This document discusses issues involved in marketing genetically modified (GM) food products in India. It begins with an introduction to GM foods and their benefits, but also notes challenges to their market acceptance. The author aims to identify key factors affecting GM food acceptance in India, problems with their marketing, and potential solutions. The document outlines the study's objectives and methodology, which included a literature review, surveys of 150 consumers and 16 GM food marketers using structured questionnaires, and data analysis software. The responses would help address the research questions around acceptance factors, marketing problems, and recommended measures to improve GM food marketing.
This document summarizes a study on consumer behavior regarding the purchase of new yogurts aimed at preschool-aged children. The study examines factors that influence consumer decisions and behaviors. It focuses on a Greek dairy company called Kri-Kri S.A. and conducted surveys of 98 consumers in Serres, Greece. The study aims to understand what motivates consumers to shop and how consumer behavior is influenced regarding the purchase of new yogurts for young children. The conclusions found that consumers purchase yogurts aimed at preschoolers that are prominently advertised and first introduced in the market.
This presentation is a summary of the project conducted in order to identify the viable market for restaurants delivering healthy meals online in Ireland.
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
This document contains a presentation by 6 students on ethics in food and public health safety in Bangladesh. It discusses the importance of ethics, challenges in maintaining ethics in food production and processing in Bangladesh, risks of unsafe food, and an analysis of government agencies and their efforts. Specifically, it notes that while some laws and agencies exist, most food in Bangladesh is unsafe for consumption due to corruption and adulteration at many stages of the food chain, posing major public health risks.
This new report reveals the findings from IGD’s ShopperVista research on the motivations and drivers for shoppers in adopting a more sustainable diet.
It includes information on:
•How shoppers approach both health and sustainability
•What drives their product choices in these areas
•How empowered they feel to make a difference
•What shoppers feel about choice editing
•Who shoppers think is responsible for making a difference
Business Research Methods - Consumer Empowerment - assignment 1Helmee Halim
This document provides an introduction and literature review on consumer awareness and knowledge influencing consumer behaviors among mobile phone users in secondary schools in Cyberjaya, Selangor, Malaysia. It discusses definitions of key concepts like consumer behavior and the importance of consumer awareness and knowledge. The background discusses how globalization and technology have increased information and challenges for consumers. Previous studies found relationships between consumer awareness/knowledge and behaviors, showing lack of awareness can lead consumers to make poor decisions or not assert their rights. The problem statement notes Malaysia's growing consumerism poses challenges that consumer awareness and education hope to address.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
This document discusses a study on the relationship between food packaging and consumer demographics. The study surveyed 60 consumers in Mysore, India about the importance of various packaging attributes. Statistical analysis found that income had a significant association with important packaging elements, with higher-income consumers caring more about features like variety of sizes. However, gender, age and education were not significantly related to perceptions of packaging importance. The findings suggest food companies should focus marketing strategies involving enhanced packaging on higher-income target segments.
This document summarizes a study on consumer behavior regarding the purchase of new yogurts aimed at preschool-aged children. The study examines factors that influence consumer decisions and behaviors. It focuses on a Greek dairy company called Kri-Kri S.A. and conducted surveys of 98 consumers in Serres, Greece. The study aims to understand what motivates consumers to shop and how consumer behavior is influenced regarding the purchase of new yogurts for young children. The conclusions found that consumers purchase yogurts aimed at preschoolers that are prominently advertised and first introduced in the market.
This presentation is a summary of the project conducted in order to identify the viable market for restaurants delivering healthy meals online in Ireland.
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
This document contains a presentation by 6 students on ethics in food and public health safety in Bangladesh. It discusses the importance of ethics, challenges in maintaining ethics in food production and processing in Bangladesh, risks of unsafe food, and an analysis of government agencies and their efforts. Specifically, it notes that while some laws and agencies exist, most food in Bangladesh is unsafe for consumption due to corruption and adulteration at many stages of the food chain, posing major public health risks.
This new report reveals the findings from IGD’s ShopperVista research on the motivations and drivers for shoppers in adopting a more sustainable diet.
It includes information on:
•How shoppers approach both health and sustainability
•What drives their product choices in these areas
•How empowered they feel to make a difference
•What shoppers feel about choice editing
•Who shoppers think is responsible for making a difference
Business Research Methods - Consumer Empowerment - assignment 1Helmee Halim
This document provides an introduction and literature review on consumer awareness and knowledge influencing consumer behaviors among mobile phone users in secondary schools in Cyberjaya, Selangor, Malaysia. It discusses definitions of key concepts like consumer behavior and the importance of consumer awareness and knowledge. The background discusses how globalization and technology have increased information and challenges for consumers. Previous studies found relationships between consumer awareness/knowledge and behaviors, showing lack of awareness can lead consumers to make poor decisions or not assert their rights. The problem statement notes Malaysia's growing consumerism poses challenges that consumer awareness and education hope to address.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
This document discusses a study on the relationship between food packaging and consumer demographics. The study surveyed 60 consumers in Mysore, India about the importance of various packaging attributes. Statistical analysis found that income had a significant association with important packaging elements, with higher-income consumers caring more about features like variety of sizes. However, gender, age and education were not significantly related to perceptions of packaging importance. The findings suggest food companies should focus marketing strategies involving enhanced packaging on higher-income target segments.
Functional foods law and regulations in VietnamVu Thi Thinh
1) The functional foods market in Vietnam is growing due to improvements in health quality and interest in personal care as the economy grows. Both domestic and foreign companies operate in this market.
2) Functional foods are regulated under food category by the Ministry of Health of Vietnam. Registration and importation process is simpler than for drugs but some testing may still be required.
3) Current regulations include the Law on Food Safety 2010 and decrees on functional foods production, trading, labeling, and advertising. Requirements include GMP certification, facility conditions, declarations of conformity, and product testing.
The document analyzes social media conversations around organic food from May 2013 to May 2015. It finds that the largest topics of discussion were the health benefits of organic food (35%) and posts about shopping for or eating organic food (15% and 14% respectively). Many users also expressed a desire to start eating organic (11%). While cost was a consideration for some, most felt health benefits were the primary reason for choosing organic over conventional foods. The demographic most discussing organic foods were females ages 35 and older.
Determinants of Contractual Choice and Relationship Sustainability in Organic...Premier Publishers
Supply chain stakeholders for local organic food face uncertainties. In the present study, the empirical relevance of relationship types, farmers contracting choice and several determining factors which potentially influence both choices of contract types and the relationship with sustainability was tested. The study draws the Williamson’s governance contractual structure of formal and non-formal relationship prevailing between chain actors to see what kind of contractual relationship is prevalent in the chain drawing on transaction cost theory. Data were captured by conducting a survey of 155 respondents (127 farmers, 11 processors and 17 retailers) belonging to Karnataka state in India. The analysis was both quantitative and qualitative and used binary choice models and Structural Equation Modelling (SEM) to analyse the key determinants. The analysis revealed that informal relationships were prevalent in the market. Market, sector and enterprise specific characteristics were found to influence the choice of the contract while dyadic, firm level factors influence relationship sustainability in the organic fruits and vegetable supply chains. Results have implications for agribusiness management and policy makers in relation to organic agribusiness development in the study area.
This document discusses consumer empowerment. It lists the rights of consumers, including the right to choose, safety, be informed, voice concerns, and redress. Consumer choices are driven by prices as demand decreases with increasing prices. Consumer disempowerment can stem from imperfect knowledge, inertia, and impotence. Technology and enabling policies from government and legislation can enhance consumer empowerment by providing more relevant information and protecting consumer data and rights. However, traditional approaches focusing on rights and education have had limited effects, as consumer behavior is also driven by inertia and flawed assumptions.
Báo cáo Think Consumer Health - Google Webinar 2021SEONGON
This document discusses emerging trends in the consumer health sector in Vietnam. It notes that searches for health-related topics have increased significantly in recent years. During the COVID-19 pandemic, Vietnamese consumers went beyond standard precautions and increased searches and purchases of products for health and wellness improvement. Looking to 2021, health remains a top concern and priority for consumers. The document outlines trends in prevention and wellness, the empowered health consumer using digital tools, and the movement from online to offline engagement. It provides insights and implications for brands to diversify product portfolios, position as trusted advisors, leverage key ingredients, and meet consumers where they are online and on mobile.
