The document proposes a marketing campaign called the "Seven Deadly Sins Campaign" to increase awareness and adoption of blogging on the Directi website. It discusses targeting segments of internet users, establishing different types of blogging content, and potential monetization strategies such as blog sales, auctions, mergers and acquisitions, advertising, and hosting company blogs. The campaign aims to draw users to the website and express themselves through blogging on various topics.
Here is a quick overview of Twitter marketing and how it works. You will get a basic idea of the functionality of this digital platform and would get an idea of terms associated with it
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Here is a quick overview of Twitter marketing and how it works. You will get a basic idea of the functionality of this digital platform and would get an idea of terms associated with it
Iab edelman berland native advertising consumer research studySusan Borst
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right: The Consumer View," in order to understand how consumers perceive and feel about in-feed sponsored content. Do consumer attitudes differ by media vertical? Ultimately, the goal is to enable publishers, marketers, advertisers, and agencies to ensure that sponsored content meets consumer expectations and succeeds.
The research focuses on the news genre, specifically general news, business news and entertainment news..
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Presentation on Social Media landscape, strategy, and technology given to Mark Gaydos' High Tech Product Marketing and Management class at UC Berkeley Extension on 5.2.12
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Presentation on Social Media landscape, strategy, and technology given to Mark Gaydos' High Tech Product Marketing and Management class at UC Berkeley Extension on 5.2.12
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
EARNED MEDIA- Communication about a brand that is not managed by the marketer
1) Contents
What is earned media?
Why You Need to Focus on Earned Media ?
How to do earned media ?
Strategies
Guest blogging
SITE analysis
Pros and Cons of guest blogging
Relationship with bloggers
Benefits of earned media
Challenges faced by earned media
2) What is earned media(free media) ?
Earned media refers to publicity gained through promotional efforts other than advertising(paid media).
A Nielsen study in 2013 found that earned media (also described as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide.
Earned media are the viewers reviews that you have read in someone’s blog,
3) Why You Need to Focus on Earned Media ?
Earned media is the most trusted and credible form of content for a brand.
Earned media lasts.
Increase Your Exposure and Brand Awareness.
Know What Others Think of You
Get Quality Traffic.
4) How to do Guest blogging ?
Steps :
Determining your guest post domain: Firstly you need to identify your web domain’s niche topics.
Research. Need to search for popular blogs with relevance to your domain space.
Qualitative analysis. You need to determine the quality of the guest blogging sites.
Posting guest blogs.
Presented by: http://www.paridhiinfotech.com
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
How to use Social Media as tools to help you deliver your brand strategy and accomplish your marketing objectives with various Stakeholder Communities.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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Improving profitability for small businessBen Wann
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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Directi Business Case Study Presentation '09 Team Iridium - MDI Gurgaon
1. Directi Case Study Solution By: Team Iridium Institute: MDI, Gugaon Team Member: Charanjeet Singh Shruti Nishchal Venkat Siddarth
2. Increase awareness and adoption levels for blogging Online and Offline marketing initiatives and Business Development plan Monetization Strategies
3.
4. The Seven Deadly Sins Campaign We propose a campaign called the “Seven Deadly Sins Campaign”, which would form the thrust of our marketing initiatives for Directi The seven deadly sins campaign Establishing target segment for blogging Monetization Strategy IUAIDA
6. Growth Potential The total Active Internet Users are estimated to be 36 Mn and they would be our target demographic The Growth potential for this particular segment has been outlined below: Growth Potential Worldwide Active Blog Followers Indian Active Blog Followers Worldwide Active Blog Followers 77% of active Internet users read blogs worldwide Active Indian Blog Followers 27% of active Internet users read/check blogs in India Over 88% of users are in the 15-35 Age Group, who are inclined to Social Networking in India. Since, blogging is a form of Social Networking, these users can be converted to bloggers resulting in high growth potential
7. Blogging Segment Over 88% of users are in the 15-35 Age Group, who are inclined to Social Networking in India. Since, blogging is a form of Social Networking, these users can be converted to bloggers resulting in high growth potential Social Networking Demographics in India Source: HT Mint, December 16 th , 2008
9. Understanding Consumers: User Profiling User profiling is primarily a mechanism to assign several descriptive features to a user. These include the consumers’ shopping habits, lifestyles, motivations, preferences, demographics and psychographics User Profiling Current User Profiling Suggested User Profiling Current User Profiling Does not take into account the interests and habits of consumers which are not related to primary consumption of the product Suggested User Profiling We recommend a more robust user profiling model which considers the social activities, interactions, interests and habit forming behavior of the consumer which may not necessarily be related to the primary consumption of the product or service
10. Suggestive User Profiling Recreation Education Profession The graph above illustrates the registration to online communities by the target segment As depicted below, internet users can be classified into sub segments based on their interests through their online activities Source: India Online 2008, Juxt Consult
11. Strategic Alliances and Partners Techno Geeks Photography Movies Travel Enthusiasts Environmentalists Book Lovers Music Biking Enthusiasts
13. Interactivity: How consumers can interact with the blogging website The method of interaction determines the customer experience The machine interaction should be easy to use and understand The interpersonal interaction with other bloggers through the blog is extremely important and when there is a similar choice or ideology the bloggers connect and get hooked on Customer Experiential Value Perspective Model Source: The Acceptance of blogs using a customer experiential value perspective; C. J. Keng, H.Y. Ting Interpersonal Interaction Machine Interaction Similarity Aesthetics Playfulness Service Excellence CROI Attitude
14.
