expects to see revenues of
about €350m.
Innovations for hoods, for example
hob extractors, have successfully
entered the ADM market and show
a growth rate of 28%. By value they
represent 4% of all sales in Western
Europe – about €70m for the year
as a whole.
THE CONNECTED HOME
Innovation plays a big role in the
growth of Connected Appliances,
with this sector achieving a market
share of up to 3% in Europe – about
$1bn annually, and more than 5%
in Asia – about $3bn annually. Smart
washing machines and refrigerators
are particularly popular, adding an
average 50% to the price compared
with conventional household
appliances.
Eco-friendliness also drives growth:
GfK findings show that political
regulations to control energy
consumption significantly impact
the market for domestic appliances.
The introduction of energy labels
has increased sales of higher
classified appliances, and direct
or indirect subsidy programmes,
for example those in Croatia and
Hungary in 2015, have triggered
early replacement purchases.
GOOD NEWS FOR AUDIO
Streaming is a trend in virtually
every area of the audio market.
Consumers are accessing music
files from NAS servers, the cloud,
laptops, smartphones or tablets or
using increasingly influential online
music service providers. Networked
and wireless products, as well
as soundbars and headphones,
also continue to enjoy popularity
among consumers. Digital radios are
stimulating additional growth.
Following the strong upswing of
in-ear Bluetooth models in 2015,
the Bluetooth headband segment
showed stronger growth again in
the first half of 2016, with sales
revenues up 85%. The Bluetooth
in-ear models also continued to
prosper, with a 39% growth in
sales revenue. And there are other
innovations waiting in the wings,
including necklaces and neckbands
as well as wireless models with
two separate earpieces – and even
“earables” - wearables for the ear.
In 2015 sales of compact systems
and smart audio products comprised
18.7 million devices worldwide,
while in 2016 that number is
expected to drop 6%. However,
multi-room and streaming are
revitalising the market, gradually
changing the way consumers acquire
and listen to music. In Europe, sales
revenue of smart audio products
(multi-room- enabled systems) rose
by 26% in the first half of 2016.
With compact systems, the trend
is moving towards networked and
streaming-enabled systems. In
total, the sales revenue volume in
Europe reached €563m in 2015.
Trends in Consumer Electronics a
TV DEVICES
ARE NOT JUST
GETTING BIGGER,
BUT ALSO OFFER
AN INCREASINGLY
REALISTIC PICTURE

11. 11www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
Despite the good development of
connected compact systems, the
overall European market saw a slight
decrease in sales revenue of 5% in
the first half of 2016.
All streaming-ready segments
combined constituted a demand
volume in Europe of approximately
18 million sales in 2015. With a share
of over 80%, Bluetooth is the most
popular streaming technology. At
the same time, there is also a trend
towards wifi-enabled products,
which increase the number of
possibilities, especially with regard to
multi-room systems.
In Australia, a total of 1.8 million
radios with DAB chips were sold
between January and June 2016.
This puts the sales of digital radios
9% higher than the previous year,
representing 15% of the total radio
market.
GROWTH FOR MOBILE
Worldwide, 667 million smartphones
were sold between January and June
2016. Following a rise of 7% in the
first half of 2015, the number of
smartphones sold in the first half
of 2016 increased again by 6.2%.
Revenue in the global smartphone
market also increased by 4.5% in the
first six months compared with the
previous year.
The growth markets China, Central
and Eastern Europe, Middle East
and Africa, Latin America as well as
emerging APAC lead the way here
with an increase in sales on 9.7%.
In contrast, demand in Western
industrialised countries fell slightly
due to extensive market saturation,
dropping by 1.9%. Consumer
demand for classic mobile phones
was also down in the first half of
the year by 14%. This means that
the overall number of mobile devices
sold worldwide was the same as in
the first six months of 2015.
Wearables are helping to drive
the mobile market – with positive
growth in the first half of 2016.
GfK predicts global sales of 122
million units for 2016 and expects to
see a global market volume in this
sector of $13.3bn. This corresponds
to a growth of $4.8bn compared
with the previous year. GfK trade
panel figures for the first half year
also show that wrist-mounted
technology is becoming increasingly
well established in Western Europe.
Currently, one in ten consumers who
buy a smartphone also purchase
a wearable. In total 5.5 million
devices were sold, around 1.2
million of which were in Germany.
This corresponds to a growth rate of
75% in Western Europe and 54% in
Germany.
Smartphones with a large display of
5” and above are especially popular
– in the first half of 2016, 424 million
were sold worldwide. This represents
a share of 64% of all smartphones
sold, or a growth in share of 47
percentage points compared with
the same period in the previous year.
The share of 4G-enabled devices in
the overall market also continues
to rise. In the first half of 2015,
56 percent of smartphones were
equipped with 4G technology. In the
first half of 2016 this figure had risen
to 79 percent. In total, 519 million
4G-enabled devices were sold
between January and June 2016.
The global market has benefited
from the stable price level of
smartphones. On average the non-
subsidised price of smartphones in
the first half of 2016 was €272.
TVS GET BIGGER AND BETTER
This year, TV devices are not just
getting bigger, but also offer an
increasingly realistic picture. More
colours and brightness settings,
better contrast and the perfect black
are the trends currently dominating
the TV market. GfK expects to see
growth in all of these segments.
The TV market is being boosted
by Ultra-HD (4k) TVs in particular
– TV screens with a resolution four
times greater than that of a Full-HD
TV. Worldwide, sales of ultra-HD
devices rose in the first half of 2016
to 20.8 million (first half of 2015:
11.0 million). This represents an
increase of 89%. Ultra-HD TVs are
particularly high in demand in China,
where 9.6 million devices were sold
in this segment, representing a share
of 40.6%. China has a 22.7% share
of the global TV market.
In Europe, sales of ultra-HD devices
rose to 4.1 million in the first half
of 2016, up from 1.6 million in the
same period last year. Revenues
almost doubled at €4.1bn. The
stronger growth in volume in this
category is accompanied by lower
average prices. Furthermore, the
ever-increasing availability of devices
in size classes of 40” and more is
making it easier for consumers to
find the right device.
The global share of smart devices,
in other words of internet-enabled
televisions with access to app
stores, is also continuing to rise. In
the first half of 2016, 42% of all
TV models sold worldwide were
smart, compared with 39% in the
same period last year. Devices in this
category now make up 56.8% of
total revenue
and Home Appliances at IFA 2016
REGULATIONS TO
CONTROL ENERGY
CONSUMPTION
IMPACT THE
MARKET FOR
DOMESTIC
APPLIANCES

13. 13www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
A key USP for Philips TVs
has long been their unique
design elements. We asked
Rod White – Chief Designer -
TP Vision what the key trends
are this year…
We’ve had an overarching intent
with the design of Philips televisions
to bring in, where relevant, “visible
sound”. We’ve had that for the past
few years, and we are continuing
to develop it in 2016. It’s not across
the entire range, but you’ll see it
in some of the core products, and
in the high-end – in the OLED,
which we have launched at IFA.
Specifically on the small screen –
the 5200 – you can see this in quite
an innovative “stand out” manner.
It’s a 24-inch TV, targeting use in the
bedroom, bathroom or the kitchen.
We have identified the fact that in
this category, people are seeking
better audio quality than what has
been available until now, and they
don’t have the space to connect
a separate sound system in these
settings. We have coupled this
with the trend towards Bluetooth
connectivity, meaning the user not
only has a 24-inch TV, but also
a high quality Bluetooth sound
system, allowing them to play audio
from a smartphone, tablet or PC.
At the beginning of the year, you
had the hard launch of Ambilux.
How is the overall Ambilight
offering evolving?
This was by far the biggest step we
have made in a number of years with
Ambilight. This year, it’s the flagship
for Philips ambient light. We have
Ambilight in different steps – from
Ambilux four-sided, three-sided and
two-sided. We did a fair amount
of research specific to Ambilux,
because it was such a big new step
in what we were delivering. We
targeted that partly towards movie
consumption, but also, because of
what it was delivering, we also did
a lot of research specific to gaming.
In the set up of the Ambilux, you
can choose different solutions, with
different algorithms, to replicate
the light from a more neutral or
natural representation, or to have
more of a “gaming semantic”. That
resonated well with the gamers and
feedback was very positive.
Tell me more about the OLED
offering, because obviously
this also offers new design
opportunities.
For Europe, we are introducing
flat OLED panels to the market
just after IFA. From a design
perspective, as a brand, we want
to communicate the value of
“lightness”. This communicates
high-end technology, and as such
OLED panels in themselves are
the ultimate of that statement.
Here, as I mentioned, visible sound
is important. To have onboard
integrated sound on such a skinny
panel just doesn’t make sense.
Who is in the design team,
and where and how does the
designing take place?
The bulk of the design team is here
in Amsterdam. It’s a multinational
collection of designers and we work
on all Philips branded televisions,
monitors and displays for Europe.
We create an identity, which is
revisited annually. Within the team
we also look at new materials,
we also work with innovation
development communities in order
to find suppliers to deliver on those
new materials. It all starts with
trends. We have a trends analyst,
who, together with the design
team, looks two years ahead,
referencing relevant furniture and
interior trends as well as societal
trends. We distil what those trends
will change in terms of lifestyle and
how this will influence colours,
finishes and material choices, and
ultimately consumer electronics.
This two-year timeline gives us
clear identity elements to bring
in to the future ranges. That’s the
starting point; then we work with
the development and engineering
communities to make those ranges
happen
Design as
an Essential Element
Rod White – Chief Designer - TP Vision talks about trends
and developments for Philips TV
Rod White
Chief Designer,TP Vision
WE HAVE A
TRENDS ANALYST,
WHO,TOGETHER
WITH THE DESIGN
TEAM, LOOKS
TWO YEARS
AHEAD