This document summarizes research conducted on Kellogg's declining cereal sales. A survey of 83 participants found that consumers primarily eat breakfast at home and look for nutrition, natural ingredients, and taste in cereal choices. Key findings showed that Kellogg's cereals were viewed as less healthy than competitors. To increase sales, the researchers recommend Kellogg's create portable, healthier cereal options that appeal to young educated millennial moms. Limitations included a disproportionate male-female sample and some outdated secondary sources. Overall, consumers will purchase cereal more if healthier options are available.
Dissertation study into the marketing of organic clothing and consumer buyin...WritingHubUK
This research emphasizes the marketing of organic clothing and consumer buying behavior, taking the case of Monsoon Accessorize. The importance and popularity of organic clothing in modern world of consumerism is described in detail in this research. The research identified the marketing techniques adopted in the Monsoon Accessorize as part of their development plan. The research also focused on the buying behavior of customers while purchasing organic clothes.
Factors Affecting Purchase Intention of Electronic House wares in Indonesia inventionjournals
Consumer attitude has been identified as main factor used by customer when they need to evaluate a product and determine its value to bring out purchase intention. Aiming for same goal, this study aims to determine the factors that influence consumer purchase intentions in Indonesia especially for electronics housewares. This study investigated the respondents in one household electronics retailer in Indonesia, distributing questionnaires and involving 300 respondents, and finally checked the result using Structural Equation Modeling (SEM) method. There are two frameworks studied, the first one is about influence of demographics (age, gender, marital status, education level, and income level) towards purchase intention while the second studied the effect of brand image, the country of origin of products, product attributes, subjective norm, perceived behavioral control, attitude and atmosphere of the shop to purchase intention. The results of this study indicate that the demographics have an impact on purchase intentions for age and income levels indicator. While the second research models found that all variables in this study have an influence on consumer purchase intentions for household electronic equipment in Indonesia.
Consumer Health Information & Telehealth andreakyer
Week 7 presentation on Consumer Healthcare Informatics and Telehealth for INFO648 - Biomedical Informatics, iSchool Drexel University, Professor Michelle Rogers, PhD, Fall 2009
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
This document summarizes research conducted in Bandung and Bogor, Indonesia from March to April 2012 on whether producers and consumers care about organic certification labels. The research found that most producers (92%) were not aware of or did not care about Indonesia's "Organic Indonesia" certification label due to the high costs and complicated procedures required. However, export-oriented farmers saw certification as important. Most consumers (56%) were also unaware of or did not care about the label, though some (36%) knew about and cared about it. Factors influencing producer and consumer views on certification included price, health beliefs, and perception of organic products. Challenges to certification included high costs and a lack of market certainty or price incentives for
Protinex Market Opportunity Analysis by Arindam Kumar DasArindamDas177
Protinex is analyzing its market segmentation, targeting, positioning and branding strategies. It segments its market geographically into tier 1 and tier 2 cities. Demographically it segments by age, gender, education and occupation. Psychographically it segments by social class, lifestyle, personality, attitude and priorities. Behaviorally it segments by benefits, loyalty, usage patterns and readiness. Protinex should target people with protein deficiencies, fitness enthusiasts, those with weight or health issues, and diet conscious individuals. It positions itself as an everyday nutrition brand available widely in retail versus a doctor-prescribed brand.
This study investigated university students' perceptions of functional foods. A survey of 248 students found that 31% had heard of functional foods prior. While most believed in potential health benefits, the fact that a food is functional was not very important when deciding what to purchase, with taste, price and healthiness being more important factors. The purchase of functional foods was associated with believing in their health benefits and confidence in their safety, though they were not a major purchase consideration overall.
study of various factor which affects the behavior of consumer purchase regarding the smartphones and which factors are the most crucial and gives idea to smartphone manufacturer as on to which factor give due diligence to satisfy the customers need.
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
This document summarizes a research study that examined factors influencing consumer satisfaction with online apparel shopping. The study analyzed survey responses from students and community members to understand how variables like experience, interest, perceived usefulness, attitude, importance of touch, and convenience influence e-satisfaction. The regression analysis found that experience and shopping innovation had the strongest effect on e-satisfaction, while the other variables were also significant. The results indicate that positive predispositions toward online shopping can increase satisfaction, and familiarity with online shopping may reduce perceived risk and increase satisfaction.
Personalized nutrition from DNA - Use your diet to protect you from chronic d...Omar Fogliadini
Eating well made simple
MANAGE YOUR WEIGHT - WITHOUT WORRYING ABOUT CALORIES.
Lose weight
Eat healthier
Boost immunity
Balance hormones
Get allergy control
Relieve indigestion
EATING WELL MADE SIMPLE
Translate your test results into a personalized nutrition plan
Learn what supplements your body really needs
Quit the numbers game. Stop counting calories
MANAGE STRESS AND SLEEP
Use your diet as first defense against chronic conditions
Use food to manage stress and sleep
Identify foods that stress your body
THE SMART WAY TO TAKE CHARGE OF YOUR HEALTH
Get so many insights from your DNA that no doctor could ever tell you
Hear what your body has to say and live better - by your own rules
A healthy lifestyle is especially hard to do alone. Now you've a Personal Health Coach that customizes your advice before you slip from being healthy into the early stage of an illness.
This presentation was given at the conference- Two day International Conference on Multidisciplinary Research “A tool for Socio-Economic Development” in Mumbai University
Production improvement function and equity capital of firms in the nigerian m...Alexander Decker
This document summarizes a study that investigated the impact of production improvement functions on the equity capital of manufacturing firms in Nigeria. The study surveyed 62 manufacturing firms listed on the Nigerian stock exchange. It found that production planning and control have a significant positive impact on enhancing equity capital, while production scheduling alone has an insignificant influence. This implies that effectively implementing production improvement functions, including aspects like planning and control, can help boost productivity and the equity capital of manufacturing firms in Nigeria. The study recommends that Nigerian manufacturers operationalize production improvement strategies to restore the industry and support economic development.
Performance indicators for wastewater reuse systems in gaza governoratesAlexander Decker
This document summarizes a study on developing performance indicators for wastewater reuse systems in Gaza governorates. The study aimed to assess the impact of wastewater and greywater projects on the environment, labor costs, and consumers from technical, socio-economic and environmental perspectives. A field survey was conducted involving questionnaires distributed to 30 farmers. Data analysis found that most farmers were willing to use treated wastewater if properly educated on social, economic and environmental issues regarding reclaimed water reuse.
Functional foods law and regulations in VietnamVu Thi Thinh
1) The functional foods market in Vietnam is growing due to improvements in health quality and interest in personal care as the economy grows. Both domestic and foreign companies operate in this market.
2) Functional foods are regulated under food category by the Ministry of Health of Vietnam. Registration and importation process is simpler than for drugs but some testing may still be required.
3) Current regulations include the Law on Food Safety 2010 and decrees on functional foods production, trading, labeling, and advertising. Requirements include GMP certification, facility conditions, declarations of conformity, and product testing.
The document analyzes social media conversations around organic food from May 2013 to May 2015. It finds that the largest topics of discussion were the health benefits of organic food (35%) and posts about shopping for or eating organic food (15% and 14% respectively). Many users also expressed a desire to start eating organic (11%). While cost was a consideration for some, most felt health benefits were the primary reason for choosing organic over conventional foods. The demographic most discussing organic foods were females ages 35 and older.
Determinants of Contractual Choice and Relationship Sustainability in Organic...Premier Publishers
Supply chain stakeholders for local organic food face uncertainties. In the present study, the empirical relevance of relationship types, farmers contracting choice and several determining factors which potentially influence both choices of contract types and the relationship with sustainability was tested. The study draws the Williamson’s governance contractual structure of formal and non-formal relationship prevailing between chain actors to see what kind of contractual relationship is prevalent in the chain drawing on transaction cost theory. Data were captured by conducting a survey of 155 respondents (127 farmers, 11 processors and 17 retailers) belonging to Karnataka state in India. The analysis was both quantitative and qualitative and used binary choice models and Structural Equation Modelling (SEM) to analyse the key determinants. The analysis revealed that informal relationships were prevalent in the market. Market, sector and enterprise specific characteristics were found to influence the choice of the contract while dyadic, firm level factors influence relationship sustainability in the organic fruits and vegetable supply chains. Results have implications for agribusiness management and policy makers in relation to organic agribusiness development in the study area.
This document discusses consumer empowerment. It lists the rights of consumers, including the right to choose, safety, be informed, voice concerns, and redress. Consumer choices are driven by prices as demand decreases with increasing prices. Consumer disempowerment can stem from imperfect knowledge, inertia, and impotence. Technology and enabling policies from government and legislation can enhance consumer empowerment by providing more relevant information and protecting consumer data and rights. However, traditional approaches focusing on rights and education have had limited effects, as consumer behavior is also driven by inertia and flawed assumptions.
