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![We tell the stories about
ll h i b
men in the business
men “in the business”
“We, as industrials, come from different backgrounds,
We, as industrials, come from different backgrounds,
where making does matter, not pretending to make by
doing promotion”
[Cesare Azzali, Industrial Union’s Chief Executive Officer, “Parma 2.0” ]](https://image.slidesharecdn.com/italoinvenice-100706071902-phpapp01/85/Italo-in-venice-2-320.jpg)
![What is digital media [compatibility mode]](https://cdn.slidesharecdn.com/ss_thumbnails/whatisdigitalmediacompatibilitymode-120331001427-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Italo in venice
- 1. The blog of enterprises networks associated to Italian Slovak Chamber of Commerce
- 2. We tell the stories about ll h i b men in the business men “in the business” “We, as industrials, come from different backgrounds, We, as industrials, come from different backgrounds, where making does matter, not pretending to make by doing promotion” [Cesare Azzali, Industrial Union’s Chief Executive Officer, “Parma 2.0” ]
- 3. Italian Slovak Chamber of Commerce ItalianSlovak Chamber of Commerce •It’s an international non governmental organization •It helps, sustains, protects the cooperation and the commercial, industrial, financial, and cultural relationships between Italy and Slovakia •It supports enterprises, actors, agencies during the internationalization and It supports enterprises, actors, agencies during the internationalization and promotion process •Active for eleven years in Bratislava city centre, it is devoted to the continuous •Active for eleven years in Bratislava city centre it is devoted to the continuous innovation of the Italian entrepreneurial system and to the continuous local economy development
- 4. MISSION Ensuring continuous assistance Clear facilitations Precise information Intense lobbying activity by Slovak institutions and associations KEY POINTS: Competitiveness, Research, Information technology, Management organization
- 5. 300 associated enterprises 300 associated enterprises The 95% are SMEs p g p Important strong brand presence Exposition of the community towards Slovak public opinion Heterogeneous profile of the companies both in the dimensions and in the businesses
- 6. community = enterprises network Community > italian slovak Community ‐> italian‐slovak Enterprises network companies associated to ISCC
- 7. It’s impossible to make innovation on your own any more The shape of Italian economy, mainly made up of small and medium enterprises, and, above all, the recent transformations of economy market created the conditions for a new point of all, the recent transformations of economy market created the conditions for a new point of view: in order to overcome their dimensional limits and to achieve a sufficient critical mass, typical of bigger companies, strategic alliances and partnerships are the requirements for g p g g maintaining a competitive advantage in the global market. The outcome in the entrepreneurial community target qualifies the collaborative development of know how, the diffusion of the innovation and the broadening of the international enterprises’ network, producing virtuous effect on the whole system’s competitiveness
- 8. System goals System goals Promoting the Italian style and the italian‐slovak community CSR, reinforcement the italian‐slovak community, dialogue with the business community, monitoring innovations
- 9. Network needs Emphasizing community consciousness Qualifying internationalization Promotion of italian‐slovak community’s CSR Reinforcing competitiveness of Chamber community Produce added value on territory
- 10. ISCC communication ecosystem WEB BLOG NEWSLETTER MAGAZINE EVENTS camitslovakia italoblog.it Weekly infoISCC Est B2C events the institutional the blog in italian the weekly articles the istituzionale communications language magazine italoblog.sk infoCCIS mens B2B events the blog in slovak the montlhy in depth language Online and offline instruments that unify different insights and t diff t i i ht d targets t
- 11. WEB: the ISCC s shop window WEB: theISCC’s shop window Web numbers: (last 6 months) End Users: 8.457 visits 33.715 page visualization 3,99 page/visit 02:57 min average time on site Pubblications: 52 news Slovakia 52 Sl ki 26 partnership offers 26 calls for tenders 20 news ISCC activities S i ii 10 partners’ activities
- 12. BLOG: il web 2.0 in italiano BLOG: il web2 0 in italiano italoblog.it numbers: End Users: E dU 15.747 page visualitazion (last 6 months) 9.242 video visualization 7.916 visits (last 6 months) 5.198 unique absolute visitators (last 6 months) 2.017 profile Flickr visits 00:02:21 average time on site (last 6 months) Pubblications: 189 Video realized 235 Articles pubblished 235 Articles pubblished 669 Photos pubblished
- 13. Italoblog is Italoblog is A ductile and dynamic platform, thought for the network of enterprises associated to the Italian‐Slovak Chamber of Commerce, for the Italian community in Slovakia and for , y being observatory of the italian way between competitive identity and labor culture identity and labor culture A meeting point for telling, in real time, enterprises, values A meeting point for telling in real time enterprises values and trends of the Italian community: a storytelling of the Made in Italy in all its views and shapes Made in Italy in all its views and shapes
- 14. italoblog.sk: the blog in slovak language italoblog sk: theblog in slovak language In Slovak web landscape, there is an empty space due to the lack of blogs and portals 2.0 d h l k f bl d l 20
- 15. NEWSLETTER the weekly memo NEWSLETTER the weeklymemo infoISCC weekly numbers: 2.891 contacts: 33 newsletter sent 100 cc news slovakia 100 cc news slovakia 200 cc bleg articles pubblished
- 16. Info ISCC: the printable monthly magazine Info ISCC: theprintable monthly magazine infoISCC monthy numbers: (since october 2009) 2.891 mail contacts 2.891 mail contacts 3986 leaf though version total visualizations 7 newsletter sent 7 newsletter sent 86 total pages
- 17. Info ISCC: the printable monthly magazine Info ISCC: theprintable monthly magazine
- 18. MAGAZINE: the quality communication MAGAZINE: the qualitycommunication Est numbers: 2.000 copies printed 500 copies sent 5407 leaf though version total visualizations 4 numbers per year 48 pages per number
- 19. focused and public EVENTS focused and publicEVENTS Events 2009 Events 2009 numbers : 18 social events 7 institutional activities 13 promotional activities 1 festival
- 20. Dolcevitaj: the festival Dolcevitaj: the festival Dolce Vitaj 2010 Dolce Vitaj 2010 numbers: 30 organized events g 4 main sponsors 8 media partners 4 Poprad local partners p p 2 Košice local partners 50 billboard hanged for 2 months 10.000 foreseen visitators
- 21. Dolcevitaj: the italian slovak community Dolcevitaj: theitalian‐slovak community moment Dolce Vitaj 2010 Dolce Vitaj 2010 numbers: 30 organized events organized events 4 main sponsors 8 media partners 4 Poprad local partners 2 Košice local partners š l l 50 billboard hanged for 2 months 10.000 foreseen visitators
- 22. The contexts to be communicated The contexts to be communicated Focus on: CSR Economy Territorial marketing New in ‐ company communication vehicles Internationalization SMEs Innovation Italian Way Web 2.0 News + captions for partners’ particular needs
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- 26. The tools Tht l Geolocation
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- 28. The tools Th t l B2B, B2C Events
- 29. The tools Th t l B2B and B2C events live broadcast
- 30. The tools Th t l Co‐marketing (strategic Partnership) g
- 31. The tools Th t l Storytelling events y g
- 32. The tools Tht l Photo Gallery y
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- 38. The tools Flickr li k
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- 41. Case study: y Tax&Legal Allert PRICEWATERHOUSECOOPERS
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