14. 14
NEWS
Michael Monney, Global Commercial Director at Laurastar,
said IFA had been “great” for the Switzerland-based
business, which previewed the world’s first connected iron
on its stand.
The connected iron has had a
massive impact at IFA; we have
never had so many journalists on
our stand, from all over the world;
and buyers are happy with our
launch. For us, this is a sign that
connectivity with a meaning is
something that people can relate
to and are buying into.
How has your experience of
IFA been?
We love IFA. I attend fairs all over
the world, in Chicago, Shanghai,
Las Vegas and Berlin – and,
qualitatively, IFA is the best fair
in the world. There is a good mix
between consumer electronics
and appliances, which you never
see anywhere.
HasIFAmetyourexpectations?
We have smashed our
expectations, not in terms of sales,
as it will not be on the market until
March 2017, but on the feedback.
I had no idea that buyers would
be so positive. When you launch
a product, it’s like a baby, you
nurture it for a while, you unveil
it to the world and you never
know what people will say about
it. What’s great is that they love
the product and its connectivity
and it’s been really positive. The
product will launch in European
markets in March 2017 and in Q4
2017 for international markets.
How will the connected iron
help consumers?
What consumers always tell us
that thanks to Laurastar they cut
their time spent ironing by 50%.
We think that with the connected
iron, plus the ironing coach app, it
will also consumers to save even
more time. This will enable people
who have never known how to
iron to be better and iron faster
Olaf Nedorn, Head of Marketing and Communication at
Siemens Home Appliances, says the company has put its
focus on connectivity and has reached the stage where it
can say that the kitchen is now connected.
The overall feedback is that IFA
has been a success for Siemens.
We have a brand new booth –
everything buyers saw was new.
The products that are connected
were well received, but we also
had innovations in every aspect of
our product range, for example,
our washing machines with the
new SensoFresh programme,
allowing to eliminate odours
without washing thanks to the
use of active oxygen. We also
have new ventilation products for
the kitchen and we presented our
robot concept product, Mykie.
Three years ago we introduced
connected products, Mykie is the
next step of connectivity.
Why is IFA so important for
Siemens?
IFA is an essential platform to
introduce new products and we
have all the people of the industry
here. We have increased the
number of retailers that we have
met at IFA this year and we are
very satisfied.
Everything is working well and
business is good. We have
innovations to show and overall,
the feedback is very positive.
What does the future hold for
appliances?
Home appliances have become
innovative products – it is not just
a washing machine anymore –
but part of the connectivity family.
People are not just coming on to
the stand as we have a famous
German chef here cooking, but
they are really interested in our
products and they have accepted
connectivity as a part of their life.
We are also building a portfolio of
brands around Siemens, an eco-
system, where we are creating
partnerships with brands like
Amazon
Connected Iron
Attracts Rave
Reviews
Laurastar heralds successful IFA
appearance
The
Connectivity
Family
Siemens presented full range of
connected appliances at IFA
Michael Monney
Global Commercial Director, Laurastar
Olaf Nedorn
Head of Marketing and Communication
at Siemens Home Appliances

15. 15www.ifa-international.org
NEWS
IFA International • Friday 16th
September 2016
Around the world, Hisense has production bases in South Africa, Algeria, Egypt,
and sales offices in USA, Europe, Australia, Middle East, and Southeast Asia.
Hisense products are exported to over 130 countries and regions around the
world. Recently it has turned its attention to Europe, seeking to raise its profile
there, not least with its sponsorship of the UEFA Euro 2016 soccer tournament.
Candy Pang, general manager, Hisense Germany, explained how the European
strategy is working
In the long run, we are aiming
at becoming one of the top-
three TV providers in Europe.
During and after UEFA Euro
2016, we already observed
a significant boost in TV
sales in all of our European
markets, including Germany.
In the German market in
particular, we will continue to
establish and maintain close
co-operation with specialised
retailers.
These partnerships have
already enabled us to have
our products available
throughout all regions of
the country. We are always
considering expansion into
other European markets
as well, wherever it makes
strategic sense to us.
You have presented new
ULED TVs here at IFA.
What are the key USPs of
these sets?
The ULED TVs use the Hisense-
developed Hi-View image
processing chip, advanced
LED backlight control and a
wide colour gamut to produce
highly detailed and natural-
looking images. The result
is brilliant images with ultra-
HD resolution, a wide colour
gamut, high contrast and high
frame frequency.
What are the key goals of
your presence at IFA and
how important is the show
as part of your marketing
plan?
At IFA, we engage in valuable
exchanges with trade
partners and key journalists
from all over the world. This
way, we continue to build
close relationships which
are essential on our way to
further establishing Hisense as
an internationally renowned
brand. But we also offered
an exciting entertainment
programme to thousands of
end consumers visiting our
booth. So they didn’t just
experience our latest products,
but also connected to our
brand on an emotional level –
as millions of sports fans have
already thanks to our various
premium sport sponsoring
partnerships, including the
UEFA Euro 2016 and the
[Bundesliga team] FC Schalke
04
Sony Pictures Home Entertainment (SPHE) and Intel
Corporation have announced that ULTRA, SPHE’s 4K
movie streaming service, will debut on computers
powered by 7th
Gen Intel Core processors beginning
in Q1 2017.
Coinciding with the expanded availability of the
service, ULTRA will add new features like 48-hour
rentals and free 10 minute previews, allowing
customers to experience a sample of any film on
the service in full 4K resolution before buying.
With its new 7th Gen Intel Core processor, Intel said
it is bringing 4K content to mainstream PC users.
More than 100 new devices powered by 7 th Gen
Intel Core will be available by the end of 2016.
As a result of the deal, Intel Core-powered PCs will
be the first to provide secure access to premium
4K movies and television content through SPHE’s
ULTRA 4K service.
Navin Shenoy, General Manager of Intel’s Client
Computing Group, said: “More and more people
are turning to their PC as their main movie viewing
device. At the same time, studios like Sony Pictures
Home Entertainment are leading the way in
producing beautiful 4K content.”
Shenoy said the combination of the amazing
technology in the 7th
Gen Intel Core processors
and the 4K titles on ULTRA means that anyone with
these new computers will be “immersed in a 4K
viewing world”.
Pete Wood, SPHE’s Senior Vice President, Digital
Distribution, added: “Audiences have shown a
strong and growing appetite for premium 4K
content, and ULTRA takes advantage of the latest
industry innovations – high dynamic range, digital
movie extras, and now the 7th Gen Intel Core with
Intel hardware security technologies – so viewers
get the most out of their movie collections.”
New releases on the ULTRA service are priced at
$29.99 to own in 4K with HDR, and will be $7.99
for 48-hour rental
Soccer Helps Hisense
Achieve its Goals
Sports sponsorship has long been part
of Hisense’s marketing strategy
SONY PICTURES
AND INTEL
ANNOUNCE 4K
PARTNERSHIP
Candy Pang
General Manager, Hisense Germany