Báo cáo Think Consumer Health - Google Webinar 2021SEONGON
This document discusses emerging trends in the consumer health sector in Vietnam. It notes that searches for health-related topics have increased significantly in recent years. During the COVID-19 pandemic, Vietnamese consumers went beyond standard precautions and increased searches and purchases of products for health and wellness improvement. Looking to 2021, health remains a top concern and priority for consumers. The document outlines trends in prevention and wellness, the empowered health consumer using digital tools, and the movement from online to offline engagement. It provides insights and implications for brands to diversify product portfolios, position as trusted advisors, leverage key ingredients, and meet consumers where they are online and on mobile.
This document summarizes research conducted on Kellogg's declining cereal sales. A survey of 83 participants found that consumers primarily eat breakfast at home and look for nutrition, natural ingredients, and taste in cereal choices. Key findings showed that Kellogg's cereals were viewed as less healthy than competitors. To increase sales, the researchers recommend Kellogg's create portable, healthier cereal options that appeal to young educated millennial moms. Limitations included a disproportionate male-female sample and some outdated secondary sources. Overall, consumers will purchase cereal more if healthier options are available.
Dissertation study into the marketing of organic clothing and consumer buyin...WritingHubUK
This research emphasizes the marketing of organic clothing and consumer buying behavior, taking the case of Monsoon Accessorize. The importance and popularity of organic clothing in modern world of consumerism is described in detail in this research. The research identified the marketing techniques adopted in the Monsoon Accessorize as part of their development plan. The research also focused on the buying behavior of customers while purchasing organic clothes.
Factors Affecting Purchase Intention of Electronic House wares in Indonesia inventionjournals
Consumer attitude has been identified as main factor used by customer when they need to evaluate a product and determine its value to bring out purchase intention. Aiming for same goal, this study aims to determine the factors that influence consumer purchase intentions in Indonesia especially for electronics housewares. This study investigated the respondents in one household electronics retailer in Indonesia, distributing questionnaires and involving 300 respondents, and finally checked the result using Structural Equation Modeling (SEM) method. There are two frameworks studied, the first one is about influence of demographics (age, gender, marital status, education level, and income level) towards purchase intention while the second studied the effect of brand image, the country of origin of products, product attributes, subjective norm, perceived behavioral control, attitude and atmosphere of the shop to purchase intention. The results of this study indicate that the demographics have an impact on purchase intentions for age and income levels indicator. While the second research models found that all variables in this study have an influence on consumer purchase intentions for household electronic equipment in Indonesia.
Consumer Health Information & Telehealth andreakyer
Week 7 presentation on Consumer Healthcare Informatics and Telehealth for INFO648 - Biomedical Informatics, iSchool Drexel University, Professor Michelle Rogers, PhD, Fall 2009
1) The document examines how cultural factors like individualism-collectivism and power distance influence adolescents' role in family purchase decisions of computers in Portugal.
2) It analyzes data from surveys of 726 mothers and 726 adolescents about the adolescent's influence on buying a family computer.
3) Results found socio-oriented communication, television influence, and family income predict computer purchases, and perceptions between mothers and adolescents were generally similar, though some differences also emerged.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
This document summarizes research conducted in Bandung and Bogor, Indonesia from March to April 2012 on whether producers and consumers care about organic certification labels. The research found that most producers (92%) were not aware of or did not care about Indonesia's "Organic Indonesia" certification label due to the high costs and complicated procedures required. However, export-oriented farmers saw certification as important. Most consumers (56%) were also unaware of or did not care about the label, though some (36%) knew about and cared about it. Factors influencing producer and consumer views on certification included price, health beliefs, and perception of organic products. Challenges to certification included high costs and a lack of market certainty or price incentives for
Protinex Market Opportunity Analysis by Arindam Kumar DasArindamDas177
Protinex is analyzing its market segmentation, targeting, positioning and branding strategies. It segments its market geographically into tier 1 and tier 2 cities. Demographically it segments by age, gender, education and occupation. Psychographically it segments by social class, lifestyle, personality, attitude and priorities. Behaviorally it segments by benefits, loyalty, usage patterns and readiness. Protinex should target people with protein deficiencies, fitness enthusiasts, those with weight or health issues, and diet conscious individuals. It positions itself as an everyday nutrition brand available widely in retail versus a doctor-prescribed brand.
This study investigated university students' perceptions of functional foods. A survey of 248 students found that 31% had heard of functional foods prior. While most believed in potential health benefits, the fact that a food is functional was not very important when deciding what to purchase, with taste, price and healthiness being more important factors. The purchase of functional foods was associated with believing in their health benefits and confidence in their safety, though they were not a major purchase consideration overall.
study of various factor which affects the behavior of consumer purchase regarding the smartphones and which factors are the most crucial and gives idea to smartphone manufacturer as on to which factor give due diligence to satisfy the customers need.
(9) a study on consumer buying behaviour ppt ah authorsHariharanAmutha1
This document summarizes a study on consumer buying behavior towards online shopping in Dindigul district, India. It includes the following key points:
- The study explores consumer motivations and preferences for online shopping using a sample of 1,000 respondents.
- Hypotheses test factors like awareness, gender, age, education that influence online shopping behavior and motivations such as price, quality, discounts.
- The methodology involves primary survey data collected through interviews and secondary data from previous studies, articles and the internet.
- Preliminary findings from the percentage analysis show respondents' gender, age, products purchased online and factors influencing purchases.
This document summarizes a research study that examined factors influencing consumer satisfaction with online apparel shopping. The study analyzed survey responses from students and community members to understand how variables like experience, interest, perceived usefulness, attitude, importance of touch, and convenience influence e-satisfaction. The regression analysis found that experience and shopping innovation had the strongest effect on e-satisfaction, while the other variables were also significant. The results indicate that positive predispositions toward online shopping can increase satisfaction, and familiarity with online shopping may reduce perceived risk and increase satisfaction.
Personalized nutrition from DNA - Use your diet to protect you from chronic d...Omar Fogliadini
Eating well made simple
MANAGE YOUR WEIGHT - WITHOUT WORRYING ABOUT CALORIES.
Lose weight
Eat healthier
Boost immunity
Balance hormones
Get allergy control
Relieve indigestion
EATING WELL MADE SIMPLE
Translate your test results into a personalized nutrition plan
Learn what supplements your body really needs
Quit the numbers game. Stop counting calories
MANAGE STRESS AND SLEEP
Use your diet as first defense against chronic conditions
Use food to manage stress and sleep
Identify foods that stress your body
THE SMART WAY TO TAKE CHARGE OF YOUR HEALTH
Get so many insights from your DNA that no doctor could ever tell you
Hear what your body has to say and live better - by your own rules
A healthy lifestyle is especially hard to do alone. Now you've a Personal Health Coach that customizes your advice before you slip from being healthy into the early stage of an illness.
This presentation was given at the conference- Two day International Conference on Multidisciplinary Research “A tool for Socio-Economic Development” in Mumbai University
Production improvement function and equity capital of firms in the nigerian m...Alexander Decker
This document summarizes a study that investigated the impact of production improvement functions on the equity capital of manufacturing firms in Nigeria. The study surveyed 62 manufacturing firms listed on the Nigerian stock exchange. It found that production planning and control have a significant positive impact on enhancing equity capital, while production scheduling alone has an insignificant influence. This implies that effectively implementing production improvement functions, including aspects like planning and control, can help boost productivity and the equity capital of manufacturing firms in Nigeria. The study recommends that Nigerian manufacturers operationalize production improvement strategies to restore the industry and support economic development.
Performance indicators for wastewater reuse systems in gaza governoratesAlexander Decker
This document summarizes a study on developing performance indicators for wastewater reuse systems in Gaza governorates. The study aimed to assess the impact of wastewater and greywater projects on the environment, labor costs, and consumers from technical, socio-economic and environmental perspectives. A field survey was conducted involving questionnaires distributed to 30 farmers. Data analysis found that most farmers were willing to use treated wastewater if properly educated on social, economic and environmental issues regarding reclaimed water reuse.
