This slide describes how consumers can share more experience to give more values for product innovation. Their new taste of styles makes the products develop more and more.

2. HOW PEOPLE LIVE AND WORK NOWADAYS AWARENESS
Global brand platform and marketing campaign is now
inter-correlating people’s living and work.
People can’t live without work and we can’t also work
without living conveniently.
In business context of market-place leveraging, brand
communication strategies declaring and major-level
distribution partnerships gaining, the business creators
think a lot about how they keep running their business
thus make their everyday life keep smiling brightly in a
way they still have to concern about their mass
consumers’ needs.

3. GLOBAL PRODUCT INNOVATION
B R A N D I N G L O C A L L Y
- Grow
Manufacturing
Businesses
- Create Living
Wage Jobs
- Catalyze
Sustainable
Localized
Economies
B R A N D I N G G O -
G L O B A L L Y
- Grow Global
Businesses &
Enterprises
- Create Even Six-
Figure Salary
Jobs
- Raise Sustainable
Globalized
Economies

4. CREATING GLOBAL BRAND PLATFORM
Global brand platform is the platform which efforts to be on target
needs as a well-designed brand strategy behind it, such how you make
your business, product, service, event, campaign or project should be
positioned among your competitors, how you makes it better and more
effective.
The most important thing in creating global brand platform is to define
your business as the brand made its title, about how your brand looks
like. Write it in three main important things, some “catchy” things.
E.g.: To turn “the best kept secret in business” into far less of one,
Cognizant and Atmosphere Proximity invited the world to: 1) Keep
Challenging, with a global brand platform that helped 2) enable the
business services and technology provider, to leapfrog many of its
competitors into 3) true “Tier 1” territory.

5. RUNNING MARKETING CAMPAIGN
Marketing campaigns promote a product through different media,
including television, radio, print and online platforms. Campaigns don't
have to rely solely on advertising and can also include demonstrations,
word of mouth and other interactive techniques. Businesses operating
in highly competitive markets may initiate frequent marketing
campaigns and devote significant resources to generating brand
awareness and sales.
What communication channels are you going to use? Email? Direct
mail? Pay-per-click online advertising? Note that some communications
channels are going to be better suited to your target market than others.
Think about your target market's haunts and habits when you're
choosing channels to reach them.
Wing Money, a fin-tech brand that has successfully operated in the
Cambodian market for years. It enjoys such strong brand equity there
that colloquially people say ‘Wing me money’ in the same way they say
‘send me money’.

6. IDEAS OF MAKING
Researchers Who Bring
Knowledge to Boil Down
Product Concept Ideas Which Take
Products or Services Tracking to Launch

7. Planning:
• Wise Investing
• Budgeting
Decision
• Investing &
Cost Control
• Risk
Management
Team Building
Implementation:
• Product
Development
Team
• Project Team
• Managing
Project
• Creative Team
Building
NEW INNOVATION PRODUCTS / SERVICES

8. MAKE CONSUMERS’ SENSE OF CO-
CREATION (1)
Co-creator Who Brings A Blend of Ideas from Direct Consumers or Viewers

9. MAKE CONSUMERS’ SENSE OF CO-CREATION (2)
New Taste of Styles Which Most Youngsters Prefer to Go for

10. CO-DESIGN SOLUTIONS & CONTRIBUTE VALUE OF
SOLUTION
How Consumers Contribute:
• Questionnaire & Evaluation
• Direct Consumers’ Participation
How Brand Works:
• Even Break The Limit
• Even Cross The Border of Conventional Form

11. CONSUMER ENGAGEMENT (1)
How Brand Broaden Its Market:
• Review Product Sales
• Improve Existing Products
Who Involve:
• Marketers
• Sales Team

12. CONSUMER ENGAGEMENT (2)
What Makes It “Matters”:
• Product Branding
• Brand Positioning; How It Makes “Sticky” Memories and How It Makes
Distinguish From Others
What Makes It “Buzzes”:
• Emotional Connection
• Chance of Conversation
• Changing The Converter of Something Such Just Casual
• Tracing The Broaden Market Place

13. A LITTLE BUSINESS IDEAS IN CO-
CREATION
Most consumers have needs in spending their money wisely. It
might not be easier for great spender to even save their money
after buying something or using several services.
Most fin-tech nowadays are mostly just providing payment
services. How about to “re-save” it?
I try to bring ideas in co-creating the saving money after
spending. Let’s name it: “Auto-saved Percentage After Spent”.
The feature of payment service here is to automatically saving
several percent (%) of spending money to the bank saving
account with reloaded card . Consumer may choose one option
of the percent (%) of spending money, such 3%, 5% or 10%.

14. THANK YOU