15. Alert: The Seven Deadly Sins Campaign We propose a campaign which seeks to make customers aware of the various topics on which they can blog about. For this we would use the seven deadly sins campaign The aim of the campaign would be to draw the users to “Express” what they “Feel” about various issues The Campaign Blogging Category Focus Blogging Type Focus This aspect of the campaign will look at making the users aware of the different ways in which they can blog/ share content. Eg., Videos, Blogs, Micro blogging etc This aspect would look to entice more and more people to start blogging by telling them about the various things they can blog about Media/ Channel focus The media/ channel focus would look to reach out to the target consumers via the campaign
16. Media/ Channel Focus: Blogging Category Focus The media/channel focus will essentially have a three pronged focus: Lean back, Lean Forward and Out and About OOH, Malls, Book/Music Stores, Theme parks Mobile Event, gym, disc/ pub, Clubs Newspapers/ magazine RSS Feed, Internet Blog, gaming, contests, Social networking TV, Radio Cinema, Movie on Demand, DVR IPTV, Interactive games Out and About Lean Forward Lean Back We would use a combination of lean back and out and about to alert the consumers about blogging as well as create a better brand visibility for Directi Media vehicles used for Viral campaign Media vehicles used for launch campaign Media vehicles used for both Viral and Launch Campaign
17. Increase awareness: Blogging Category Focus Initiative Explanation Blog Endorsements Choose a few famous personalities from various walks of life and request them to start blogs on our web site and use them as promoters of blogging. Coffee shops Use coffee shops to place posters and placards and to have small interviews for our blog. They can be given the status of our partners for any event we launch on our website Comic Strip Blogs Have comic strips made as a user generated content to support a cause Tie up with FMCG products There can be tie ups with companies to host their slogan writing competitions , or affirmation writing competitions or any other user generated content activity they wish to take up for their product Anonymous Blogging Invite people to blog on sensitive topics anonymously Blog Paper Choose the most popular blogs and print them out as a news paper(with advertisements) and circulate it in popular hangout joints
18. Increase awareness: Blogging Type Focus This aspect of the campaign will look at making the users aware of the different ways in which they can blog/ share content. Eg., Video Blogs, Micro blogging, etc Initiative Category blogging Blogging on specific categories which have a definite appeal in India (Bollywood,Cricket,Politics etc.) Explanation Blog debates Have a debate over a topic via the blog hence generating interest when people choose sides and their emotions are mirrored by others Blog commentaries Can invite avid bloggers to comment on a current event (can even be like live commentary in case of events like sports, elections etc.) and share their content Video and audio Blog competitions Have competitions to make videos or audio clips for promoting our blogging website and hosting them on websites like youtube. Story Blog Roles Pick up a story theme and invite people to start writing on the theme and the best addition would be added to the story and the story keeps moving on
28. Differentiation: Indianised Desi Initiative Indian Languages There are only 40,000 blogs in Indian languages even though there are 10 languages in india with over 30mn speakers Indian events Kavi sammelan , Indian book festivals , navratri on the internet Indian emoticons Hinglish Dictionary Indianised blogging categories Templates Explanation Have Indianized emoticons which mirror Indian emotions Have a hinglish dictionary which would help give a more Indianised feel Blog categories which have an Indian appeal Have Indian templates (Indian cities,temples,etc) which have a greater visual appeal amongst indians
41. 2 5 3 4 1 Introduce users to the Directi Blog Product via the traditional media campaign and pull them to the website 1 Viral marketing on the website for blogging category awareness 2 3 User profiling: To understand the habits and desires of the target segment and divide it into sub segments Feel.. Think.. Express.. BLOG!! Conduct on ground activities in tie ups with strategic partners 4 5 Generate user content for blogs Monetization