Nursesí practices and perception of delirium in the intensive care units of ...Alexander Decker
This document summarizes a study that assessed critical care nurses' practices and perceptions of delirium among critically ill patients in Egyptian intensive care units. The study found that nurses ranked delirium assessment as their fourth priority and that more than half of nurses never assessed for delirium in patients. All nurses reported never receiving training on assessing or managing delirium. While delirium is common in ICU patients and associated with poor outcomes, the study results indicate that it remains under-recognized and under-assessed among ICU patients in Egypt due to lack of protocols, tools, and education for nurses. The study highlights the need to incorporate delirium assessment and management into nursing education and daily ICU care to improve outcomes for critically ill patients.
Gandhi nació en la India en 1869 y se convirtió en un líder espiritual y político que luchó por la independencia de la India del Imperio Británico a través de la no violencia y la desobediencia civil. Utilizó tácticas como huelgas de hambre y la Marcha de la Sal para presionar a los británicos. Finalmente logró la independencia de la India en 1947, pero fue asesinado por un extremista hindú en 1948.
Observable effects of developing mathematical skills of students through team...Alexander Decker
This study investigated the effects of using team-based learning versus laboratory learning approaches to teach mathematics to students. Sixty students were divided into two groups, with one group taught using team-based learning and the other using the laboratory approach. Both groups were given tests after the instruction. Statistical analysis found a significant difference in performance between the two groups, with the team-based learning group scoring higher. The study concludes team-based learning is more effective for developing students' mathematical skills than the laboratory approach.
The document discusses consumer preferences and factors that influence food purchasing decisions. It begins by introducing the topic of consumerism and competition in the food industry. It then reviews several key concepts related to preferences and decision-making from various social science perspectives. The literature review covers previous research on topics like nutrition labeling, health awareness, attributes that influence fast food choices, and how the choice set configuration can impact preferences. The methodology section outlines the descriptive research design, sampling approach, data collection sources, sample size, and analysis plan for the study. Graphs of preliminary results show most respondents are the main grocery shoppers, consider health when choosing foods, and find nutrition information and labeling important. Overall nutrients like carbohydrates and proteins rated as
The document provides an overview of 3 studies related to consumer acceptance of functional and nutritional foods. The first study examines socio-demographic, cognitive, and attitudinal determinants of consumer acceptance of functional foods. The second study looks at older consumers' perceptions of conventional and functional yogurts using the repertory grid method. The third study also examines socio-demographic, cognitive, and attitudinal factors influencing consumer acceptance of functional foods. Key findings from the studies include the role of age, gender, education level, health status of family members, knowledge, beliefs, and attitudes in determining consumers' acceptance of these foods. The document outlines the background and objectives of each study.
This document summarizes a study on the use of food label information by urban consumers in India. The study involved surveys and focus groups with over 1800 consumers in New Delhi and Hyderabad. The key findings were:
1) While nearly all participants were educated, the majority only checked dates on food labels and did not read nutrition information, which most found difficult to understand.
2) Taste, quality and convenience were the primary reasons for purchasing packaged foods.
3) Around 45% purchased packaged foods weekly, and 20% daily, but nutrition information on labels was rarely consulted due to lack of nutrition knowledge.
4) Focus groups suggested educational activities may help consumers better understand and use nutrition labels to support healthy choices
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
article 1 July -2017 A conceptual study on geen marketing towars organic prod...Educational
Research Paper
Impact Factor: 4. 695
Peer Reviewed & Indexed Journal
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
International Journal of Management and Social Science Research Review, Vol-1, Issue – 37, July -2017 Page 112
A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS
Uma K
Mediating Effects of Intention On The Factors Affecting Organic Food Products...CSCJournals
This study aimed to measure the effect of intention as a mediator in the relationship between internal factors and external factors on consumption. The factors were a) internal factors: knowledge, awareness, health consciousness, product attributes, environmental concern, and b) external factors: subjective norms, perceived behaviour control, and media and advertisement. From the review of literature, there were limited studies done on the mediating effect of intention on the relationship between (internal factor and external factors) and organic food product consumption among CGY in Malaysia. A total of 410 respondents completed the online questionnaires that evaluated the factors. Structural Equation Modelling was used as the main practical approach for data analysis. The results showed that intention was a full or a complete mediator between the six exogenous constructs; knowledge, health consciousness, product attributes, environmental concern, perceived behaviour, and media and advertisement, while it only acted as a partial mediator between subjective norm and consumption. However, the intention was not a full or a complete mediator between awareness and consumption. Eventually, the implications for theory improvement and practices were discussed.
The document analyzes market trends in the food industry. It identifies several key demographic, technological, social, and regulatory factors influencing the industry. Demographic changes like population aging and smaller households are increasing demand for convenience foods and ethnic options. New technologies like biotechnology, nanotechnology, and ICT are enhancing food safety, quality, and marketing. Societal changes like more working women are boosting food consumption outside the home. Regulatory policies aim to protect consumers but also impact business operations and strategies. The food industry must understand evolving consumer needs to adapt marketing and meet changing demands.
This document analyzes factors affecting consumers' willingness to pay for health and wellness food products in India. It finds that 44% of consumers are willing to pay an average of 9% more for these products. Key demographic factors influencing willingness to pay include income and education levels. The main psychological factor is health consciousness. Consumers prioritize product quality, taste, packaging, and convenience over price and marketing influences when purchasing health foods.
The document discusses a study on the impact of packaging information on consumer learning for food products in Punjab, India. The study found that literacy rates in Punjab have increased packaging information has a significant effect on consumer learning, especially for nutritional information, expiration dates, and preparation instructions. The researchers concluded that packaging information influences consumer perceptions and purchasing behaviors related to food products.
Organic food industry is trending with blooming profits and market revenues. Many reasons have emerged for this growth in the industry: health conscious consumers, more awareness due to globalization, increased access to newer products and health variants of conventional food, environment protection and animal welfare concerns, and ethical motives. The practice of companies targeting the ‘ecological consumers’ who can
pay a premium for organic food is more than what it was five years ago. The increase in eco-friendly people along with the shift from a ‘producer-oriented market’ to a ‘consumer-oriented market’ is signalling an increase in the demand of organic food. Extant research has shown varied results in terms of health
consciousness, food safety concerns, gender differences, and ecological awareness. However, there are limitations and gaps in them like small sample size, rural and suburban difference, varied age differences, and vague assumptions to list a few.
In the current research, these gaps are fulfilled by testing a sample of over 4000 participants on the effects of subjective-norms, moral-norms, gender difference, and attitude on intentions to purchase organic tomatoes. The findings suggested that people tend to act based on their subjective-norms more than their moral-norms. In short, people would intend to buy more organic food if they see others (whom they value) buy it. Another interesting finding of this study highlighted the close difference between men and women for intention to purchase organic tomatoes. Even though women had a higher result to buy organic food, men were not far behind. Lastly, attitude of the population was tested. As many researchers have previously noted, the attitude has a large effect on intention behaviour. Companies that are looking to capture the ecological
consumers should look out to these findings and plan their marketing activities opportunistically to increase their revenues and profits.
- The document analyzes consumer preferences towards non-vegetarian fast food outlets in Ahmedabad, India. It conducted surveys of 250 respondents in the city.
- 19% of respondents reported not having a preference for non-vegetarian fast food outlets. The study aimed to identify underlying factors influencing customers' selection of restaurants and their satisfaction levels.
- Statistical analyses found significant relationships between preferences and factors like age, religion, occupation, enjoying a combination of foods, and perceptions of non-vegetarian food.
This document provides a campaign plan book for Cultured Love, a specialty food company based in Grand Rapids, MI that produces various flavored sauerkrauts. It includes research conducted, target audience analysis, messaging, objectives, tactics, budget, timeline and evaluation plans for a promotional campaign.
Key findings from secondary research showed growing consumer awareness of and interest in specialty/functional foods and using food as medicine. Primary research through a focus group and survey of the target audience found that sampling the product, the company story and supporting local businesses would influence purchases, and over 50% said Facebook recommendations affect buying decisions. The campaign will target women ages 25-45 interested in healthy eating via social media like Facebook.
Differences in Perceptions Between Muslim andNon-Muslim Consumers in purchasi...AJHSSR Journal
ABSTRACT: The high demand for halal food provides opportunities for halal food producers, especially in
Indonesia, to expand their market both domestically and abroad. Several studies reveal that halal is no longer
defined as a religious obligation but is already considered the standard of choice for both Muslims and NonMuslims around the world, so there is great potential to reach Non-Muslim consumers as a new market for halal
food. This study aims to determine the differences in perceptions between Muslim and Non-Muslim consumers
regarding the intention to purchase food with the halal logo in Indonesia. The analysis used in this study is
Discriminant Analysis using SPSS 22 software to analyze differences in perception factors between Muslim and
Non-Muslim consumers related to the variables of attitude, subjective norm, and perceived behavioral control.