16. 16
Featuring some of the world’s
leading thinkers, visionaries and
game-changers, the 2016 IFA+
Summit offered insights into
the ‘connected future’ of high-
tech, product development and
state-of- the-art design. The
latest technological and scientific
advancements, in addition to
business model breakthroughs,
were presented in the context of
changing consumer and media
behaviours.
Highlights from the Summit
included a September 6 session on
“Understanding Design: The Next
Level of Integration”. Does design
matter more than ever? Is happiness
by design? In his talk on “Design
as the Catalyst for Reinvention”,
Matt Candy, Vice President &
European Leader, IBM iX, described
how the next generation services
organisation has been driving the
revolution that is reshaping future
customer experiences, business
models and value propositions.
Candy oversees a multi-disciplinary
team across Europe who
collaborate using the best design,
strategy, architecture, technology,
cognitive and wearables practices
to generate transformational ideas.
Yao Zhang, founder and CEO,
RoboTerra, addressed questions
about design during her talk, “A
Place For People and Machines
– Race with Robots, Not Against
Them”. Chosen as a 2016 Young
Global Leader by the Davos World
Economic Forum, Zhang has been
working in the education and
technology field for more than
a decade. She described how
RoboTerra provides a cloud-based
learning solution that connects
educational robots built by students
and respective course modules,
thus allowing students a rewarding
and fun learning experience.
The IFA+ Summit session on “Mixed
Reality: the next level of experience
and entertainment” asked what
the linking of real and virtual worlds
mean for our perception of reality.
What technological means will
the entertainment industry use to
reach its audience? What copyright
strategies will be pursued?
George Bloom, executive producer
at CBS Digital, was at the Summit
to describe the future of virtual
reality. “The new VR hardware
entering the marketplace is best
optimised if creators look beyond
spherical imaging and explore
creating content in 3D space,” he
said. “We also need to re-imagine
how we tell stories. A whole new
language needs to evolve before
we are able to step into the next
dimension of the story world. We
need to challenge our current
mental models.”
A September 6 IFA+ Summit session
on Intelligent Data focused on the
role, responsibilities, and potential
of big data. To whom does your
data belong? Will big data govern
society in the future or will society
govern big data? What ethical,
moral and practical architecture is
in place for big data to build upon?
What is the balance of benefit and
sacrifice in big data to a society?
Dr Stefan Wrobel, professor of
computer science at the University
of Bonn and director of the
Fraunhofer Institute for Intelligent
Analysis and Information, told the
Summit that “Big Data is at the
heart of the business models of
some of the most successful players
in the media industry.”
Wrobel went on to describe the
current capability of artificial
intelligence technologies,
and some concrete practical
applications. “Luckily, recent
advances in machine learning and
artificial intelligence algorithms,
growing computing power, and
the increasing availability of big
data, are now enabling intelligent
software systems that can analyse
and interpret media data as well
as never before in history,” he
said. “Computers can now play
information-based games, they can
identify objects in complex scenes,
they can even modify images or
automatically generate captions for
them. Thus, it is now time to start
evaluating these technologies and
to bring them into productive use
in a company’s value chain”
The IFA+ Summit Outlines
the Connected Future
Global thinkers and innovators come together
for IFA’s annual festival of ideas
Matt Candy
Vice President & European Leader, IBM iX
Dr Stefan Wrobel
professor of computer science at the
University of Bonn and director of the
Fraunhofer Institute for Intelligent Analysis
and Information
Yao Zhang
Founder and CEO, RoboTerra

17. 17www.ifa-international.org
TRADE TALK
IFA International • Friday 16th
September 2016
Gome Holdings Group operates in retail, real estate, and investment businesses. It
operates a chain of home appliance stores in China, and sells home appliances online. The
company was founded in 2011 and is based in Beijing, China. Gome’s Winkin Liao told IFA
International how Chinese consumers growing interest in foreign brands has affected the
market at home
How has the Chinese market
of consumer electronics been
affected as Chinese consumers
become increasingly interested
in foreign brands?
As overseas products enter the
daily life of Chinese consumers we
are adapting our product structure
and service categories to the
changing, diverse consumption
needs.
Consumers of different kinds
have diverse needs for electronic
products and many electronic
products are imported from
overseas to meet those needs.
Gome is China's biggest retailer
and it's our responsibility to serve
as a bridge between domestic
consumers and foreign suppliers
and introduce high-quality foreign
products to our consumers to
improve their livelihood. This is
part of our social responsibility.
One of our aims at IFA 2016
was to find the right products to
introduce to our consumers back
home.
And you now have a
partnership with IFA…
Yes, at the beginning of 2015,
Gome Holdings Group reached a
strategic agreement with IFA to
become its strategic partner in
Asia. At CE China, IFA’s Chinese
event in Shenzhen in April – where
we had a booth to display our
products – our delegation took the
chance to meet with IFA executives
to discuss future co-operation.
As IFA's Asian strategic
partner, we hope to strengthen
communication with international
home appliance suppliers and
build the international image of
our brand via this international
trade show.
We are at a critical period of
transformation. Now many
suppliers have incorporated
Internet-enabled home appliances
for smart homes and so have
evolved from hardware producers
to solutions providers. Our retail
strategy is moving in this direction
too, fueling our determination to
upgrade our business and better-
serve our consumers.
How do you spot new ideas,
establish connections and
develop partnerships at the
trade show?
At the trade show, we saw that
manyChineseandforeignsuppliers
have extended their business from
hardware production to R&D in the
field of intelligent home appliances
and the smart home. We are taking
this opportunity to learn from them
in moving from a traditional sector
to an emerging one.
We will deliver services before,
during and after sales including
intelligent home appliances and
smart-home services based on the
products and services provided
by suppliers. We will also actively
introduce advanced products
and services we see to domestic
consumers. At IFA 2016, we've
seen and talked with many
Chinese and foreign suppliers and I
believe that the most cutting-edge
smart-home appliances will reach
Chinese consumers pretty soon.
What do you find to be the
most interesting at the trade
show?
I find it very interesting to
demonstrate product functions
by presenting usage scenarios or
by employing smart technologies
on the spot. In addition to product
experience, it enables consumers
to envision the changes and
improvement these products
will bring to their future lifestyle.
We look forward to introducing
the usage scenarios of intelligent
home appliances presented at IFA
to domestic consumers to improve
their lives.
Messe Berlin, the organiser
of IFA, has been striving
to enhance Europe-China
relations by hosting events such
as CE China. What do you think
of its efforts?
IFA is the world's best-known
home-appliance and consumer-
electronics trade show. But Chinese
consumers also want a high-
profile exhibition that represents
the future developments at home.
That's why CE China is an all-win
move. First, it introduces overseas
advanced smart-home appliances
to Chinese consumers; second,
it allows Chinese consumers to
experience the future first-hand;
and third, it shortens the time
consumers need to respond to
the latest products and allows
Chinese retailers including Gome
to directly communicate with
overseas suppliers and introduce
foreign products to China as soon
as possible.
For the organisers, they can truly
bring advanced foreign products
to Chinese consumers and allow
exhibitors to get closer to the
Chinese market
Gome Moves
Into the
Connected World
Winkin Liao
Spokesperson, Gome Holdings Group
ONE OF OUR
AIMS AT IFA 2016
WAS TO FIND THE
RIGHT PRODUCTS
TO INTRODUCE TO
OUR CONSUMERS
BACK HOME.