The results showed significant differences between attitudes, subjective norms, and perceived behavioral control
of Muslimand Non-Muslim consumers towards the intention to purchase food with the halal logo. This research
is expected to be used as a reference in decision-making strategies, especially for business people and regulators
to continue to be able to develop the halal industry.
KEYWORDS:Attitude, Subjective Norm, Perceived Behavioral Control, PurchaseIntention, Halal Food
JEL Classification: M19, M30, M31
This document discusses the importance of requiring labeling of genetically modified foods in the United States. It argues that labeling GM foods would help reduce health risks to consumers by informing them about the potential dangers of GM ingredients. While 90% of Americans support labeling, the US government has resisted calls for mandatory labels. Requiring labels would allow consumers to make informed choices to avoid health issues linked to GM foods like kidney damage and immune system problems. Labeling is necessary to promote food safety and protect consumers from the health hazards of engineered foods.
The Concept of Precision Nutrition and Product Technology R&D Innovation ——Zh...Simba Events
The Concept of Precision Nutrition and Product Technology R&D Innovation
——Zhang Xuguang, Director Science and Technology Center, BY-HEALTH CO., LIMITED
The document discusses understanding factors that influence organic food purchases in China. It summarizes previous research that identified beliefs like organic food being healthier, environmentally friendly, and safer. It aims to obtain a deeper understanding by confirming additional beliefs in China, specifically that organic food is seen as a luxury, upscale, or subject to marketing hype. It also examines how subjective norms, identity expressiveness, trust, and income impact purchase intention and behavior. Findings could provide insights for marketing organic food in China.
Consumer behavior towards Organic food | a study of Bangladesh MarketNishat Sanjida
Basically to know the reason of decrement in sales for organic food products in Bangladesh and To recommend necessary strategies that can be implemented to positively affect a consumer’s buying behavior towards organic food.
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector. “Ready-to-eat food is food offered or exposed for sale without additional cooking or preparation, which is packed on the premises where sold and is ready for consumption” The paper aimed to examine the “Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi”.RTE will grow around 22% during 2014-19
This document summarizes the results of a survey regarding Romanian consumers' knowledge of food labeling. The survey of 200 consumers found that most understand key elements of labels like ingredients (73%) and allergens (84%), but only 36% understand nutritional information. While 75% felt informed, many had difficulties understanding some labeling terms. The study highlights the need to better educate consumers about labels and nutrition to improve understanding of this important information.
Similar to Issue involved in marketing of gm food products in india (20)
Abnormalities of hormones and inflammatory cytokines in women affected with p...Alexander Decker
Women with polycystic ovary syndrome (PCOS) have elevated levels of hormones like luteinizing hormone and testosterone, as well as higher levels of insulin and insulin resistance compared to healthy women. They also have increased levels of inflammatory markers like C-reactive protein, interleukin-6, and leptin. This study found these abnormalities in the hormones and inflammatory cytokines of women with PCOS ages 23-40, indicating that hormone imbalances associated with insulin resistance and elevated inflammatory markers may worsen infertility in women with PCOS.
A usability evaluation framework for b2 c e commerce websitesAlexander Decker
This document presents a framework for evaluating the usability of B2C e-commerce websites. It involves user testing methods like usability testing and interviews to identify usability problems in areas like navigation, design, purchasing processes, and customer service. The framework specifies goals for the evaluation, determines which website aspects to evaluate, and identifies target users. It then describes collecting data through user testing and analyzing the results to identify usability problems and suggest improvements.
A universal model for managing the marketing executives in nigerian banksAlexander Decker
This document discusses a study that aimed to synthesize motivation theories into a universal model for managing marketing executives in Nigerian banks. The study was guided by Maslow and McGregor's theories. A sample of 303 marketing executives was used. The results showed that managers will be most effective at motivating marketing executives if they consider individual needs and create challenging but attainable goals. The emerged model suggests managers should provide job satisfaction by tailoring assignments to abilities and monitoring performance with feedback. This addresses confusion faced by Nigerian bank managers in determining effective motivation strategies.
A unique common fixed point theorems in generalized dAlexander Decker
This document presents definitions and properties related to generalized D*-metric spaces and establishes some common fixed point theorems for contractive type mappings in these spaces. It begins by introducing D*-metric spaces and generalized D*-metric spaces, defines concepts like convergence and Cauchy sequences. It presents lemmas showing the uniqueness of limits in these spaces and the equivalence of different definitions of convergence. The goal of the paper is then stated as obtaining a unique common fixed point theorem for generalized D*-metric spaces.
A trends of salmonella and antibiotic resistanceAlexander Decker
This document provides a review of trends in Salmonella and antibiotic resistance. It begins with an introduction to Salmonella as a facultative anaerobe that causes nontyphoidal salmonellosis. The emergence of antimicrobial-resistant Salmonella is then discussed. The document proceeds to cover the historical perspective and classification of Salmonella, definitions of antimicrobials and antibiotic resistance, and mechanisms of antibiotic resistance in Salmonella including modification or destruction of antimicrobial agents, efflux pumps, modification of antibiotic targets, and decreased membrane permeability. Specific resistance mechanisms are discussed for several classes of antimicrobials.
A transformational generative approach towards understanding al-istifhamAlexander Decker
This document discusses a transformational-generative approach to understanding Al-Istifham, which refers to interrogative sentences in Arabic. It begins with an introduction to the origin and development of Arabic grammar. The paper then explains the theoretical framework of transformational-generative grammar that is used. Basic linguistic concepts and terms related to Arabic grammar are defined. The document analyzes how interrogative sentences in Arabic can be derived and transformed via tools from transformational-generative grammar, categorizing Al-Istifham into linguistic and literary questions.
A time series analysis of the determinants of savings in namibiaAlexander Decker
This document summarizes a study on the determinants of savings in Namibia from 1991 to 2012. It reviews previous literature on savings determinants in developing countries. The study uses time series analysis including unit root tests, cointegration, and error correction models to analyze the relationship between savings and variables like income, inflation, population growth, deposit rates, and financial deepening in Namibia. The results found inflation and income have a positive impact on savings, while population growth negatively impacts savings. Deposit rates and financial deepening were found to have no significant impact. The study reinforces previous work and emphasizes the importance of improving income levels to achieve higher savings rates in Namibia.
A therapy for physical and mental fitness of school childrenAlexander Decker
This document summarizes a study on the importance of exercise in maintaining physical and mental fitness for school children. It discusses how physical and mental fitness are developed through participation in regular physical exercises and cannot be achieved solely through classroom learning. The document outlines different types and components of fitness and argues that developing fitness should be a key objective of education systems. It recommends that schools ensure pupils engage in graded physical activities and exercises to support their overall development.
A theory of efficiency for managing the marketing executives in nigerian banksAlexander Decker
This document summarizes a study examining efficiency in managing marketing executives in Nigerian banks. The study was examined through the lenses of Kaizen theory (continuous improvement) and efficiency theory. A survey of 303 marketing executives from Nigerian banks found that management plays a key role in identifying and implementing efficiency improvements. The document recommends adopting a "3H grand strategy" to improve the heads, hearts, and hands of management and marketing executives by enhancing their knowledge, attitudes, and tools.
This document discusses evaluating the link budget for effective 900MHz GSM communication. It describes the basic parameters needed for a high-level link budget calculation, including transmitter power, antenna gains, path loss, and propagation models. Common propagation models for 900MHz that are described include Okumura model for urban areas and Hata model for urban, suburban, and open areas. Rain attenuation is also incorporated using the updated ITU model to improve communication during rainfall.
A synthetic review of contraceptive supplies in punjabAlexander Decker
This document discusses contraceptive use in Punjab, Pakistan. It begins by providing background on the benefits of family planning and contraceptive use for maternal and child health. It then analyzes contraceptive commodity data from Punjab, finding that use is still low despite efforts to improve access. The document concludes by emphasizing the need for strategies to bridge gaps and meet the unmet need for effective and affordable contraceptive methods and supplies in Punjab in order to improve health outcomes.
A synthesis of taylor’s and fayol’s management approaches for managing market...Alexander Decker
1) The document discusses synthesizing Taylor's scientific management approach and Fayol's process management approach to identify an effective way to manage marketing executives in Nigerian banks.
2) It reviews Taylor's emphasis on efficiency and breaking tasks into small parts, and Fayol's focus on developing general management principles.
3) The study administered a survey to 303 marketing executives in Nigerian banks to test if combining elements of Taylor and Fayol's approaches would help manage their performance through clear roles, accountability, and motivation. Statistical analysis supported combining the two approaches.
A survey paper on sequence pattern mining with incrementalAlexander Decker
This document summarizes four algorithms for sequential pattern mining: GSP, ISM, FreeSpan, and PrefixSpan. GSP is an Apriori-based algorithm that incorporates time constraints. ISM extends SPADE to incrementally update patterns after database changes. FreeSpan uses frequent items to recursively project databases and grow subsequences. PrefixSpan also uses projection but claims to not require candidate generation. It recursively projects databases based on short prefix patterns. The document concludes by stating the goal was to find an efficient scheme for extracting sequential patterns from transactional datasets.
A survey on live virtual machine migrations and its techniquesAlexander Decker
This document summarizes several techniques for live virtual machine migration in cloud computing. It discusses works that have proposed affinity-aware migration models to improve resource utilization, energy efficient migration approaches using storage migration and live VM migration, and a dynamic consolidation technique using migration control to avoid unnecessary migrations. The document also summarizes works that have designed methods to minimize migration downtime and network traffic, proposed a resource reservation framework for efficient migration of multiple VMs, and addressed real-time issues in live migration. Finally, it provides a table summarizing the techniques, tools used, and potential future work or gaps identified for each discussed work.
A survey on data mining and analysis in hadoop and mongo dbAlexander Decker
This document discusses data mining of big data using Hadoop and MongoDB. It provides an overview of Hadoop and MongoDB and their uses in big data analysis. Specifically, it proposes using Hadoop for distributed processing and MongoDB for data storage and input. The document reviews several related works that discuss big data analysis using these tools, as well as their capabilities for scalable data storage and mining. It aims to improve computational time and fault tolerance for big data analysis by mining data stored in Hadoop using MongoDB and MapReduce.
1. The document discusses several challenges for integrating media with cloud computing including media content convergence, scalability and expandability, finding appropriate applications, and reliability.
2. Media content convergence challenges include dealing with the heterogeneity of media types, services, networks, devices, and quality of service requirements as well as integrating technologies used by media providers and consumers.
3. Scalability and expandability challenges involve adapting to the increasing volume of media content and being able to support new media formats and outlets over time.
This document surveys trust architectures that leverage provenance in wireless sensor networks. It begins with background on provenance, which refers to the documented history or derivation of data. Provenance can be used to assess trust by providing metadata about how data was processed. The document then discusses challenges for using provenance to establish trust in wireless sensor networks, which have constraints on energy and computation. Finally, it provides background on trust, which is the subjective probability that a node will behave dependably. Trust architectures need to be lightweight to account for the constraints of wireless sensor networks.
This document discusses private equity investments in Kenya. It provides background on private equity and discusses trends in various regions. The objectives of the study discussed are to establish the extent of private equity adoption in Kenya, identify common forms of private equity utilized, and determine typical exit strategies. Private equity can involve venture capital, leveraged buyouts, or mezzanine financing. Exits allow recycling of capital into new opportunities. The document provides context on private equity globally and in developing markets like Africa to frame the goals of the study.
This document discusses a study that analyzes the financial health of the Indian logistics industry from 2005-2012 using Altman's Z-score model. The study finds that the average Z-score for selected logistics firms was in the healthy to very healthy range during the study period. The average Z-score increased from 2006 to 2010 when the Indian economy was hit by the global recession, indicating the overall performance of the Indian logistics industry was good. The document reviews previous literature on measuring financial performance and distress using ratios and Z-scores, and outlines the objectives and methodology used in the current study.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
A Comprehensive Guide to DeFi Development Services in 2024
Issue involved in marketing of gm food products in india
1. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Issue Involved In Marketing of GM Food Products in India
Nitin Kapoor
Student, MBA Biotechnology Management
Product Executive, Life Medicare &Biotech
nitin_kapoor1910@yahoo.com, +91 9654585484
Abstract
Genetically Modified food products can solve the food requirements of ever growing human population. By
making the changes at the genetic level of food products, they can be made to grow very fast, the crops can be
made insect resistant, size of products can be increased and changes can be made in life cycle of the crops.
Although genetically modified food products are providing huge benefits to people and the government, yet
there are many problems in acceptance of these products in the market. So the major issues which create
problems in the marketing of genetically modified food products were studied and the factors which create
problems in their acceptance were also studied. The study also aimed at finding out the ways and means as to
how these issues can be addressed through proper marketing communication and by educating the consumers.
Both the exploratory and descriptive researches were used. A structured questionnaire was used as a research
instrument. 150 were the sample size chosen of consumers of these food products and 16 was the sample
chosen of organizations who are involved in marketing of GM food products. Data analysis was done by using
softwares named as MS EXCEL and IBM SPSS 19. Important conclusions are drawn out through data
analysis. Various factors such as Availability, Price, Trust, Health, Political controversies, Safety and
Awareness which are affecting the acceptance of genetically modified food products. People want more
knowledge about these food products. Organizations can improve the marketing of GM food products by
adopting various innovative marketing methods which are given in the recommendations. Organizations
should build trust among people by government certification, products have to be properly positioned,
Taglines should be given, and People should be provided with more consumer friendly information rather than
producer friendly information. So in this last part the ways and means are described by which genetically
Modified food products can be marketed more efficiently.
1) Introduction
Biotechnology is a fast emerging field of Science with lots of scope. It is solving many problems of human life
by providing Genetically Modified Food products. These types of food products can solve the food
requirements of ever growing human population. By making the changes at the genetic level of food products,
they can be made to grow very fast, the crops can be made insect resistant, size of products can be increased
and changes can be made in life cycle of the crops. There are many types of genetically modified food
products which have already attracted attention of people, like Bt Brinjal, Golden rice, BT cotton and many
types of fruits and vegetables.
Although genetically modified food products are providing huge benefits to people and the government, yet
there are many problems in acceptance of these products in the market. There are certain issues which
drastically affect the marketing of these products such as price, trust, awareness, rumors, ethical issues,
interest, health, safety, political controversies etc. There are many studies which are already done on these
food products such as people are willing to pay more if consumer friendly information is provided to them,
food safety issues, high yield of GM crops, less cost and more profits and lesser pesticides are used in growing
these crops. But these studies have not focused on the exact ways and means which can help the marketers to
promote these food products and increase their acceptance level.
Against the above background, it will be interesting to study the major issues which create problems in the
marketing of genetically modified food products, what are the factors which create problems in their
acceptance? What are the problems associated in their marketing?
The study will also aim at finding out the ways and means as to how these issues can be addressed through
proper marketing communication and by educating the consumers.
15
2. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Objectives
Major Hypothesis:
2) Research Methods & Procedures
Research Design
Research needs a design or a structure before data collection or analysis can commence. A research design is not
a work plan. The function of a research design is to ensure that the data obtained enables us to answer the initial
question as unambiguously as possible. Both exploratory and descriptive research will be used in this project to
identify the problem areas, analyze those problems and then to find solution to those problems.
Exploratory research
Research from diverse sources such as journals, articles, books and internet was conducted to analyze what are
the factors which affect the acceptance of genetically modified food products in India. Literature review was
16
3. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
done thoroughly to know all these factors and their impact on marketing of genetically modified food products.
All these factors were taken to next level of exploratory research which helped in restricting and selecting only
the important questions and issues.
Descriptive research
Descriptive research is a type of research which is also known as statistical research. It explains the
characteristics about the population being studied. This type research answers the various questions like who,
what, where, when, why and how. Descriptive research deals with the things which can be studied and counted.
After selecting a suitable population and drawing a representative sample from this population, a survey was
conducted with the help of a structured questionnaire for collection of primary data to find the answers to the
questions formed by exploratory research.
Clear statement of Research Questions
Issues related with the acceptance of genetically modified food products (foods derived from genetically
modified organisms) are one of the major topics of discussions all over the world today. These types of food
products can solve the problem of shortage of food. By making changes at the genetic level of food products,
they can be made to grow very fast, the crops can be made insect resistant and size of food products can be
altered. There are many types of GM food products which have already attracted attention of people, like Bt
Brinjal, Golden rice, BT cotton and many types of fruits and vegetables.
Although genetically modified food products are providing huge benefits to people and the government, yet
there are many problems in acceptance of these products in the market. Marketers are therefore facing a lot of
problems in marketing these food products. Against the above background, following research questions have
been framed:
i.