18. 18

19. 19www.ifa-international.org
TRADE TALK
IFA International • Friday 16th
September 2016
With sales of 19 billion for financial year
2015 (a 4.4% year-on-year increase),
Euronics International is continuing the
strong business performance the company
has consistently achieved over the past 12
years. A specialist retailer with over 10,000
locations worldwide that stock conventional
consumer electronics products, smart
wearables, smart home and household
appliances, Euronics International is
managing to grow faster that its competitors,
despite a relatively flat broader market.
“Our retail group is proving very successful
in addressing a challenging European market
environment”, explains Hans Carpels,
President of Euronics International, at an IFA
press conference. According to GfK Temax,
the market for technical consumer products
shrank by 1.5% in 2015. “However, our
retailers are still managing to generate
sales with rates of growth that exceed
those of our competitors – providing clear
confirmation of our value-added and value
creation strategy.”
Following 2015’s announcement of the
Group’s expansion within Kazakhstan
through co-operation with Alser, Euronics
announced its further geographical growth
into Africa, its third continent, and 36th
country location - Euronics member Sharaf
DG is expanding their activities into Egypt,
opening one store in January 2017.
Meanwhile, Euronics aims to make inroads
into the smart home retailing market. “When
customers enquire about networking their
homes, they also expect answers on the
issues of security, convenience, and energy-
efficiency,” said Euronics International
Managing Director, John Olsen. “In order
to be able to reach out to people it is not
enough to simply allow facts to speak for
themselves – we must also reach out to
them emotionally. Specialist retailers need
to create worlds of experience in their
showrooms.”
Euronics Maintains
Growth Despite
Challenges
Hans Carpels
President, Euronics International
John Olsen
Managing Director, Euronics International
THE CRITICAL EYE
– AND COMMENTS
OF THE MEDIA AT IFA
Each day in IFA International, we
bring you feedback from media
at the show, helping buyers
and manufacturers get a better
understanding of how they work at
IFA.
OUR RETAIL
GROUP IS PROVING
VERY SUCCESSFUL
IN ADDRESSING
A CHALLENGING
EUROPEAN MARKET
ENVIRONMENT.
Ekaterina Kazachenko, a Russian journalist with theTASS news
agency, touched down in Berlin from Moscow to cover IFA on
behalf of Parallels, the Russian virtualisation company that
sells 98% of its products (running Windows on Macs without
rebooting) in the US and Europe. Describing IFA as a showcase
for the “future of technology”, the young journalist surveyed a
range of tech innovations at the show but was most impressed
by the new Sony Xperia Projector, a revolutionary Android-
based mobile projector that is still in the conceptual phase
but wowed visitors with its ability to project interactive, touch-
enabled content.
In addition to witnessing surprising advancements in 3D
printing technology, Kazachenko was also inspired by the
quality of the latest large screen OLED TVs which were
showcased in the magical LG OLED TV tunnel, a walkway
surrounded in 216 55-inch curved displays.“In the LG pavilion,
the TV images on the screens were so lifelike I felt like I could
touch them,” she said, referring to the LG Signature OLED 4K
HDR Smart TV that has been turning heads at IFA. “I am also
looking forward to trying the latest Sony Playstation, but I’m
waiting because the booth was so busy,” added Kazachenko,
during a well-earned break in the IFA press room
Ekaterina
Kazachenko
Russian journalist,
TASS news agency
JOURNALISTS
DISCOVER THE FUTURE
OF TECHNOLOGY
AT IFA

20. 20
EXCLUSIVE INTERVIEW
Fabien Roth is General Manager - Advanced Infotainment Marketing -
Panasonic Automotive and Industrial Systems Europe GmbH. We asked
him firstly to tell us a little more about his role within the company.
I head marketing and product planning
activities for infotainment products. The
latter part of the title means I get to plot-
out the future of what the car will be in
five, ten or fifteen years.
Talking about planning the future,
we heard - in the keynote at IFA by
the Daimler CEO Dr Dieter Zetsche -
about the fact that the car is going to
be the “next big thing” when it comes
to infotainment. What is changing in
fact?
There is a big shift from the consumer
technologies to the car environment. What
you can see is that displays are coming
into cars, that they are bigger, they have
more resolution, and more purposes. For
instance, you now have displays not only for
navigation, but also for instrument cluster
and what will happen in the future is that
those displays will certainly multiply, come
in the back seats, but also be an interface
for you to steer some of the functions of
the car. Why? Because on displays you
can have different technologies that are
“touch” – like on a tablet – but you can also
have capacitive displays, and that means
you can steer functions without touching
the displays, just by moving your hand. So
the first thing is the display revolution, and
the second thing is autonomous driving –
the fact that the car will be able to take
decisions by itself – to drive by itself.
What do you personally find to be the
most exciting aspect?
I think where Panasonic can bring value-
added is because we have experience with
consumers and we know how consumers
react. And in a car, the big thing is the user
interface – how you interact with the car.
You used to push buttons; you used to
turn your head to look at things. Now, the
car will be able to inform you about things
happening around you, but you will also be
able to steer functions without touching
things – sometimes just with watching –
having cameras watching your eyes – with
eye tracking, and the car will be able also
to understand your state of mind. The car
can detect if you are tense or stressed, and
then can act in order to increase security
or safety. For instance, if the car sees that
you are stressed – or if the car knows there
is an accident ahead of you, maybe the car
will not accept an incoming phone call.
That’s only the first level of intelligence,
and that’s what’s going to change the
experience you have in the car.
What is the future of autonomous
driving?
In level four or five of autonomous driving,
the car is able to drive by itself, and this is
going to open a new paradigm, which is
the occupation of the driver. Actually, you
won’t have a driver anymore, so it will be
about what you want to do in a car – what
your experience will be. It will probably be
centred around entertainment, or around
working, and some people would like to
relax. This should be a regular occurrence
by 2025. But there are some projects and
initiatives. For instance, they are working
on a motorway between Belgium and
Germany that will have captors in the
road, and these will be tested in the not
too distant future. We will also soon be
seeing new safety technologies emerging,
such as form recognition and pedestrian
recognition.
What’s happening with the connected
car?
The connected car has numerous benefits.
There is the safety benefit – to know where
you are and what you are doing. But also
it can give you access to services, and it
enables the car to have a certain level of
intelligence, and will enable cars to start to
talk to each other. From an infrastructure
point of view, it’s as important as the
sensors that will be built into the roads
when it comes to enabling autonomous
driving
Cars Get Smarter
The future of in-car infotainment
and autonomous driving
Fabien Roth
General Manager - Advanced Infotainment
Marketing - Panasonic Automotive and Industrial
Systems Europe GmbH
IN LEVEL FOUR OR FIVE OF
AUTONOMOUS DRIVING,THE CAR IS
ABLE TO DRIVE BY ITSELF,AND THIS IS
GOING TO OPEN A NEW PARADIGM
Panasonic provides
electronic components
to most of the major car manufacturers.
They claim to be the number one display
manufacturer for cars and also the number one
battery manufacturer.

21. 21www.ifa-international.org
EXCLUSIVE INTERVIEW
IFA International • Friday 16th
September 2016
Dr Reinhard Zinkann, Miele’s Joint
Managing Partner, is full of praise for
this year’s IFA.
IFA has definitely taken over the role as the
most important trade show in our business
field in the world. We see all important
customers worldwide coming to Berlin and
we meet them here. It is a very important
place.
How significant has IFA been for Miele?
We are happy with the overall results. Miele
has been part of IFA from the introduction
of domestic appliances. At IFA, there is a lot
of report about innovations, new products
and about our industry in general. It is very
important to put at least once a year, the
focus on domestic appliances.
Which new products have been well
received on the Miele stand?
Our new bagless vacuum cleaner, the
Blizzard, which protects the user against the
exposure to noise levels which are so typical
of this product category, has been well
received as has our new ArtLine generation
of built-in appliances which dispense with
handles and blend in seamlessly with the
flush furniture fronts.
Other popular products have included
the TwoInOne cooktop, where we have
augmented our line-up of products with
the addition of an induction hob with an
integrated extractor; in laundry, our new
washer-dryer combination, the WT1, has
sent out a strong signal at the IFA - 4kg of
laundry washed immaculately and dried in
less than three hours, without any manual
intervention in-between. Not even detergent
has to be dispensed by hand as the WT1
features integrated TwinDos automatic
dispensing. These have all been accepted
extremely well by buyers.
Will Miele return to IFA in 2017?
There is no doubt that Miele will be back at
IFA next year and the industry will be back as
well - there is no doubt about that.
In your capacity as Chairman of the
household appliances divisions at ZVEI,
what have other appliance manufacturers
said about this year’s IFA?
I spoke to a few colleagues from ZVEI who
were also very happy and told me that
they were delighted with the response to
their innovations and with their sales. The
appliance industry is in good shape as we all
have a lot to say. There are many innovations
and there is still a lot of room for growth
in all markets worldwide. The leading topic
is digitalisation and the connected home,
which is an overall industry issue. I believe
that you will see a lot more innovations to
come every year, even if an oven always
stays an oven and a washing machine always
stays a washing machine.
Products can always get better
IFA: The Most
Important Show
Dr Reinhard Zinkann
Joint Managing Partner, Miele
Chairman of the household appliances
divisions, ZVEI
Dr Markus Miele
Joint Managing Partner, Miele
THE APPLIANCE
INDUSTRY IS IN GOOD
SHAPE AS WE ALL
HAVE A LOT TO SAY.
At its IFA press conference, Miele introduced its first bagless
vacuum cleaner as its most important tradeshow highlight.
Speaking to journalists from around the globe, Dr Markus
Miele, Miele’s Joint Managing Partner, said: “The Blizzard CX1
is powerful, quiet and offers unsurpassed user convenience.
The Blizzard sets new standards above all in terms of hygienic
disposal of the contents of the dust container.”
Dr Miele said all over the world, people are worried above fine
airborne dust. But the billowing cloud released when emptying
a bagless vac seems to be of little interest to users.“Similar can
be said of the often mediocre suction performance and high
noise levels on conventional bagless models,” he noted.“Only
at Miele is fine dust retained by a highly effective, additional
self-cleaning filter outside the dust container.”
Dr Miele said the clean and hygienic disposal of dust from
the Blizzard CX1 has been certified by the IBR Laboratories,
an American organisation for testing filtration performance
MIELE
HERALDS
BAGLESS
CLEANER
FIRST
©MesseBerlinGmbH

22. 22
BEKO
Beko’s « Official Partner of
Play » campaign is built on FC
Barcelona’s skillful, attacking
football played with freedom
and enjoyment both on and
off the pitch, a style of play
that epitomizes the true spirit
of football.As a brand, Beko
supports people in their busy
lives by providing faster, more
efficient home appliances,
giving them more time and
freedom to « play » every day
with the spirit of FC Barcelona.
BOSCH
Bosch is becoming a
'connectivity company’.The
main focus of the display was
a ‘smart house’ showcasing
what can already be achieved
today with Bosch.A crucial
aspect for Bosch is that people
always remain the focus.The
idea of the smart house was to
demonstrate how connected
home appliances provide
sensible support in various
situations in everyday life. Bosch
was systematically focusing on
user orientation.
STAND OUT STANDS

23. 23www.ifa-international.org IFA International • Friday 16th
September 2016
GORENJE
At IFA, Gorenje revealed a
special edition of Gorenje Retro
refrigerators, inspired by the design
of the legendary and still extremely
popular Volkswagen camper
van. Gorenje was showcasing its
innovative SmartFlex dishwashers,
a range of sophisticated household
appliances (awarded steam
ovens, new gas hobs, built-in
refrigerators) and its signature
designer product lines by celebrity
designers Philippe Starck and Ora
Ïto. Gorenje was also offering
a glimpse into the future of the
kitchen by introducing a range of
connected appliances under its
premium brand Asko.
SIEMENS
The central theme across the
Siemens Home Appliances stand
at IFA 2016 was the seamless
digital lifestyle. Siemens wanted
visitors to experience the
exciting ways that connectivity
will impact on households.
The epicentre of the Siemens
stand was the technology
section, presented in cool,
vibrant colours.The connectivity
theme was then extended
across the entire stand, which
was designed as an urban
lifestyle loft, using pure and
simple textures on the walls
and floors.

24. 24
HAIER
Haier was showcasing its full range
of intelligence appliances including
refrigerator, washing machine
and air conditioner to popularize
Haier's interconnected smart
lifestyle.As the global forerunner
for intelligence home furnishing,
Haier introduced the first fully
open, individually characterized
and interconnected intelligent
life platform - U + intelligent life
platform, which provides five
major ecosphere services including
kitchen & foods, bathroom care,
living, safety & security and
entertainment through interlinked
multi-interactive accesses, resource-
open platform and scene business
model.
WMF
The electric small appliance
Division of the WMF group
presented a larger and
completely revamped concept.
The appearance was also
thematically charged: all current
trends and product issues were
prominently addressed and
put the WMF kitchen small
appliances perfectly in scene.
The focus was, among others,
on healthy food, home made,
real beef, social dining, and
urban lifestyle.
STAND OUT STANDS

25. 25www.ifa-international.org IFA International • Friday 16th
September 2016
DEUTSCHE
TELEKOM
On its 2,500 square meter exhibition
space, Deutsche Telekom was
showcasing a large range of new
offers, trends and developments in
the MagentaEINS product world.The
company’s atmospheric centerpiece
under the motto “Besser die EINS.
MagentaEINS” (Go with the ONE.
MagentaONE) underscored the
importance of optimum network
quality and digitization.
The design concept for this year’s
fair revolved around the number
one in the form of a 7.5 meter high
sculpture, a dynamically shaped roof
consisting of hundreds of ones and
an eye-catching media installation.
PARROT
At IFA 2016, Parrot introduced
visitors to its very latest
technologies, starting from the
Parrot Disco, a fixed-winged
drone.Along with the Parrot
Disco, attendees got the
opportunity to learn more about
how FPV (First Person View) has
become a focal point for the
brand. Immersive flights took
customers to the next level,
allowing them to feel like they
actually were on board, getting
a unique point of view from
above.

26. 26
STAND OUT STANDS
LG
ELECTRONICS
All superfluous elements of
LG SIGNATURE's products have
been stripped away, so that
the intrinsic purpose and pure
essence of each product shines
through.To celebrate this design
breakthrough, LG was at IFA with a
revolutionary stand concept called
The LG SIGNATURE Garden Gallery
that uses art and architecture as
metaphors for SIGNATURE's brand
philosophy.
Comprised of two main buildings,
the LG SIGNATURE Garden Gallery
was the brainchild of internationally
renowned architect Soo-in Yang and
acclaimed Jason Bruges Studio.
SKYWORTH
Skyworth was present at IFA in
dimension and beauty with the
joint "Skyworth+Metz" dual-
brand stand which reached an
unprecedented 850 square metres.
Skyworth was showcasing a
98-inch 8K TV with high dynamic
range image (HDR) technology. In
addition, Skyworth was combining
VR and television giving the
audience the opportunity to
experience virtual reality stimulus
combined with Skyworth TV
technology.

27. 27www.ifa-international.org IFA International • Friday 16th
September 2016
SONY
The high resolution audio
market is growing, particularly
among the younger generation,
who wants this quality on the
go.At IFA, Sony showcased its
Signature Series range which
offers some of the company’s
most premium audio products,
consisting of two Walkman
models, headphones and
headphone amplifier for home
use.
TCL
TCL Group drew the attention of
attendees and industry watchers
when news spread that the
Chinese manufacturer was the
only brand to walk away with
two awards of "2016 IFA Product
Technical Innovation Awards"
– the TCL QUHD quantum dot
TV Q65X1S-CUD garnering the
Quantum Dot Technology Gold
Award and the groundbreaking
dirt-free washing machine
XQM85-9005BS stepping off
the podium with the Cleaning
Technology Gold Award.