-
ii.
-
iii.
-
What are the factors affecting acceptance of genetically modified food products in India?
To find the answers to the above research question, factors like Price, Trust, Awareness, Ethical issues,
Interest, Health, Safety and Political controversies were studied which are affecting the acceptance of
genetically modified food products.
What are the problems associated with marketing of genetically modified food products?
To find the answer to this research question, problems such as communicating the right benefits to
people and ways to win the trust of people were studied, so that marketers can use the right marketing
mix to get success in marketing GM food products.
What measures can be adopted to overcome the problems with marketing of genetically modified food
products?
With the help of the answers found in the question no.2, a study was done to find out the suitable
measures to overcome the problems in marketing the GM food products.
Description of Population, Sample and Sampling Design
Population
The first step in good sample design is to ensure that the specification of the target population is as complete and
clear as possible to make sure that all elements within the population are represented.
In the light of the above research questions, there is need of a specific population which fulfills certain basic
criteria. According to the topic there were two sets of populations which needed to be considered. First set of
population is of the consumers. Under this set, educated consumers which are aware of the GM food products
will be considered. Another criterion to select the population of consumers were based on the place where they
live i.e. urban and rural. As most of the new products are accepted in urban area, this set of population should
comprise of consumers living in urban areas who have heard about GM food products.
The second set of population was comprised of the agencies and organizations which are involved in activities
related to marketing of GM food products.
Sample size
Specific sample sizes of a definite number of respondents were chosen because it is not possible to study the
whole population. As the size of sample is increased, margin of error will be decreased. Keeping in view the
time and cost factor and the scale of the research, following sample sizes have been decided for the above sets of
population:
Sample size for consumers: 150
Sample size for marketers: 16
17
4. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Sampling design
After deciding sample size, the type of sampling was decided. Sampling design depends upon the different type
of requirements related to research such as whether we like to select respondents randomly, with our
convenience or small sample representing whole population. Depending on these types of requirements,
sampling can be of various types such as Cluster sampling, Convenience sampling, Judgment sampling, Quota
sampling, Simple random sampling and Systematic sampling.
Keeping in view the characteristics of both the sets of population and availability of time and resources,
following sampling design have been chosen:
Sampling design for consumers: A mix of simple random sampling, convenience sampling and
Snowball/referral sampling was used. First a simple random sample will be chosen and then the referrals from
the respondents will be taken which will help to get qualified respondents and lesser duration of time.
Respondents from our convenience were also be taken considering the time factor
Sampling design for marketers: Stratified sampling
When subpopulations within an overall population vary, it is advantageous to sample each subpopulation
(stratum) independently. Stratification is a process in which member of population are divided into homogeneous
subgroups before sampling. Every element in a population must be assigned to one stratum .The strata should
always be mutually exclusive and collectively exhaustive: no element from population can be excluded. The
systematic and random sampling is applied within each stratum.This type of sampling will cover all the portions
of population and will give best possible results in given time frame.
Data Collection Procedure
Two types of data, Primary and Secondary is collected.
Methods used to collect Secondary data:
Secondary data was collected from diverse sources such as journal of agricultural and food industrial
organization, journal of agro biotechnology management and economics, the journal of agricultural science,
journal of biotechnology, the plant journal, various articles, books and internet.
Methods to be used to collect Primary data:
Keeping in view the attributes of the sample chosen by us, the most of data was collected by structured
Questionnaire and Interviews (telephonic and face to face)
Respondents were visited personally and requested to provide the required details. We also filled the
questionnaires by getting the required information when the consumer was not having appropriate time to fill it.
Questionnaires were also sent to some respondents via mails for their convenience.
These methods have advantages over the other methods which are:
• The distinctive feature of this method is that the questionnaire is self-administered by the respondents
themselves and the responses are recorded by them, and not by the investigator.
• Questionnaire can be sent to the educated respondents via mails and social networking sites and the data
can be collected in lesser time duration as compared to other methods
• Interviewing is also a successful technique because people are usually more willing to talk then to write.
Instrumentation
• Structured Questionnaire comprising of both close and open ended questions and likert scale, was used
as research instrument.
•
The Variables such as Price, Awareness, Ethics, Health and Trust etc which were used in questionnaire
are derived from the literature of previously done studies on this topic.
Reliability and Validity
18
5. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Reliability: It is the extent to which data collected and instruments can be relied upon. Reliability test was dome
during analysis by using SPSS software.
In terms of instruments that will be used in the research, they are completely reliable as they are prepared
carefully after studying the previous studies, putting more valuable factors and under expert guidance. The
instrument used will be able to measure exactly what the research demands. Questions are genuine and authentic.
Validity: It asks whether the research measured what it intended to. Secondary data is collected from diverse
sources such as journals, books and newspapers and Primary data is collected through questionnaire which
ensures high validity.
So, the results which will come after the research will be extremely valid and valuable and they can solve the
problem of marketers in marketing genetically modified food products to a great extent.
3) Data Analysis
Keeping in view the nature and type of data collected, data analysis and interpretation tools are decided. Two
main softwares which were used for data analysis are:
IBM SPSS 19.0: IBM SPSS 19.0 was used for complex testing like cross tabs etc. which was not possible with
other simple softwares or manually.
Microsoft Excel: MS Excel was used for simpler analysis part which can be done easily with it.
Table : 3.1
Count
From where do you buy fruits and vegetables?
Big retail
Any shop
stores
If no, who does this at
.00
your home?
near to home
Malls
Any
other
Total
7
7
31
2
47
Mother
13
8
31
0
52
Father
12
2
25
0
39
Brother/Sister
1
4
1
2
8
Other
0
0
4
0
4
33
21
92
4
150
Total
Table : 3.1 Awareness level & Willingness of consumers to buy GM Food
Do you buy Genetically modified food
products?
Yes
No
Total
Do you know about
Yes
50
69
119
Genetically Modified
No
7
24
31
Food items?
Total
57
93
150
Out of 119 people who know about Genetically Modified food products, only 50 i.e. 42% people buy them and
for some reasons majority of people i.e. 58% are not buying them.
19
6. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Inference: Awareness level of people about existence of these food items is good but still people do not prefer to
buy them. This means people are not aware about benefits of these food products
Table: 3.2 Cross tabulation demand analysis for GM food
Count
If yes, which type of foods?
.00
Fruits
Vegetables
Total
Do you buy Genetically
Yes
0
40
17
57
modified food products?
No
91
0
2
93
Total
91
40
19
150
Out of very less people who are buying GM food products, nearly 70% are buying fruits and very less people are
buying vegetables.
Inference: Demand for GM fruits is relatively higher as compared to vegetable. Therefore organizations can
focus on producing more fruits and marketers have to create demand for vegetables also.
Table: 3.3 Cross tabulation price analysis for GM Food
Count
If yes, how much?
25% and
.00
5%
10%
15%
20%
more
Total
Is the price of
Yes
0
26
27
23
28
26
130
Genetically Modified
No
20
0
0
0
0
0
20
Food products higher
as compared to
normal food products?
Total
20
26
27
23
28
26
150
130 out of 150 people think that the pricing of GM food products is high and majority of them think that it is as
high as 20-25%.
Inference: Pricing of GM foods is set very high and that’s why it is beyond reach of common people.
20
7. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Analysis of benefits of GM Foods
Pie Chart: 3.4
Inference: Majority of people are aware of this benefit of GM foods so this is not a major issue in marketing.
Bar Graph: 3.5
Nearly 47% of people are not sure whether GM food products have side effects on our health or not while rest of
the population is on either side.
Inference: This is a major concern because as long as people believe that there is some risk and they are not
very sure about it, they are not going to buy these food products. So people should be conveyed very clearly
about this issue.
21
8. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Bar Graph: 3.6
As it is clear from the above data that most of the people perceive health and more variety as the major benefit to
them and there are very less people (10%) who actually like the taste of GM foods very much.
Inference: The area to focus on here to make the product better in taste also. If people will like the taste of these
food products then will definitely go for it and sales can be raised manifolds.
Pie Chart: 3.7
Nearly 65% of the respondents are saying they will buy the food items having a label of ‘GM’ while 35% of
them will not buy them.
Inference: This shows that having a label of ‘GM’ can actually increase the sales because people will take it as
different food items and not the normal ones
22
9. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
Conclusions
i.
There are various factors such as Availability, Price, Trust, Health, Political controversies, Safety and
Awareness which are affecting the acceptance of genetically modified food products. All of these
factors are studied and conclusions are drawn out of that.