28. 28
LG TAKES MOBILE TO
THE NEXT LEVEL
At the end of IFA, LG Electronics
unveiled the V20, the latest in its V
series of smartphones. The V20 boasts
new features including Steady Record
2.0, Hi-Fi Quad DAC, HD Audio Recorder
and front and rear wide-angle lens
cameras. It is also the world’s first
smartphone to come preloaded with
Android 7.0 Nougat OS and the new
Google In Apps phone search function.
The LG V series is designed to provide
users with the best video and audio
experience. In an effort to further
enhance audio functions and design,
LG continued its collaboration
with B&O Play. The result in the V20 is a
natural, balanced sound, reflecting B&O
PLAY’s acoustic engineering philosophy.
KEY SELLING POINTS
ᕡ Features Steady Record
2.0, leveraging Qualcomm
Technologies’ electronic
image stabilization,
neutralizing shaky images
ᕢ HD Audio Recorder lets
users capture studio-quality
audio
ᕣ The wide angle
capabilities of the
front and rear cameras
capture photos with
an inclusive background,
meaning users get more in
the frame and leave nothing
out
DORO 8030 KEEPS
SENIORS AND
FAMILY
CONNECTED
Pitched at the fast-growing over-
55 smartphone market, the simple,
user-friendly and intuitive Doro
8030 not only makes calls and
surfs the internet, but promises
to keep the elderly connected
through a series of proprietary
apps. Doro is focused on a seniors
market that larger brands, most
especially via the integrated,
pre-installed My Doro Manager
and Doro Connect and Care apps
which, along with the built-in
Assistance button, enhances
remote communication between
seniors and loved ones. The 8030
also comes with Hearing Aid
Compatibility loud sound and soft
touch coating for a improved grip
and extra tactility.
KEY SELLING POINTS
ᕡ My Doro Manager and
Doro Connect and Care
enhance safety and security
ᕢ Intuitive navigation with
clearly labelled Call,View and
Send functions
ᕤ Assistance button for
direct alerts to family
members
GET YOURSELF
PROTECTED
XtremeMac sells accessories for Apple
and Samsung devices. Its main goal is to
ensure to connect and protect its customer’s
devices. The company says it wants to make
sure that devices always have enough power
to play. “We are passionate and driven by
Xtreme sports: we put all our energy to
fashion the most impressive and exciting
products,” the company said.
Privacy, Magnetic and Action are the three
categories of protection products created by
XtremeMac.
KEY SELLING POINTS
ᕡ Privacy accessories are meant for
concealing on-screen information from
the prying eye – for iPhone, iPad or
Macbook.
ᕢ The Magnetic line is designed
to let users place and position their
iPhones in car, on-the-go, or at home
ᕣ The Action products are packed
with waterproof, washable and
impact-resistant technology for any
outdoor activity
KEY SELLING POINTS
ᕡ Front-facing speakers with quality
surround sound
ᕢ 2K Amoled Magic-colour display
ᕣ Almost edge-to-edge
5.5-inch screen
TOP-OF-THE-RANGE
SMARTPHONE AT
AFFORDABLE PRICE
ZTE’s flagship Axon 7 Series of
smartphones is the result of two years
of engineering – with design input
from BMW's Designworks and audio
consulting from Dolby.
A 2K Amoled Magic-colour display
delivers sharp, TV-quality video images
and front-facing speakers mean the
device is perfect for watching TV or
movies. The Axon 7 is less expensive
than the best flagship smartphones,
yet it looks and performs like top-of-
the-range model.
The model is sleek with a biometric
fingerprint sensor on the back
maximising space for the 5.5-inch
screen, which is almost edge-to-edge.
ELECTRONICS
CONSUMER
PRODUCT SPOTLIGHT

29. 29www.ifa-international.org IFA International • Friday 16th
September 2016
WD MY PASSPORT WIRELESS PRO
Western Digital was at IFA 2016
to showcase the WD Pro Series of
mobile, wireless storage solutions.
Whether on a shoot or collaborating
in the studio, WD’s new Pro Series
storage products let users preserve
media from any device and do
more with their content. With the
My Passport Wireless Pro, content
creators can can access 2T or 3T
storage via the Wi-Fi connection
(transfers from compatible devices
powered by fast 802.11ac wireless
technology) to easily offload, edit
and stream photos or HD videos in
the field. Users can quickly offload
or back-up a camera’s SD card with
built-in SD 3.0 card reader, while
the all-in-one drive also promises
up to 10 hours of battery life for
continuous, all-day workflow.
VALKEE HUMAN CHARGER
The Human Charger is a portable
headset designed to alleviate the effects
of jetlag. A CE-certified medical device
that has been tested and approved, it
is a form of light therapy that claims
to help users feel clear and bright on
a long haul flight. It reduces the need
for excess sleep and reduces food
cravings. Utilising natural light, the
Human Charger syncs circadian rhythms
to reduce the impact of our body’s
decreased exposure to natural light
when travelling across time zones. The
ear buds transmit safe blue-enriched
white light through the ear canals and
into light-sensitive regions of the brain.
After just 12 minutes of use per day,
users report better sleep, less jet lag and
increased energy after long flights.
SAMSONITE
EnerQI
Samsonite introduced its first
business collections with an
integrated wireless power bank
at IFA. The bags enable users to
stay fully charged and connected
wherever they are, whatever they
are doing. The company said the
products work wirelessly with
any Qi-enabled phone, and with
a cable on non-Qi phones. In
terms of the charger, Samsonite
said it is 45% more efficient than
comparable wireless charging
solutions. The first collection with
an integrated wireless power
bank is the Samsonite EnerQI
range, including a backpack and
bailhandle, both of which can fit a
15.6-inch laptop. Both models are
available in a classic black with
lime, orange or blue details. The
same technology is also used in
the Lady Tech collection. Available
as a backpack and a bailhandle,
both can fit a 14.1-inch laptop,
with wireless power bank. The
Lady Tech collection comes in four
colours: smoke, rust, dark blue and
black.
YOGA BOOK
Among several devices at IFA designed to
instantly create and digitise notes or sketches,
Lenovo is leading the way with its powerful
Yoga Book laptop featuring Note Saver, Real
Pen Stylus with Real Ink. Promising a new,
natural way to take notes, the Real Pen Stylus
allows users to commit ink to paper and watch
as the Yoga Book seamlessly digitises the text
for subsequent editing and sharing. 15-hour
battery life and 360-degree watchband hinge
gives on-the-go tablet users the freedom
to write and draw anywhere, matching the
mobility of a smartphone without having
to carry a laptop or detachable. Thin, light,
and stylish, the ultraportable Yoga Book
is designed to set imaginations free. small
display, but remember, the Yoga Book has
a greater mission than spreadsheets and
documents.
KEY SELLING POINTS
ᕡ SD card with built-in SD 3.0 card
reader
ᕢ Wirelessly organize, edit and share
media via My Cloud mobile app
ᕣ 10 hours of battery life for
continuous, all-day workflow
KEY SELLING POINTS
ᕡ Reduces jet lag
ᕢ Medically-
Certified
Tested and approved
ᕣ Comfort
Light, easy to wear
headset
KEY SELLING POINTS
ᕡ 45% more efficient than
comparable wireless charging
solutions
ᕢ Wireless power bank
provides 6.000 mAh with USB
input/output transmitter
ᕣ Available in a number of
colour options
KEY SELLING POINTS
ᕡ Write on paper with
the Real Pen Stylus
and watch as the text is
digitised.
ᕢ 64GB of storage and a
microSD slot for additional
capacity
ᕣ 15-hour battery
life and 360-degree
watchband hinge for
maximum flexibility
ELECTRONICS
CONSUMER
PRODUCT SPOTLIGHT

30. 30
ELECTRONICS
MOTO INSTA-SHARE PROJECTOR
Motorola, in collaboration with
Lenovo, is at IFA with its new
line of revolutionary Moto Mods
add-on devices that attach
magnetically to the Moto Z
smartphone. In addition to the
powerful Moto JBL Soundboost
Mod audio speaker, and the
Hasselblad True Zoom with 10x
optical zoom to instantly add an
advanced imaging experience to
your phone, the Moto Insta-Share
Projector Mod allows users to
project up to 70-inch video and
images on any surface at 480p
resolution. The ultra-thin mobile
projector facilitates the sharing of
streaming video content or photos
projected at any angle using the
integrated kickstand.
The Mods’ 1,100mAh battery
adds about an hour of screen
time to the existing phone battery,
meaning users can enjoy hours of
content without recharging. Audio
output is available via the speaker,
Bluetooth or USB-C connections
on the Moto Z smartphone.
KEY SELLING POINTS
ᕡ Project up to
70-inch video and
images on any surface
at 480p resolution
ᕢ 1,100mAh battery
adds about an hour of
screen time
ᕣ Attached
magnetically to the
Moto Z smartphone.
KEY SELLING POINTS
ᕡ Touch-responsive
projected image
ᕢ Android-based
making a range of
software available
ᕣ Lightweight,
compact and
portable
MUSIC IN EVERY
FORM WITH PIONEER
From CD through to music streaming
services, the latest range of Pioneer Hi-Fi
components combine stylish looks with the
latest audio technologies and a variety of
features, including 3.5-inch colour LCD, Wi-
Fi, Bluetooth and smartphone control.
N-30AE is the latest Network Audio Player
following a line of Pioneer models in
this category. New network features are
supported including; Google Cast*1, Spotify
Connect, Tidal and Deezer. It is also the
first Pioneer Network Audio Player to come
equipped with integrated Bluetooth and
Wi-Fi.
The user can access a variety of music
and streamed content using Android
smartphones, Android tablets, iPhones, iPads,
Windows devices, PCs, Chromebooks, and
Mac computers.
KEY SELLING POINTS
ᕡ A variety of Hi-Res audio
formats are supported
ᕢ Dual-band Wi-Fi ensures
wireless transmission is less
resistant to interruptions and
enables a variety of audio sources
to be accessed wirelessly
ᕣ Supports USB hard-drive
connection and playback via
both of its front and rear USB-A
inputs
KEY SELLING POINTS
ᕡ Cutting Edge Technology
Uses IGZO compound
semiconductor
ᕢ Quality
Super sharp picture quality
ᕣ Pioneering
One of the first 8K TVs into the
market
SHARP 85-INCH 8K IGZO MONITOR
Sharp’s 85-inch 8K Monitor is part of a
dynamic push into the TV monitor market
by this well-known Japanese firm. A Smart
LED TV, it has ACE Pro ULTRA engine
picture processing and dts 2.0 codec and
dts Studio sound processing. There is
USB PVR and Timeshift, a media player
via the home network and various forms
of connectivity. The monitor uses IGZO
technology, a revolutionary, transparent
compound semiconductor that Sharp is
the first to successfully mass-produce and
bring to market. IGZO opens the door
to breakthroughs such as crystal clear
displays and lower energy. Other Sharp
products on display at IFA 2016 included
the 8460 series ULTRA HD 4K Smart TV
which boasts exceptional picture quality.
PORTABLE PROJECTOR WITH TOUCH-
RESPONSIVE MAGE
The Sony Experia Projector is an
Android-based computer with a
short-throw projector in a single box.
The projector sends the screen image
onto a nearby table top or wall and
users can interact with it by touching
elements of the projected image.
An infrared sensor in the device
watches the fingers and calculates
what they are touching on the
projected screen.
It’s at prototype stage at the moment
but sufficiently effective to have
attracted a lot of attention at IFA.
It can work as a regular computer
or tablet, with the keyboard as part
of the image, but because it runs
Android there will be plenty of
software available once it comes on
the market.
CONSUMER
PRODUCT SPOTLIGHT

31. 31www.ifa-international.org IFA International • Friday 16th
September 2016
LA SOMMELIÈRE INTRODUCES
NEW VIP WINE CELLARS
The new unit elegantly displays the
finest wines on a multi-format shelf
and keep storage space at the back,
above and below the shelf holding
the bottles. New guide rails make it
easier to get a hold of one’s bottles,
and a magnum bottle drawer allows
the user to stock magnum sized
bottles away from the light. A fine
wine drawer protects wines from
light and brings a touch of luxury to
the cellar. Meanwhile, another tray is
designed to stock standing bottles,
ensuring air circulates properly.
SAMSUNG FAMILY HUB REFRIGERATOR
Samsung’s Family Hub is a revolutionary
new refrigerator with a Wi-Fi-enabled
touchscreen that lets you manage your
groceries, connect with your family and
entertain like never before.
The 21.5-inch touchscreen on the
outside of the Family Hub can perform
a variety of functions including phone
and TV mirroring, whiteboard, radio and
providing useful daily information. In
addition, three built-in cameras take a
photo every time the door closes. Users
can check the photos on their phones
from anywhere to see what is missing.
AEG ELECTROLUX
DISHWASHER WINS AWARD AT IFA
The AEG Electrolux FSE62800P
dishwasher was a winner at this year’s
Euronics Trend Awards. It uses the
innovative ComfortLift system, which
makes it easier to unload dishes.
Due to hit the market in late 2016 as
part of the Mastery Range series, it
employs a slide system so users are
not forced to bend uncomfortably
during unloading. In addition to this
innovation, ComfortLift dishwasher
also has a capacity of three drawers,
a reliable cleaning system and an
elegant and harmonious look, in
keeping with the rest of the Mastery
Range series. In addition, a specially
designed basket for glasses with
integrated soft handles can be
purchased.
SIEMENS AVANTGARDE
Siemens was back at this year’s show
with a connected version of its premium
laundry line, Avantgarde. The element of the
Avantgarde that I particularly like is that the
user can choose between two intuitive user
interfaces. On one hand, the appliances offer
a multiTouch LED display, which responds to
a light touch of the fingertips. The bevelled
black fascia panel is ergonomic and ensures
enhanced legibility. On the other hand, the
appliances can now also be controlled from an
app, which suits me as I spend a lot of time on
my tablet and smartphone. The owner receives
status messages such as “programme ended”
or “condensation container full” at anytime
and anywhere. In addition, all appliance
information is stored centrally and available
immediately, for example, for contacting
customer service. And, to top it off, i-Dos
eliminates the need to measure the detergent
precisely.
KEY SELLING POINTS
ᕡ Flexibility - A wide range
of possibilities are available
for different bottle sizes and
types and different types
of wine
ᕢ Design - The new VIP wine
cellar fits in with a large
range high-end décor
ᕣ Quality - La Sommelière is
renowned in the industry for
its high quality.
KEY SELLING POINTS
ᕡ Money Saving
Cameras monitor food
supplies
ᕢ Connectivity
Touchscreen can be
synced to family diaries
ᕣ Menu Variety
Touchscreen can advise
on recipes
KEY SELLING POINTS
ᕡ Design
Elegant and
harmonious design
ᕢ Protection
Compartment for
fragile items
ᕣ Ergonomics
Slide system avoids
painful bending
KEY SELLING POINTS
ᕡ MultiTouch LED
display
ᕢ Status messages
available via app
ᕣ i-Dos for the precise
measurement of detergent
La Sommelière International Sales
Director Eric Paya with the new
VIP wine cellar
PRODUCT SPOTLIGHTAPPLIANCES
HOME

32. 32
PRODUCT SPOTLIGHTAPPLIANCES
THE ULTIMATE JUICE MACHINE
Russell Hobbs says its three-in-one
Ultimate Juicer is the perfect way
to make 100% natural smoothies
with homemade juice. The
company points out that the juicer
can make smoothies and juices
quickly and easily, without having
to use a number of different
appliances. The Ultimate Juicer
has a combination of attachments
which have been designed with
versatility in mind, meaning the
juice collector also acts as a
blending jug and handy flask with
700ml capacity so you can create
nutritious smoothies on-the-go.
KEY SELLING POINTS
ᕡ Power
The Ultimate Juicer has a sturdy 800W motor
ᕢ Versatility
Juice collector doubles up as a blender jug
ᕣ Capacity
75mm feed in tube for whole fruit juicing
KEY SELLING POINTS
ᕡ Design
Better colour co-ordinated spout unit
ᕢ Functionality
Coffee Pot multi-cup preparation
ᕣ Holistic Strategy
Model linked to coffee brand launch
DYSON
SUPERSONIC
HAIR DRYER
The Dyson Supersonic hair dryer
uses a fast but focused airflow,
is engineered for balance in the
hand and intelligently controls the
temperature to help protect hair
from extreme heat damage. The
Dyson Supersonic is powered by the
patented Dyson digital motor V9,
created in-house by a team of over
15 motor engineers specifically for
this machine. It is Dyson’s smallest,
lightest, most advanced digital
motor. Dyson said it’s up to eight
times faster than other hair dryer
motors and half the weight. The
Dyson digital motor is small enough
to be positioned in the handle rather
than the head; because of this the
machine is engineered for balance.
KEY SELLING POINTS
ᕡ Half the weight of traditional
hair dryers
ᕢ Dyson motor is eight times
faster than other hair dryer
models
ᕣ Intelligent heat control helps
to ensure hair isn’t exposed to
excessive temperatures
KEY SELLING POINTS
ᕡ 19-inch touchscreen
with user-friendly interface
ᕢ Patented U-see
illumination
ᕣ Pre-loaded video
recipes
CANDY WATCHING, TOUCHING, COOKING OVEN
Candy unveiled the Watching, Touching,
Cooking (WTC) oven at IFA, which features
a full-touch door display, allowing it to be
operated directly from the touch screen
door or remotely from a smartphone or
tablet. The oven door is equipped with the
Door Total Control System, a full 19-inch
touch screen with user-friendly interface
that allows you to control, command
and supervise every stage of the cooking
process. The integrated camera, combined
with patented U-see illumination, made
up of lateral LED lights, provides an
optimal view of the interior of the cavity.
Thanks to the integration of the simply-Fi
Candy connectivity technology, users can
also manage and monitor their cooking
remotely.
MIELE CM6 SERIES COFFEE MACHINE
Miele has upgraded its CM6
series coffee machine. Key
features include the new coffee
pot function, allowing three to
eight cups to be prepared one
after the other at the touch
of a button. Design-wise, the
new CM6 models look a touch
more harmonious than their
predecessors as the recess
behind the spout unit is now
better colour-coordinated to
match the colour of the casing.
Miele has also extended its
range with the addition of
the CM6350 Black Edition
promotional model in a matt
jet black.
HOME