-
86.6% people think that the pricing of GM food products is high and majority of them think that it is as
high as 20-25%. Due to premium pricing of these food products, it is out of reach of majority of people
to buy them.
-
General awareness level of people about existence of these food items is good but still people do not
prefer to buy them. This means people are not aware about benefits of these food products. Only 33%
of people are aware and buying them. So the benefits of GM foods are needed to be communicated to
people so that they should be able to compare them with the normal foods. Also there are very few
people who have seen advertisements of GM food products and out of those very few only 42% are
saying that there is not much information available in those advertisements. People also don’t know the
difference between GM foods and Organic foods.
-
Availability of GM food items is very less. Therefore people are not able to buy them even if they want
to buy. Only 36% of people are able to buy them from where they buy normal food products.
-
People are not buying these food products because they are not sure about their safety levels. 47% of
people gave neutral response that they are not sure about it. Therefore people perceive health risks and
they are not finding these food products trustable.
-
Having a label of ‘GM’ can actually increase the sales as 65% of people are in favor of this. This gives
these food products their different identity.
ii.
There are many problems which are associate with Genetically Modified food products which are:
-
Government regulation is a very big problem which the marketers are facing. There are various threats
to environment due to which government has put some regulation on these food products which is not
allowing marketers to market their products freely.
-
Most of the organizations i.e. nearly 85% of them are involved in producing GM vegetables and very
less number of organizations are producing GM fruits. By consumer survey it is found that most of the
consumers like to buy GM fruits only as they are aware of it only. So the organizations need to have
proper market research and they should develop products according to that or they should create
awareness of vegetables also.
-
Products are not being positioned properly in the market as people are not aware about these innovated
products.
-
Commercialization of these food products is not done properly as it is done with the normal food
products only. The customers are not having any chance to compare these products with the normal
ones and choose their preference.
23
10. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
-
There is also a big problem in terms of Place i.e. distribution of these food products. Consumers are not
getting these food products at their convenience i.e. at the places from where they buy normal food
products.
-
Organizations are not targeting a specific segment to promote GM food products as it is found in the
study that women in age group of 40-60 are the ones who buy majority of food products for their
family. So to increase the awareness level of this group is very necessary to promote GM food products.
-
It is a very big task to build trust among the people which has been a issue in recent times in marketing
of GM foods. But organizations are taking various measures to overcome these issues and are
somewhat successful in doing that.
Recommendations
The problems associated with marketing of GM foods need to be resolved to do effective marketing of GM food
products. Some of the measures which can be taken to overcome these problems are:
i.
One of the methods to resolve the issue of government regulations can b to create a pull in the market.
Give more information about benefits of GM foods to the consumers so that a demand from consumers’
side can be generated which can then induce government to remove the barriers. Citizens and
consumers in a number of countries have demanded and got their governments or the markets to
provide either legislation or proactive labeling systems for these products. This is counterproductive for
both producers and consumers
ii.
To create trust among people, organizations should tie up with the famous regional food brands which
are already having consumers’ trust on them. This will definitely help to increase the sales. This
strategy is employed by Emergent Genetics India ltd. as they have tie up with Paras and Mahindra.
iii.
Although the biotechnology industry has developed a number of new technologies and products and
marketed them effectively to producers, the biotechnology industry has almost completely ignored the
need to market these products to consumers. So they should not ignore the consumers and should
develop marketing plan for them also.
iv.
Innovative products need to be proactively positioned in the market either as a replacement for what
exists or as an addition. GM foods must be placed in the market in such a way as to allow consumers to
test and compare the new products against existing products.
v.
Most of the people are saying that they are not being provided by much information in the
advertisements. They should be provided with the information such as composition, procedures and
benefits of these food products.
vi.
Organizations should invite various marketing agencies to design products in collaboration with them
and should develop synergies with them to try and put best product in the market.
vii.
Taglines should be developed by the companies to have special position in the minds of the customers.
viii.
Companies can go for joint ventures with various other organizations to have a strong network.
ix.
Another way of creating trust among people is by having government certifications such as ISO
9001.2008. This can convey the people about proper manufacturing and testing of the products.
24
11. Food Science and Quality Management
www.iiste.org
ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online)
Vol.19, 2013
x.
As it is found in the research that most of the consumers want scientific evidence about safety of the
GM food products, this evidence can be provided to them through advertisements.
xi.
Most important factor is that products should be looking attractive and should provide extra nutrition to
consumers.
xii.
Products should be promoted in the unorganized market also as most of the consumers buy food items
from here only. If you are not having products here then surely you are missing a large part of the
market.
xiii.
Organizations have to develop cost effective methods to produce and promote these food products so
that they should be able to provide them at competitive price.
References
1.
Anand, Alok; Mittelhammer, Ron C.; and McCluskey, Jill J. (2007) "Consumer Response to Information
and Second-Generation Genetically Modified Food in India," Journal of Agricultural & Food Industrial
Organization, Vol. 5: Iss. 1, Article 8.
2.
Jacobsen, E.; Nataraja, Karaba N.. Current Science (2008) “Cisgenics – Facilitating the second green
revolution in India by improved traditional plant breeding” Vol. 94 Issue 11, p1365-1366, 2p.
3.
Banerji, Debashis, Current Science, (2010) “Bt Brinjal and GM crops: Toward a responsible policy
ahead” Vol. 99 Issue 10, p1319-1320, 2p.
4.
R.M. Bennett, Y. Ismael, U. Kambhampati, and S. Morse(2004) “Economic Impact of Genetically
Modified Cotton in India” The journal of Agrobiotechnology Management and Economics, Vol. 7, No. 3,
Article 1.
5.
S.R. Rao, Guillaume P. Gruère, the journal of agro biotechnology management and economics,” A Review
of International Labeling Policies of Genetically Modified Food to Evaluate India’s Proposed Rule”
Volume 10, Number 1, Article 6.
6.
Om V. Singh, Shivani Ghai, Debarati Paul and Rakesh K. Jain “Genetically modified crops: success,
safety assessment, and public concern” Applied Microbiology and Biotechnology, Volume 71, Number 5,
598-607, DOI: 10.1007/s00253-006-0449-8.
7.
Vijesh V. Krishna “Consumer Attitudes toward GM Food and Pesticide Residues in India” Volume30,
Issue2Pp. 233-251.
8.
R. Bennet, Y. Ismael and S. Morse (2005), “Explaining contradictory evidence regarding impacts of
genetically modified crops in developing countries. Varietal performance of transgenic cotton in India”
The Journal of Agricultural Science, Vol. 143: 35-41.
9.
Andrew Cockburn (2002), “Assuring the safety of genetically modified (GM) foods: the importance of an
holistic, integrative approach” Journal of Biotechnology, Volume 98, Issue 1, 11 September 2002, Pages
79-106.
10. Clive James (2003), “Global review of commercialized transgenic crops” Current science, Vol. 84, NO. 3.
11. Robert L Paarlberg (2002), “The real threat to GM crops in poor countries: consumer and policy
resistance to GM foods in rich countries” Food Policy, Volume 27, Issue 3, Pages 247-250
25
12. This academic article was published by The International Institute for Science,
Technology and Education (IISTE). The IISTE is a pioneer in the Open Access
Publishing service based in the U.S. and Europe. The aim of the institute is
Accelerating Global Knowledge Sharing.
More information about the publisher can be found in the IISTE’s homepage:
http://www.iiste.org
CALL FOR JOURNAL PAPERS
The IISTE is currently hosting more than 30 peer-reviewed academic journals and
collaborating with academic institutions around the world. There’s no deadline for
submission. Prospective authors of IISTE journals can find the submission
instruction on the following page: http://www.iiste.org/journals/
The IISTE
editorial team promises to the review and publish all the qualified submissions in a
fast manner. All the journals articles are available online to the readers all over the
world without financial, legal, or technical barriers other than those inseparable from
gaining access to the internet itself. Printed version of the journals is also available
upon request of readers and authors.
MORE RESOURCES
Book publication information: http://www.iiste.org/book/
Recent conferences: http://www.iiste.org/conference/
IISTE Knowledge Sharing Partners
EBSCO, Index Copernicus, Ulrich's Periodicals Directory, JournalTOCS, PKP Open
Archives Harvester, Bielefeld Academic Search Engine, Elektronische
Zeitschriftenbibliothek EZB, Open J-Gate, OCLC WorldCat, Universe Digtial
Library , NewJour, Google Scholar