33. 33www.ifa-international.org IFA International • Friday 16th
September 2016
Berlin… Because We Love Her!
The German capital in 6 sentences
Once more, we thank all those personalities who agreed to
participate in this highlight of Berlin and who gave us some
of their precious time to help IFA visitors enjoy not only the
show but also the marvellous city of Berlin.
In this review edition, we are happy to share with you again
some of their valuable thoughts and tips in this compilation
of our “Where To Go in Berlin 2016” that should encourage
you to come back soon to the beautiful German capital!
BERLIN – A MAGICAL METROPOLIS
“…we have recorded more than thirty million overnight
stays in the last year”. Michael Müller – Mayor of Berlin
A GREAT TIME TO VISIT BERLIN
”Our app “Going Local Berlin” presents more than 700
insider tips about Berlin’s many charming neighbourhoods
off the beaten path”. Burkhard Kieker – CEO of Visit Berlin
A CITY LIKE NO OTHER
“Compared to other cities in Germany, and perhaps
internationally, Berlin is a major world city that also offers a
great life and work balance”
Joachim E. Thomas – CEO, Spy Museum Berlin
AND NHOW FOR SOMETHING COMPLETELY
DIFFERENT…
“My hidden gem, which can be seen from the nhow hotel,
is the SpreePark, an amusement park from the GDR epoch,
abandoned in the 90’s”
Dirk Dreyer – General Manager nhow hotel, Berlin
THE PERFECT HOST
“Berlin welcomes its guests with open arms and creates an
atmosphere where anyone feels immediately comfortable”
Robert Petrovic – General Manager, The Ritz-Carlton
BERLIN AFTER DARK
“In the 1920s, Weimar-era Berlin was called the Babylon
on the Spree…but today the upcoming districts of Mitte,
Kreuzberg and Neukölln are where you’ll find streets buzzing
long into the wee hours”
Stuart Braun – Writer and Journalist
You can find the complete range of all our editions of IFA
International 2016 on www.ifa-international.org
Gérard Lefebvre (right)
President & Founder, Cleverdis
Publisher, IFA International
• Previous Edition • • Day 1 Edition • • Weekend Edition • • Day 4 Edition • • Day 5 Edition • • Day 6 Edition •
CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE CLICK HERE
To read each interview in its entirety, click here
HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE
©ThomasKeller©ThomasKeller
WHERE
TO GO
Berlin
IN
Jean-François Pieri (left)
Executive Director, Cleverdis
Managing Director, IFA International

34. 34
GANYMED BRASSERIE
Vive la France – at the Schiffbauerdamm
Gourmets and fans of French cuisine are
pampered at the Brasserie Ganymed with the
highest culinary standards. In former times,
the playwright Bert Brecht and actress Helene
Weigel stopped here to enjoy the cooking and
the authentic Parisian atmosphere. The dishes
are prepared with fresh, regional products and
special French delicacies; the waiters celebrate
flambéing, carving and filleting in front of the
guests. On hot days and warm summer nights,
be sure to secure a place on the Spree Terrace.
Open daily Noon - 1 am.
Ganymed Brasserie | French cuisine
Schiffbauerdamm 5 – 10117 Berlin Mitte
Tel: +49 (0)30 28 59 90 46
www.ganymed-brasserie.de
Metro: S & U Friedrichstraße
S2 S25 S5 S7 S75 U6
BRECHTS STEAKHAUS
on the Water
At Brechts Steakhaus you will enjoy the finest,
tastiest steaks following the traditions of the
world’s best steakhouses. Handpicked suppliers,
certified quality and strict guidelines are followed
for the raising of cattle in Australia (Jack’s Creek
Wagyu), Nebraska / USA or Ireland (Dry Aged
Beef). The cattle (Aberdeen Angus, Hereford,
Short Horn and cross breeds) are raised under
optimum conditions, grazing on endless pastures
with clean water and plenty of juicy grass and
herbs to feed on. Brechts steaks are prepared
on high-end lava stone grills, ensuring a tender
crust, exquisite roasted flavour and a perfect
juicy centre.
Their staff will ensure that your stay will be an
unforgettable experience with steaks grilled to
your personal preference, with well-balanced
side dishes and corresponding beverages.
Brechts Steakhaus
Schiffbauerdamm 7 – 10117 Berlin
Tel: +49 (0)30 2757 2037
www.brechts.de
Metro: S & U Friedrichstraße
S2 S25 S5 S7 S75 U6
RESTAURANT REINHARD’S
In the heart of the Nikolaiviertel in Berlin you
can undertake a wonderful journey through
time. Passing through the massive swing doors
of Reinhard’s you will find yourself in the world
of the Golden Twenties. The atmosphere is
underlined by the flair of Parisian cafés. The
restaurant is lovingly decorated with pictures
of celebrated theatre and movie stars and
famous expressionist and naturalist paintings.
The international kitchen with French finesse
presents day and evening menus that change
each week. One of their specialities “The secret
of the Kaiserhof” is a dish that the kitchen of
the Kaiserhof hotel once created for the artist
Max Liebermann. The recipe of the sauce is still
a secret. The philosophy of Reinhard’s is that
you can eat and drink everything from croissant
and coffee to an exclusive menu with vintage
champagne.
Restaurant Reinhard’s
im Nikolaiviertel – Poststr. 28 – 10178 Berlin
Tel : +49 (0)30 242 52 95
www.reinhards.de
restaurant@reinhards.de
Metro: S & U Alexanderplatz:
U5, U2, U8, S5, S7, S75
ADAGIO
Right in the city centre at the Potsdamer Platz
you will find the Adagio with a modern lounge
design placed in a setting of impressive baroque
arches under a sky filled with angels. During
the modernisation in 2014, great emphasis was
placed on the improvement of the technical
equipment. More than 1,000 guests celebrate in
front of one of the largest LED screens in Europe
to the best of dance music and classics mixed by
the best DJs in the world. A-listers in the past have
included stars like Rihanna, George Clooney and
Michael Jackson. Come and celebrate with us in
one of the most beautiful clubs in town.
Open Friday-Saturday until 11 pm.
Adagio
Marlene-Dietrich-Platz 1- 10785 Berlin
Tel: +49 30 25 89 890
Info@adagio.de
Metro: S & U Potsdamer Platz U2 S1 S2 S25
KaDeWe
Time is a luxury nowadays,
so let us make time for you!
Founded in 1907, the KaDeWe is one of the
world’s major department stores. Its fine and
distinct feel for emerging trends, the selection
of products and services offered, have been
instrumental in shaping the KaDeWe image. For
a unique and individual shopping experience,
KaDeWe provides Personal Shoppers who
accompany, serve and expertly advise the
customers throughout a visit. Shoppers with a
permanent residence outside the EU have the
possibility of receiving a tax free cheque at each
cash desk and immediate cash back at the Global
Blue Counter on the 5th floor. Furthermore the
KaDeWe offers a professional shipping service,
takes care of packing the goods, which will be
sent simply and conveniently by DHL.
KaDeWe – Kaufhaus Des Westens
Tauentzienstraße 21-24, 10789 Berlin
Metro: U Wittenbergplatz U1 U2 U3
WHERE
TO GO
Berlin
IN